Emirates Motor Company in Abu Dhabi is a motor company of Al Fahim Group (Shahid, Bodolica & Spraggon, 2014). It is among the most successful family businesses of UAE. This company has played a central role in the development of the progressive economy of UAE. They are still in the run to tackle their assets with a clearly defined mission, to be the leading sustainable group of companies, which offer prosperity for future generations across numerous industries (Hudson & Kirk, 2014). Through a wide range of companies across the real estate, automotive, travel sectors and energy, the AL Fahim group is the main contributor to Abu Dhabi’s Economic Vision 2030 which will lead to a more continual and varied economy.
Their vision is to remain in the long run of a leading continuing group of businesses providing affluence for the future generations in a number of industries. Their leading experts are always trying to deliver continuous growth through their outstanding customer service, commitment and quality.
The growth and development of the Emirates Motor Company indicates the exceptional growth and victory of the Al Fahim group as a whole. Since they became the registered general distributor for Mercedes- Benz in the UAE in 1962, the company has continued to increase and now houses the globe’s biggest Mercedes Benz facility. To have rooms for both Emirates Motor Company Passenger Cars and Emirates Motor Company Daimler Commercial Vehicles, the company has become similar to a flawless quality. As the forerunner company of the Al Fahim group, Emirates Motor Company signifies the remarkable growth and success that has been achieved by Al Fahim. EMC is also the storehouse of the world’s largest Mercedes- Benz facility which is similar to the perfect quality of true Mercedes Benz tradition.
EMC is officially registered for Mercedes- Benz since 1962. From that time only their dedication towards customer service has been significant in the growth, development and success of the company. They were among the first distributor of Mercedes- Benz distributors in the Middle East who got the ISO Certification in the year 1994 and at present they have been awarded the ISO 9001: 2008 standards.
The markets of Emirates Motor Company provides their services and distributes all the vehicles of Mercedes Benz starting from luxury saloons to the biggest trucks and offer the qualified service with steady and constant availability of authentic parts.
Emirald Motor Company is a distributor company that is a part of the Al Fahim Group (Brynen, Korany & Noble, 2016). It is generally engaged with the distribution of the motor tycoon Mercedes-Benz. The company is successfully running business since 1962 and supplying the said product in Abu Dhabi and Al Ain catching all the customer satisfaction. Al Fahim Group is the most successful family group-based company in Abu Dhabi. The company is responsible for the economical growth of Abu Dhabi. The group have spread over its wings in the sector like automotive, travel and energy sector. The automotive branch of the company has opened Emerald Motor Company that has leaded the group towards an unbelievable success. The company was established in the year 1962 with an intention to provide services and supply product on Mercedes-Benz. The fate of the company has been changed within a decade and the company has become the largest car dealer and provided excellent facilities to the customers (MUNYOKI, 2015). The business quality of the group has made a number of companies silent and reached at the head of the car dealing section.
The establishment of the company has gone back to the mid-nineties (Ulrichsen, 2016). In that time, there was a few streets and car in the area of the Abu Dhabi. The Al Fahim Group, who made a flagship with the Emirates Motor Company, had taken a bold step. A car stock regarding the Mercedes-Benz car had been imported by the group and, started to carry on the business on the Airport Road. In the year 1964, the company had become the first authorised distributor on the same and it has become the first automobile company that get the government certificate to carry on business in the Middle East sector (Nozadze, 2017). After five years the company had added one more feather in its cap by becoming the first authorised dealer of Abu Dhabi. The workshop and the showroom of the same was become materialised for that purpose. The company has begun to make its golden step in the automobile sector on and from the year 1975. At that time, the company got the standard of iconic brand and the Mercedes-Benz has able to create an impact on the automobile industry. The company has set out the target area to the traveller who came across to the state by providing Mercedes-Benz star. The growth of the company has reached its highest peak in the year 1995 and the number of the employees has grown vehemently. There was a requirement to keep the employees assembled together regarding the betterment of the company. The business was flourished at that time and the company has become the most high seller company of the Mercedes-Benz. In the year 2007, the company has opened a new outlet in Mariana Mall at Abu Dhabi (Kolá?, 2014). Grand prix champion Lewis Hamilton was invited to inaugurate the mall. In the year 2008, the workshop of the said company had been developed and the area of that shop has become the largest facility provided company with an area measuring one million square feet. The room was fully technology oriented and equipped with all the necessary machineries. In 2012, the company had celebrated its golden jubilee and established themselves as a most promising car dealer. In 2016, the company has developed a diamler car of Mercedes-Benz.
