The e-commerce is the task that deals with buying and selling of products over the Internet or online services. The strategy is the summary regarding how one can store to plan in achieving the goals and develop the place in the market.
In the following report, the e-commerce business strategy for business-car rental is discussed. Next, e-commerce business models are analysed. Lastly, advertising tools and online marketing are demonstrated here.
The industry of car rental offers convenience and mobility to the people who possess cars. However, this is an option towards lucrative commuting for leisure and business travellers. Moreover, with the rise of this sector, financial development and increase in per capita income and quick transportation has got highly developed around the world (Bayram 2018).
While considering the business strategy for present car-rental, various aspects are reviewed here.
There is improved transparency while making the booking over the website. This comprises of more transparent data about the surcharges and cost of optional extras. This consists of better data at the stage of booking regarding the insurance products and voluntary waiver (Batra 2018). This highlights more transparent policies of fuels and more upfront data regarding the post and pre-rental inspection tasks of the vehicle.
They must consist of a broad range of choice vehicles displaying the minimal miles showing on the clock. Here, safety and reliability are the keys. Apart from this, various travelling aids and additional products are helpful on the path.
The singular values offered includes the products to be found easily over the Internet. Here, free and quick shipping is an intention and there are facilities to browse, compare and make a purchase from any place. Moreover, there is sharing of passions and values of the customers and helping must be easy to seek and establish communication with. Then, there is detailed order tracking over the Internet and smart policies of return. Besides, there are customized recommendations for repeated browsers and shoppers along with saving and subscribing. Moreover, there is upfront pricing and transparency along with automatic delivery.
The customers are able to access the service and product with the help of numerous channels. Further, the products are seen as commodities and the expense as the essential point of tipping for the clients. Also, the marketing comprises of promotions and campaigns and the reliability is an integral part of the strategies of customer retention.
The personalization must be happening while meeting the necessities of customers. The usage of data mining technology for making the experience of consumer shopping is much memorable and must be exciting. Next, the customization must be done from the products for meeting and customizing the web experiences.
The various e-commerce strategies include the following.
Integrating the date:
As the cultivating the consumer loyalty and trust is considered, the key to personalization is a great approach.
Going straight to the source:
The businesses must not wait for the customers to find the market. Instead, the industry themselves must move to the clients. Otherwise, there are high chances of losing clients.
Developing on the online presence:
They should be focusing on website navigation. Further, they must personalize their experiences and optimize the functionality of shopping carts. Also, they should be assured the site is been mobile-friendly. Moreover, they must maximize the functionality of the shopping cart and cultivate a positive image. Lastly, security is to be personalized.
From the dawn of the first online shopping, the online shopping system that has been introduced in 1079, it is e-commerce has been consistently diversifying and rising. At present, e-commerce has been encompassing a varied and massive range of various models and different formats. This has been taking place between business with other businesses, consumers and businesses and consumers and other consumers. Here, the consumers turning to be the vendor has been putting items for sale over the Internet. Here, the craze of subscription has been fetching the types of goods to get delivered on parcels and boxes for the doorstep of the people. Here, the social network has turned out to be the retail outlets with the rise of social shopping. To understand the maze of various kinds of e-commerce various comprehensive guides towards the business models are to be considered and the ways, they have been working. This is with first instances from around every sector. The strategies are highlighted below.
Business-to-consumer:
As one think of the e-commerce one must think of the B2C models of business. This is retail sales that are made from the entity of the company to the individual. It is seen for most of the entrepreneurs, this model of B-2-C is the easiest to begin and has been bringing the overall success.
