E-Commerce And M-Commerce Applications: Impacts On Businesses And Society

Pre-writing Planning: Concept/Mind/Idea Map

 

(Fig 1: Concept/Mind/Idea Map of E-Commerce and M-Commerce Applications)

E-Commerce or Electronic Commerce could be defined as the process of purchase, selling and exchange of services and goods with the help of computer networks or the Internet. M-Commerce or Mobile Commerce could be defined as the combination of e-commerce strategies and mobile computing technologies. The transactions based on M-Commerce could be performed over the Internet, smart cards, personal communication networks and various other forms of infrastructure. The e-commerce businesses irrespective of their business proportions target the mobile applications for promoting their businesses on the online platform (Niranjanamurthy et al., 2013). They have thus improvised these applications for marketing their brand and thus acquire new customers within their business prospects. With the help of such kinds of applications, customers are able to browse and view through a wide range of products, compare among several products, purchase them and thus be able to share their purchases with their friends and family.

The use of m-commerce applications could be considered as the applications based on e-commerce. The combination of the different forms of mobile based transactions and different forms of adopted services based on e-commerce could be helpful for the development of additional customisation of services. These applications could also be useful for the creation of new kind of services that would be linked to concept based on mobility (Chong, 2013). These kinds of performances could be based on improvement of technology that would be helpful in implicating the comprehensive form of information and thus would bring much more form of interactivity. The use of mobile commerce could be considered as to be extremely user-friendly as the mobile devices are extremely user-friendly. The mobile devices are regarded as a daily usage tool. It could be used as a tool for performing various kinds of activities that includes an organiser and also serve as a feature based on payments.   

The other forms of usage within the market of m-commerce and e-commerce applications include:

Boost in the Retail Activity – The solutions based on E-commerce and M-commerce available within smartphones and various software applications could help to play an important role within the retail market (Kang, Mun & Johnson, 2015).

Convenience based on Electronic Payment Service – These forms of transactions could be transferred in an easy and secure manner. These forms of commerce methods could be used for paying bills in an electronic manner, purchasing of prepaid cards and also be able to solve complex transactions.

E-Commerce and M-Commerce Applications

Sale of Digital Content within Mobile Devices – The digital based content is also another rich resource that are able to make use of mobile commerce tools and technologies. With the strengthening of the function of convenience based within the mobile devices, the sellers would be able to sell their content (Zhou, Zhang & Zimmermann, 2013). The buyers would also be able to purchase things at any point of time. The users would pay directly for each kind of digital content. The registered users would be able to avail those kinds of services.

With the vast form of developments in the society within the use of m-commerce and e-commerce technologies, it has been seen that there has been many such improved trends within the business that are seeing a rapid rise. With the increasing form of access to the shopping stores by sitting at homes, it has led to the huge form of rise to the trends within the online commerce applications. The increasing number of online commerce based applications has led to very tough competitions in the online marketplace (Kourouthanassis, & Georgiadis, 2014).

Some of the major kind of trends that have been faced with the changing situations of the smartphone based shopping are:

1. Mobile Messengers and Smart Chatbots– With the emergence of m-commerce applications, it has led to the increased form of supportable chatbots that would be able to support the customers based on their needs. There are different stores such as Starbucks, Nordstrom and H&M that are the examples of such kinds of industry leaders who are making a proper use of such kinds of chatbots (Heinemann, 2017).
2. Revolution of Augmented Reality– The evolution of different kinds of augmented reality applications have helped in booming the technology of various platforms. The vast form of push based on AR based technologies would be able to satisfy the needs of the customer. Different shoppers would make of AR based applications for supporting their e-commerce and m-commerce business platforms (Dinh et al., 2013).  
3. Single-click Payments– The rise of mobile based applications has led to one-click purchase modes. They have also led to the rise of mobile wallet based applications that includes Apple and Google Pay. They have hence led to the one-click payment solutions for the shoppers (Nicoletti, 2014). The rise of single-click payments could be an important factor for the contribution within the phenomenon of purchasing of mobile.
4. Rising Prominence on Automation– There has been a massive form of collaboration within marketing services in automation and e-commerce technologies. The different kinds of tools based on automation have helped in the development of different kinds of opportunities for the retailers. The use of social media and email marketing platforms have signalled different kinds of opportunities for the e-commerce and m-commerce merchants (Saleh & Mashhour, 2014). Recent surveys have discussed that every customer would spend about six hours per day on their smartphones. The use of email based content have mainly become an increasing channel for the merchants.
5. Rise of Different Applications– In the recent times, there has been a massive rise in the number of different kinds of applications based on m-commerce and e-commerce applications. There are number of advantages based on the different kinds of applications based on the m-commerce platforms. There are different platforms that would help merchants for the creation of integrated and branded form of mobile applications that would help in supporting of the m-commerce and e-commerce platforms (Shin, 2013). These would help for the retention of customers based on customizable push notifications. The e-commerce platforms have a well-designed interface that would be helpful for providing a great experience to the customers.  

