Effective Strategies For Developing An E-Business Website

Types of E-Business

Discuss about the Working Structure of the Astra Zeneca.

• The mistake which the Astra Zeneca does that it depends more on IT solution rather than performing research and development program to develop a resolution for the increasing complexity of the business. The Astra Zeneca has signed the deal with IBM based on outcome specification without performing R&D about the working of the company and its suitability with their business organization. The AstraZeneca has cancelled their outsourcing agreement with the IBM organization
• The IBM signed the agreement with the Astra Zeneca to carry out the work in collaboration. The working structure of the Astra Zeneca is changing very rapidly which does not match up with the changing activities of the IBM organization.
• The outsourcing contract is fix for 5 years with the business organization because it focuses on gaining the competitive advantage by minimizing the cost spent on the operation business plan of the enterprise. It is a strategic innovation for providing quality of service to the customers by combining the efficiency of the other organization to which the outsource program is fixed for carrying over the business processes of Aztec organization such as HCL, Wipro, AT&T, and others. The effective balance should be made between the organization functioning by outsourcing program in the department of human resource, Marketing, facilities, and accounting (Patricia, 2017).
• The two major corporations do such mistakes because of the difference in working structure of the enterprise. The difference is quality provided to the customers can result into the out breaking of the agreement signed with the companies for carrying out the outsourcing program. The Astra Zeneca considers rumours against IBM without performing any R&D on the IBM company working structure. The limited knowledge against the legal issues which were raised on the IBM is the major cause of the failure of the outsourcing project signed between IBM and Astra Zeneca.
• The 2007 SLA was doomed to fail because after a period of time the two companies realised that some issues were exist with the agreement they signed for carryout business outsourcing procedures. The ground breaking model was followed by the Astra Zeneca which is difficult to maintain the good and healthy relationship with the big organization such as IBM.
• The provision on the 2001 SLA’s protect Astra Zeneca and its vendor because it helps in managing the hidden cost of the enterprise which can spent in carrying out the operational plan of the enterprise. The security is provided by signing agreement of liabilities towards each other organization so that quality of service can be provided to the customers (Aghburu, Anza, Iyortsuun, 2017).
• The parties refer Arbitration instead of filling lawsuit in the court because it helps the company to encourage developing a resolution for their working structure by escalating towards hostility program. It is cheaper than signing lawsuit in the court. The faster decision is provided in the arbitrary case. It is flexible and private according to the companies requirement

The rising boom in the technological advancement for the digitization of the traditional working of the enterprise give rise to the deployment of E-business and associated e-commerce model for developing effective strategies to accomplish the goal and objective of the enterprise. The project owner is facing problem and complexity in deciding the strategies and the e-commerce model which is best suitable for their business activities. The efficiency of the organization can be improved with the effective development e-business website for the enterprise. The automation in the operational working structure helps in achieving strategic business plan of the enterprise.

The organizations are moving towards the commercial transaction of their business forum through the platform of internet. The use of internet provides global connection to the business activities and sailing of the product among the global customers. The use of ICT environment in the business environment transforms the traditional working and marketing of the product with the digital working and marketing of the products. It helps in increasing the growth of the enterprise which can be measured in terms of return on investment and profitability ratio of the enterprise (Shahjee, 2017). The e-business platform includes the digitization of the supply chain management system, electronic payment system, payroll management of the employees, information sharing, automatic updating of the database, inventory management and others. The e-business provides the advantage to the customers by providing the product of their choice at their door step.

The E-business are categorised into 4 types which are classified as below:

1. B2B model: This model focuses on business to business activities. The transaction of the products is done between two business organizations (Meng, 2010).
2. B2C model: This model focuses on business to customers activities. The transaction is done between customers and business

1. C2C model: This model focuses on customer to customer activities. The transaction of the products is done between two customers.
2. C2B model: This model focuses on customer to business activities. The transaction of the products is done between customer and business.

The trading through internet is known as e-commerce. There are different models available for the business transformation to the e-business but the owner of the companies are facing problems to match up e-commerce model with the business requirement due to the lack of knowledge.

