Effectiveness Of Internet Marketing On Product Sales Advancement

Literature Review

Discuss about the Effectiveness Of Internet Marketing On Product Sales Advancement.

According to Journal written by Abu-Naser et al. (2018, pp.4-5) “The Reality of the Effectiveness of Electronic Marketing” states that internet marketing has become the most dynamic and acceptable medium in which companies slants daily in order to advertise their products. The approaches and strategy being used by these companies is embracing internet promotion to reach more consumers who may be they potential consumers in the future. Leung, Xue and Bai (2015, p.1556) stipulates that companies have accepted internet marketing has internet is seen as the new section of innovation because of the new ideas being derived from it through daily technological advancement. As observed by Arnett, Sandvik and Sandvik (2018, pp.285-292) is that the latest change has been the use of internet platform by the companies has the advertisement forum of promoting their products to all consumers all around the world. Though, marketing is the advantage of internet platform to companies has it help organization to reach more clients apart from its other functions such as communication and entertainment. The expectation of the internet as a marketing media has been seen the opportunities for product sales advancement by most firms internationally. Ben and Sandi (2018, pp. 28-29) suggested that companies are expecting internet to be the main instrumental approach of promoting their products has it reduce the cost they incur in advertising or they can even market their product without investing on the platform but they will dependent on the platform to get customers.

The depression in the internet marketing has raise the used of social media because companies vendors have seen it has the efficiency way of promoting various commodities without spending a lot of resources on it. Also, it effectiveness is based on low cost and efficiency assumption it is being linked to (Ben and Sandi 2018, pp. 28-29). It is a factual the internet platforms can constitute of both negative and positive outcome for marketers but it sometimes, promoters tend to forgo the idea that negative impact can raise from the internet platform since it is a free and no much credibility they can be sure of (Leung, Xue and Bai 2015, p.1556).

Wang, Kirillova and Lehto (2017, pp. 233-243) has mentioned that management problem in companies can be caused various aspect in the organization. Conversely, Bidfood Company has been facing the same challenges that have led to manage met problem both internally and externally. The management of the Bidfood Company has been relying on internet marketing into to advance it products sales in Australia. Over the years the company executive or managers have been strive to increase the organization by trying to reach more consumers by advertisers their new products on the internet platforms. However, the company have decided to embraced culture of using internet or online market because of it positive effectiveness over the year since it was introduced in the company (Leung, Xue and Bai 2015, p.1556). The research project will enable the decision made by the management to be implemented in order for the company to generate more revenue.

Online Marketing

Ary et al. (2018, p. 45) described that interpersonal new media accessibility and availability to various people in the globe include Facebook, MySpace and Twitter (Blake, Nosko and Tadelis 2015, p.155). The interpersonal platforms are well known and are being utilised by most consumers over the globe. However, with this different types of social media platforms it has been noted that it have great advantages to the marketers when compared to the traditionally ways of marketing. It is believed that Facebook platform is being utilised mostly by companies to advertising their products has it have more than enough consumers internationally (Chow et al. 2017, p.145). It being explored that those companies that use Facebook to advertised their products have been able to increase their product sales advancement by big percentages when contrasted with other organisation embracing the traditional approaches of marketing. As observed by Busk and Marascuilo (2015, p.159) is that Twitter has been also used by a significant portion of companies.

Through Twitter the companies have been able to form tight relationship with their clients as their can communicate on real time basis, that means when the companies posted new items on the platform, the clients will access it and review the same product. Online marketing system can be described has the specialised device that is used to sharing of products data, relationships of different products from different companies and even the perception within the framework (Feldman et al. 2018, p. 45). Also, the internet marketing system can be deployed by any organization such as Bidfood Company to suit its aims, values, goals and mission through appropriate channel of system management. By sharing of the information such as messages the companies can utilised the opportunities to convey persuading information to clients (Denzin 2017, p. 1342).

According to Bianchi and Mathews (2016, pp. 426-434) is that assessment of the effectiveness of the internet or marketing commercial devices the key significant of products sales advancement when the company is looking forward to attain its goals to reach its targeted group of consumers. For the situation, the correlation of the administration and the company determination to achieve its goals in advancement of products sales is exceptionally important. Also, the nature of the platform in terms of the association, noticed consolidation with phases of other online marketing platforms to increase the viability of the web-based marketing to the companies that required the platform (Jayasuriya and Guoping 2017, p. 467). Furthermore, the nature of the organizations are the most critical in pulling consumers instead of thinking the cost to be incurred when the company invested in this new marketing plan. In addition, internet marketing has been experiencing and notice battle are needed to be consistently and regularly being checked and freshly maintained if the company what to attain its goal in products sales advancement (Aswani et al. 2018, p.107).