The main purpose of the company is to distribute the products of Mercedes-Benz and promote the company towards an unexpected success (Joseph, 2016). The company has started its business in the year 1962 for the region of Abu Dhabi and Al Ain and within a decade, it has become the most promising car dealing business in the Middle East. The company has provided valuable propositions since an era over the motor vehicle products. However, the product on Mercedes-Benz is not limited to the car dealing only, the company has providing services on the luxury saloon to the giant trucks too. One of the most significant parts of the company is that the company become the first government certified company on the car-dealing sector in Middle East and awarded with ISO certificate in the year 1994. The primary purpose of the company to provide ultimate customer satisfaction to the customers and provides genuine car parts. The company has developed its marketing program and the design strategies to achieve the primary object.
Emerald Motor Company is the best motor distributing company in the Middle East sector and concentrates in the distribution of the Merceds-Benz product. It is a one-stop shop where the customers are getting facilities in all dimensions that based on the automobile sector of the company. The company is promising company that provides genuine parts of the vehicle and the company also sale the product in a most acceptable way (Lopes, 2016). The company has maintained to promise the customers with all necessary product benefit and try to make them satisfied over the productivity. The company has set out certain necessary steps to keep in mind its tremendous growth in the automotive sector and the company has chalk out certain plans and programs relating to this and to meet all the requirements.
Mercedes-Benz is an automobile giant and a reputed company and there are many car-dealing companies spread all over the world that can provide the customers with all necessary help and to assist the customers so that the reputation of the company has not been faded away. Emerald Motor Company has secured its place successfully. The company, with its most attractive care procedure, has provided a world class service to the customers. The machinery system of the car is of top condition and the equipments are of utilized in a way of most practicable way. The company has developed the skills of the employee by way of trained them in a proper way. It provides its employees with certain facilities so that they can provide their ultimate labour to the company. The company has developed a safety criterion for its customers as well as the employees.
The company has developed a car and for that the company has won the German award. The company has followed all the rules regarding the German principles and maintain a safety measures regarding the same. The work shop of the company is techno-based and for that the company has to maintain the technologies in well secured condition and as the company is providing all facilities regarding the car to the customers, it has to keep all the machineries in well condition. The company is comprised of certain specialist employees and mechanics that provide their skills to the company and the company is able to supply the ultimate care to the customers.
Emirates Motor Company is a supply chain of the Mercedes-Benz wheeler and the main targeted area of the company is Abu Dhabi and Al Ain. In Al Ain, the company had made a showroom that is providing all the latest car elements and the cars are price attracting. The company has become the first choice for the customers as the company has provided many benefits to the customers. The customers will get all types of assistance from the workshop. The parts of the car are of genuine in nature. The services are of satisfactory and quite enjoyable. The company Al Fahim is become a promising company for the well production of Emirates Motors. The Chairperson of the Al Fahim group, Mr. Abdullah Abdul Jalil Al Fahim had clarified that the company is liable for the development of the economical outsource of Al Ain. The economy is maximally based on the production of the Emirates Motor Company. The CEO of the company, Mr. Frank Bernthaler supports the same and promise to provide extra facilities to the customer. In Al Ain, there are 165 highly qualified staffs along with 23 professional technicians who provided world-class services to the customers.
