Discuss about the Ecotourism Sustainable Development Strategies.
SWOT is an abbreviation of Strengths, Weakness, Opportunities, and Threats present in an organization (Helms & Nixon, 2010). SWOT analysis is used to analyze the internal and external environment of an organization in order to determine the organization’s competitive ability. It measures what an organization is capable of doing and what it is incapable of doing.
Strengths refer to the factors within the organization which enable the organization to achieve its objectives (Ghorbani, Raufirad, Rafiaani, & Azadi, 2015). The organization can maximize on the strengths in order to outshine its competitors. From the proposal, the proposed tour firm’s strengths include the availability of a shipping container which will be used to safely transport the bicycles and equipment to the starting point of the tour. This will attract many cyclists since the firm has relieved them of the cost of transporting their equipment to the starting point of the tour. It will also result to efficiency in the tour since all the cyclist will start the tour at the same time.
The second strength is the availability of a support vehicle which will be used to handle any emergency issues, therefore, giving a guarantee to the cyclist that they are secure throughout the tour. The third strength is the availability of tour coordinators and support team which will coordinate every activity and provide necessary support to the cyclists when needed, (Hill, Jones, & Schilling, 2014).
Weakness refers to factors within an organization that deters the organization from performing at its optimum level (Ying, 2010). From the proposal the weaknesses include; the tour is only capable of accommodating a maximum of 30 cyclists at a time, therefore, limiting the number of clients/cyclist who can enroll, which consequently limits the organization’s profit per tour. The second weakness is that the proposal only targets already established cyclist/MAMILs, thus limiting beginners from enrolling in the program.
Opportunities refer to favorable factors of the external environment that an organization can utilize to achieve a competitive advantage (Ghazinoory, Abdi, & Azadegan-Mehr, 2011). From the proposal, the available opportunities include; the possibility of expanding the firm’s operations nationality and internationally. The second opportunity is the availability of multiple places where the tours can be conducted. The third opportunity is the availability of non-governmental organizations which can support the firm’s cycling activities with an aim of creating awareness about particular issues such as healthy living.
Threats refer to factors of the external environment that have the potential to harm the operations of an organization, (Ying, 2010). From the proposal the threats may include; harsh weather conditions in the tour areas, political instability in the city or the tour areas, and jurisdictions that may limit the firm from expanding its operations to other Nations.
The above SWOT analysis of the proposed business, portrays that the firm has human resource strength, material strength, and multiple opportunities which the firm can utilize to achieve its objectives. The proposal has weaknesses which can be curbed through a change of strategy and the available threats can be overcome as the organization expands its operations to different regions. Therefore the firm’s strengths and opportunities, surpasses the weaknesses and threats, thus making the business proposal to be viable, (Freeman, 2010). The team can go ahead and implement the proposal.
The most suitable name for the business is “CYCLEBEST ADVENTURES”.
We are the leaders in developing your cycling talent and passion for adventure.
To be the best tour firm in providing highly motivating cycling adventures all over the world.
According to David (2011), the business core values may include;
The unit shall be headed by a sales manager who will have the following responsibilities;
Under the marketing manager, there will be the marketing team. Each of the marketer/ sales agents will have the following responsibilities.
The sales agents will be reporting about their progress each working day to the marketing manager, who will in turn report to the administration about the team’s progress.
The two major outputs that the marketing department is expected to deliver are;
Increased number of new clients/ cyclist will be achieved through opening of sales offices in different parts of the country and the world at large in order to reach the customers who may not be able to access the head office, Adoption of digital marketing such as blogs, social media marketing, among others, conducting multimedia advertising/ sales promotion campaign, and training the sales agent regularly so that they can deliver quality services to prospective customers, (Moutinho, 2011).
In order to increase customer retention the operation plan to be adopted involves; regular reviewing and improvement of activities, introducing competition in the activities and rewarding the winners, partnering with other like-minded organizations in order to make the activities more valuable and motivating, (Hitt, Ireland & Hoskisson, 2012), and holding the activities in different parts of the world which have exciting sites and scenery in order to promote the spirit of adventure among the customers.
Currently, the firm does not have sufficient capital to finance the marketing operational plan and a strong website to do online marketing.
According to Eden & Ackermann (2013), the firm will obtain the capital needed to finance the operation plan through, presenting the proposal to a financial institution such as a bank for financing. It can also obtain the capital through partnering with another organization which will be willing to finance the idea. A strong website will be obtained by hiring a technology firm to develop and host the desired website.
Milestones in the implementation of the operational plan
According to Hill, Jones, & Schilling (2014). Effective monitoring and review will involve.
In case the operational plans fail, the following contingency plan can be adopted;
According to Drahos (2016), the firm’s intellectual property can be protected by a combination of the following.
References
Belz, F. M., & Peattie, K. (2012). Sustainability marketing: A global perspective.
David, F. R. (2011). Strategic management: Concepts and cases. Peaeson/Prentice Hall.
Drahos, P. (2016). A philosophy of intellectual property. Routledge.
Eden, C., & Ackermann, F. (2013). Making strategy: The journey of strategic management. Sage.
Freeman, R. E. (2010). Strategic management: A stakeholder approach. Cambridge university press.
Ghazinoory, S., Abdi, M., & Azadegan-Mehr, M. (2011). SWOT methodology: a state-of-the-art review for the past, a framework for the future. Journal of business economics and management, 12(1), 24-48.
Ghorbani, A., Raufirad, V., Rafiaani, P., & Azadi, H. (2015). Ecotourism sustainable development strategies using SWOT and QSPM model: A case study of Kaji Namakzar Wetland, South Khorasan Province, Iran. Tourism Management Perspectives, 16, 290-297.
Helms, M. M., & Nixon, J. (2010). Exploring SWOT analysis–where are we now? A review of academic research from the last decade. Journal of strategy and management, 3(3), 215-251.
Hill, C. W., Jones, G. R., & Schilling, M. A. (2014). Strategic management: theory: an integrated approach. Cengage Learning.
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2012). Strategic management cases: competitiveness and globalization. Cengage Learning.
Jobber, D., & Ellis-Chadwick, F. (2012). Principles and practice of marketing (No. 7th). McGraw-Hill Higher Education.
Moutinho, L. (Ed.). (2011). Strategic management in tourism. Cabi.
Ying, Y. (2010, May). SWOT-TOPSIS integration method for strategic decision. In E-Business and E-Government (ICEE), 2010 International Conference on (pp. 1575-1578). IEEE.
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