E-Learning Activities On Corporate Culture And Strategy In Global Environment

Activity 1: Corporation culture and strategy

The report includes few different activities of management and organization in a global environment. There are sets of five activities discussed separately. The first activity deals with corporation culture and strategy. It includes different types of cultural practices of an organization and the evaluation strategy (Anitha and Begum 2016). The second activity gives a brief note on the overview of cultural organization and its impact. Third activity provides the note on Zapoos and the impact of implementing wok culture on this industry. Fourth activity includes Toyota corporate culture and their problem of spreading the culture on addition of seven dimension of culture. Lastly, the fifth activity includes the cultural web and its practice in the organization.

Corporation culture and strategy includes the various ways and behaviors of the employee, staffs and the organizational heads while dealing outside the organization (Barnett and Meyrick 2017). It defines the functioning of the organization along with the working behavior of the employees. It sets desired targets to achieve with the given norms and guidelines of the company. Through efficient utilization of resources and with good business ethics, it creates strong corporation culture.

Various types of cultural practice take place in an organization like market, clan, adhocracy and hierarchy. Market culture includes proper setting of goal that is to earn profit using economic variables like production and supply (Carlsson-Wall, Kraus and Karlsson, 2017). Clan includes an environment friendly culture. Adhocracy focuses on creativity and dynamic in work. Hierarchy includes systematic distribution of work as per the sectors and skills in order to earn accurate results.

Hierarchy culture in an organization is the best way to attain profits of a company. It provides systematic functions of the work and gives accurate information (Fehon and Garrard 2017). An organization runs successfully when it has accuracy in the statements of the functioning of various roles. It also shows the organization stability.

There are various kinds of evaluation methods in corporation culture and strategy. Using hierarchy mode of culture at work place creates various points of evaluations like team spirit, stability, good management system, trustworthy leaders, integrity and cooperation among the team members and good learning process (Godfrey 2016). There is defined goal set due to which there is accuracy in the performances that led the organization to have stability in the output and the productivity. Good decision and team spirit leads to positive factor for an organization.

Activity 2: Definition of culture

There are different viewpoints on the definition of culture. Different organizations have different culture setup. It describes the values and the behaviors on the negotiation practice of the employees and the organization with external environment (Huong and Sargent 2016). It depends on the organization environment as well as on the employees working in that organization. There are different mindsets of people working in an organization creates different viewpoints depending on the work culture.

Cultural organization must include proper systematic way of the functioning of the organization. By creating hierarchy culture, the organization will get accuracy in terms of production.  The culture of organization depends on the way employees behave and performs in the organization (Vinayak, Khan and Jain 2017). Good remuneration, employee satisfaction, friendly environment, rewards systems for hard work, motivation and understanding support create good cultured organization. There is no such particular concept defined for organization culture. The employee organization interaction to the external and internal environment creates culture of the organization.

Zappos is an online business that deals in the purchase and sale of shoes and clothes. It came into existence in 1999 in Las Vegas, Nevada. As there is decline in customers’ satisfaction, there is failure in the proper output as per the demand from the consumer side, therefore it is a loss to the company. Employees are under the rules and regulation of the organization, thereby, they have few commitments made to the organization as per business ethics. If the customers are not satisfied with the services, the reason is work culture and the trustworthiness.

Culture of zappos is difficult in terms of energy level and the commitments they have for the organization. If the new employees working at call centers take the money and leave the organization considered as an unethical means, therefore will not be consider under the company’s work culture. Therefore, the CEO of zappos took the initiative to pay the new employees to quit for such kind of unethical means of business practice.

Due to such unethical responses of the new employees, the company CEO Tony Hsieh decided to create good work culture. By creating work culture using hierarchy principle, it will help the organization to keep a track of systematic method of production of work and employees performances. It will help to maintain the accuracy and stability in the financial position of the business.

Toyota industry, an automobile industry came in to existence in the year 1937 in Japan.  With the constant focusing on the improvements in the quality and efficiency in production led the industry to greater achievements both in the Japanese market as well as in international market. They believe in innovation therefore always-implemented new and innovative ideas that made them success globally. In the year 2013, there was a robust growth in the sales sector of this industry, led to become the second largest automobile industry globally.  Toyota is an inspiration to the rest of the business industry as how to deal with the circumstances and to discover greater outputs from it.

Activity 3: Corporate culture in HRM practices and customer satisfaction

Toyota achieved success for its passion, hard work, focus on aim, innovation, and of course, and the continuity in the improvements of their work. Toyota also created global trading with south East Asian countries industry during their tough times never gave up, instead came up with the startup and then slowly they started dealing with market fluctuations, and with every challenges they came up with new and creative ideas as solutions. This positive attitude led the industry to become world’s luxurious automobile sector.  

Seven dimensions of organizational culture of Toyota are innovation, risk, detailed information, target oriented, teamwork, stability factor and aggressive (Whelan 2017). The first dimension includes innovation approach that deals with creative and modern updated technology in the industry leads to success. When industry achieves success, it also creates risks for the organization. Therefore, Toyota always aims at strict attention to the information given by the industry in order to meet the desired set target. It also encourages more teamwork and team spirit in order to complete more tasks within less span of time. Due to good teamwork, the industry creates stability in their work culture leading to aggressive nature. In sum, these were the seven dimensions of the work culture of the Toyota industry.

It includes the purpose, aim, plans and policies, business ethics of the organization. By using the efficiency at the production unit, it gives ways to achieve profit. Cultural web is a model that includes all the various function of the organization. Through innovation and standard business ethics, it creates stability in the work culture. There are specific roles as per the expertise and duties of each employee in the organization set with an aim of maximizing profit. With standard and modern means of cultural models, the organization can run smoothly and maintain stable relations.

Conclusion

The report includes different activities with different aspects in relation to organizational culture. First activity gives the brief note on cultural strategy and types of culture of an industry. There is brief information about the Toyota industry and its impact of work culture. It also provides information regarding the seven dynamics of the organization culture in case of Toyota business industry. There is also a brief note on Zoppos business and effect of work culture. To provide an analysis statement, it gives an overview of cultural web.

References

Anitha, J. and Begum, F.N., 2016. Role of organisational culture and employee commitment in employee retention. ASBM Journal of Management, 9(1), p.17.

Barnett, T. and Meyrick, J., 2017. The value of culture: A dilemma in five pictures. Griffith Review, (55), p.182.

Carlsson-Wall, M., Kraus, K. and Karlsson, L., 2017. Management control in pulsating organisations—A multiple case study of popular culture events. Management Accounting Research, 35, pp.20-34.

Fehon, M. and Garrard, W., 2017. Inexperienced, self-preserving or perhaps, just greedy? Why the leaders of organisations are ignoring obvious ethical problems. Governance Directions, 69(3), p.164.

Godfrey, D., 2016. Leadership of schools as research-led organisations in the English educational environment: Cultivating a research-engaged school culture. Educational Management Administration & Leadership, 44(2), pp.301-321.

Huong, L. and Sargent, J., 2016. The use of the web as a marketing tool by selected arts organisations in Vietnam: a preliminary investigation.

Vinayak, P.C., Khan, B.M. and Jain, M.C., 2017. Employer Branding: Sustainable Competitive Advantage for Organisations.

Whelan, C., 2017. Security networks and occupational culture: understanding culture within and between organisations. Policing and society, 27(2), pp.113-135.