The car dealer had opened its first workshop in Abu Dhabi and had maintained a serial developing criterion. In the national exhibition centre in Abu Dhabi, the company had opened its new “S 500 e” model that is total electric-based and the innovative idea of the car had attracted the mind of the car manufacturer and made them spell bound. The technological advancement of the car and the fuel efficiency made the world amazed. Like Al Ain, the economy of Abu Dhabi is also based on the production of the car dealing company. There are certain other facilities that are proposed by the company. The services are of classic and that provides emission free mobility and approved by experienced staffs. The primary motto of the company is to provide ultimate customer satisfaction. The professional and qualified technicians check the safety standards.
In the words of Oliver Wendell, market strategy is important for any company as it is necessary to go to a specific direction for the achievement of goal. The marketing strategy of the Emirates Motor Company is intended to make the company ultimate benefice. The company had become successful company for the well-designed market policy. There are certain the company adopts marketing policies. They can be categorised as follows:
It is important to chalk out a plan to build a customer chain and develop the standard of the strategies so that it is possible to enhance the wings of the company. In case of customer care service that are provided by the company, it i important to keep a well communication arena with the clients. There are certain other areas that are need to be developed in this regard. A client will buy the car from a shop if there is enough advertisement to this aspect and market researching is important in this case. There are many market oriented risks that a automobile company has to face. It is clear from the historical origin of the company that the time when the company was established, there were a few numbers of cars and that was a potential risk before the company. The market strategy should be of product-focussed, it is important to take some steps for the common challenges like the pricing section, the company had taken such strategies for the development, and the marketing policy helped the company to reach it at a highest peak.
The company has to face a lot when it launched its SUV series as at that point of time, there was no SUV model and the market was totally novice regarding the service of the same. Therefore, there were lots of problem to make the customers satisfied enough about the product. However, the company became able to mitigate those issues. The marketing manager of the company, Mr. Jimmy Chamata had expressed his opinion regarding the same. Another challenge was that the people of the Abu Dhabi that time use the Japanese SUVs (Husain, 2014). Therefore, it was a problematic job for the company to attract the customers so that they can try the car. The company also concentrated on the market share of the Mercedes-Benz. The company had taken certain policies to avoid the problem. The cars were designed with certain abilities and they were fashionable in nature. The outlooks of those car were well patterned and trendy. The cars were manufactured as seven seaters and the production of the car made a click for the same and the business of those SUVs were developed a lot. The company was emphasised on the technology and pattern of the model. The customer satisfaction was the most important part of the product. Therefore, a luxury car was manufactured for the same that was fuel-efficient and the trading rate regarding the same was convincing in nature.
Other strategies are taking for achieving the customer satisfaction for the same. There are many tactics applied for the development of the company. The customers, who come to the show rooms, are getting the opportunity to test the cars they intended to buy and they can get all other related benefits for the same. Test drive helps the customers so that they can understand the ability of the car and can feel that the benefits of the car by himself. The company has taken the mobile marketing policy and the system reached the company in the highest peak. The service package of the company is well designed so that there is no problem to be faced by the customers. Price is the main challenge as there are certain grounds that can be costly in nature. The Emirates Motor Company has maintained the policy so as to deal with the problem tactfully. The good financing policies of the company make the customers relied on the terms of the company and that helps to reach the company at the stage where there are scopes to become a more eligible in nature. The company has able to offer certain competitive proposals to attract the customers and there is a warranty to get the genuine parts of the car and the well-equipped workshop of the company has provided sufficient help to the customers so that they can get all types of help relating to the car.
The company not only sell the SUVs but also sell the luxury cars and the huge trucks as well. The car equipments are promoting the Bosch’s automotive parts. There are some power tool and industrial tool as well that are of excellent quality. The passenger car that are promoted by the Emirates Motor Company are of upgraded quality (Fischer, 2014).
