Question:
Discuss about the business communication process.
Business communication is the desired process of sharing the desired information with the customers as to enhance the profitability of the concerned organization. There are area different sources of the communication process which helps in enhancing the desired growth of the organization concerned[1]. It is important for any of the firms to implement and practice effective communication process as this helps in enhancing the reliability of the customers associated with the firm. On the other hand, the poor communicational skills decrease the reliability and satisfaction of the clients and finally affect the significant growth of the concerned firm.
As to evaluate the desired practices of the communication processes, Telstra Corporation of Australia and Optus Company of Australia has been taken into consideration. Both of the company executes their business process throughout the concerned market segments of Australia. It is very crucial for the companies to understand the desired requirements and the needs of the different customers and provide satisfaction to the customers with the help effective communication process[2]. Both the companies provide mobile telecom services to all of the customers within the target market segments.
Identification and the different types of communication
Two of the companies belonged from the same mobile excommunication industry and the primary motive is to provide network services such as the mobile calls, messages and the internet facility to the concerned customers within the target market segments. Both the companies practices different types of the communicational process and this has created a great impact of the business processes of the concerned firm[3]. The entire process of communication can be divided into three of the different categories such as the verbal communication, non-verbal communication, and the written communication. The use of the different techniques within the business communication process creates a crucial impact on the significant growth of the concerned firm. Both the companies has set up customers car services as to rectify the issues coming between the using of the services by the customers as well as to provide information to the customers’ on the services offered by them. Telstra corporations followed an effective use of the trained professionals to assist the desired customers’ with effective communication techniques, while the communication used by Optus was found not so reliable for the customers and thus, it affected the entire business processes of the firm.
Excellent means of communication helps in enhancing the desired growth of the concerned firm whereas the poor communication technologies reduce the overall profitability of the concerned firm[4]. Telstra Corporation has skilled employees who had enhanced communicational skills which have helped the firm to provide the best services to all of the customers concerned. The effective means of the communication process helps in enhancing the desired satisfaction of the concerned customers and it helps in retaining the customer towards the firm. On the other hand, the lack of the effective communication process by the concerned employees of the Optus communication critically affects the desired execution of the business process of the firm. Knowledge plays the most significant role in evaluating the desired communication techniques between the executives of the firm as well as the concerned customers. The customer care of Telstra identifies the desired needs and the issues of the concerned customers and provides them the desired services to enhance the satisfaction and reliability of the concerned customers within the selected target market segments[5]. Both of the companies have adopted the online support for the concerned customers and this has proved to be most useful for the desired growth of the concerned firm[6]. The employees of Optus had the poor communicational skills as compared with that of the business process of that of the Telstra. They do not have the sufficient idea regarding the assisting of the concerned customers.
Comparing and contrasting the nature of delivered communication
There are different types of the communication process used by the different firms in order to assist the customers as per their satisfaction. Verbal communication, non-verb and the written communication re the three of the different categories by which the issues of the customers are solved. The natures of the desired communication by the two of the firms concerned are quite different from each other. There are several issues related to the poor communicational techniques[7]. The poor communication critically affects the brand name of the firm and finally decreases the desired output of the firm. The poor communication lowers down the desired efficiency of the concerned firm, lowers the morale of the firm and these needed to be the top priority.
There are some of the crucial elements which related with the desired process of the communication system. These elements are the desired message, encoding, as well as the concerned sender, and channel, receiver, acting within the concerned message, decoding and the effective feedback from the concerned customers[8]. There are certain barriers which need to be removed as to increase the desired potentiality of the desired clients. Lack of the attention of the desired employees generates enormous impact on the execution of the business process of the firm. On the other hand, the desired difference between the two of the firms concerned affects the execution of the desired process of the firm. Retention of the client’s are concerned to be of great importance in retaining the old customer towards the firm[9]. Effective company’s communication ability is decisive to productively completing any scheme, large along with small.
Explanation of the particular communication enhancing and damaging the concerned business
The verbal and the written communication are of great importance and these are used by these two of the companies. In case if the user or the customers find any difficulty while using the desire services offered by the firm, he or she needs to contact the customer support and this is done online through chat with the respective executives or by calling the desired customers support department of the concerned firm[10]. When a customer’s visits the customer relationship outlet of Optus, the written and the face to face communication hampered the business process as the executives not so much trained regarding providing the desired assistance to the respective customers about the query raised by them. On the other, hand the executives of the Telstra Corporation were quite satisfied with the desired assistance to provide to them. There are some of the basic steps of solving the query or the problem of the concerned customers with effective means of the communication process, such as it is crucial to identify the desired query and needs of the customers, then the customers should be attended by the support staff in a polite and gentle way so that the confidence can be built over the customers and next is to provide the desired solution as per the desired demands of the concerned customer[11]. The lack of the desired knowledge was one of the problems that damaged the business process and the second point was regarding the providing of effective means of the training to the concerned employees of the firm. There are certain basic steps while contacting with the customers which help in enhancing the desired experience of the customers with the desired firm[12]. Telstra Corporation followed a perfect training session for all of the employees and this helped to enhance the desired effectiveness of the concerned employees which provided the desired elevation to the expansions of the growth of the firm.
Conclusion
The business communication process is considered to be the most vital elements that help in evaluating the desired growth of the concerned business of a particular firm. Telstra Corporation of Australia and Optus Company of Australia has been taken into consideration provide mobile telecom services to all of the customers within the target market segments. The entire process of communication can be divided into three of the different categories such as the verbal communication, non-verbal communication, and the written communication. Both the companies have set up customer’s car services as to rectify the issues coming between the using of the services by the customers. The poor communication critically affects the brand name of the firm and finally decreases the desired output of the firm. Perfect training enhances the effective communication process for the employees of the concerned firm.
References
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