Enterprise Risk Management For Entropic Communications Inc

Reasons for implementing ERM

Discuss about the Enterprise Risk Management for Entropic Communications Inc.

Enterprise Risk Management is one of the leading tool used for addressing and measuring the risks. As per the Sarbanes-Oxley Act passed in 2002, companies are required to produce and maintain an annual internal control report for verifying the effectiveness of their internal control procedures. In order to meet these compliance companies started using the Internal Control Framework developed by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). In 2004, COSO developed the process of ERM which measures a wide range of risk starting from operational risks to strategic risks. It also defines other financial and compliance risks.

The process was adopted by Entropic Communication Inc. which was a fabless semiconductor company engaged in selling hardware devices and outsourcing the fabrication of the device to a specific manufacturer. The company was exposed to so many risks and due to several other reasons, it implemented ERM in its organization.

Entropic being a growing semiconductor company was exposed to so many internal and external risks. In order to deal with them Lance Bridges, Entropic’s VP/general counsel, had taken the responsibility of implementing Enterprise Risk Management in the organization. Following are the reasons for implementing a formal ERM process:

• Improve risk response decisions

The company had so many business risks, intellectual property risks and risks related to international operations and common stock. It was very important for Entropic’s management to select appropriate risk responses which will help in avoiding, reducing and sharing the risk. ERM help in developing a set of actions that will align the company’s overall risks with its risk tolerances and risk appetite. It also improves the decisions taken related to risk response. In most of the cases, mitigation plans were developed to reduce the risk at Entropic. Company’s legal and IT department collaborated to develop a document retention policy. As a result of which, ERM stimulated a high-level compliance in the company’s Human Resource Department.  

• Managing risks within risk appetite

Risk appetite basically means the amount and type of risk a company is willing to take in order to meet its strategic objectives. ERM helps Entropic Communications to manage all types of its risk according to its strategic goals and objectives. Risks are been properly analyzed considering their impact and decisions related to their management are been taken. A simple two-dimensional scoring method was developed which was used by all the departments to rate the risks.

• Pressure from SEC to create a risk management process

Benefits of ERM

Entropic was obliged to make amendments in its rules required by the Securities Exchange Commission. As per the amendments, the company was required to make new and revised disclosures. Entropic receives pressure from SEC to install a risk management process which will describe the board’s role in risk oversight. This arises the need of implementing Enterprise Risk Management process.

• Address risks systematically

One of the concerns for the company was to address its all types of risk in a systematic manner. With the adoption ERM process, this became somehow possible. Proper monitoring was there on a semi-annual basis and the risk management matrix was monitored and updated annually.

Committee of Sponsoring Organizations categorizes ERM into four categories that are Strategic, Operations, Reporting, and Compliance. Lance and Patrick were largely satisfied with the ERM process. They improved the process by changing to the COSO framework in order to identify and describe various types of risks in near future. Though in a business, risks are categorized as per the departments but by adopting COSO framework, Entropic was able to differentiate risks by objective which could help the company to identify the risks that intersected multiple departments.

ERM also helped in figuring out the interrelationships of risk and analyzing the extent to which mitigating a risk can increase others or may lead to new risks which were not previously identified. Yes, the enterprise risk management does give benefits to the company such as Entropic can manage all of its risks systematically and within a proper appetite. Risk responses were also increased and also the compliance with SEC rule was also met.

However, despite such benefits, the COSO framework has some limitations also which were identified by Lance and Patrick. Though they had an overall satisfaction with the ERM, the process has some limits which give certain disadvantages to the company. ERM was dismissed for some departments and all the risks cannot be addressed in the year of implementation of ERM. Most of the severe risks were inherent to the business and cannot be mitigated. Entropic addressed a serious business risk that was not on the ERM risk matrix. Nevertheless, Entropic management decided to pursue the ERM process in the future.

