Discuss about the Effects Of Corporate Brand Symbolism On Consumer.
This elaborate automotive industry was established a century ago that is back in the year 1860. There has been however tremendous growth and development associated with this significant global industry. Horse carriages were the pioneers of the developed assembling of the very many types of locomotives we have in the today’s world (Waterhouse, 2016). The numerous designs, elaborate manufacturing with the overall marketing and selling of these automobiles have now been translated into a major industry that is a force to be reckoned with in the global business world. It has been affirmed and confirmed that it is the world’s best and most important economic sectors which are brought forward and facilitated by the tremendous and overwhelming revenue it generates across the globe. It has also been confirmed that the automotive industry provides the most commonly used mode of transport in the entire world a fact that further facilitates the accumulation of the tremendous revenue that stabilizes numerous economies of very many nations across the uttermost parts of the world. Australia is also a very significant nation as far as the establishment of the automobile manufacturing companies is concerned. They developed both the car and aircraft at the initial stages but the motor vehicle industry in the nation assumed more power and stability resulting to numerous and varying car creations in the utmost parts of the nation. Numerous associations were formed with regard to safeguarding and championing for the rights and privileges of these very many car developers (Anisimova, 2016).
The general and overall performance of the retail car industry in Melbourne is quite tremendous and really encouraging to the potential investors as well as the business owners who are currently and actively involved in the entire car dealership platform. The elaborate propelling factors with regard to this consistent and efficient growth vary within the numerous car retailers that are largely situated in the city of Melbourne as well as the utmost parts of the entire nation of Australia (Altaf, Hashim, 2016). Strong competitiveness around the local market is one such vital and most crucial contributing factor to this elaborate prowess in this particular city as well as the entire nation. This has now made the retailers do whatever it takes so as to register and effectively achieve the already set goals and objectives within their respective elaborate organizations. Reduced prices for the numerous and varying vehicles has been the only option resulting to the esteemed buyer acquiring high-quality vehicles. This has gone to necessitate increased sales as the more consumers have shown so as to take advantage of the entire scene which in the long run is more of a win-win situation both the companies as well as the numerous buyers. Low-interest rates and an elaborate strong employment within the city of Melbourne as well as the entire country of Australia has served the purpose greatly bringing about this tremendous prowess in the retail car dealership (Archer, 2017).
The size of the retail sector in the city of Melbourne is quite diverse and wide with over five hundred thousand automobiles being sold in the year 2017. There are numerous brands available with the most commonly known being over thirty pieces in the entire city. This, however, is even much more with regard to the entire nation with over hundred brands being available and more than two million vehicles being sold in the previous year. Most of the production is normally done overseas with only about 8 percent of domestic production being registered in the year 2018. The easy import penetration has served the elaborate purpose of increasing competition within the entire nation resulting in reduced prices of the automobiles as mentioned earlier on (Australia, 2017).
The elaborate growth and revenue of the retail car dealership in Australia specifically in Melbourne city have been impacted and brought forward by numerous prevailing external factors. With regard to the elaborate efforts of the most renowned car developers of developing vehicles that are not fuel guzzlers as well as ones that are environment-friendly, competition has skyrocketed with every manufacturer trying to outdo the others. The political scenario within the Australian nation has greatly impacted positively the car industry (Womack, Isaksson, Lilja, 2016). Elaborate political regulations that are causing favorable fluctuations have been the order of the day in this highly esteemed nation. This elaborate nation has been a favorite of numerous automakers in the idea of their establishing manufacturing bases in this country. The import and export laws have also been favorable to the local car dealers as well as other car developers in the expansive regions of the word. The extreme and expansive government policies with regard to the general issue of the car industry have been in the favor of the involved investors which has greatly supported these developers as well as the entire nation of Australia from the expansive revenue that has been generated from this business initiative (Baker, 2016).
The economic aspect of the city has improved greatly serving the purpose of propelling the car retailers to extreme business heights. This, however, has not been the case all along as numerous times in the recent past has had the economic sector being hit hard by the unavoidable and uncontrollable crisis that has resulted to the sales of the vehicles falling tremendously. With the general idea of the Melbourne market having already grown and developed, high vehicle sales have been registered resulted in the well-being of the involved car dealers as well as the highly esteemed consumers. This is also as a result of the high purchasing power that is normally the case of numerous developed markets with also the accompaniment of a stable economy within the safe confines of this elaborate city. This stability in the economy of this busy city has brought about numerous brands whose purpose and intent is to tap into this elaborate consumer base so as to greatly and efficiently maximize the profits. The availability of automobiles that are environmentally friendly with regard to the issue of reduced car emissions has greatly resulted in a tremendous increase in the sale of these elaborate vehicles. The very many manufacturers tasked with this vital mandate of the developing environmental friendly machines have been exposed to a test that has pushed their buttons towards creating that are not heavily polluting the environment (Blanc, Johnson Figliozzi, 2015).