The company has developed many models that are of excellent quality. There are such models like S560 and Diamlar car that are promising in nature. The advantages of the model are quite attractive in nature. It has high quality engine that provide satisfactory mileage with efficient fuel capacity. The driver assistance program of the car makes it the world’s best model. In natural disasters like lighting, and musical atmosphere, the drivers will get comfortable assistance that is provided by the company. The interior of the car is attractive in nature. The artisanship of the car is well designed and the wooden steering is designed like the aviation cockpit. Mood sensor has made the car more attractive. The drivers or the traveller should not operate the music system manually. It is based on the moods of the passengers. The car has such software in built that help to discover the new dimensions of the driving procedures. The active breaking assists, evasive steering assists and the pre-safe audio system make the car attractive that can assure the best quality and make the car enable to tackle the acoustic pressure.
The motor car has come across many achievements and has won numerous awards for the performance of the cars and the services they are provided to the customers. Recently, the Al Fahim Group has won General Distributor of the Year from the German company “Diamler”. In the Middle East portion, the company has landed three trophies. In the year 2016, the car dealer company Emirates Motor Company has won the best PR for the achievement in the marketing sector. The award was given to the company for its unexpected growth in the sections like sales, and corporate social responsibilities. In the last winter the company had secured the best position for the best distribution skills and succeed to achieve the trophy named HSBC championship, Abu Dhabi. The marketing head of the Mercedes-Benz company in the Middle East has accepted the contribution of the Emirates Motor Company and innovative coverage of the company in every aspect of the sales and marketing arena. The record of the company is able to get the title of world’s most attractive dealership agent in case of the automotive sector. The company helps the economy of Abu Dhabi a lot and it makes the economical background of the company strong enough (NYAGA, 2016). The company not only achieved distinctions in its parts, it arranged program in the state and that helps to develop a cultural outfit in the state and that create a cultural satire and helps to create a bond in between the citizen of the state. The group is arrange the events like cycling tour and food festive that create a fraternity among the country. There are many outlet of the Mercedes-Benz in the countries like Lebanon, Jordan, Iraq, and Pakistan and so on and the Emirates Motor Company of Abu Dhabi got the highest selling capacity. The group of Al Fahim has secured its place in Abu Dhabi by sponsoring many events that helps to build a positive image of the company in the area. Another greatest achievements of the company is that it is the only Diamler Commercial Vehicle workshop in the Middle East.
The primary object of any business or company is to secure the customer satisfaction that is also an important fuel to extend the business a lot. Emirates Motor Company is a successful company that provides customer care service since 1962, achieved many distinctions, and become a golden name that glitters in the list of the world’s most reputed automotive company. There are many strategies taken by the company to provide the customers all the relevant help. The company has become the one stop shop that delivers the innovative services to the clients and the products are of genuine in nature. The customers can get ultimate comfort in the workshop. Mobile advertising process is another customer-oriented program taken by the company. The price criteria of the company are attracted the customers and the promising attitude of the company has helped to secure the best positions in the sphere of the automobile industry and the car distribution program.
This teaching note depends working on it investigation of ‘Emirates Motor Company in Abu Dhabi’. The contextual investigation traces the key, promoting and authoritative issues in the vehicle part. The organization has made extensive improvement in the field of car segment and wants to dispatch new models of SUV. The organization has been associated with the assembling and offering of Sedan and little autos for its clients in Abu Dhabi. The new developments of the organization to make SUV confront instabilities and difficulties with regards to the abilities and limits of the organization’s present expertise and learning of potential clients for the up and coming dispatches of the new items (Humphreys, 2014).
