The role of the digital marketing is wide in any kind of business as it provides the facilities of share the content to each other and with the help of this business can expand and promote its business in an effective manner. The main purpose of the report is to emphasize the strategic objectives of the Warrior One Yoga Company in order to make strong position of the company in the present marketing. It is the company that provides the training of yoga to the people who are injured and want to get recovered soon. Along with that person the main motto of the company to make people fit by health. The report will elaborate the efforts by the company to implement these strategies in their present marketing scenario. The next section will entail the suitability of the strategy to the company in the form of the digital marketing. The description about the key digital platforms will be elaborated under this assignment for the purpose of describing the engagement of the company with the customers.
The strategic objectives of the company are defined below:
Warrior One Yoga is facilitating people to provide upper quality of classes of yoga as the mission of the company is to make people healthy. The company described itself by saying that it is more than just a Yoga class; it is a way of life (WO, 2018). The company put a plenty of efforts in attaining the strategic objectives of the company. Dustin is the co-founder of the company that commenced to collaborate with Tennis Australia to provide a free yoga class at the Australian Open Festival. It is the approach by which the company has promoted itself in an efficient manner. To attain the strategic objectives of the company, the company has offered a number of services to make people aware of the yoga.
The company is started to use digital marketing in which the company provides the facilities of online booking which make the easy concept of joining yoga classes. The company has studio faculties which are the big efforts of the company in order to attain the objectives of the company. The main focus on the company is on providing a better quality of services to the customer so that they can connect with the company for a long period (Wang, Kim, and Malthouse, 2016). The company is trying to make the customer happy with the services in order to attain the strategic objectives. WO creates an application of its services by using that one can easily connect with the services of the company (Wheeler and Chintagunta, 2016). However, the company put lots of efforts into making the good position of the company in the competitive market as well as attain the strategic objectives of the company. It is required for the company to invest in digital marketing not only for the purpose of spreading the word of mouth in the market but also to compete with the existing competitors (Tandoc and Thomas, 2015).
It has been found that the company is providing training to the people who are willing to join the training program. There is a program of Warrior One Yoga Vinyasa 200-Hour Teacher Training program which is cautiously designed for students who want to intensify their exercise over and above for those students who aspiration to become teachers themselves. It showed that the company should expand its business in more placed by using various digital key platforms. WO encompasses various course related to the training such as asana, anatomy, philosophy, sequencing, and meditation. This evidence is enough to suggest these objectives as it elaborates that the company is on the way of progressing and little more efforts by the company can help the company to attain the strategic objectives.
The use of the digital marketing in the yoga studios is necessary as it helps in providing the right directions to attain the strategic goals of the company. Yes, the digital marketing is actually suited to that strategy s it encompasses the number of platforms such as local SEO, organic social media, paid social media strategy, content strategy, and email marketing. It has been analyzed that the demand of the customers for online services can be underestimated if the company is not researched this. Conceivably, more significantly, the company would not understand the online marketplace: the force will be varied to traditional channels with various kinds of customer behavior and profile for marketing communications. It has been analyzed that there is a number of tools available from the major digital platforms where the company can search out the level of the demand of the customers (Bryon, 2014). It has been apparent that the digital marketing is the suitable for the Yoga studio as it helps to increase the revenues of the company as well as creating the customer base for the company which is required for the business. The AIDA (Awareness, Interest, Desire and Action) strategy can be attained with the help of the digital marketing as it helps in increasing the awareness of people. the interest of people towards the services of Yoga and the studio will be increased with the help of the digital marketing platform. Desire is the stage where the customer wants to buy the services and it is necessary for the business to describe each service to the customer. The action is the step in which the customer behavior is changed towards purchasing the services. All these activities for WO can be accomplished with the help of the digital marketing (Chaffey, 2018).
Local SEO platforms
It is the platform which is quite different from the general search engine optimization campaign because this platform is location specific application. It is the steps which entail the creation of an official listing of the studio of WO on Google My Business. It is the digital platform that can amplify the local reviews across Google and local directories. This platform would be effective for the company to get engaged with the customers by building authentic links and citations by encompassing the name, address, and phone number of the studio (Kannan, 2017).
Organic Social Media
Social media is the latest way which is helpful to connect with customers and it is the process of creating a strong organic social media strategy encompasses:
E-mail Marketing
E-mail marketing is considered as the process that facilitates in sending emails to the consumers or potential group of customers with the objective of creating them buy with the brand. It is the platform that has a surplus of uses such kinds of sharing the information, increasing knowledge about latest contents through information, making aware people towards the policies of the company and offering customized discounts. It would be helpful to increase the connection of the studio with the customers (Mogos and Acatrinei, 2015).
Content strategy
Content strategy is the force that increases every factor of the inbound marketing strategy. It is cleared that without content, an SEO, or Email strategy would not be completed. It is required for the business to have strong digital marketing asanas and attain utmost benefit. Content marketing is pertinent to every form of digital marketing like Display advertising, Social Media Marketing, Web Optimization, Affiliate marketing and many more. It is the platform by which the customer can engage with the company at different levels, the involvement of content can come either social media or can be made in the form of the blogs (Nguyen, Lu and Lu, 2014).
Conclusion
It can be concluded that the use of digital marketing WO be helpful to increase the revenues of the company. The report has encompassed the strategic objectives of the company and the efforts of the company are explained in this report with evidence. It has been recommended to the Yoga Studio to evaluate social media to see it can generate outcomes in a profitable a cost-effective way for the company. For example, the workability of the search engine such as Google Adwords is much better that helps in increasing the demands of the products. There are some ideas which can be applied by WO in order to set the customer base. The Yoga studio can provide different packages with different prices that would influence the customer to join.
References
Bryon, R. 2014. 5 Simple Digital Marketing Strategies That Can Help Your Business Grow. [online] Available: https://www.huffingtonpost.com/roger-bryan/5-simple-digital-marketin_b_4816425.html. Accessed on 12 August 2018.
Chaffey, D. 2018. 10 reasons you need a digital marketing strategy for 2018. [online] Available: https://www.smartinsights.com/digital-marketing-strategy/digital-strategy-development/10-reasons-for-digital-marketing-strategy/. Accessed on 12 August 2018.
Kannan, P.K., 2017. Digital marketing: A framework, review and research agenda. International Journal of Research in Marketing, 34(1), pp.22-45.
Mogos, R.I. and Acatrinei, C., 2015. Designing Email Marketing Campaigns-A Data Mining Approach Based On Consumer Preferences. Annales Universitatis Apulensis: Series Oeconomica, 17(1), p.15.
Nguyen, T.T.S., Lu, H.Y. and Lu, J., 2014. Web-page recommendation based on web usage and domain knowledge. IEEE Transactions on Knowledge and Data Engineering, 26(10), pp.2574-2587.
Tandoc Jr, E.C. and Thomas, R.J., 2015. The ethics of web analytics: Implications of using audience metrics in news construction. Digital Journalism, 3(2), pp.243-258.
Tuten, T.L. and Solomon, M.R., 2017. Social media marketing. Sage.
Wang, B., Kim, S. and Malthouse, E.C., 2016. Branded apps and mobile platforms as new tools for advertising. The new advertising: Branding, content, and consumer relationships in the data-driven social media era.
Wheeler, N.S.S.S.C. and Chintagunta, P., 2016. Personalization in Email Marketing: The Role of Self-Relevant Non-Informative Advertising Content.
WO, 2018. About Us. [online] Available: https://warrioroneyoga.com.au/about/. Accessed on 12 August 2018.
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