The project aims to deliver an electronic online based ticketing application system in which the customer can visit the website and buy tickets for the annual Riverine agriculture and lifestyle show (RALS). The focus of the project is to reduce delays in purchasing tickets during the eventful day and increase amount collected from the gate. The project will be useful in reducing the number of community volunteers who will be engaged. Overall the organization can be able to obtain value from implementing the project these values can be categorized into: strategy, financial, operational, customer and social. The extent of the value varies with the phases of implementation and impact created by the project. The phases of the project include: conceptualization, planning, execution and project closure. Table 1 ranks the project measurable organization values (Burke, 2013).
Table 1 Measurable organization values
Values |
Project phase (time frame) |
Outcome impact |
Strategy |
It will be functional within three weeks after conceptualizing the idea. |
The value created will be increased competitiveness and efficiency in service delivery during the event. |
Social |
It will take place two weeks after the project initiation has taken place. |
The value created will be useful in enhancing participative methodology in operations. Socially everyone will be conveniently happy during the occasion. |
Operational |
It will take place during planning and execution phases of the project. This will be a four weeks process. |
The value created will be increased efficiency and accountability in project activities. |
Customer |
It will take place during the implementation phase of the project. It will be a seven month process |
The value created is that customers can conveniently purchase tickets. They can easily access tickets at appropriate occasions. |
Financial |
It will take place during planning and project closure. The financial value is felt during reduction of costs |
The value of the project will be beneficial to the organization there will be increased gate revenue collection and increased controls |
The value selected is on the client. The ranking will be as follows:
Better – the implementation will increase efficiency and quality service delivery to customers
Faster – clients will be able to efficiently access tickets at convenient times
Cheaper – the purchase of the tickets will be cheaper the client will not need to travel.
Do more – the use of the service will increase the attendance to the show
Stakeholders are important entities in any project delivery. Different stakeholders have different needs and expectation in which project team need to take in considerations (Heagney, 2016). RALS stakeholders are indirectly and directly affected by the project delivery and execution. Table 2 shows different expectations of stakeholders.
RALS stakeholders |
Needs and expectations |
Project sponsor |
· Increased efficiency no delays · Increase accountability and reduction in costs |
Project manager/teams |
· Project will meet expectations and standards |
Community volunteers |
· Ticketing system will ease their work · They will be engaged in the entire process |
Customers/clients |
· They will be able to obtain value from their money |
It defines the project boundaries of things to be accomplished (Kloppenborg, 2014). The scope items will include: inclusions/exclusions, objectives, aims, milestones and project charter.
Project charter: Provides summarized descriptions of the project. Table 3 shows the project charter.
Project title: |
To deliver an electronic online based ticketing application system |
Project Sponsor: |
B T and Sons Farming Equipment |
Project manager: |
Virtucon |
Project duration: |
10 months |
Project estimate: |
$80,000.00 |
Project objectives: |
· To provide an website application ticketing system that allows booking and ticketing · To provide a barcode scanning system used to reduce the number of volunteers engaged during the event · To enhance communication between volunteers and management units by providing cellphones and walk talkies · Provide an online tracing locality for lost items · To provide help desks for customer services · To provide both printed and electronic tickets |
Project justifications: The implementation of the electronic online application ticketing system was on the basis of the current system which is slow and creates slippage of revenue generated (Kendrick, 2013). During the event it is reported that the current system causes delays during ticketing and it’s unfriendly to the process. If adopted the application system will allow easy accessibility to tickets and increased accountability.
Project deliverables: Deliverables are main events that it will take place in accomplishing project goals. The deliverables include:
Project requirements: Requirements are items utilized to accomplish project deliverables (Burke, 2013). The requirements of the project include: tools and equipment’s, application system, technical staff, barcodes, and walk talkies.
