In the volatile business environment, communication is the greatest medium of exchanging ideas and information, which is the key of keeping an organization informed regarding the ongoing trend in the market. This is the way, though which the employees can be kept informed regarding the new business process. Binder (2016) commented that with the assistance of communication, a trusting environment in an organization can also be executed.
Building strong relationship with the supply chain partners is highly required for strengthening the logical focus of supply chain management. As the supply chain partners are the external stakeholders, it is imperative to maintain healthy communication with them in order to strengthen the public image of a company.
Goetsch & Davis (2014) commented that there lies the significance of Symbolic Interactionist Theory, which paves the way for an organization to maintain cordial connection with that of the broader society. According to this theory, communication is the greatest way of exchanging language and symbol, which is the key of building a strong sense related to social world. This is the best framework of building cordial relationship with the supply chain partner, which can serve an organization with the ability to understand the objectives of the supply chain partners. Through this way, effective decision making can be initiated (Cook, 2017).
Negotiation is the greatest aspect of dealing with supply chain partners. This is the mode of maintaining healthy interaction with the supply chain partners. There lies the significance of Face negotiation theory, which shows the way so that people from different cultural background can communicate with each other and thereby mitigate any kind of conflicting situation. According to Ziek & Anderson (2015) culture is the biggest barrier towards maintaining cordial relationship with other, which eventually led to greater conflict. Face negotiation theory highlights that the willingness of a people to be integrated within a group determines his or her way of dealing with conflict.
In an organization, there are diverse range of people, who work together in terms of satisfying organizational goals. The supply chain partners also belong from different culture and social background. Therefore, it is imperative for the corporate entities to make a strong agreement by integrating certain terms and conditions. The supply chain partners must also be aligned within decision making process (Coombs, 2015). This is the way, through which their needs can be assessed before taking any final decision.
Positive image of a company among the supply chain partners plays a vital role in strengthening its public image. Therefore, a situation must be analyzed properly before applying any communication method. In order to build strong relationship with the supply chain partners, it is imperative to assess the situation and nature of people before executing an interactive method with them. This can pave the way of controlling different societal context. The gesture and posture of the communicators and the usage of word must be appropriate in accordance with the situation (Christopher, 2016).
Adaptation and non-adaptation of communication are two different aspects of communication with that of the external world. Adaptation is regarded as the way of communicating properly with the intention of decreasing social differences. On the other hand, Jacobs, Chase & Lummus (2014) showed that non-adaptation of communication deals with non-verbal communication. To maintain cordial relationship with the supply chain partners, it is imperative to follow a certain standard.
The fundamental goal of maintaining cordial relationship with the supply chain partners is to get desired business outcome. On the other hand, the requirements of the supply chain partners can also be satisfied by establishing strong relationship. Hugos (2018) highlighted by saying that this is a kind of exchange of objectives to get mutual benefit. This is the true basis of Social Exchange Theory, which focuses on the fact that human relationship is an outcome of social behavior, the intention of which is to maximize mutual benefit. As relationship with the stakeholders is a give and take policy, building cordial relationship can support them to strengthen the value of mutual benefit, which is the key of promoting sustainable growth of business. Relationship is an independent aspect. Thus, it is imperative to generate positive behavior among the supply chain partners (Boonjing, Chanvarasuth & Lertwongsatien, 2015).
Supply chain is one of the biggest aspects of a company, which paves the way of promoting growth in the operation. Supply chain is the fundamental area of improving the productivity of a company which is the key of amplifying financial stability. Mangan, Lalwani & Lalwani (2016) observed that drastic development of technology is playing a pivotal role for the company. Computerized supply chain management is one of the most significant ways, through which strong relationship with the partners can be maintained by ensuing its visibility. Technology is the great way of communicating with the external world.
Managing order is the great difficulty, faced by the supply chain managers of an organization. This can result in negative image to a brand, which can eventually affect its public image. There lies the significance of Radio Frequency Identification (RFID) technology, which play a critical role in monitoring the products in the market. Brandenburg et al., (2014) stated that with the assistance of Radio Frequency Identification (RFID) technology, the staffs of an organization can detect the anomalies in order. This is the way, through which any kind of problem in the supply chain network can be solved. This serves the companies with the ability to generate positive relationship with the supply chain partners.
Implementation of weighting process is also a great obstacle in the appropriate management of supply chain. In the contemporary times, outdated truck scales are also being used, which is affecting the quality of products. In the IT (Information Technology) Industry, advanced weighing technology is being used for the sake of improving the productivity of the corporate entities.
This is the way, through which the durability of the products can be ensured which is the key of running a business in a cost effective manner. With the assistance of advanced weighing technology, appropriate management of warehouse can also be ensured which is highly required for the sake of dealing with the products in an effective manner (Fredendall & Hill, 2016).
