Discuss About The Collectively Created Opportunities Emerging.
E-Solar Company is positioned as solar energy products Supplier Company registered in Australia. The company is one of the renowned solar panel organizations in Australia that offers best brands for solar power and hot water systems (Bendato et al. 2016). The company is situated in Perth region of Australia where the company has increased profitable scope for its business. Installing the solar panels from the e-Solar Company within homes can decrease increased dependence on the national grid and coal fuelled electricity that is highly energy efficient. The company is now focused on diversifying its business to offer solar water heating systems all over Australia. Through opening a new business segment, solar Company is intended to increase its market value to $200,000 over the first year of its business (Boyd et al. 2017). For successful attainment of increasing the company’s capital value, e-Solar is intended to attract investors to make high investments of an amount of $100,000. The new solar water heating systems will be situated in Perth region as the location is highly suitable for this new business. The location is suitable for new business as it has more sunny days in a year that makes it perfect for solar energy use (Burger and Luke 2017).
The mission of e-Solar Company is to position itself as a premier solar water heater organization that offers superior quality products along with effective consumer service. The company will also have mission to save money of consumers along with facilitating to make positive contribution to the business surrounding (Chambers and Humble 2017). Few more business objectives of this new business plan for e-Solar Company are explained under:
e-Solar will focus on offering two major versions of a solar water heating system among which one will be a unit sold to be a “do-it yourself” model. Focused on such innovative approach in this new business plan, solar water heating systems will be offered as per the demand of the consumers. Specifically, 30% to 40% of a family’s electricity bill is focused on using water (Engelken et al. 2016). Focusing on such problem, this new product will address all the summer time heating requirements. In less sunlight, the solar water heating systems will preheat the water and bring it up to temperature through conventional water heating system completely ready.
Solar collectors or panels are another produce of e-Solar Company that will be offered to the consumers to be situated on the roof of the houses. This new product of the company will be linked with the solar heater in a location that will have full exposure to sun. To attain the advantage from this new product “solar panel” must be facing 30 degrees towards the south. Moreover, these panels must will have insulated tubes in the collected which will help in heating the water (Ferrell and Fraedrich 2015).
The sun heat system is another new oroduct of e-Solar Company that will be designed for single family dwellings. This sun heat system will encompass a solar collector, a huge storage collector, a pump along with different values all through these new systems. The puling from the storage taking to the collectors will be impacted through city water pressure “on the grid” (Gabriel and Kirkwood 2016).
The Australian solar products industry includes several producers of solar water heating systems and components. Few companies operate their business through serving the industrial market and the others sere the target consumers within the residential market. In the industry there also exist numerous organizational that develop components that are sold by them to different assemblers (Jayaraman and Ling 2017). The solar energy companies operating within the Australian market also make all the components for their systems through in-house manner. Certain solar heating systems are deemed to be complex by means of employing computers to make certain adjustments that include an angle of the collectors relied on the position of the sun. Other solar systems are observed to be highly basic and it is also interesting to consider that almost no one is observed to compete within the different markets. This is because of the reason that each organization has selected a distinct niche and approaches to have monopoly business within the Australian solar energy industry (Jayaraman and Ling 2017).
Solar Company of Australia is deemed to have numerous competitors within the market from which it faces the threat of operating its new business plan within the market. The competitors of the organizations are explained below:
The trend of environmentalism in Australia has encouraged the new business plan of solar to target the below mentioned target consumer segments as increased number of people look for an economical way to reduce negative impact on environment by using solar water heating (Robinson et al. 2014). Solar Company has identified to major market segments as its target consumers that are explained below:
Solar water heating systems will be offered as per the demand of the consumers. Focusing on the problem of reducing negative environment impact, this new product will address all the summer time heating requirements. In less sunlight, the solar water heating systems will preheat the water and bring it up to temperature through conventional water heating system completely ready (Lüdeke-Freund 2014).
Solar collectors or panels are another product of e-Solar Company that will be offered to the consumers to be situated on the roof of the houses. This new product of the company will be linked with the solar heater in a location that will have full exposure to sun. To attain the advantage from this new product “solar panel” must be facing 30 degrees towards the south. Moreover, these panels must have insulated tubes in the collected which will help in heating the water (McKeever 2016).