Business patterns are changing and adjust a more unique, worldwide and data based condition, the understudies and different gatherings of people must comprehend that think procedure about the supervisors and operations in this expansive monetary market. The mix of learning can be gotten from both key and process examination. This will help the understudy to examine the organization’s monetary web and its effect on the operation and budgetary execution. The contextual analysis will furnish the understudies with the data in regards to the organization’s operations and the hazard calculates included it. For example, the engine autos of the organization have an over the top market request which improves the generation of the organization. In any case, upon cautious investigation it can be comprehended that there are number of delicate viewpoints and virtual attributes of the organization’s operations that should concern the two administrators and inspectors. The organization works inside an exceptionally coordinated store network where the organization depends upon its provider’s control. The organization and its providers convey always to meet the objectives and targets of the business by viably moderating the dangers engaged with it, both through inward and outer methods for the organization (Larsson, 2016).
To better comprehend about the organization, its techniques and business operations, the understudies must experience the contextual analysis to get a point by point model of the business and the business procedure examination. The educators must experience this contextual analysis and its examination before showing the case in the classroom. The case is fit for different classroom considers. Nonetheless, there are sure ways the case can be adequately utilized as a part of various courses. The case can be relevant to bookkeeping, examining and administration courses. The teachers can pick the most pertinent inquiries according to the coveted learning destinations (Rawson, Masters & Avison, 2013).
This case gives the peruses and additionally the understudy the chance to consider the system in a questionable domain. The case includes the difficulties confronted by the organization during the time spent advancement. The contextual analysis bargains and includes the reasoning about genuine choices and the portfolio and the sort of hierarchical structure to confine the instabilities related with the development venture of the organization. The contextual investigation likewise investigates advertising issues, for example, the sort of target clients for the advancement extend and furthermore demonstrates the understudy with new roads to consider the progressions that are important to effectively execute and market a development extend. Along these lines, the case is a decent learning device for the understudies in technique execution if there should be an occurrence of vulnerability and dialogs identified with development and its difficulties (Alharthi, Krotov & Bowman, 2017).
The case incorporates exchange on focuses and lessons, for example,
The contextual analysis is extremely successful and will have a basic influence in the training procedure. The members or the understudies might have the information on the genuine choices, arrangement of ventures and hierarchical structures in managing the inventive venture and its usage. The understudies and the members will be roused to consider client division and the required changes in the store network. Be that as it may, the case will help the understudy to have information and should have a comprehension for the need for the development and yet might not have the capacity to comprehend about the vulnerabilities engaged with managing the inventive activities. This case can likewise be useful for the PG Students, MBA understudies and the doctorate understudies.
This case can be used as a piece of various accounting, looking into and organization courses. The case fit into the evaluating and organization courses for the Under-Graduate and Graduate courses. For the MBA programs, the case will be especially fitted for the operations organization and key organization courses.
The case can fit in the reviewing courses and the understudies might have the chance to comprehend the openings, dangers, execution, controls and business estimations related with a customer who is intensely incorporated with different elements. Be that as it may, it additionally shows how the combination of this learning can be utilized as proof for assessing an association’s budgetary explanations and encouraging a confirmation to its customer. Customarily, bookkeeping has concentrated on verifiable expenses and estimation of past monetary occasions of an element. Therefore, money related articulations are considered the past. A factor that prompted the improvement of the BMP is the acknowledgment that money related articulations regularly contain at any rate the same number of administration affirmations about the future desires. Subsequently, the reviewer’s comprehension of the customer’s feasibility, business chance and the capacity to seize openings and control business dangers are basic to successfully assessing the decency of budgetary articulations. Simply after understudies can comprehend the significance of this information regarding surveying review chance and assessing the budgetary proclamations they can start to value the significance of survey substances from the vital frameworks focal point instead of bookkeeping or exchange situated focal point. Some potential take-away to auditing understudy include:
Playing out the examination that are required for the situation, incorporating the learning acquired and building up a comprehension of the ramifications of future monetary occasions on current money related proclamation measures are basic difficulties for supervisors, experts, investigators and those giving confirmation administrations. Empowering understudies to utilize the BMP system for understanding a business, understanding the significance of overseeing business dangers and measuring business execution can create consciousness of how bookkeeping fits into n substances financial web and the degree with which bookkeeping numbers reflect monetary reality. Moreover, the encounters of the understudies in the revile can serve to upgrade the significance of the issues encompassing an exceedingly coordinated way to deal with outsourcing and incorporating business forms. The contextual investigation can be connected in two courses inside MBA educational programs. One utilize proposes how the coordination of technique and business procedures can help those in operations administration courses get a superior comprehension of what kind of data is required for the officials to decide a key bearing for the element. Utilization is for those in official MBA programs. Here, abnormal state directors can pick up a comprehension of the delicate monetary web in which organizations work.