With the implementation of different kinds of applications based on m-commerce and e-commerce platforms, it has led to the vast form of impacts on the society and the businesses. The different kinds of impacts of these two platforms for the business are:

1. Faster form of Purchases– With the high form of rise of m-commerce and e-commerce applications, it would lead to faster kind of purchasing options. The different kinds of mobile based applications have a faster method of loading of data and searching for results. Additionally there is an unnecessary need for fetching data from the server and help the customers for browsing and purchasing products in a faster manner. As the applications based on mobile form of e-commerce offer the same kinds of functionality as the desktop supported applications, hence the people would be able to purchase the items directly from their mobile application (Maity & Dass, 2014).  

With the impact of such applications, the revenue based on m-commerce platforms have shown a major form of rise. There has also been a severe growth in the number of customers who have registered within the different applications.

1. Better form of Customer Experience– In the recent times, there has been a major rise in the use of smartphones and tablet devices, which would be helpful for customers to navigate through different kinds of products and services (Zhang, Chen & Lee, 2013). A smoother form of customer experience would be very much useful for the growth of the revenue and the increasing form of customer base within the organization. In order to achieve such goals, the mobile application should be extremely fast, convenient, exclusive and interactive for usage. Customer would always expect the application to be extremely speedy and simple for use (Lin et al., 2014). This would bring in efficiency from the standpoint of the customers and would also get added to the exclusive features of the applications.
2. Direct Connection with Customers– One of the important component of the mobile applications based on e-commerce platforms is that the applications would be able to directly communicate vital messages and applications with the customers. The businesses should be able to send vital messages such as email notifications about the new kinds of products, seasonal sales with the help of push based notifications. The customers would be needed to provide their email IDs and mobile phone numbers with the business. Hence the online mobile e-commerce platforms would be able to send vital notifications to their customers. The customers might receive notification based on different offers and rewards that would be provided to them on various occasions.
3. Tailored Content– There are different customers who would have different kinds of choices based on needs of purchasing and patterns of shopping. The location of the user, interests, profiles of social media and viewed items would play a major form of role for utilizing the content that are mainly viewed by the people. With the help of the mobile e-commerce applications, the people would be able to set their preferences based on gathering of the data from the customers. The recent form of mobile applications are mainly built with high kind of software based on AI technologies (Eastin et al., 2016). Hence these applications would be powered with the ability to track the online purchasing behaviour of the customer based on real-time. In most of such cases, the tracking of customer behaviour would lead to higher kind of loyalty of the customers and outreach to high form of content.    
4. Navigation of Retail Stores– The mobile applications have a high form of inbuilt marketing opportunity. The different kinds of in-built features that includes the scanning codes, back and front camera, positioning systems for location, accelerometer, gyroscope and compass could be majorly used for the use in commercial purposes. One of the major form of benefits of the solutions provided by m-commerce applications is based on the navigation features provided to the users based on searching of nearest stores within the vicinity of the customers with the help of GPS facility. This would shorten the time for the customers to detect a particular store and perform a purchasing activity.