1. Drop Shipping: The supplier directly provide the product to the customers and receive cash amount from the customers.
2. Wholesale and warehousing: It helps in keeping checks with the inventory management at the warehouse to provide on time delivery to the customers (Guo, and Jun, 2014). The initial cost is required for developing a warehouse for the enterprise to store their products at the warehouse and delivered to the customers.
3. Manufacturing and private Labelling: In this model, the manufacturing company develops their product and provide to the customers through the third party such as Amazon, Flipkart, and others. The customers go to the site of the third party and booked their product (Lu, 2012). The manufacturing company on receiving the order from the third party deliver the product to the customers.
4. White Labelling: The similar products can be sold out by using different brand name with the inclusion of the third party.
5. Subscription E-commerce: This is the most commonly used E-commerce by the business organizations. The subscription services are opted by the enterprise for selling of their products. The subscription policies motivate and guide the customers to book their orders from the subscribed websites. The subscribed websites are more loyal towards their customer to provide quality products to their customers.

The development of the effective strategy and marketing policies helps in increasing the sale of the products through various channels. The following strategy should be followed for developing an effective ecommerce website for the organization:

Security: The development of the e-business should undergo with the security mechanism to develop an effective digital system for the firm to carry over their business activities securely (Grilo, and Malo, Conclaves, 2011).

Confidentiality and privacy: The cryptographic approaches should be used for securing the confidential and personal information of the users (Eric, 2014). It helps in building trust over the e-business transactions because during the e-transaction customers have to give their bank account details and PIN number for doing online payment. The confidential information of the customers should be preserved in the company’s database with the cryptographic and firewall security mechanisms.

Developing Effective E-Commerce Strategies

Authentication: The virtual private network should be developed for preserving the transaction information between the customers and the businesses. The consumers should be provided with the user id and password for accessing their account securely.

Integrity and Accuracy of data: The integrity and accuracy of the data can be preserved by applying the policies of verification and validation rules to check for login credentials (WeiWei, and Yui, 2015). The unauthorised access of the user account should be prohibited by using the cryptographic and firewall protection mechanism.

Non-repudiation process: The digital signatures are created after every transaction done between customer and business so that none of the party denies with the occurrence of transaction.

Provision of Access control: After the verification and validation of the login credential access control of using the customer personal account should be given.

Information Availability: The customers can access and retrieve the information about the product and organization any time according to his requirement.

Conclusion

It can be concluded that growing demand of digitization compels the organization to undertake the e-business strategies with the accumulation of effective e-commerce model for transaction of services. The subscription policies motivate and guide the customers to book their orders from the subscribed websites. The subscribed websites are more loyal towards their customer to provide quality products to their customers. The use of ICT environment in the business environment transforms the traditional working and marketing of the product with the digital working and marketing of the products.

References

Aghburu, J., Anza, N., Iyortsuun, A. (2017). Effects of outsourcing strategies on the performance of the small and medium scale enterprsie. 1^st ed.  Retrieved from https://link.springer.com/article/10.1186%2Fs40497-017-0084-0

Eric, F. (2014). Evaluating E-business in IT company. 1^st ed.  Retrieved from https://www.theseus.fi/bitstream/handle/10024/78554/Franc_Eric.pdf?sequence=1&isAllowed=y

Grilo, A., and Malo, P., Conclaves, J. (2011). An Assessment methodology for e-business and e-commerce in the AEC sector. 1^st ed.  Retrieved from https://www.isel.pt/media/uploads/ARTIGO_0002_04.544fa90762a5c.pdf

Guo, Y., and Jun, H. (2014). Research on business model innovation of E-commerce Era. 1^st ed.  Retrieved from https://www.ijbssnet.com/journals/Vol_5_No_8_July_2014/26.pdf

Lu, S. (2012). How can e-commerce companies enlarge the business after start up phase. 1^st ed.  Retrieved from https://www.theseus.fi/bitstream/handle/10024/44194/FINAL_THESIS.pdf?sequence=1&isAllowed=y

Meng, X. (2010). Study on combining of E-commerce and E-marketing. 1^st ed.  Retrieved from https://pdfs.semanticscholar.org/a919/787b524a5d613b0ba8c5a3fa76e52a96c0c3.pdf

Patricia. (2017). Advantages and disadvantages of outsourcing. 1^st ed.  Retrieved from https://www.sciencedirect.com/science/article/pii/S1877050915023315

Shahjee, R. (2017). The impact of e-commerce on Electronic commerce on business organization. 1^st ed.  Retrieved from https://oaji.net/articles/2017/1174-1484826380.pdf

WeiWei, L. and Yui, D. (2015). Research on Value evaluation of ecommerce business model. 1^st ed.  Retrieved from https://www.sciencedirect.com/science/article/pii/S1877050915023315