Describe the effect of E shopping in the purchasing decisions of the customers.
The present research paper is based on the effect of online marketing on the purchasing decisions of the customers. The application of Internet has provided one of the major breakthroughs in modern generations. The use and contribution of web towards the development process of E-commerce is remarkable (Bleier and Eisenbeiss, 2015). At present bulk of the people prefers E shopping as compared with the traditional mode of shopping. There are certain benefits and features of online shopping. Primarily it gives the opportunities to the customers to save time and on the other hand, the customers get all the products and services at a lower cost as compared with the market price.
There are certain factors, which affects the purchasing decisions of the customers in online shopping. All the factors will be analyzed critically in order make this particular research paper more interesting for the readers (BoveÌÂe and Thill, 2012).
All the issues in this specific research paper are developed keeping in mind the requirements and objectives of the study.
Q1) what are the different factors, which affects the purchasing decisions of the customers?
Q2) what are the various advantages, which the customers gets while shopping online
Q3) what are the different issues in online shopping?
Q4) what are the various kinds of recommendations, which can be concluded in the study?
The purpose of the study is to analyze all the relevant factors, which affects the purchasing decisions of the customers. The notion of the E shopping has provided one of the major breakthroughs in modern generations (Carmel, Koonin and Dracheva, 2012). There are several ways by which the customers are benefited while shopping online as compared with the traditional mode of shopping. The other objective of the study is to identify different issues, which bulk of the customers faces while shopping online. There are certain recommendations, which can be concluded in the study (Collins, 2012).
The investigator in the study has developed two-research hypothesis keeping in mind the requirement of the investigation procedure. H0 and H1 are the two research hypotheses, which is developed by the investigator in the study (Conaway and Laasch, 2012). The present research paper is prepared by analyzing different theories, which will conclude about what are the different kinds of factors, which reach the important of online marketing in the modern generation. The objective of the research hypothesis is to test different types of theories, which are used in the investigation procedure.
H0 = Effect of E shopping changes the purchasing decisions of the customers
H1 = effect of E shopping do not affect the purchasing decisions of the customers
This part of the study will analyze all the crucial factors and theories in order to support entire investigation procedure with sufficient information. The selected topic in the study concludes how the effective of E shopping puts a positive impact on the purchasing decisions of the customers (Du, 2013). There are several factors, which brings both positive impact and negative effects on the purchasing decisions of the customers.
The bulk of the customers are benefited in different ways while adopting the concept of E shopping as well as marketing. Both the customers and the business firms are helped in several ways while taking the notion of the online shopping (Kotler and Armstrong, 2012). The primary option by which the customers are helped is all the products and services, which are offered online, are in a much-discounted price as compared with the retail market. With the application of online marketing, the bulk of the organization that developed its business in Ecommerce gets the opportunity to maintain a proper cost effective business plan (Jin and Lin, 2012).
This part of the study will analyze all the significant factors, which affects the purchasing decision of the customers.
Pricing is one of the most crucial factors, which affects the purchasing decisions of the client. The bulk of the online store provides offer prices that are much lower as compared with the original market price (Kotler and Armstrong, 2014). There is particular reason people prefer the notion of online marketing and shopping. Online business owners develop its structure of activities keeping in mind the requirements of the customers. The objective of the different online store is to maintain a low-profit margin, and it will automatically help the organization to maintain a strong customer base. There are certain factors, which affects the purchasing decision of the customers. Pricing factor is one of the most crucial factors among all the factors (Kurtz and Boone, 2012).
The notion of the E shopping allows all the customers to get all the products and services in a much-diversified manner. The customers have the option to explore different web stores within few seconds. If some groups of customers are not satisfied with any particular products and services, it will provide the option of easily shifting to another brand (Liaukonyte, Teixeira and Wilbur, 2015). Variety is the key factor, which is highlighted in the study. E shopping offers different types to the customers of various products and services. Shopping online will allow the customers to find different types of goods and services as compared with physical stores.
The notion of the E shopping provides the clients to keep time. It allows the clients to save time by not visiting the stores physically (Moll, 2012). This is one of the most crucial impacts of E shopping towards the purchasing decisions of the customers. Now a day’s time is one of the most important factors in daily operations of the life. The customers are benefited in different ways by adopting the method of E
shopping out of which time saving is one of the most crucial factors (Park, 2012).