The population growth within this local set up of the Melbourne city is greatly advancing and this will serve the purpose of enhancing the tremendous growth of the involved car retailers in terms of increased sales within a given period of time. The better part of the population has a positive attitude with regard to the numerous brands of vehicles at the retailers’ disposal which will propel the involved entities to extreme heights of the business world.
New and elaborate technological advancements have been tremendously experienced by the dwellers of Melbourne city. Effective new ways in which cars are produced serves the purpose of meeting every potential client at the very point of their need. The retailers have also embraced new elaborate ways of distributing vehicles within the city and beyond which enhances the overall performance of the involved companies.
The issue of the numerous demands that are exhibited greatly by the population within the city is a force to be reckoned with. The manufacturers as well as the retailers should embrace new strategies and ways so as to meet these numerous needs and demands as presented by the customers. The issue of the clients demanding the sourcing of products in a more ethical way and fro a sustainable source should be effectively and efficiently dealt with.
The safety factors are some of the legal issue that the retailers should have a look at with the sole purpose of ensuring that the cars sold by them are in the right condition. Effective and efficient knowhow with regard to the consumer rights and laws should also be elaborately exposed to the car retailers for an appropriate performance. What is legal and also illegal as far as trading is concerned should elaborately be known by the retailers for an improved performance.
Elaborate factors that are closely associated with the car retailers in the city of Melbourne has on numerous occasions served to facilitate the effective and efficient development of the automobile industry within the safer confines of this local set up. The highly esteemed customers are a part of the stakeholders within the microenvironment of this greatly recognized city. Their prowess in terms of their having stable jobs has served the purpose of enabling the tremendous registration of numerous sales of vehicles within a given period of time. Their high purchasing power has brought about the establishment of numerous retailers in the car dealership sector for the involved proprietors to effectively realize their already set goals and objectives of their respective business establishments. The establishment of numerous retailers within the city so as to tap into the elaborate and highly esteemed clientele that has a very high purchasing power has in the long run resulted in tremendous competition. This extreme and expansive competition has on numerous occasions derailed the overall performance of most of these retail establishments as the only available option towards their registering an impressive performance is to lower the vehicle prices with the sole purpose of wooing the numerous customers (Brotherton, Smith, 2017).
The effective and efficient establishment of the manufacturing basis within the confines of this great city has served the elaborate purpose of creating a conducive ground for the retailers who do not necessarily have to import any vehicle from other foreign nations. This brings about the idea of the local retailers tremendously maximizing their profits as the accrued expenses that are normally associated with these importations have already been eliminated completely. These elaborate developments within the city also serve the purpose of meeting the clientele specific and exact needs. Their taste and preferences are tremendously met by both the retailers and the manufacturers whose eventuality is a win-win situation for all the involved members. This results in an increased purchasing power as exhibited by the huge customer base which brings about the overall good of all the involved entities (Chacko Sjöman, Motohashi, 2015).
The team is extremely dedicated and hardworking with very creative and innovative minds that greatly enhance the general improvement of the firm’s performance and productivity.
The obstacles vary depending on the current business season. Uncooperativeness from the workforce placed under my jurisdiction is one such challenge. Effective and efficient penetration into the Melbourne elaborate market is another obstacle that has a great impact on the business. This calls for a thorough and elaborate development of a marketing team that is aware of the most appropriate avenues to employ in registering numerous sales for the company (Energy, 2015).
The weaknesses revolve around the advanced competition from the numerous other retailers within the city and in the entire nation at large. This has called upon the entire firm to establish effective customizations on the numerous products offered by the company for an efficient performance. On the other hand, the company’s marketing mix is with no doubt the most elaborate and effective in the entire city. This prowess and excellence have contributed greatly to the increased sales that have been registered since the recent establishment of the firm (Freestone, Wiesel, 2014).
That depends on what kind of pressure but for me this serves the purpose of enhancing my being very alert that results to my performing the numerous roles placed under me perfectly and efficiently (Gay, 2016).
The 4ps of marketing
With the availability of the numerous competition as cited earlier on in the report, stable and well-founded strategies ought to be forthcoming for the general well-being of the elaborate retailers. For instance, with the issue of the Ballers Car Retailers as explained by the very effective and efficient manager, elaborate measures need to be realized so as to enhance the aggressive propelling of the business entity towards the extreme heights of the highly esteemed business world. For this particular organization to be on par with the most sought-after retailers in the city of Melbourne as well as the entire nation of Australia, elaborate marketing strategies must be introduced so as to effectively and efficiently convince the intended customers about the numerous brands that the business entity is introducing into the market (Taylor-West, Champion, Saker, 2016). Marketing has of course been the norm within the Ballers premises but it has not been done comprehensively with the sole purpose of effectively convincing the highly esteemed clientele about what the uniqueness of the products that the company is putting out into the market. Detailed promotion is inevitable in this establishment as it has recently been launched and therefore elaborate measures have to be put into place so as for the enterprise to have its place in the Melbourne’s business world as well as the nations and also the entire world (Hutchinson, 2017).
