Discuss about the E-Business Model & Information for Tutorials.
There were many issues and challenges that cropped up during the project for the website DealsOn
The resolution of the challenges and problems that were experienced was done only after an understanding and clarity on the subject was gained. This was made possible with the aid of many resources in the form of websites, tutorials and videos.
The basic detail of Wix and the functioning that was involved around the same was acquired from the website as https://wixtoolset.org/documentation/manual/v3/main/wix_learning.html.
The in-depth information on Wix and the functioning involved with the same for the building of a website was acquired from https://harrington.uri.edu/wp-content/uploads/sites/7/2013/01/Wix-Tutorial-1.pdf.
One of the challenges that came up was in the form of addition of an online store to Wix. The information around same was gathered from the link https://support.wix.com/en/article/adding-a-shopping-cart-icon-in-wix-stores.
Many videos have been uploaded on YouTube that are available for free which can be used for gaining an understanding on the usage of Wix. There were two videos that were used to acquire basic and advanced understanding by going through the videos https://www.youtube.com/watch?v=WI5mXY-M3WA and https://www.youtube.com/watch?v=Iy2VaWfeXrs.
The main aim of this document is to bring out the details and elaborated information on the solution that is proposed for the website as DealsOn.
The report has the objective of covering the e-business model that is involved with DealsOn along with the specific requirements that must be present in the site.
The scope of the report covers the analysis and review of the solution that is proposed from different aspects along with the recommendations regarding the e-business model of the solution.
The specific information on the project expenses and project timeline are not covered.
The set of assumptions and the underlying dependencies of the project have not been covered and included in the document.
DealsOn is a website that provides the coupons and online deals that are available to the customers. The motive of the website is to allow the users to experience exclusive offers and avail the same at the time of purchase on various websites and applications. The primary sets of features provided by the site are as listed below.
The set of functions and features that have been implemented on the website of DealsOn are extremely basic and there is absence of features like secure login, social media integration, advanced sorting and filtering options, integration with enhanced payment options etc.
Value proposition of the website includes the improvement of the website of DealsOn. There are many features and functionalities that are currently missing from the website like social media integration with various social media platforms like Facebook, Twitter, and Instagram etc. The user interface of the site is also poor leading to poor user experience. The security of the website and payment options provided is also limited. The need is to upgrade the website to advanced features and mechanisms so that the customer base associated with DealsOn can be enhanced and maximum revenues are earned.
There are many advancements and improvements that are required to be done to the website of DealsOn. The strategy that must be followed for the purpose shall be agile development methodology. The requirements as per this methodology shall be divided in different sets. A single iteration must focus upon one sub-set of the requirements which shall then lead to the accomplishment of the end-result (Brohi et al., 2016).
The project activities must be done in a series of steps so that the resources are aware of the tasks that they need to perform.
There are many e-business models that are present which can be applied and used in case of e-business development of the website or web application for a business unit. DealsOn is a website that has been set up for the consumers to allow them to earn maximum benefits and best deals during their online purchase and transactions. Therefore, the model applicable to this website is the Business to Consumer which is also known as B2C model (Martinez-Lopez, 2010). The business activities and features that are included on the site must be done with a view to attract maximum customer base and to earn maximum customer satisfaction as an outcome (Pandya and Dholakia, 2005).
It is necessary for every business unit to develop a marketing plan and a marketing strategy in such a manner that the maximum numbers of customers are attracted towards the business.
There are various industries and business units that are directly dependent upon the legal and political framework that is followed in a country. The change in these policies has a direct impact on the functioning and outcomes of the business. Similarly, there are business setups that do not have a large scale impact on such political ups and downs. DealsOn is a website that belongs to the second category. There are certain political decisions that can have a slight impact on its functions such as taxation schemes and policies, government laws around e-commerce merchants etc.
There are many factors that can have a direct impact on the economical framework of a country. The economical policies and status can have an impact on many business units as well. However, DealsOn is a business setup that is not regulated or impacted by the changes in the economical scenario of a country. Certain factors that have the potential to cause an impact are inflation rates and interest rates.