An effective ERM process is very much required for the successful management of all the risks and uncertainties. Following changes can be made at Entropic which will make its ERM process more effective:

• Enhancing and increasing the management role. Managers of Entropic must be engaged in a qualitative assessment of risks and should make sure that assessing or identifying risk at initial stage must be comprehensive and a balance should be there between the internal and external sources of risks.
• Entropic Communications must provide or establish a strategic context which includes companies’ mission and strategic goals or objectives. The assessment of context links these to the management of risks to which they are exposed. The context defines the procedure, time frame and specific activity needed to be done for managing several types of risks.
• The company should improve its two-dimensional scoring method which was used by each department for locating items on Risk heat map. On that map, risks of Entropic were given severity score as well as livelihood score. The organizations should make efforts to consider or quantify correlations between the risks events.
• Entropic should identify those areas where ERM proves to be unproductive. As it was observed that some of the departments were redundant from using the process, the company must identify the reasons for the same.
• Changing the behavior of senior management is not an easy task and cannot be done overnight, but such change is required for making enterprise risk management effective and beneficial. Sponsorship from top management is much needed for making ERM work successfully.
• The company must give a holistic view of all the risks so that the senior managers and board can take better risk-aware decisions by focusing on the right areas.  
• Before the identification of the risks in ERM process, the management of Entropic must establish an enterprise risk structure which will allow all the departments of the company to follow a common approach and a consistent process and plan.
• Duties and responsibility must be clearly stated and assigned to the concerned departments and individuals. Each department must fulfill all its responsibility with the due diligence which will lead to an effective establishment of the enterprise risks management process in the business.

So making all the above changes, Entropic can enhance and improve its ERM process. As a result of which, the company will be able to manage its risks more systematically and within the appropriate risk appetite.

It can be believed that the name may fade away but the underlying concepts of ERM will survive the test of time. The process and concept of ERM will definitely provide many enduring benefits to the companies. Enterprise Risk Management will slowly evolve with the best practices over the time. The framework developed by COSO was aimed at enhancing the shareholder value. It has been used by many countries and around the world successfully. All types and sizes of organizations use ERM to identify risks, manage them within a suitable risk appetite and support the accomplishments of objectives. Benefits provided by ERM include increasing the range of opportunities, identification of risk entity and their management, improving resource utilization and reducing variances in the performance. Several other benefits are also available to the companies who implement ERM process in their systems.

However, it’s true that organizations will face a lot of volatility, complexity, and ambiguity in the future. They will also be exposed to so many risks related to business, property, ownership and many others. In order to cope up with all this, companies will be requiring ERM in their business. The process will help in managing risks in crucial times and give them those benefits which it is supposed to provide. However, talking about the future there are certain factors which can be derived from the enterprise risk management process of a company. They are as follows:

• As and when more and more data get collected, the speed of analyzing it increases and ERM needs to adopt such changes. Advance data analysis and visualization tools will be used to make a better understanding of risks and its impact.
• ERM needs to consider the impact of future technologies and must take into account the era of artificial intelligence and automation. It has to leverage its capabilities and uncovered the previously unrecognized trends and relationships. It will provide more information to manage and control risks better.
• The main concern of a business is to manage the cost of managing risks, compliance procedures and control practices. Evolvement of enterprise risk management will make it necessary for the companies that, activities or practices which spams risks, compliance and control are required to be efficiently coordinated in order to give maximum benefits to the business. It can be considered as one of the best opportunity for ERM to prove its importance for the companies again.
• Enterprise risk management will build stronger organizations. By implementing ERM practices in the business, companies can easily enhance its strategies and performance. They came to know about the risks which will have a huge or great impact on the entity in advance. By deploying ERM, companies can easily manage such risks earlier and can look for new opportunities. This will strengthen their performance and overall position.

Hence, it can be said that ERM will provide enduring benefits to a broad range of companies. Furthermore, instead of being a trend and fading away with the time, ERM needs to adopt the changes occurring in future and should provide consistent benefits to the companies. With the proper implementation of enterprise risk management, companies will be able to handle their future and related risks effectively and efficiently.

It can be said that Enterprise Risk Management is a useful tool for managing various types of risk that are associated with an organization. Furthermore, if there are any queries readers can contact through e-mails and messages or calls.