Australia is among the leading leisure destinations in the whole world. It is diversified with different cultures and with perfect scenaries all over the country. We are going to be showing you the best places that you will not regret visiting in Australia with major analysis on the Melbourne as our destination of choice. You, therefore, have all it takes to make Melbourne as your destination of choice. Melbourne tourism industry has contributed a lot to the country’s economy contributing to 10% of Melbourne exports.At the same time, other cities in the country have reported a downfall in the number of tourism regardless of the fact that Melbourne still maintains an increased tourist visitation.
Around 30% of the entire countries tourist visit the state of Victoria with Melbourne being the state’s best-preferred destination. The most celebrated tourist visitors are therefore Indians and Chinese visitors.There is a 26% increase of the Indian tourist of about 50,700 to Australia. The number of Chinese visiting also increased thanks to the countries $ 8 million marketing in China. This amounted to a total of 163,000 chinese visitors visiting Melbourne (Hall, 2009).
Melbourne just overtook Gold Coast as the most preferred tourism destination in Australia. Australia plan to also invest much in maintaining the status of Melbourne as the preferred destination by putting in funds by opening up 28- storey hotel building,the $ 300 million Metropolis and a major target of seeing Melbourne its as the best tourist employer of about 225,000 people with an intended investment of around 18 million dollars by the year 2017.
The major celebrated tourism destinations in Melbourne includes places like; parliament house, Melbourne Aquarium, Museums, Etihad Stadium, the Old Melbourne Gaol and the Federation Square (Smith, 2009).
In 2016 the international visits to Victoria, in general, led to the growth of 6.1% in just a year. During the period the visitors were able to spend close to $6.9 billion. This growth was slightly below the estimated countries targeted growth rate of 6.7%. Other Australian cities that experience this kind of growth included New South Wales and Queensland.
The statistical estimates for Melbourne City in December 2016 recorded an increase of 9.7% and night visits spending also increased significantly by 8.7%. This was much ahead of countries capital city of Australia.
The overnight expenditure in Melbourne city increased by 9.6% making an estimated earning to about $483 million. An estimated 498,000 visitors visited Melbourne in the year ending December 2016.The most key market that was identified as the most visiting nations included Indonesia, USA, and India. This country recorded an increased spending of 21%, 19.9%, and 19.1% respectively. There was also a significant growth in spendings in countries such as Malaysia and China which both recorded an increase of 8.4% and 8.3% respectively. However, counties whose spending went down in the year 2016 included Singapore and Hong Kong this was due to the reduced number of citizens visiting Australia in 2016.
The highest international overnight spenders in Australian city are the Chinese, New Zealand, and the UK. The Chinese market has strongly contributed toward the growth of the Australian tourism industry with their continued financial support both financially and been the best visiting country to Australia. This growth in the international visitation is brought about by the 29 airlines flying internationally to and away from the Melbourne city. About 34 million passengers were able to go through this airport in the year 2016. Among the 34 million passengers, 9.17 million were from the internatonal market who mostly visited as a tourist; a few came visiting friends and families while others came for studies and work.
During 2015-2016 financial year, Melbourne secured funding from Victoria which enabled the commissioning of events in Melbourne which amounted to 200 events with 30 international associations conferences. The campaign was to promote Victoria’s tourist experience and promoting their natural attraction in the food and wine business as well as the art and culture.
The final campaign for Melbourne was done in 2017 with the major intentions of promoting Melbourne as the countries destination of choice. This is with the intention of showcasing Melbourne city to the global audience (Jones & Miller, 2011). The country also provided funding for boosting the visitors economy by funding the countries business events and marketing activities.
Melbourne, therefore, is going global regarding showcasing its unique attraction sites to the entire world by recording videos which are viewed by the entire nation by showcasing its most celebrated tourist attraction sites.
The 500- acre is a very impressive animal home to numerous animals ranging from gorillas, zebras, lions, giraffes and the bush creatures such as the Kangaroos and Bandicoots. This site is just a 30 minutes’ drive from the Melbourne city which brings you to the world wildlife habitat of Australia. The attractiveness in watching how these animals interact, feed and do their usual activities is so interesting and pleasing and interesting to the eye. People prefer seeing animals and other wild creatures naturally rather than just seeing them on Televisions and other media forms.
At the Werribi River, you go through the Australian grasslands. Here is where you get a clear glance on the Kangaroos, emus, koalas and the egg laying Mammal, the platypus along this river banks. Proper care of this forest creature and maintaining these habitats to make sure that these animals are not endangered is, therefore, necessary to improve the tourist visits in the country as wildlife is the highest attractor of tourist. This will enhance an increased income to the country as most people are always attracted to visiting these animal orphanages.
