Write an essay on E-Commerce Sites?
The different types of e-commerce sites and their examples are given below (Laudon and Traver, 2002):
Online Only e-commerce sites: the organization sells products only over the internet
Examples: asos.com, Made.com, lookfantastic.com,
Mail Order e commerce sites: any organization that prints catalogues for its products, might have physical stores and also makes their products available on the internet
Examples: Boden, Lands End, House of Bath,
Big Bricks and Clicks: has multiple physical stores and maintains a e-commerce website.
Example: Argos,
Boutique Bricks and Clicks: limited number of physical stores and an electronic commerce website
Example: Boswells, Brownsfashion.com , Burford Needlecraft
Ecommerce sites performing mainstream piggyback: e commerce sites hosting products of other organizations, without producing anything by themselves.
Example: eBay, Amazon
Ecommerce sites performing niche piggyback : organizations producing similar products create a ecommerce site or a blog of their own.
Example: Hotels (hotels.com, laterooms.com), The craft world (Etsy, Folksy), jewellery (Boticca), Books (abebooks.co.uk)
Full Multichannel electronic commerce sites:
the organizations have multiple physical shops, maintain printed catalogues, and runs an electronic commerce website : it is considered as the most difficult and/ or complex model to maintain and run any business.
Example: Crew Clothing , Bravissimo.
The amazon.com is probably the most used and the most famous electronic commerce site that exists at present (Amazon.com, 2015).
The amazon. com does not produce any products by itself but only exhibits and puts on sale the various products developed by other reputed brands. Thus, it can be said that amazon.com is one e commerce site that performs mainstream piggybacking.
The site has the following characteristics:
Ubiquity: the ecommerce site has dedicated applications that run on smart phones.
Global reach: the amazon.com has spread its business to many other countries outside the USA. Amazon has official sites that are accessible in Canada, in Asia, in Australia and in Europe.
All these websites have the same functionality as the official website for USA.
• Universal standards: Amazon.com abides by all the universal standards that are followed by other e commerce websites.
• Richness: amazon.com does not use any animated graphics or Flash animations and/ or any streaming media in the process of delivering marketing messages.
• Interactivity: the website lets the customer buy products based on various departmental choices and other product attributes. The website is able to provide links to such products which possess all the attributes as indicated by the customers.
The website also has provisions for 24*7 online chat facility for interacting with their customers.
• Information Density: the amazon.com collects a wide range of information from the customers during the registration phase, which includes the name of the customer, his or her address, contact numbers, electronic mail id and so on .
• Personalization/Customization: the website is able to greet any customer using his/ her name, once the customer logs in into the website. The website also provides marketing messages based on the products that were purchased by the customer previously and can also customize the products and the services in a way that was previously chosen by the customer.
• Social technology: the website encourages the customers to write reviews of the products that they have bought from the website. The customer can also provide grades to the various products available.
Payless ShoeSource is a well known American footwear retailer selling branded shoes which is renowned for the discounted price that it makes available to its customers (Laudon and Traver, 2002). The organization is headquartered at Topeka in Kansas. This organization was founded in 1956 by Shaol Pozez and Louis and Pozez, who were cousins in relation, and at that point of time owned the Collective Brands, Inc. In the year 1961, the organization was turned into a public company, and was renamed as the Volume Shoe Corporation. This renaming followed a merging process with another renowned brand the May Department Stores Company, in the year 1979. From the 1980s, the Payless Shoe Source became widely known all over the united states of America, due to the line of discounted sneakers which the organization at that point of time used to refer to as the Pro Wings: this line of sneakers were the first ever which used to have Velcro straps in the place of laces that all ordinary sneakers at that point of instead of time used to come with. In the year 1996, the Payless Shoe Source was declared as an independent company which was being operated publicly (Wang, 2010).
In t5he year 2004, the management of the Payless Shoe Source publicly announced that the brand would no longer be a part of the Parade chain of retailers and that it has decided to close as many as 100 physical outlets of Payless Shoe Source. In the year 2007, on 17th of August, the organization finally acquired the rights of the Stride Rite Corporation. The management of the Payless Shoe Source went forward and renamed the Stride Rite Corporation to Collective Brands, Inc.