The e-commerce industry is regulated by the needs and preferences of the customers. These parameters are very important as the profits and sales that are earned by a business setup are entirely dependent upon the customer behavior. The same goes for the business and revenue that is earned by DealsOn. The change in the customer demands or choices will have an impact on the profit or loss for the website as well.
Technology is an integral part of the web based systems and application. The website of DealsOn will also have a lot of dependency and reliance on the technical aspects. There may be technical trends that may change which may be required to be implemented in the web site as well. Therefore, the website shall be designed in a scalable and flexible manner so that any of such technological changes are easy to make (Pradhan, 2014).
The website of DealsOn may be used by hundreds and millions of users from any part of the globe. The performance and behavior of the website shall therefore be competent enough to meet out these needs and requirements. It shall be designed in such a manner that the huge traffic on the website is handled with ease and without any availability issue. Therefore, the systems on which the site is deployed, the servers that are used for the purpose and the network equipment that is used shall be of latest quality.
Many different needs and requirements from the aspect of the infrastructure have been listed below.
Database is an essential component of the website and there shall be a suitable database selected for the web based applications so that the functioning of the website is smooth and as per the requirements. In case of DealsOn, NoSQL database, such as MongoDB shall be used as it will provide the necessary form of security along with the ease of maintenance and support necessary for the Big Data tools.
The source code of DealsOn shall be created in such a manner that the website is scalable, adaptable and flexible in nature. These qualities and capabilities will be easily provided by choosing PHP as the programming language for the development of the front end (Methodsandtools, 2017).
One of the most significant and essential activities that is carried out on the websites is the testing. This is the activity in which the defects and bugs are highlighted and pointed out for clarification and correction. There are tools that are necessary for this purpose. The set of testing tools that must be used in case of DealsOn include TestLink for the purpose of creation of test scenarios and test cases along with their execution. LoadRunner must be used for the execution of the performance test cases. The defects must be logged and reported through Bugzilla.
There can be many risks and issues that may come up with web based applications. The type of issues and risks that may have the most significant and severe impact are legal risks and issues. There are many legal policies and regulatory norms that the organizations are required to follow. For instance, there is a legal code called e-payments code that must be adhered to for every financial transaction on the website. There are also legal policies applicable on the security of the information and its protection (Uop. 2006).
The violation of these policies and laws can have legal obligations and punishments.
Information is the most critical assets for the organizations as it is the information that may regulate the success or failure of the organization. For example, if the confidential information of an organization such as its internal policies and techniques get exposed in public then the competitors may take advantage of such a situation. The significance of information has led to the emergence of many information related risks and attacks that may have a negative implication on the privacy and security of the same (Onebusiness, 2013).
In case of DealsOn, there are many privacy and security risks that are associated with the information sets. The form of these risks can vary on the basis of the carrier or agent of the risk. For instance, if the agent is the network then there can be risks such as man in the middle, denial of service, eavesdropping attacks etc. Similarly, if the employee or the user is the carrier of the risk, then there may be issues such as breaching, loss of data, malware attack, unauthorized access etc. that may emerge. There may also be risks such as message alteration, spoofing and phishing that may take place.
All of these risks and attacks can have a poor impact on the privacy and security of the information. Therefore, these issues shall be avoided by using countermeasures and controls like network security tools, anti-malware packages, information encryption etc.
User negligence becomes a cause for many risks and issues. These issues are mainly associated with the operational mistakes and errors. The users may accidentally carry out a task or an operation that may have a negative implication on the user, the website and the system. These risks shall be avoided by using support forums and documents for enhancing the operational ease of the users.
There may also be compatibility issues that may be witnessed. The website of DealsOn is linked with the legacy systems and databases. Addition of new features and improvement of the website may have compatibility and integration issues.
There will also be a number of changes that will be developed. These changes may be difficult to handle and processed for the employees of DealsOn. There will be new set of business practices that will be required to be followed along with the use of newer tools and methods.
The idea behind the setting up of the website as DealsOn is to enable the customers to gain maximum benefit in their online transactions and operations. The improvement of the website by revising the current operations and functionalities along with the addition of new features will have many advantages in terms of customer engagement, customer attraction and experience (Wills, 2014).