In frame/out frame items: This defines activities and functions that need to be done or will not be done. Examples of items that will be found in the in frame include: plan development, application development, buying of walk talkie, barcode scanners provision, electronic and printed tickets. Examples of items that will be found out frame include: not training the volunteers, advertising for the tickets, and payment of volunteers.
Scope verifications: It is provisions provided to project sponsors to make approval on the specifications and progress of the project. It represents the resources consumed by the project to ensure deliverable are achieved.
Scheduling is a critical component of any project delivery because it involves a process in which project activities are set to be achieved (Hedman, 2013). The project schedule is prepared in order to take consideration of the time available and resources in achieving objectives. The project will utilize work breakdown structure, Gantt chart and network diagram to schedule the various project activities.
Project resource assignment: Each of the project activities will be allocated resources with individuals in charge of the process. The allocation of the resources is shown in figure 1 which shows a task sheet.
Work breakdown structure (WBS) and Gantt charts: RALS project activities will be divided in smaller units, tasks and work packages that can easily be managed. WBS is a project tool that divides projects into subprojects, tasks, and work packages while Gantt chart is a tool used to sequence activities according to the time they are planned to be implemented. The main deliverables of the project will be divided into subtasks. Figure 2 shows a summary of WBS and Gantt chart generated using MS project software.
Network diagram: it’s a useful scheduling tool that indicates the longest and shortest times to achieve project goals. The project network is used to generate critical path method (CPM) shown in red color. The CPM was generated from the various work packages and tasks of the project. Figure 3 shows the critical path of the project.
RALS project faces a number of uncertainties or happening which may affect the project delivery. The project team needs to identify, analyze and mitigate them. The management of the risks can be done through a risk register. Risks can be categorized into positive and negative risks. Positive risks are those that can enhance project performance while negative are those that can hinder project performance (Andrew, 2014). The project assumed that the risks will be mitigated and will not lead to project closure.
Risks identification for the project will be through brainstorming with stakeholders and seeking opinions from experts. The five risks were identified and categorized according to the phases of the project. Table 4 shows identification of risks as per project phases.
ID |
Project phase |
Type of risk |
RR1 |
Initiation |
System complexity |
RR2 |
Planning |
Lack of co-operation from volunteers |
RR3 |
Launching |
Failure of the system |
RR4 |
Implementation |
Over performance |
RR5 |
Project closure |
Unsatisfied customers |
The risks analysis of the project can be done using an impact/probability matrix (Andrew, 2014). The analysis will be useful in providing ranking and suitable potential responses. Table 5 shows the probability/impact matrix for the identified risks.
RR2 |
RR3, RR5 |
RR1 |
RR4 |
Ranking from analysis was based on the impact caused by the risk and probability or likelihood of the risks occurring. Rank 1 =RR3 (high risk & impact high), Rank 2 = RR5 (high impact/probability), Rank 3= RR2 (high impact & low probability), Rank 4= RR4 (high probability & low impact), and Rank 5 =RR1 (low impact and probability).
Potential responses for the risks: once the risks have been identified, and analyzed the potential risks can be mitigated using a risk management plan which is recorded in a risk register. Table 6 shows a potential response plan for the project.
