Discuss about the Economic Revitalization of Clipper Bay.
Clipper Bay is a coastal town with wide potential that if well planned can be the richest economically. The town despite its small size has a considerable population of 5000 people. The population can if well managed can provide a good source of labour to the industries in the town and help spur economic growth of the town. The location of the town is strategic for tourism development. Located at the coastline, the town offers scenic beauty able to attract a large number of foreign tourists. Among the beauty that if well planned and managed will attract tourists into the area are a series of hills, the beautiful beach, limestone caves, beautiful rocks and forest.
Apart from the numerous tourist attraction features, the flat terrain of the town would allow for easy movement within the town and easy construction of infrastructure such as roads and hotels to host tourists. Moreover, the fact that the town is already served by two roads makes it easier for access into the town and gives a clear line to begin on in the construction of roads in the region. Furthermore, the fact that the town is inhabited by a small population is an advantage in the development of tourism in the region since one will not have to worry of congestion while at the same time it is cheaper to build the infrastructure since relocation costs are saved. Similarly, the land in the town as well as that bordering the town is infertile and not friendly for agricultural activities. This makes it easier for tourism to thrive in the area since one will need not to worry of interference of tourism sites by the agricultural activities.
As the Chief Planner of Clipper Bay town in collaboration with the local administration among other relevant bodies, I am privileged to present a plan that offers a detailed description that will help revitalize Clipper Bay town. The development plan takes into account the need to ensure sustainability in the development of the town as well as ensuring that the socio-cultural and the environmental economy of the town are protected at all costs. Having consulted the relevant parties as well as through an own study and analysis of the area, I have discovered that the area has massive resources ranging from its hospitable and hard working population to the natural resources such as the sandy beaches which if well harnessed will be of great economic benefit (Lee & Chang, 2008). I also realize that the lands in the town are infertile unfortunately making it hard to invest in agriculture in the region. Nonetheless, the town has all it takes to be the best tourism attraction centre in the country.
With the vast tourism attraction resources in the region, it is significant to develop a tourism industry at Clipper Bay town. However, tourism development comes with its fair share of challenges that if not addressed effectively may instead of revitalizing the economy lead to the collapse of the economy. As the Chief Planner, it is my duty to ensure that the region embraces sustainable tourism development to ensure that the environmental as well as the region’s socio-cultural resources are not exploited as a result of tourism development in the town. To ensure a sustainable a sustainable approach to tourism, the following measures should be put into place;
The theory of Butler will be used to a great extent in setting up the tourism industry at Clipper Bay. This theory focuses on how the tourism industry grow and changes over time in compliance with the changing times and demands in the tourism industry. In line with this theory tourism at Clipper Bay will be divided into several stages such as the discovery stage, the growth and development stage, success stage, stagnation stage and finally the rejuvenation stage. By following the stages as provided by the theory, the authority will be able to implement mechanisms to address the challenges that come at each and every stage.
Developing the tourism industry at Clipper Bay comes at a cost. The authorities will have to spend in developing infrastructure to facilitate movement, setting up the hotel industry among other social amenities to host the guests. $50 will be spend in setting up the industry. Out of the $50, the infrastructural industry will eat the lion’s share with $30 going towards the industry. Out of the $30, $10 will be used to connect the area with the major roads from the North. The rest $15 will be used to improve on the state of the small roads connecting the tourist sites. $5 will be used to develop a communication line. $10 will be used to set up the hospitality industry part of it being used in the training of the personnel while the rest in setting up hotels. $5 will be used in the provision of security in the area while the rest $5 will be channelled towards environmental sustainability. However, despite the costs, the benefits of tourism to the town will be immense. Ranging from employment creation, socio-cultural sustainability, environmental protection to an increase in revenue collection, tourism will indeed boost the economy of Clipper Bay.
Measures should be put in place to ensure that the rich culture of the people of Clipper Bay is respected and promoted. The local culture will be supported by favouring businesses in the area geared towards the conservation of the local heritage as well as the traditional values. For instance, the women of Clipper Bay have a culture of weaving while their men are fishermen. Moreover, the people of this town appreciate religion as well as the celebration of cultural activities (Khadaroo & Seetanah, 2008). Measures should be put in place to promote these rich cultures. The people of the town should be empowered and encouraged to start businesses that will sell their culture to the foreigners in a bid to conserve their cultural heritage and their traditional values. In setting up tourism sites, the government should purchase and use the local goods. Moreover, to empower the local community, the government should employ the local community in the tourism sector.
Members of the local community should be used as tour guides, translators, service men and women in the hotel and hospitality industry as well as in the conservation of the tourism resources (Byrd, 2007). Employment of the members of the local community in the tourism sector will not only empower them economically but also promote peace and harmony between the tourists, the people as well as with the tourism resources. This will promote sustainable tourism which will eventually lead to sustainable development.