In the contemporary times, social media is playing a major role in mitigating the barriers of effective communication. In the business context, social media has become the greatest platform, through which the companies are becoming able to maintain cordial relationship with the external world. In the context of IT industry, social media is playing a major role in optimizing the supply chain operation, which is highly required to generate positive perception among the supply chain partners (Wisner, Tan & Leong, 2014). It is imperative for the IT companies to open wide range of channels which is the key of keeping in touch with the supply chain partners. Strong channels are the easiest way to respond towards the needs and requirements of the supply chain partners and thereby ensure the durability of a company.
Transport Management Software is another vital tool, through which strong communication can be sustained with that of the supply chain partners. With the assistance of computerized shipping system, all the operations related to supply chain can be aligned within the single platform. This is the way, through which all the inventory data can be managed appropriately. This can have a firm impact on enhancing the experience of supply chain partners, which can pave the way of building strong connection with them (Pagell & Shevchenko, 2014). Successful application of transport management software can also serve the companies with the ability to reduce any kind of error in the entire supply chain process.
Technology has revolutionized the way of conducting the way of business and thus promote sustainable growth of IT companies. This is also paving the way of ensuring wide range of information. Data analytics is the biggest tool for the management of information in a suitable way. This tool is of producing wide range of information, which is fundamental factor of handling the supply chain with utmost efficiency. There are multiple range of information such as data from radio frequency identification (RFID) technology, information related to the requirements of customers, data from the call center, which can be aligned in the data analytics (Hugos, 2018). This is the way, through which supply chain partners can also be kept informed.
Being a supply chain leaders, I was bestowed with the responsibility of dealing with the supply chain partners. I hold in-depth knowledge in automation, which has paved the way for me to use effective business model. As healthy communication with the supply chain partners is all about using technology, I have made use of information technology effectively in order to align all the supply chain partners in a single platform. I also hold enterprise IT skill, with the assistance of which, I have used the business information in a consistent manner. I have also used excel spreadsheets in order to analyze the data before taking any kind of decision.
I have also applied the ERP (Enterprise Resource Planning software) in such a manner, so that the business can be operated in a cost effective manner. As the business environment is changing rapidly, it is highly significant to have strong knowledge about the ongoing trend in market. I have a strong knowledge on the market dynamics, which is also helping me to explore changing requirements of the supply chain partners. I have also gathered significant knowledge regarding the niche market. Being the supply chain leaders, in-depth study regarding the market has supported me to work dynamically in the drastically changing market scenario (Christopher, 2016).
I have strong communication skill, so that I have handled diverse range of range of supply chain partners and thereby generate positive perception among them. I have articulated complicated concepts in such a manner, so that all the partners can understand. This skill of mine has played a critical role in aligning all the supply chain partners within a single platform.
Based on the discussion, it can be concluded by saying that healthy relationship with the supply chain partners is extremely significant in order to strengthen the positive image of a company in the market. It is imperative to deal properly with the diverse range of supply chain partners. The situation along with the objectives of the supply chain partners must be assessed effectively. This is the mode of getting mutual benefit. In an organization, the supply chain partners can belong from different cultural background, it is imperative for the supply chain leaders to have strong communication skill for the sake of establishing cordial relationship with them and thereby satisfy mutual objectives.
Reference List:
Binder, J. (2016). Global project management: communication, collaboration and management across borders. Routledge.
Boonjing, V., Chanvarasuth, P., & Lertwongsatien, C. (2015). An Impact of Supply Chain Management Components on Firm Performance. In Proceedings of the 6th International Conference on Engineering, Project and Production Management, 9(8), pp. 555-565.
Brandenburg, M., Govindan, K., Sarkis, J., & Seuring, S. (2014). Quantitative models for sustainable supply chain management: Developments and directions. European Journal of Operational Research, 233(2), 299-312.
Christopher, M. (2016). Logistics & supply chain management. Pearson UK.
Cook, N. (2017). Enterprise 2.0: How social software will change the future of work. Routledge.
Coombs, W. T. (2015). The value of communication during a crisis: Insights from strategic communication research. Business Horizons, 58(2), 141-148.
Fredendall, L. D., & Hill, E. (2016). Basics of supply chain management. CRC Press.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle River, NJ: Pearson.
Hugos, M. H. (2018). Essentials of supply chain management. John Wiley & Sons.
Jacobs, F. R., Chase, R. B., & Lummus, R. R. (2014). Operations and supply chain management (pp. 533-535). New York, NY: McGraw-Hill/Irwin.
Mangan, J., Lalwani, C., & Lalwani, C. L. (2016). Global logistics and supply chain management. John Wiley & Sons.
Pagell, M., & Shevchenko, A. (2014). Why research in sustainable supply chain management should have no future. Journal of supply chain management, 50(1), 44-55.
Wisner, J. D., Tan, K. C., & Leong, G. K. (2014). Principles of supply chain management: A balanced approach. Cengage Learning.
Ziek, P., & Anderson, J. D. (2015). Communication, dialogue and project management. International Journal of Managing Projects in Business, 8(4), 788-803.
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