This site is really beautiful with an estimated number of around 10,000 colorful sea creatures that you won’t want to miss. We also have the salt water crocodiles in this site. This site alone will show you how life can be so interesting inside the sea. Looking at how these creatures a just beautiful alone will make you yearn always to have a glance day-in-day-out. The tropical greenery is home to animals such as the crocodiles, turtles and different types of colorful fish.
This site has contributed toward an increased number of tourist visiting Melbourne cities. Investment towards making this destination has also been advanced. Big investment centers are developed around this location including big hotels that international tourist is spending their night and always find that time to always visit again.
This is the place where you get to view the perfect sight of Melbourne city skyline. This is the only famous place suitable for the night view. This is mostly during the light of the day and also during the twinkling night. Enjoy an uninterrupted view of the magical Dandong and Port of the ocean as you watch over the bright star. The LED light snow which illuminates the Melbourne Star enables you to look at the 15 million different colors that make this star look so beautiful and very impressive. This is what has led to an increased spending in the Melbourne city over the night. This is the perfect place where people enjoy this clear view of the city and its attractive nature (Taylor, 2013).
The location of the museum is at the Carlton Gardens in Melbourne which is an entity devoted to promoting the culture, natural environment and the history of Victoria. The Museum tells the history of Victoria by using the historical artifacts, art, and photographs to tell where Victoria has come from what kind of creatures existed long ago and what made them extinct. It also shows the different variety of creatures that exist in the entire country others you might not have even thought ever to exist (Taylor, 2013).
The museum is composed of numerous aspects to the natural habitat that makes it a very interesting place to visit. It has the skeletons of dead animals like the blue whale, a living rainforest. This is the place where you get to see artifacts and monuments of most celebrated leaders who lived decades ago. The cultural aspect of the people of Australia is also showcased in these museums.
This report analyses the strategies put up in ensuring the development of tourism in Australia. In 1987 Australia was the first growing tourism destination in the entire world with an average percentage of 25% annually. Decisions should, therefore, be made on the establishment of policies that will be able to drive this industry to the better way (Victoria, 2009). This is by ensuring the development of the travel industry together with the destination areas.
Under the Tourism 2020 strategy, Australia developed four policy priorities that ought to be implemented to achieve a sustainable tourism in Australia. This includes; encouraging quality tourism experience all over the country without putting aside the indigenous tourism. The country also needs to limit regulations such as the red tape and tax in ensuring a cheap tourism experience in Melbourne. It also needs to conduct a massive campaign in promoting the tourism by driving and creating demand internationally and locally. The country also needs to work with other industries in ensuring that infrastructure is created to enhance an increased service delivery to these visiting international visitors (Council, 2016).
Tourism has been determined as the only way that can enhance a countries development in realizing its dreams. We are therefore going to discuss the various reasons why tourism needs to be developed in Melbourne, Australia as well as it should in other countries. This is because tourism is;
Biggest income generator: Tourism is very significant in that it is today employing close to 200,000 countries citizens to the country and other people worldwide and contributing to at least 4 % estimated growth in the countries GDP (Hall, 2009).
The generator of Jobs: the largest generator of jobs today is the tourism sector as it employs close to 10% of the entire population for people working in the travel industry, bars, restaurants and even the big hotels. It also employs those people who showcase their cultural practices. Of every 9 jobs, one is for the tourism industry creating about 200,000 jobs to the Australian citizens (Victoria, 2009).
Tourism also helps a lot in developing Entrepreneurship: This is by promoting artisans and craftsmen who have a task in designing products that can be sold to these tourists. Arts, craft and curious buyers are promoting a lot the locals who engage in these activities.
Tourism also encourages rural development. Major tourist attractions are not big cities but those places that are excluded by people such as forests and rural areas. Tourism enables, therefore, the spread of resources to these particular people living in these remote environments. With this infrastructure leading to these locations having been developed to allow for growth of these remote environments. The other reason for developing tourism is that it is environment-friendly. Unlike other income generating companies who bring about pollution like the smoke and manufacturing industries. Tourism maintains places like lakes, rivers, and wildlife hence the reason for developing this industry as it is the most environment-friendly business adventure.
Tourism also is a Potential to attracting tourism taste not only for enjoying the sun and enjoying the wildlife serenity but also creating market for their products hence making it a form of supermarket where people can export their products to these foreign countries hence Australia can boast of adding value to beauty of these foreign markets and marketing themselves to the international markets.
