Discuss about the Effectiveness of Business Communication for Listening.
Communication skill is an important tool in this day and age to excel in any discipline or field. The intricate skill of communication undoubtedly plays an important role in day-to-day activities in our lives. The interpersonal communication skills of listening, feedback and questioning are important to establish a clear and successful stream of communication. From the dawn of civilization, humans have always existed in groups and have had the capability to achieve a lot only with the help of clear communication. Ineffective communication creates a lot of misunderstandings and disturbance between two individuals or organizations. The communication skills of listening, feedback and questioning play the most pivotal role in establishing a clear and lucid communication stream. The outline of the essay includes the importance of listening, feedback and questioning in the sphere of business communication. These are the three fundamental columns on which interpersonal communication stand. Therefore, it is all the more important in the case of business communication. This essay will explore the benefits of these three interpersonal communication skills of listening, feedback and questioning in the field of business communication.
Interpersonal communication is the exchange of information between two persons or a group of people; it is the fundamental pillar, which holds our society together. Listening, feedback and questioning are the three basic pillars of interpersonal communication skills. Listening is one of the most important requirements of a successful communication (Verma and Pande 2013). The ability to listen attentively and ardently is one of the core skills that is required in interpersonal communications. Listening demands much more than simply gathering facts; it requires noticing emotions that can underline the meaning of a message. It requires not just hearing but also responding. Therefore, in listening there is a higher level of interpersonal communication (Mojzisch et al. 2014).
In business communication, like any other area, listening plays a major role in sharing of information between two parties, two or more individuals from within or even outside an organization and also between the company and the consumers. A successful business communication requires a constant flow of information between two or more individuals. In an organization, there are different levels of hierarchy, which are interlinked with each other. The task of managing the organization becomes increasingly difficult if there is a lack of clear communication. The greater the organization, the more difficult it gets to maintain and manage the organization (Alberts, Nakayama and Martin 2015).
The skill of effective listening is a prerequisite in business communication. The interpersonal skill of listening is important as it helps to earn trust, gain information, maintain reputation, reduce conflict and motivate the employees. It is important in building and earning trust as in business communication, developing trust of the employees as well as the consumers is important to achieve success (Kaul 2014). Listening to whatever a coworker has to say about his strength or weakness is essential to understand the working or the operation of a company or a firm. Gaining information is crucial in business communication as by listening the management can make an informed choice about the company or the employees.
Listening enables the company to acquire facts that can prove to be beneficial for the business. While hiring an employee, the HR should have a good and adequate listening skill so that he might choose and pick the candidate that is perfect for the job (DiSanza and Legge 2016). Maintaining reputation is another important aspect for which listening is required in business communication. If the management fails to connect with the employees and the consumers of the company, then the profit and the reputation are both at stake. If the company fails to listen to the grievance of the consumers, then the consumers might not receive the product or the service that they expected (Weger et al. 2014). When there is a repetition of this phenomenon, then the image of the company gets damaged. In business communication, listening is also important to reduce conflict. When a conflict arises within a company, the urgent requirement is to resolve the conflict, which is only possible by careful and attentive listening. Listening also plays a crucial role in motivating the employees. In a business set up, a manager can improve the moral and the productivity of an employee by listening and understanding the grievances of the employees. He can understand and grasp what aspect of the job the employees find daunting and which is rewarding.
Without feedback, there can be no proper business communication. When the receiver of a communication responds and replies to the message or the information sent, it is called a feedback. The response of a receiver to the message of the sender is known as feedback. Feedback helps the sender to evaluate the perception and the reply of the receiver as well as the effectiveness of the message. In business communication, feedback is essential for maintaining a clear communication stream within the organization as well as between the consumers and the employees. According to Sabee 2016, the interpersonal communication skill of feedback plays a pivotal role in business communication. Feedback is the quintessence of interpersonal communication especially in business communication. It is a fundamental pillar in business communication as without it, a successful two-way communication is not possible. Two-way communication process requires attention to feedback from the receiver, as without it, the completion of the communication process is not possible. In a business set up, feedback from the consumers is necessary for the management to get a clear picture of how the product or the service is being received by the consumers (Sabee 2016). Feedback from the employees is also necessary to estimate whether the communication of the sender is useful or not. Depending on the feedback, the owners or the management of a company can make appropriate changes in the company. In a business organization, feedback is important as it helps in improving the relationship between labor and management (Cornelissen 2014).
Questioning is one of the three pillars of successful interpersonal communication. Communication skills consist of effective questioning methods. Questioning in business communication is a prerequisite as without questioning, communication is impossible. It helps the management of the organization get a clear perspective about the workings and the operation of the company. It helps individuals to find answers to all the queries that may arise in a particular situation. Questions arise when an individual is trying to find a piece of information or a solution to a problem. It is a basic piece of tools that helps in the growth and development of individuals as well as a company (Miller 2014). It is essential to clarify doubts, to know the truth behind an incident and to gain knowledge. By asking the right questions, one can get the insight on what the other person is thinking. In businesses, questioning helps to enable the management to uncover and understand the need of the consumers. It helps to build a healthy rapport with the consumers. According to Subramanian 2013, the questioning ability of the management largely influences the profit level and the success of the company. It helps the management of an organization to reduce the mistakes, improve skills of negotiation, get cooperation from the employees, resolve conflicts within the workforce, work more effectively, delve more deeply into the feedback, and accumulate better information (Subramanian 2013).
In this competitive world, businesses need to develop to achieve desired growth and be profitable. To achieve this, a clear communication is required amongst the employees of the company as well as with the consumers. Interpersonal communication skills of listening, feedback and questioning is required to achieve a lucid flow of communication, which is important for any business to be profitable. These three are the most fundamental aspects of interpersonal communication. Without these, there cannot be any form of communication in the world. These are the most important foundations on which the world stands today. Businesses, especially, depend a lot on these three pillars to be successful. Without the presence of listening, feedback and questioning, no business can be complete and successful.
References:
Alberts, J.K., Nakayama, T.K. and Martin, J.N., 2015. Human communication in society. Pearson.
Cornelissen, J., 2014. Corporate communication: A guide to theory and practice. Sage.
DiSanza, James R., and Nancy J. Legge. Business and professional communication: Plans, processes, and performance. Pearson, 2016.
Kaul, A., 2014. Effective business communication. PHI Learning Pvt. Ltd.
Miller, K., 2014. Organizational communication: Approaches and processes. Nelson Education.
Mojzisch, A., Kerschreiter, R., Faulmüller, N., Vogelgesang, F. and Schulz-Hardt, S., 2014. The consistency principle in interpersonal communication: Consequences of preference confirmation and disconfirmation in collective decision making. Journal of Personality and Social Psychology, 106(6), p.961.
Sabee, C.M., 2016. Interpersonal Communication Skill/Competence. The International Encyclopedia of Interpersonal Communication.
Subramanian, K. ed., 2013. Excellence in business communication. Upper Saddle River, NJ: Pearson.
Verma, D. and Pande, N., 2013. Exploratory Study of Most Critical Business Communication Skills In Contemporary Corporate India. International Journal of Management & Information Technology, 7(3), pp.1101-1109.
Weger Jr, H., Castle Bell, G., Minei, E.M. and Robinson, M.C., 2014. The relative effectiveness of active listening in initial interactions. International Journal of Listening, 28(1), pp.13-31.
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