No: |
Risk RR1 |
Risk RR2 |
Risk RR3 |
Risk RR4 |
Risk RR5 |
Rank |
3 |
5 |
2 |
4 |
1 |
Risk |
System complexity |
Lack of co-operation from volunteers |
Failure of the system |
Over performance |
Unsatisfied customers |
Descriptions |
The initiation of the system may seem to be complex to be implemented. |
The community volunteers may refuse to participate due to the changes |
The system application may collapse during implementation |
More tickets may be purchased exceeding the event capacity |
The ticket purchasing may not bring certain results |
Category |
Project planning |
Stakeholder analysis |
Project design |
Projects execution |
Customers’ expectations |
Root cause |
Lack of product investigations |
Poor engagements |
Lack of product design and execution |
Lack of ticket controls |
Lack of customer needs survey |
Triggers |
The project team and application may lack sufficient information to develop a simple product |
Lack of trainings and engagement activities by management team |
Poor prototype launching and trials |
Balancing event capacity and number of tickets sold |
Not knowing the needs of the customer |
Risk responses |
The teams need to carry out a proper market survey to gather information’s |
Proper trainings and engagement needs to take place effectively |
Launching and trials need to be done and corrective measures taken |
The number of the tickets per session need to be taken in considerations |
Carrying out pre market and post market surveys for the customers |
Risk owners |
Project manager/system specialists |
Project manager |
Project team and subject experts |
Project manager |
Project sponsor |
Probability |
LOW |
LOW |
HIGH |
HIGH |
HIGH |
Impact |
LOW |
HIGH |
HIGH |
LOW |
HIGH |
Status |
Project manager and subject specialist will carry out market survey three weeks before initiations |
Project manager will carry out group training sessions with volunteers |
Project managers and subject experts need to carryout reviews and maintenance |
Project manager constituting ticketing controlling measures |
Project sponsor will need to carry out feasibility studies to identify customer needs. |
Quality in any project defines performance delivery of a process in satisfying its customer needs (Burke, 2013). RALS project objective is to provide an application system that will perform efficiently and effectively in eliminating delays in ticketing systems during events. The quality philosophy to be adopted by the project will be on PDCA cycle that quality of processes will be planned, developed, communicated to relevant stakeholders, and action taken to ensure quality is maintained and managed.
Quality verification: it is a critical component in ensuring that the processes are following the required standards and deliverables. Table 7 shows a summary of how quality verifications would be done on products and processes.
Product/processes |
Aim of verifying |
Verification methods |
Application ticketing system |
The application works consistently, efficiently and effectively |
Systems audits and maintenance programs |
Tickets |
Integrity and accountability of the tickets |
Providing unique special security features, inspections and monitoring of ticket sales |
Event process |
Ensure reduction in risks, conflicts, stoppages. Ensure customers are satisfied with the processes |
Engagements, trainings, meetings, audits, and monitoring processes. |
Quality validations: It is useful in projects in ensuring that the project conforms to standards, expectations and legislations. Table 8 shows a summary of quality validations for the project.
Project activity |
Means of validation |
Design of application online ticketing system |
Based on international/national online system standards. |
Design of specific tickets |
Based on organization policy |
Customer satisfaction |
Based on market survey findings and reports |
Equipment’s/tools |
Based on competitive available products |
Performance |
Reported best practices |
Full project delivery |
Based on projects plan, charter and quality checklists |
Project evaluation will take place in three phases. It will be done during inception, execution and closure of the project (Heagney, 2016). The essence is providing rating of performance and learning lessons of the project. The project evaluation will be done by an external body of experts covering: processes and products of the project.
Project closure will take place once the goal of the project has been achieved. The goal of the project will be ensuring that the electronic website ticketing works without any difficult. Once evaluation has taken place and customer is satisfied the project will be handed over to the sponsor after all the closure items in the checklists have been met. Table 5 shows the project closure checklists.
Project item/lists |
Website ticketing application system is working |
Prototype testing done |
Controls have been put in place |
Overheads have been met |
Compensations have been done |
Payments & contracts done |
Documentation closed |
Closure meetings done |
Assets have been disposed |
References
Andrew, F. (2014). Effects of risk management in projects. New York: Mc Graw Hill.
Burke, R. (2013). Project management: planning and control tecniques. New Jersey: Wiley publishers.
Heagney, J. (2016). Fundamentals of project management. AMACOM: American management association .
Hedman, K. (2013). Project management professional exam study guide. Indianapolis: Wiley.
Kendrick, T. (2013). The project management tool kit: 100 tips and techniques for getting the job done right. . AMACOM Div: American management Assn.
Kloppenborg, T. (2014). Contemporary project management. London: Nelson Education.
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