An in-depth information with regard to what is being sold by the young establishment is with no doubt inevitable and will serve the elaborate purpose of winning more customers to the organization upon effective and efficient realization of this product promotion. Price comparison tools must be intently been forthcoming within the establishment with the accompaniment of numerous stunning and captivating features of the product the organization is placing under their able disposal. The customers that the firm has been lucky to serve should also be used extensively and expansively as points of references with regard to the sales within their premises. Their level of satisfaction with regard to the goods sold by the firm as well as the accompaniment of the after sale services will greatly serve the purpose of garnering in numerous customers for the overall and general good of the entire organization (Jeffery, Williams, 2017).
Elaborate efforts of the car dealer organization with regard to redefining the actual place of operation either on the online or platforms are of very great significance to the overall good of the business establishment. These elaborate placements revolve around numerous locations that the highly esteemed clientele can eventually reach their purchase decision. This calls upon these efficient car dealers to present the clientele with the actual information and content that will attract their attraction to the premises for the general well-being of the entire organization (Saker, Taylor-West, Grzesinski, 2016). Taking advantage of the current advanced digital world in the sense of the smartphones that are overwhelmingly in the company of the better part of the clientele base should be used extensively and comprehensively by these elaborate car dealers. Establishing applications or even soft wares by these car dealerships that are easily accessible to by the targeted and intended clientele base will serve the purpose of increased overall sales within these numerous retailers whose specialty is the selling of cars. These applications have elaborate sites that the customers can easily access and get the exact and specific information they need with regard to the numerous and diverse services that are offered by these young establishments. Elaborate information about the overall main information of these retailers revolving around the issues of price and the unique accompaniments of the products should briefly and clearly be highlighted for improved sales within a given period of time (Johinke, 2015).
This elaborate and well-defined market situated in the Melbourne City calls for the numerous involved car retailers to up their game towards fully exploiting it for the general well-being of their diverse and advanced establishments. The high purchasing power that is overwhelmingly exhibited by the highly esteemed clientele base with elaborately stable jobs and other work-related establishments will serve the purpose of propelling the entire car industry to the utmost and extreme heights of the global business world. Talent management within the retail establishments will bring about the reduction of the high number of employees within these establishments for their overall good. The best car dealers in the global world embrace and employ effectively the formal consistent talent-management practices that revolve around the structured recruitment processes with several interviews for the each of the numerous candidates (Knight, 2014).
The provision of formal training to the successful candidates will bring about the effective and efficient performance of the numerous offered services by these elaborate retailers. Long-term incentives should be generously offered to the best and most talented employees with the sole purpose of retaining them for the general good of the involved establishments. This generous act will on the extreme also bring about the revival of the zeal and fervency of the involved talented workers within their respective and specialized areas of expertise for the overall good of their elaborate working stations. The acquisition of an elaborate and thorough knowledge by the heads of these establishments is paramount as it will serve the purpose of their propelling their business entities towards the realization of the already established and set objectives. This will further result in improved ways of handling the numerous operations within these establishments for an effective performance within a given period of time (Kosevic, Loh, 2015).
The achievement of elaborate and most effective car dealership could also be necessitated by the idea of focusing more on the practices within the services department that will greatly and efficiently promote overwhelming customers visits. The offering of tours of within the facility is one such way of promoting the initial customer visit. This will result in the clients feeling appreciate that will eventually bring about their wanting to come back for more or even referring other potential buyers within the facility. The well-established holding of clinics with regard to the issue of car maintenance will also contribute positively to the overall well-being of the involved business entities in the name of car dealerships. The element of following up the esteemed customers after the elaborate service appointments would also impact the involved organizations positively (Safari, Safari, Olesen, 2016). This elaborate concern will result to the customers feeling appreciated and cared for that might bring about their coming back for more of the involved entity’s services or even roll out in the idea of their referring other potential clients to the business premises that might enhance and improve the sales of these significant organizations. All these explained recommendations if effectively and appropriately rolled into action in whichever business establishment, success will be inevitable as they have been tried and proven to be efficient in numerous other business setups (Law, Roy, Sidey, 2014).
Conclusion
The Australian car dealership as mentioned earlier on has greatly developed and has effectively resulted to garnering in a hefty source of income for the entire nation. This highly acclaimed and mostly mentioned milestone can also rise a notch higher if the above-explained recommendations are fully and appropriately rolled into action (Matthews, Lynes, Riemer, 2017). The issue of how the clientele base is to be handled and effectively dealt with will result in a tremendous registering of increased sales for the involved car retailers especially the ones in the Melbourne City. Other areas to put under close consideration revolve around the idea of effective customization of the numerous products sold in the name of automobiles for the involved car retailers to establish elaborately and maintain effectively the relevance that is normally greatly required in the global business world. These outright developments will enhance and facilitate effectively the general overall income that the entire nation garners within the outlines of a given fiscal year. This amassing of a huge revenue will tremendously affect positively the overall economy of the nation (Osmani, 2016).
References
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