The sun heat system is another new product of e-Solar Company that will be designed for single family dwellings. This sun heat system will encompass a solar collector, a huge storage collector, a pump along with different values all through these new systems. The puling from the storage taking to the collectors will be impacted through city water pressure “on the grid” (Overholm 2015).
Penetration pricing strategy will be considered by solar Company for its solar water heating system. Implementation of this pricing strategy will make sure the company’s flexibility on setting suitable prices as expectations of its consumer segments and will ensure constant monitoring of the market condition. The new products offered by the company will be divided into two segments focused on which the pricing policy will be set (Kumar 2016). Consumer segment requiring value in products will make sure that the company sets low process for products in catering to the needs of the consumers. Premium pricing of few products will be set based on the target consumers those look for huge costly investments in their projects.
Two distribution strategies are developed by solar Company and for reaching its DIY consumer segment, the company will make tie-up with the retailers in order to sell the DIY units to inform them regarding the product along with offering high competition. Retailers will be responsible for selling the DIY units focusing on the fact that it is vital to have better relationships with them and for supporting those with many resources and information are possible (Knuckles 2016). Moreover, direct distribution channels will also be implemented by the company for addressing the demands of the consumers. Direct distribution channels implemented by the company will make sure direct communication among the company and its associated target consumers that in turn will prove as highly advantageous for all its investors. Solar is planning to appoint the sales representatives those will be responsible for offering the products to consumers along with fulfilling the assigned duties. The distribution process of these new products of the company will encompass product placement, attaining sales targets, securing the feedbacks attained for the products, resolving consumer issues in acquiring products. The target consumer group prefers to attain their solar products by means of retailing so that they can resell these products for individual families to install. Considering such preferences of all its target consumers, the solar products will be offered to them through the above mentioned desired marketing channels.
In promoting the new water heating solar sustain developed by solar Company marketing campaign will be focused on increasing awareness regarding the economic and environmental advantages of acquiring a solar water based water heating system. The company’s advertisement through social media, TV and through posters is focused on communicating the economic advantages of using a renewable source along with no toxic emissions or discharge (Karakaya, Nuur and Hidalgo 2016). This facilitates the individuals to make purchasing its products that can enhance their commitments in using sustainable resources. The marketing strategies of solar will also consider preparing advertising and trade shows. Within all of such venues the company will target the DIY along with professional install markets as well as retailers carrying “sun heat” products. In its promotional strategies, solar will focus on developing relationship with the utilities through having an attempt of providing rebates or several other financial incentives. These promotional activities will be focused on utility consumers employing the alternative source of energy. Moreover, the internet marketing advertising strategy will also be implemented as the e-market concept is deemed to operate within a cloud forum and the customers are deemed to be free to access, see through and purchase the offered product portfolios (Khan et al. 2015). Such product promotion strategy is intended to develop an automatic market which will add to the sustainability of this new business plan of the company in the future users of its business operation.
Solar Company is observed to have $100,000 as capital assets that it intends to rise from its investors (Jayaraman and Ling 2017). To make sure that the financial plan is prepared in an efficient manner the capital assets are segmented in the following manner based on its use in the new business plan:
The critical risks that can be faced by the new business plan developed by solar can be understood as the uncertainties or hindrances that must be considered by solar Company in order to avoid it from drastic business downfall (Hatten 2015). Such risks that can faced by this new business encompass dealing with competition barrier, loss of faith from its target consumer base and loosing of integrity along with chance of its brand value degradation with time. Improper development of the research strategies along with faulty implementation of developed policies must be one of the bigger concerns for e-Solar Company that must be addressed by it.
Conclusion
The mission of e-Solar Company is to position itself as a premier solar water heater organization that offers superior quality products along with effective consumer service. The company is now focused on diversifying its business to offer solar water heating systems all over Australia. The trend of environmentalism in Australia has encouraged the new business plan of solar to target the below mentioned target consumer segments as increased number of people look for an economical way to reduce negative impact on environment by using solar water heating. Through opening a new business segment, solar Company is intended to increase its market value over the first year of its business.
References
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