New Media of Marketing in the Globe

The contribution of the consumers is essential and sometimes may not withstand developing the way client on the internet is on or off which is a topic to be address by companies when employing internet marketing strategies such as Facebook in their marketing departmentt (Ioannidis et al. 2014, pp. 166-175). In product sales advancement or promotion online through new media networking system, prompt reaction of the consumers’ aspects and inputs are essential to emphasise the relationship with the consumers and making more trust in the mind of the consumers. In this perspective the relevance of online marketing system such website and social media will be chosen based on the specific idea of the marketing of the company’s product, conveying of the message to consumers and criteria of the company such as the Bidfood Company criteria (Busk and Marascuilo 2015, p.159). Occurrence of the web-based marketing networking cannot be describe as the criteria of choosing an organization marketing tool but can be termed has what an organization deserves (Ary et al. 2018, p. 45). 

The conceptual model below indicates the relationship between the dependent variables and independent variable, and how their impact one another. The model also outlines the feedback with can be positive and negative respectively (Jayasuriyaand Guoping 2017, p. 467).

Overall Research Design and Justification

The research design is termed as the techniques, measures and strategies that will be used in the research proposal of determining the positive effectiveness of web-based marketing on products sales advancement at Bidfood Company (Lewis 2015, p. 476). The design selected for the research questions include interviews, surveys and social media specifically Facebook. Interview is a research design that will enable the researcher to correlate or associate the data collect from correspondents to the similar data that have existed before. For instance, for a researcher to determine the existing gap that has made web-based marketing to be inadequacy he/she will have to interview the managers and then contrast the statistics obtained with those of other companies (Liu et al 2017, p.83). Whereas, survey design will be useful in describing the features a large demographic that may be involved by the researcher in the study. In addition, no any other research design can have the capability to ensure accuracy from the data collected. Hence, it is being group has descriptive design of research. Social media will be used to establish if all internet users do view the Bidfood Company ads.

Conceptual Framework

Source of Data

Data sources that will be considered in the research include primary and secondary data. The primary data sources will be collected by the researcher has on one else can collect the data on his or her behalf. The researcher will collect the information using this approach to tailor the research proposal data questions and collection that will fit the research proposal questions. Researcher will be required to maintain high level of non-identity as he/she will question managers’ of Bidfood Company on the various aspect of internet marketing and the contrast those aspect to those of the other organization of companies. Primary data source will be followed by the secondary data. Secondary data sources of the study will comprise collecting of information data that already exist (Liu et al 2017, p.83). Data will come from other organization or from the same study carried out by other intellectuals in the same field. The secondary data collected include the journal articles, other studies, existing appraisal data survey, media analysis, online libraries, and books about the effectiveness of web-based marketing on sales promotion.

 The participants selected in primary data include managers, web-designers, and network administrators of the Bidfood Company as well as the company potential consumers especially those who use internet to purchase products on the company website page. The secondary data material selected are more reliable because information that will be obtain from them will be more accurate and have no gap in data. The sources were selected because of the flexibility and accuracy has deduded by (Busk and Marascuilo 2015, p.159).

Conceptualisation and Measurement

The conceptualisation and measurement to be used in the research will be qualitative research. The primary questions to be analysed under qualitative research is the how effective is the web-based or internet in the marketing in terms of products sales advancement (Busk and Marascuilo 2015, p.159). The sub-questions that will guide the study include the following;  

1. What are the most used and appropriate web-based marketing tools?
2. How will the company handle internet marketing to attain its objective in revenue generation?

Data Collection

Data collection to be used in this study include interviews, questionnaires and surveying, observation and online web pages examination on the effectiveness of internet marketing on advancement product sales based on Bidfood Company in Australia. The reason why interview data collection method will be used in the study is because it give opportunities to respondents to respond on face to face basis and it can also be conducted by a single individual or over the phone by the researcher (Meyers, Gamst and Guarino 2016, p.57). Whereas, questionnaires will be used has it permits examination of data through quantitative methods which will make work easier to the researcher. Observations will also the researcher to study the dynamic of the condition interrelated with the internet marketing has identified by the needs of the advancement in sales promotion (Busk and Marascuilo 2015, p.159).