By applying, the mode of E shopping all the customers will get the opportunity compare and contrast different prices of different brands (Phua, 2012). The notion of the E shopping will provide the customers to get the best alternative prices of the selected products and services.
All the above factors conclude why the notion of E shopping puts a significant effect on the purchasing decisions of the customers (Potter, 2012). The objective of this particular research paper is to analyze the entire important factor, which affects the purchasing decisions of the customers by adopting the method of E-commerce.
There are certain disadvantages of E-shopping, which are highlighted in this part of the study. It is very much familiar; if there are advantages most likely, there will disadvantages. In spite the success of purchasing by adopting the mode of E-shopping there are still some disadvantages that some of the buyers complain about (Pride, Hughes and Kapoor, 2012). The follow part of the study will conclude about the major difficulties which some of the customer’s faces while shopping online (Rao, 2015).
The notion of the E shopping does not provide the shoppers to examine the products individually. In this particular case, some of the customers firmly believe in the fact, while shopping online is they need to consider the products individually (Tanner and Raymond, 2012). All the online stores provide the option to the buyers only the product description and photos of the merchandise which is one of the major disadvantages for many online shoppers.
The notion of offline shopping provides the option to gather immediate satisfaction among the customers. The major disadvantage of E shopping is after buying products and a service it takes few days to reach to the customers after the shipment is done. However, the notion of the E shopping requires patients for the buyers to get the product (Thorson and Duffy, 2012). After getting completing, the first step of buying all the E-commerce customers needs to wait for the product to be delivered.
There are few disadvantages as compared with the advantages. The concept of E shopping is getting continuously popularize (Wu, 2015). After concluding the benefits of E-commerce as well as disadvantages of E-commerce is an additional knowledge for the majority of the E-shoppers for gathering proper knowledge that is very much applicable before shopping online.
The concept of the E shopping provides an additional opportunity to the majority of the business firms to reduce the cost of business operations. However, the initial installation of application of E-commerce is very much costly (Wu et al., 2015). There is a different business organization of various business objectives in the enterprise world. All the time it is not possible for the small group to develop a proper online business structure. It is one of the major issues, which small scale industries faces while maintaining an appropriate pace with the advancement of technologies (Yang and Ma, 2013). Massive infrastructure is required by the different organization to develop a proper E-commerce infrastructure. Sometimes it becomes very much difficult for small and growing organization to install such infrastructure (Wu, 2015).
Shipment is one of the major issues, which mass of the enterprice faces in the delivery system. There are diverse kinds of problems arise in the development of the proper delivery system. Massive infrastructure is required by the different business organization based on the objectives of the company to develop a proper a proper delivery system in the enterprise operations (Wu et al., 2015). Marinating an appropriate shipment system in the organization will allow the business firm to marinate an appropriate supply chain management. It allows the business firm to maintain a smooth of business organization (Bleier and Eisenbeiss, 2015).
The outline of the investigation procedure concludes the research methodologies. The investigator adopts the mode of research methods depending upon the nature of the inquiry process. There are certain factors, which are highlighted towards the development process of a proper research outline. Data collection method is one of the most crucial elements in the entire research methodology (Yang and Ma, 2013). In the present research paper, the capable of online marketing in the purchasing decisions of the customers, the investigator has decided to use the primary data collection techniques and the secondary data collection methods. The analyst in the study has decided to divide the main method of data groups into two parts (Collins, 2012). The two parts of the main mode of data collection are the significant part and the qualitative part. The investigator also decides the sample space.
In the main mode of data collection techniques, the investigator has interrogated ten customers in a shopping mall and five official kinds of stuff in the mall. All of the members in the investigation procedure were very much cooperative. The investigator has organized the secondary mode of data collective in a different manner. The analyst has used different kinds of magazines, official blocks, and statistical report in order to conclude the investigation procedure with sufficient examples and data. The investigator has done a remarkable job while organizing the data collection process, which is one of the most significant parts of the research methodology (Jin and Lin, 2012).