Business-to-business:
This B-2-B commerce is seen as the transaction taking place between the two companies. At the broadest sense, the sales of B2B has been notably higher than the B2C. This is because the business model involves various kinds of wholesale transaction. Here, rousingly the B2B buyers have been utilizing the ecommerce. This platform can include the following aspects. The first one is self-service. This refers to the re-ordering from the website of ecommerce and has been more effective than to make faxing the orders. Then there is the mobile. It includes the capability to check the rules and put laws from the device of mobile. Next, there is B2C like experiences of shopping. Here, the B2B buyers are been accustomed to the features of B2C and the smarter convenience for the necessities of personal shopping. In this way, B2B commerce has required the feel such as B2C. As the clients involve the business, they must be provided with smart B2B experiences.
Business-to-government:
This has been closely related to B2B ecommerce. With the help of B2G, a government entity can be provided to the clients. It has been common fo0r the sales of B2G to be based on the prices of negotiated contracts and involve the processes of vetting. Here, the sellers should be meeting particular requirements.
Moreover, it has been also possible that the sales of B2G ecommerce have been occurring on the ecommerce site that is managed by the government. Here, the suppliers have been providing the product feed. At this sense, it has been similar to post products over the marketplace. Further, B2G ecommerce is a regular channel for various types of sales. However, the establishment of the channel has been considering much effort and time.
Consumer-to-consumer:
Under the C2C Model, people have been making sales directly. The C2C is also a practical side for the latest entrepreneurs.
Government-to-consumer:
Here, the model demonstrates as the public sector and the government entity has been using the ecommerce for selling the services and goods for the consumers. Besides, the entrepreneurs, this model of G2C is the useful scope as one develops the ecommerce software. Apart from this, it has been unlikely that one can utilize the model.
Government-to-business:
Here, the final business model has been listing the government-to-business. It has been considering the receiving of the payment for government services, tax payments and online bill payments. With the G2C, the under the G2B model has been delivering the services and software across the transactions. This is instead of providing real services and goods to the entrepreneurs.
For the current business the for car rental over the Internet, the following are to be considered.
Value proposition:
The value proposition is the value statement meeting various criteria such as communicating to the clients regarding how renting the cars over the Internet solves the specific issues and develop the lives in a significant manner. The headline must be kept concise describing the advantages offers and tied to the clients. In the subheadings, the primary features and benefits known to the customers are needed to be expressed. Further, the graphic or image must reinforce the message to be a powerful strategy.
Revenue model:
The revenue comprises of the overall quantity of the amount received with the return on investment by the rents provided for a particular period. Thus it is an integral part of the business model. The online car rental business can create revenues from numerous streams of income like affiliate marketing, subscription and advertising. This is helpful to sell services along with information and contacts.
Competitive environment:
Under the marketing scenario for the car rental, the competitor analysis is just a little part of the overall strategy of the business. This involves the global analysis of the threats, opportunities, weaknesses and strengths of the perspective and present competitors. This also includes the technological, economic and political influences. This has been impacting the way how the business can compete. For this, one of the smartest tool to analyze the competitive analysis of the market of the model of Five Competitive Force developed by Porter.
Online marketing and advertising tools:
The online advertising and marketing tools provide smart scopes for organizations for attracting potential clients. This is also helpful to rising revenues.
The tools: Justification of choice and how they attract customers: Benefits of using: Challenges in using: Methods to measure the outcomes
|
The Search Engine Marketing |
This is helpful to promote the websites through the result pages of the search engine |
Engaging the SEM for quick traffic boost is the surest way of driving the traffic for the site. This happens in the short run and having minimal effort |
However, setting that or forgetting the SEM is not a good way out. Numerous visitors never automatically indicate lots of business. Here, the tracking assures that investing in SEM is useful in paying off and performing off |
The efficiency of the SEO campaign can be measured the business can go for the program of SEO analytics. At most of the cases, the services are minimally priced and free in nature. |
|
Google Analytics |
It is helpful since it takes just a few minutes to include the analytics code to the website. This provides the capability to track every activity by all the visitors |
At Google analytics, the data can be collected from various sources and platforms. Apart from these custom goals are there one can track the platform of e-commerce |
However, the information is at many times complicated to find. Further, there are various dashboards and much more to look at |
Here, the outcomes can be measured through understanding the specific campaign of social media campaign has been drawing traffic to the site. This data is helpful to adjust the future strategy to capture similar outcomes. Further one can seek a specific set of various keywords to maintaining the organic traffic. Further, one can change the attention to the keywords assuring that one use that to develop content down the road. |
Conclusions:
The above study demonstrates the understanding of the primary challenges and key drivers that is witnessed by digital enterprises. This is helpful to understand the global markets, consumer behaviour social media, business processes and technology infrastructure. The study is useful to understand the ways to accept online reservations and control the complete fleet. Moreover, the review is helpful to examine the weaknesses and strengths of the current presence over the Internet before developing an effective and customized strategy and supervise the successful deployment.