Research Design

Data Analysis

The data collected will be analysed into two categories, either as qualitative or quantitative data that will be obtained from primary and secondary data records (Denzin, 2017, p.1342). Thus, information collected will analysed by qualitative research where description of characteristics will take place has it will not involves numbers, but the researcher will have to remember the quality of the effective internet marketing of the company (Sollis and Chertudi 2017, p.9). Qualitative data analyses will most be based on description and features. Also, the data presented by the respondents will be will be formulated to fit the context of the study. In other words, qualitative analysis is the revision of the data collected by the researcher. The quantitative research will revolves in another direction as opposed to that of qualitative research has it involve quantity (Sollis and Chertudi 2017, p.9). The primary sources will be analysed via quantitative analysis during the examination of the numerical information or data collected from the study. In addition the data collected in primary data sources will be mainly describe and answer questions such how and what in the research statement of the problem (Wang Kirillova and Lehto 2017, p.23); (Sollis and Chertudi 2017, p.9). The researcher will ensure that the data analysis is rigorous by making sure that all data transcripts have been formatted in the same way, as well as making sure that the data analysed are reflective at the presupposition stage and at a specific situation at the same point.

Ethical Issues

The key objective of the research ethical issues is ensuring that no individual is harm or suffers adverse from the result of the research proposal activities. However, for the researcher in the study to achieve the key goal of the study a regular sensitivity of correlation between respondents and the research have to be safeguard (Busk and Marascuilo 2015, p.159). In the study of the effectiveness of web-based marketing on sales promotion based on Bidfood Company the sensitivity will be built has a requirement of the ethical issues and considerations. Also, the information gathered by the researcher during the period of the study will be treated with confidentiality and be used only for this research (Creswell and Creswell 2017, p.456). The name of the respondents will not be revealed or used in the research study to maintain ethical requirements.

Limitations of the Study

Limitations in a research project may be in innumerable forms. The primary limitation is the inadequate data and information on the research problem topic and, insufficient number of scholars and experts who have carried the research on the current topic of study (Shen et al 2016, pp. 2265-2270). Hence, it will be difficult to get adequate data and information concerning the same to in the literature appraisal section of the study. The sample size to be utilized in this research will be not be sufficient due to inadequate capital to fund the project and funds to telecommute in order to find firms and investors who can address the topic of the study (Shen et al 2016, pp. 2265-2270). Getting access to persons who can be interviewed in the research project will also be difficult as their always have busy schedules.  Contrary, biasness will be distressful in analysing of the data has the researcher may attempt to distort or omit some important statistics of the stud (Palos-Sanchez 2018, p. 34). Finally, time prerequisites will affect the study has the research will only carry out the whole research project in three months, hence, inflexible timeline (Shen et al 2016, pp. 2265-2270).

Timeframe

S/ No.	Activity to be Undertaken	Start Date	End Date	Duration In Weeks
1	Identifying area of research	21/05/2018	28/05/2018	1
2	Formulation of research questions	31/05/2018	14/06/2018	2
3	Formulation of research plans, research design and selecting data collection methods	15/06/2018	22/06/2018	1
4	Research proposal writing	23/06/2018	07/07/2018	1
5	Literature reviews	08/07/2018	21/07/2018	2
6	Data collection	22/07/2018	29/07/2018	1
7	Analysing of data	30/08/2018	21/08/2018	3

 Table 1. Timeframe (Sollis and Chertudi 2017, p.9)

Figure 1. Sample Gantt for the research proposal. (Sollis and Chertudi 2017, p.9)

Literature review of the research proposal will cost approximately $ 300. The data collection of the study will be in two phases. Phase one will be data collection though questionnaires while second phase will be through observation and interviews of the respondents that cost $ 500 and $ 800 respectively. Whereas, examination of data will cost is estimated to be $ 150.

Serial No.	Purpose	Approximated Budget
1	Literature Appraisal/ Review	$ 300
2	Data Collection: using questionnaire	$ 500
3	Data Collection: through interviewing and observing	$ 800
4	Data Analysis	$ 150
Total Approximated Budget	$ 1,750

Table2. Summary of the research proposal budget. (Sollis and Chertudi 2017, p.9)

References List

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