Some potential take away for MBA understudy from utilizing the case incorporates:
Showing this case starts by asking understudies/members to exclusively read and consider the case before class. A 15-minute prologue to the case by the teacher might be helpful before starting dialog. The presentation ought to disclose the company responsibility regarding development. The educator might need to show the various open doors for new item/benefit presentation accessible for the ranch hardware and gear division of company and the difficulties related with each of them. Understudies ought to understand that Company is not by any means the only organization confronting instabilities as they consider advancement. The objective of the case is not to locate the correct development way for Company, yet rather to comprehend the difficulties inalienable in advancement tasks and how Company can alleviate the hazard. These inquiries will give enough foundation to move into the exchange. Once the presentation is finished, breaking the class into groups of three to five understudies might be helpful. The groups ought to talk about and abridge their responses to each of the key inquiries displayed for the situation consider and pick one delegate to introduce a synopsis of the group’s responses to the class. The facilitator should work to move the discourse past a posting of difficulties to an ID of the instruments to moderate the hazard.
One approach to confine the hazard related with development ventures is by utilizing genuine choices considering. Genuine alternatives are an immediate augmentation of budgetary choices, yet concentrate on physical or genuine resources rather than money related subsidiaries. Basically, a genuine alternative resembles a monetary choice contributing an unassuming sum today to procure a privilege to purchase a benefit later on. At the point when the future arrives, the buy can be made or the choice is permitted to terminate, contingent upon the benefit, or deficiency in that department, of that advantage by then. To put it plainly, the alternative approach empowers one to keep up the privilege or the position to abuse that potential open door without making a pledge to do as such today. This same approach is routinely utilized as a part of settling on business choices where choice installments are made to keep up the privilege to secure a specific package of genuine property. Later on, minority ventures are made in new businesses with a consent to have the principal appropriate to purchase a lion’s share enthusiasm for some future day and age, or pilot plants are developed to test a thought before a full scale producing office is fabricated (Sher, Addoweesh & Khan,2013).
This strategy for speculation expressly considers the advantages extra data will have on the estimation of a choice or venture. A genuine choices structure is proper for circumstances where the supervisor can set aside a few minutes, in this manner making adaptability in the choice. Such choices may incorporate conceding, deserting, or extending a given venture. This adaptability is just important if chiefs are permitted to join new data into their choices after some time. In this way, genuine alternatives are a learning model that enables administration to settle on educated and exact choices through the span of time. There are distinctive sorts of genuine choices:
The arrangement of alternatives approach fills this hole. Given the specialized and market instability that encompasses every new venture, a genuine alternatives thinking approach joined with portfolio ideas can possibly augment the estimation of new advancements, while limiting the hazard.
To cultivate the advancement of new tasks, and in the meantime, to lessen the danger of new pursuits, development subsidizing and exercises could be apportioned in a portfolio setting with a predefined level of the money related and staff spending plan used to start exercises that are situating choices, venturing stones or exploring alternatives as opposed to distributing all assets to stage or improvement dispatches. The fundamental contention is that to support development through advancement and new venture while likewise dealing with the specialized and market chance related with that development an organization ought to create and deal with an arrangement of developments and new tasks utilizing this arrangement of unwind alternatives system (Heerkens, 2015).