Based on the review of such kind of applications, it could be discussed that due to the emerging rise of several e-commerce and m-commerce business platforms, there have been a critical form of impact on the other kinds of business. They have been entirely challenged for coping up with the massive forms of changes that have taken place in the recent years. With the rising trends based on the adoption of such kind of platforms, it has led to the businesses to adopt such kind of strategies that would be helpful for them to survive within the market.

Conclusion 

Based on the above discussion from the article, it could be concluded that the rise of such kind of rich and beautiful applications based on mobile e-commerce platforms have been the centre of attraction for most of the people. With the aid of such kind of powered applications, there has been a lesser need to go the retail shop and thus purchase products. These vast forms of smart shopping concepts have led to a tremendous growth for the existing businesses and have also helped in bring the world closer. Customers who are extremely addicted towards these modes of shopping are able to gain information about various offers and coupons based on the notifications that are made to be available to them. In the recent age, there have been a huge form of expand of these kinds of applications. These e-commerce applications, shopping applications and retail applications are growing with each passing day and thus they are making the habit of purchasing to become much simpler than before. They also help in enhancing the customer experience and are also able to gain the attention of a wide number of customers. These applications also provide new kinds of appeals and thus raise the options within marketing, which would eventually lead to raising of sales within the organizations. 

References 

Chong, A. Y. L. (2013). Predicting m-commerce adoption determinants: A neural network approach. Expert Systems with Applications, 40(2), 523-530.

Dinh, H. T., Lee, C., Niyato, D., & Wang, P. (2013). A survey of mobile cloud computing: architecture, applications, and approaches. Wireless communications and mobile computing, 13(18), 1587-1611.

Eastin, M. S., Brinson, N. H., Doorey, A., & Wilcox, G. (2016). Living in a big data world: Predicting mobile commerce activity through privacy concerns. Computers in Human Behavior, 58, 214-220.

Heinemann, G. (2017). Die Neuausrichtung des App-und Smartphone-Shopping: Mobile Commerce, Mobile Payment, LBS, Social Apps und Chatbots im Handel. Springer-Verlag.

Kang, J. Y. M., Mun, J. M., & Johnson, K. K. (2015). In-store mobile usage: Downloading and usage intention toward mobile location-based retail apps. Computers in Human Behavior, 46, 210-217.

Kourouthanassis, P. E., & Georgiadis, C. K. (2014). Analysing m-commerce research: technology, applications and research themes. International journal of mobile communications, 12(1), 1-11.

Lin, J., Wang, B., Wang, N., & Lu, Y. (2014). Understanding the evolution of consumer trust in mobile commerce: a longitudinal study. Information Technology and Management, 15(1), 37-49.

Maity, M., & Dass, M. (2014). Consumer decision-making across modern and traditional channels: E-commerce, m-commerce, in-store. Decision Support Systems, 61, 34-46.

Nicoletti, B. (2014). Mobile banking. In Mobile Banking (pp. 19-79). Palgrave Macmillan, London.

Niranjanamurthy, M., Kavyashree, N., Jagannath, S., & Chahar, D. (2013). Analysis of e-commerce and m-commerce: advantages, limitations and security issues. International Journal of Advanced Research in Computer and Communication Engineering, 2(6).

Saleh, Z. I., & Mashhour, A. (2014). Consumer attitude towards M-Commerce: The perceived level of security and the role of trust. Journal of Emerging Trends in Computing and Information Sciences, 5(2), 111-17.

Shin, D. H. (2013). User experience in social commerce: in friends we trust. Behaviour & information technology, 32(1), 52-67.

Ström, R., Vendel, M., & Bredican, J. (2014). Mobile marketing: A literature review on its value for consumers and retailers. Journal of Retailing and Consumer Services, 21(6), 1001-1012.

Zhang, R., Chen, J. Q., & Lee, C. J. (2013). Mobile commerce and consumer privacy concerns. Journal of Computer Information Systems, 53(4), 31-38.

Zhang, R., Chen, J. Q., & Lee, C. J. (2013). Mobile commerce and consumer privacy concerns. Journal of Computer Information Systems, 53(4), 31-38.

Zhou, L., Zhang, P., & Zimmermann, H. D. (2013). Social commerce research: An integrated view. Electronic commerce research and applications, 12(2), 61-68.