Tourism is the most viable industry likely to spur economic development of Clipper Bay. The town, offering a conducive environment for tourism to thrive is likely to benefit greatly from the prospects of tourism as it is labour intensive while at the same time majority of the businesses likely to operate in Clipper Bay are small businesses and micro operators who will directly benefit from tourism (Lee, 2013). What this means is that every foreign cash coming into the town will be felt by every household since each and every one is involved into the business of the town. Putting the tourism dollar into the pockets of the locals who serve as staffs in the industry as well as businessmen and women will boost the rate of the local spending. Some of the economic advantages of tourism that Clipper Bay town is likely to experience include;
The coming of tourists into the town will bring a lot of employment opportunities to the residents of Clipper Bay. The employment opportunities range from direct employment in the tourist industry to serve as tour guides, hotel and hospitality staff as well as coaches offering coaching services such as language and culture coaching to enable tourism to thrive. A part from the direct employment in the industry, tourism will also create self-employment to the residents of Clipper Bay (Erkus-Ozturk & Eraydin, 2010). Tourists come with plenty of foreign cash which they are willing to spend. As a result, the people of Clipper Bay are likely to earn foreign exchange by selling their goods and services to the tourists. The men of Clipper Bay will find a ready market for their fish at a fairly competitive price. Similarly, the women of Clipper Bay will not be left behind as they will find a ready market for their weaving skills. The proceeds from employment as well as those from businesses will be used to improve the lives of the residents of Clipper Bay town. Many will be able to access education which has for a long time been elusive due to the high cost (Timur & Getz, 2009). With good education, residents of the town will get a fairly equal access to life opportunities.
Due to the foreign cash obtained by the residents of Clipper Bay as salaries as well as profits from their businesses, the residents are able to spend the money within their community to improve their lives. Moreover, due to the benefits of tourism to the national and local government, the government is likely to improve its spending in the town on facilities meant to facilitate tourism (Briassoulis & Van der Straaten, 2013). The government will invest in facilities such as infrastructure, communication lines, social amenities such as schools and hospitals as well as in sporting facilities such as stadiums. This increased spending will improve the lives of the residents of Clipper Bay.
The people of Clipper Bay for a long time have been reliant on fishing as the only economic activity. Introduction of tourism in the area will enable the residents in the area to diversify the means of earning their economic income (Lopez-Guzman, et al. 2011). The people will now have access to a salary from direct employment in the tourism industry. The diversification will act as insurance in the case that fishing which has been the only source of income fails.
To enable access to the area, the government will have to build roads in the town in an attempt to promote tourism which will also increase the rate of government revenue. The government using the revenue from tourism will most probably build other facilities of social amenities such as schools, hospitals and airports (Ruhanen, 2013). These will greatly improve the lives of the people of Clipper Bay.
Cultural tourism will promote the culture of the people of Clipper Bay as they will be involved in marketing their culture to the foreign tourists. This will boost the pride of the communities of Clipper Bay as their culture will be appreciated across the world.
Sustainable tourism in the area entails a tourism that is responsive and conscious of the environment of Clipper Bay. It is a tourism that protects the environment and appreciated the culture of the local community (Stabler, et al. 2009). Through the various environmental conservation initiatives, the environment of Clipper Bay will be conserved.
Tourism will allow movement of large numbers of people into the town. The large population in the area will most likely cause a negative effect to the environment of the area. The large number of tourist vehicles will most likely pollute the environment (Tribe, 2015). Moreover, the tourists if not well handled may encroach habitats meant for marine life hence polluting their habitats leading to their deaths.
The coming of tourists into the town will bring in a new culture which might interfere with the rich local culture of the people of Clipper Bay town. The visits will come with the cultures of their home countries which if the residents of Clipper Bay town are allowed to copy may erode the rich local cultural heritage (Vanhove, 2011).
Tourism will bring into town people from other cultures across the world. Coming of the tourists into the town is likely to promote cultural exchange. The people of Clipper Bay will get the opportunity to interact with new cultures and chose what culture is good and which if adopted will improve their lives (Chok, et al. 2007). The cultural exchange will also expose the culture of the residents of Clipper Bay to the international arena. The people of Clipper Bay and their culture will hence be recognised and appreciated internationally.
Cultural exchange promoted by tourism in the town will expose the residents of Clipper Bay town to a new foreign culture. Some of the foreign cultures are not good and hence if allowed will see the people of Clipper Bay adopt strange and prohibited behaviours (Croes, 2006). Such exchanges may lead to an erosion of the rich cultural heritage of the people of Clipper Bay town.
Sustainable tourism is environmentally conscious and will at all costs conserve the environment of the local area. Developing sustainable tourism at Clipper Bay will see those in charge embrace mechanisms that will see and ensure that the environment of the town is well conserved. This will entail measures that prohibit engagement into activities by the tourists that may pollute the environment (Dwyer, et al. 2010). The authority enacts policies that will ensure environmental sustainability. Hence sustainable tourism will ensure that the environment of Clipper Bay town is conserved.
Despite the enormous economic benefits of tourism, if proper policies are not put in place to manage the tourism, the tourism activity is likely to cause a negative impact to the environment of Clipper Bay town (Konecnik & Go, 2008). Some of the disadvantages of tourism to the environment of Clipper Bay town may be interference of the marine species by the tourists who if not properly controlled will encroach and interfere with marine habitats. The tourists may also dump the waste products into the town hence polluting the environment. Moreover, tourism may lead to an influx of vehicles in the town leading to environmental pollution (Tosun, 2006).
In conclusion, tourism is a viable economic activity which can impact positively to the economy of a given town. From employment creation, to resource creation to cultural exchange among other benefits, tourism can transform the economy of an area. Nonetheless, if good policies are not put into place to guide tourists in an attempt to ensuring sustainable tourism development, tourism may turn sour. Instead of promoting economic development, it may lead to environmental pollution as well as socio-cultural disadvantages (Zhang & Jensen, 2007). Therefore, in order for tourism to revitalize the economy of an area, it is essential that those in authority ensure sustainable tourism development.
References
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