As reported by the official spokesperson of the organization, in the year 2011 the Payless Shoe Source generated an enormous revenue: a total of $3.4 billion. However, in the year 212, on May 1st, it was announced that the Wolverine World Wide, Golden Gate Capital and Blum Capital, are to purchase the organization for as much as $11.32 billion.
The Payless Shoe store has an online presence which can be located easily at https://www.payless.com/stores .
A visit to the official webpage revealed that the website exhibits and sells shoes and bags that are developed by other large brands and does not produce any product of their own.
However, the organization has physical stores located all over USA. The website provides their customers with provisions of free shipping on a bill of over $25 and also allows the customers to exchange any product or return any product to any physical Payless Shoe store located nearby.
The website has implemented a Business to consumer model of electronic commerce at one end, using which business organizations can directly communicate with the consumers. On the other end, the organization implements a business to business model of electronic commerce using which various other brands can use the platform provided by the website to promote their business and/ or sales figures.
The online website and the physical stores sell shoes and other accessories like hand bags and purses to their customers. Various categories of such products are available on both the online and the physical stores, and separate sections of the website have been dedicated to men, women, boys and girls. An entire page is dedicated to those products which are on sale and/or clearance. However, the website also allows searching for products based on the brands that are available on the website.
The noticeable rivals and/ or competitors of the Payless Shoe store are the Walmart and the Target, which conduct business in a very similar fashion and are now providing facilities to the customers which are comparable. The organization however, is still way ahead their competitors due its band power and the huge range of commodities that it makes available to its customers.
The company founded in the year 1956: today it is officially known as the Payless ShoeSource and is owned jointly by the Blum Capital Partners and the Golden Gate .
A cookie or a HTTP cookie, as it should be technically termed as is nothing but a small chunk of data and/ or information that is usually sent from any website that is being accessed by the user. This small packet of data gets stored in the web browser which is being used for accessing the website in an automated process within the very small time frame. Each and every other time the user accesses this particular website, the web browser sends back these cookies to the website so as to let the website know that the user is again browsing the site.
HTTP cookies are also known as web cookie browser cookie or Internet cookie. The mechanism was designed as a safety procedure to be used by web browsers to record the browsing activities of the users or in order to remember certain stateful data and / or information.
The following cookies were found in my browser
The cookies have been placed in the browser by the following sites:
The fundamental advantage of storing a cookie from a website is that when the user revisits the site, the user does not need to provide all those data that are required to access the site. This methodology also allows the websites to provide customized services to their users: various ecommerce sites are actually able to generate customized marketing campaigns based on the previous buying behavior of the customers. However, using the very same process certain malicious programs are able to extract a wide range of personal data of the user from the web browser (Sipior, Ward and Mendoza, 2011).
Thus, it can be said that as both the advantages and disadvantages of cookies actually weigh almost same and we must be careful about the cookies that we save in our web browsers (Zabawa, 2014).
Augmented reality is the current buzz in the domain of technology: with both google and apple being competitive about the release of their patented augmented reality products as soon as possible. Various ecommerce sites and tools have already started certain features of this technology to increase their sales.
However, the most important and interesting domain in which the technologies of augmented reality can be put to use is the medical science. This particular field can use the principles and practices involved with augmented reality to perform invasive surgeries.
This particular technology can also be used in the defense during the times of warfare, so s to differentiate between the friend army and the enemy army and/ or the locations of the enemy armies.
References
Amazon.com, (2015). Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more. [online] Available at: https://www.amazon.com/ [Accessed 13 Jun. 2015].
Laudon, K. and Traver, C. (2002). E-commerce. Boston: Addison Wesley.
Payless.com, (2015). Payless ShoeSource | Shoes, Boots, Sandals, Designer Shoes & Handbags. [online] Available at: https://www.payless.com/ [Accessed 13 Jun. 2015].
Sipior, J., Ward, B. and Mendoza, R. (2011). Online Privacy Concerns Associated with Cookies, Flash Cookies, and Web Beacons. Journal of Internet Commerce, 10(1), pp.1-16.
Wang, J. (2010). E-commerce communities as knowledge bases for firms. Electronic Commerce Research and Applications, 9(4), pp.335-345.
Zabawa, M. (2014). On Internet cookies. LingVaria, (18), pp.103-111.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download