Hazard may likewise be restricted o upgraded using hierarchical structures. Understudies/members can be provoked to assess hierarchical auxiliary decisions for the organization. Authoritative structure choices are essential to not just create and deliver the imaginative item/benefit, yet in addition to popularize it or offer it for sale to the public. Diverse association structures are utilized to achieve distinctive targets and differ from nonhierarchical to very progressive. With spot advertises, the power of duty is low (Vogel, 2016).
Which authoritative structures Company should utilize would be propelled by differing contemplations adjacent to vulnerability relief. Organization does not right now have the information and ability in gadgets, which recommends that they should set up a between firm association with a hardware organization or gain the organization. Organization may likewise need to confront the difficulties related with protected innovation rights. In the event that the Innovation Company needs to build up its data space items is licensed, Company should gain the licenses through buy, between firm relations, or securing. Likewise regarding the matter of property rights, Company might be worried about the danger of private data being spilled, which makes checking more unwieldy. On the off chance that Company trusts the danger of releasing private data turns out to be high, checking expenses might be large to the point that hierarchical reconciliation can be legitimized to ensure Company can recuperate its R&D speculation ( Kim et al., 2015).
However, it is likewise imperative to perceive that the decision of authoritative structures may develop after some time. Organization might need to utilize a less submitting structure i.e. spot showcase, counseling organization, or getting a few offers of a hardware new business in the beginning times of the development procedure. This could likewise be the situation in the statistical surveying and prototyping stage. In the event that the venture demonstrates guarantee, Company might need to submit more coordinated effort or in-house to have a first mover advantage and receive the vast majority of the commercialization rewards. Eventually, the level of duty relies upon the market and specialized vulnerability, the danger of advantage, speed to advertise, adaptability, expected adjustments, Company’s abilities showcase, inquire about, generation, commercialization important to the current venture, and the capacities of the potential partners. Thus, the Attributes Company should search for in their teammates/accomplices engaged with the improvement of new innovation in these spaces would be their abilities/aptitudes in gadgets, their property rights or potentially limit at keeping a modern mystery, their speed at prototyping or creating an item, and how they will share benefits.
Conclusion
The operations are carried out in Abu Dhabi in a well- maintained infrastructure that includes a network of showrooms, workshops and offices. They serve a range of elite clients of the world that consists of dignitaries, the government of UAE, business class and the oil companies. The company is constantly participating in community- driven social, charitable, and environmental and sports- related activities. They combine their finest sales with the marketing skills and that of their state- of- the-art facilities. The EMC gives guarantee for the aptness of the name Mercedes- Benz which provides the highest level of customer satisfaction.
According to Emirates Motor Company Daimler Commercial Vehicles, it had finished delivering a major chunk of fifty Mercedes- Benz Actros heavy- duty trucks to Abu Dhabi based Transgulf Readymix Company. They are the legally registered Mercedes- Benz distributor in UAE and the pioneer company of Al Fahim Group. It is one of the biggest deals of its type in Abu Dhabi. The trucks are supplied with Leibherr 12 cu m mixers that will help Transgulf company which is one of the largest ready mix firms in the region, which meet its growing list of contracts. They have handed over a fleet of heavy- duty vehicles in collaboration with Liebherr. They have started working closely for many months with the Transgulf Ready mix team to recognize the needs and wants and make a package of equipments and vehicles that satisfy the target. Emirates serve as the premium client segment in the area, including the VIPs and other government dignitaries of the UAE.
Moreover, Mercedes- Benz off- road vehicles are efficient in the most difficult terrains, sand, gravel, rocks, heat, dust and heavy loads. They have their full range of extremely capable off- road automobiles to test the road limits. The all new Mercedes is an exciting and expressive vehicle which meets the ultimate standard of power, performance, design and comfort and also provides a dynamic driving experience. Its exclusive luxury and an outstanding exterior have made it an exceptional out- of- the- box product, which makes it stand out in the industry. With this new models and rich range of car, EMC has been able to increase its sales and prosper in the market.
References
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