The website will allow the customers to integrate their social media accounts and platforms which will provide the data analysts and scientists with the information on the customer preferences and choices. The designing of the business and marketing strategies along with the business decisions will be made easy as a result. The target audience for every coupon will be easy to identify. The setting up and enforcement of a correct strategy will lead to the ability to gain competitive advantage in the market (Khurana, 2017).
The customers will also be provided with the capability to security login and access the website, experience enhanced and secure payment options and easily filter the coupons and deals displayed on the website according to their choice. This will enhance the customer experience earned on the site which will lead to positive publicity by the customers.
The enhancement of customer engagement and customer base will also have a positive and direct impact on the sales and revenue of the site which will be improved.
There are many similar business setups and units that are functioning and are available for access on the web. The improvement of the website of DealsOn will make sure that the website offers certain unique features to the customers so that they find it easy to pick DealsOn from the several options available for access.
Conclusions & Recommendations
DealsOn is a website that provides the coupons and online deals that are available to the customers for gaining maximum benefit in their transactions online. The set of functions and features that have been implemented on the website of DealsOn are extremely basic and there is absence of features like secure login, social media integration, advanced sorting and filtering options, integration with enhanced payment options etc. The strategy that must be followed for the purpose of website development and improvement shall be agile development methodology. The requirements as per this methodology shall be divided in different sets. A single iteration must focus upon one sub-set of the requirements which shall then lead to the accomplishment of the end-result. There may be many issues and challenges that may be seen during the project in terms of legal issues, security risks and many more. These risks shall be handled and managed by using an adequate management methodology. There is risk management process that is defined in the project management methodologies that must be applied in this case. This process shall cover five phases for successful and efficient management of the risks. These phases include risk identification, risk analysis, risk evaluation, risk treatment and risk monitoring & closure.
Along with the development methodology, there is also an additional methodology that must be used and applied in case of DealsOn. This includes the project management methodology. Projects In Controlled Environment (PRINCE2) is the methodology that must be selected and applied in this case. It will provide the required set of guidelines for the management of the project and will also cover the necessary knowledge areas. The risks and conflicts that may arise during the execution and timeline of the project will also be managed and handled with much ease.
References
Brohi, H., Prithiani, J., Abbas, Z., Bhutto, A. and Chawla, S. (2016). Strategic Marketing Plan of Nike. SSRN Electronic Journal.
Khurana, A. (2017). Why E-commerce Is Taking the Retail World by Storm. [online] The Balance. Available at: https://www.thebalance.com/advantages-of-ecommerce-1141610 [Accessed 04 Oct. 2017].
Martinez-Lopez, L. (2010). Intelligent e-services and multi-agent systems for B2C e-commerce. Internet Research, 20(3).
Methodsandtools (2017). Software Development Tools: Java, JavaScript,.NET, PHP, Ruby. [online] Methodsandtools.com. Available at: https://www.methodsandtools.com/tools/tools.php [Accessed 04 Oct. 2017].
Onebusiness (2013). The Legal and Privacy Issues of Doing E-Business. [online] Available at: https://www.onebusiness.ca/sites/default/files/MEDI_Booklet_Legal_Privacy_Issues_accessible_E.pdf [Accessed 04 Oct. 2017].
Pandya, A. and Dholakia, N. (2005). Conceptualizing B2C Businesses as a New Category of Services. Journal of Electronic Commerce in Organizations, 3(1), pp.1-12.
Pradhan, S. (2014). Total Quality Management in Service Sector: Case Study of Academic Libraries. Journal of Business and Management Sciences, 2(3A), pp.29-32.
Uop (2006). E-Commerce Legal Issues. [online] Available at: https://www.uop.edu.jo/download/research/members/tisgway_ecom.pdf [Accessed 04 Oct. 2017].
Wills, B. (2014). 18 Major Benefits of e-Commerce Business for Retailers & Customers in 2015. [online] Medium. Available at: https://medium.com/@briannawillsss/18-major-benefits-of-e-commerce-business-for-retailers-customers-in-2015-63c5fc87f679 [Accessed 04 Oct. 2017].
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