Research designs, research outline, and research approach is the three major factors, which are used by a majority of the investigator towards organizing a major effective investigation process. In the present investigation process, the analyst has used the notion of positivism investigation philosophy. Research philosophy is a phenomenon about the way by which the collected data are analyzed. With the help of the research philosophies, the investigator can support the entire research operations with different scientific models. In the application of the positivism, research philosophy the investigator is independent of the study (Kotler and Armstrong, 2012). In this particular research philosophy, the role of the researcher is not limited to the data collection and data analyzing procedure. With the help of the of post-positivism research philosophy, the investigator will be able to support the entire investigation system with scientific evidence and theories.
The research approach is one of the most significant and crucial parts in the examination practice. It is one of the most complicated jobs for the examiner whether to choose the inductive method of research methodology or deductive method of research methodology. Both the research methodology has different kinds of utility (Liaukonyte, Teixeira and Wilbur, 2015). The difference, which is highlighted in the study between the inductive method and deductive method of research approach are as follows. The notion of testing existing theories in the investigation procedure is known as the concept of the inductive method of research methodologies. The idea of generating modern ideas in the application of inquiry process is known as the notion of inductive research method. In the present inquiry process, the investigator has used the notion of the inductive research approach. With the application of the inductive research method, the examiner will be able to support the examination procedure based on generations of new theory emerging from data. Inductive research methodology is associated with quantitative research (Pride, Hughes and Kapoor, 2012). The investigator in order to support the research on the effect of E shopping in the purchasing decisions of the customers uses the concept of the inductive approach of investigation procedure.
In order to make the entire investigation procedure more accurate, the investigator has decided to use the notion of descriptive research design (Rao, 2015). Descriptive research design will help the investigator to support the whole inquiry process in an in-depth analysis. Descriptive research design will help the researcher to describe the characteristics’ of the populations.
The investigator keeping the outline of the investigation procedure has developed the outline of the investigation procedure. The objective of the investigation in this particular research work on the effect of E shopping in the purchasing decisions of the customers is to complete the investigation procedure on time (Thorson and Duffy, 2012). However, on the other hand, it is one of the most complicated jobs for any researcher to finish the entire investigation procedure on time. In the present research, study the investigator has done a remarkable job to complete the whole investigation procedure with sufficient information’s and on time (Wu, 2015).
The investigator has organized the entire investigation system by following all the ethics in a proper manner. There are certain ethics, which are required by the investigator to follow while holding a proper inquiry procedure. Data Protection Act is one of the primary principles, which the investigator follows in the operations of the investigation proceedings, which allows the investigator to maintain the privacy of the organization (Wu et al., 2015).
The concluding part of the study will analyze all the relevant factors, which are highlighted in the study. The entire investigation procedure is divided into several parts. The introductory part of the study will conclude about the background of the study. The selected topic in the study is the effect of E shopping in the purchasing decisions of the customers. All the factors are analyzed crucially in the operations of the research. The research questions, which the investigator developed in the activities of the study, will conclude about the importance of the research paper. There are two hypotheses, which are developed by the investigator in the study. H0 and H1 are the two research hypotheses, which the researcher formulated in the operation of the examination procedure. The most crucial part of the entire learning is the literature review. The literature review of the learning will conclude with different application of the various theories, which will end about the advantages, and disadvantages of online shopping. The notion of the E shopping has several advantages as well disadvantages. On the other hand, different, different organization faces different kinds of challenges while implementing all the plans and proceedings of E-commerce in a proper manner. Cost is one of the most and crucial factors towards implementing all the programs and policies of E-commerce. The most essential and significant part of the entire investigation procedure is the outline of the research methodologies which the investigator has used in the operations of the inquiry process. Data collection is one of the most crucial parts of the survey process. The investigation into the activities of the inquiry procedure has given equal importance to both the primary method of data collection as well as the secondary method of data collection. All the collected data are equally important for the investigator to construct the investigation procedure by fulfilling all the required objectives of the study. The two hypotheses, which are developed by the researcher, are HO and H1.
H0 = Effect of E shopping changes the purchasing decisions of the customers.
After completing the entire investigation procedure, it can be concluded that H0 hypothesis is accepted. The application of the E shopping has changed the whole notion and trend of shopping in a much-diversified manner. The bulk of the buyers prefer the concept and the use of the E shopping in order to be benefited in several ways.
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