Tourism is highly relied on as the main source of income to and providing employment to the people of a country (Smith, 2009). It can as well result in numerous problems that may at the same time affect the lives of its residents negatively. This could be regarding transport, places to reside on and policing in the international countries and mostly the aspect of environmental pollution.
Tourism is a source of income. The main reason why tourism has been highly marketed and promoted in a country is that it has contributed heavy to it GDP. In Australia tourism contributes to like 4 % of the entire GDP. This has helped in the growth of the country’s economy due to the high number of tourists flooding the country (Hall, 2009).
Tourism is also a major countries employment agent. It has employed thousands of jobless youths in places where communities are seen to be marginalized but have tourism potential. Places like: Bars, transport, hotels, restaurants and shops all need people to provide service delivery to this tourist visiting Australia. A lot of people are therefore employed in this places hence enabled jobs to be created for numerous people in those communities.Tourism in Australia has also enabled for the growth of infrastructures like roads, rail, and air network.
It has also facilitated the growth of the medical facilities as the need to improve means of accessing these tourism destinations. It has also, therefore, enabled Australia to raise its profile by having beautiful and unique serenities marketed to the entire world. It employs close to 5.6% of the entire population Australian workforce.
Tourism policies and wildlife policies have also enabled the country to preserve its most treasured ecosystem. Wildlife has also been preserved together with the green environment making it always attractive to all the visitors. It has enabled the country to understand more their natural beauty and encouraged them to have a sense and desire to protect this beauty.
The major disadvantage of Tourism is usually the Cultural degradation. The locals will always want to imitate what this person like doing most. This could either be in a positive or in a negative way hence influencing in a way the culture of the people living in these countries
Tourism can also lead to damage of environment from pollution and may also cause forest fires due to smoking in these environments. Old buildings and monuments would also wish to cope up with this high number of tourist hence end up being worn up fast.
Coastal over dependency along the coastal strips has increased pollution. At the Gold Coast in Queensland which has brought about numerous ecological problems to the beaches.
Use of the four-wheel driving as the recreational facility has led to the destruction of the sand dunes and vegetations. The disposal of the Non-biodegradable waste into the ecosystem has also resulted in numerous ecological problems. The increased numbers of humans walking all over have resulted in problems in waste management. It is difficult to maintain waste in a highly dense population hence the degradation of these sites.
Sustainable development is defined as developments that are designed to meet countries need while at the same time ensuring that the future generation is not compromised in meeting their needs. Sustainable tourism, on the other hand, means meeting the need presented by the current tourism while at the same time protecting future opportunities. Sustainable tourism system is therefore termed as being social, ethically equitable, ecologically sustainable and economically viable. The importance of tourism sustainability is that resources are maximized fully and an increased continued income generation to the country.
Ecological: the major ecological sustainability is by ensuring the minimization of tourism impact to a nation like Australia. Preservation of these natural and cultural aspects of the country will enable a continuous flow of resources. This also the efficient use of countries resources.
Social: The social impact to the country is also very crucial where people can interact with visitors this helps to improve countries relation and to bring people together and to enhance peace promotion between these participating countries.
Economical: This will ensure that people can be independent in their activities and ensure that economic profits can be realized. This is by setting up standards in ensuring favorable marketing activities to the country and investing more in the tourism sector.
Conclusion
Tourism must be developed in all these particular country so as to enable the country to realize its potential in generating income and providing jobs opportunities for its residents. The tourism sector must, therefore, be developed as a potential aspect of countries growth. Without putting this into a much deeper consideration, the countries hub for wealth creation cannot be realized. Melbourne, therefore, has to be promoted as the best tourist attraction by ensuring that investment and resource protection is maintained all through the country.
References
Council, M., 2016. City of Melbourne Tourism Action Plan 2016-2017. Melbourne City.: Local Government publication.
Hall, C. 2009. Introduction to tourism in Australia:imacts, planning, and development. Melbourne: Longman.
Jones, R. & Miller, J.a., 2011. Tourism. melbourne: Oxford University press.
Press, G 1996. The development and promotion of tourism in South Africa. South Africa: Government Printer.
Publication, N.G., 2000. Cultural Tourism in South Africa: papers presented at the conference of the Department of Art, Culture, Science and Technology. Pretoria: The Dept.
Smith, K 2009. Managing Volunteers in Tourism: attractions, destinations, and events. Oxford: Butterworth-Heinemann.
Taylor, S 2013. Best 100 Birdwatching sites in Australia. Sydney: UNSW Press.
Victoria, T 2009. Tourism Victoria accessible tourism plan. Melbourne city: state province.
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