This should be delivering seamless experiences at all the touch points. This is done through the proper mixture of offline and online services.
This can be done smartly through the location detection strategies.
The analysis of ratings and reviews is a credible source of data for prospective clients and demand-based driving. Further, the dynamic price match is helpful to assure the best deal or pricing at any specific time.
References:
Agag, G.M. and El-Masry, A.A., 2017. Why do consumers trust online travel websites? Drivers and outcomes of consumer trust toward online travel websites. Journal of Travel Research, 56(3), pp.347-369.
Batra, R., 2018. Harnessing Disruptions for Marketing Strategies. Handbook of Advances in Marketing in an Era of Disruptions: Essays in Honour of Jagdish N. Sheth, p.147.
Bayram, A.K.A.Y., 2018. The Use of Information Technologies (IT) in Car Rental Businesses. Social Sciences Researches in the Globalizing World, p.411.
Brendel, A.B., Brauer, B. and Hildebrandt, B., 2016. Toward user-based relocation information systems in station-based one-way car sharing.
Chen, C.D., Zhao, Q., Wang, J.L., Huang, C.K. and Lee, N.C., 2017. Exploring Sharing Economy Success: Resource-Based View and the Role of Resource Complementarity in Business Value Co-Creation. In PACIS (p. 169).
Conejero, J.A., Jordán, C. and Sanabria-Codesal, E., 2016. An algorithm for self-organization of driverless vehicles of a car-rental service. Nonlinear Dynamics, 84(1), pp.107-114.
Gerding, E., Stein, S., Ceppi, S. and Robu, V., 2016. Online mechanism design for vehicle-to-grid car parks.
Hawlitschek, F., Teubner, T. and Gimpel, H., 2016, January. Understanding the sharing economy–Drivers and impediments for participation in peer-to-peer rental. In 2016 49th Hawaii International Conference on System Sciences (HICSS) (pp. 4782-4791). IEEE.
Illgen, S. and Höck, M., 2018. Literature review of the vehicle relocation problem in one-way car sharing networks. Transportation Research Part B: Methodological.
Jiang, J., 2016, June. The Challenges and Opportunities of Sharing Economy-a New Wrapping for Doing Business Online?. In PACIS (p. 111).
Marhayanie, M., Ismail, M. and Muda, I., 2018, January. Impact of Smartphone Features on” Omset” Services Online Car Rental. In 1st Economics and Business International Conference 2017 (EBIC 2017). Atlantis Press.
No, E. and Kim, J.K., 2015. Comparing the attributes of online tourism information sources. Computers in Human Behavior, 50, pp.564-575.
Reillier, L.C. and Reillier, B., 2017. Platform strategy: How to unlock the power of communities and networks to grow your business. Routledge.
Steppe, R., 2017. Online price discrimination and personal data: A General Data Protection Regulation perspective. Computer law & security review, 33(6), pp.768-785.
Wang, P., Chaudhry, S. and Da Xu, L., 2016. Introduction: Advances in e-business engineering and management.
Weinstein, A., 2016. Superior customer value: Strategies for winning and retaining customers. CRC Press.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download