Outline the Environmental issues that are faced by the Sunflower food company.
The primary purpose of this paper is to outline the environmental issues that are faced by the Sunflower food company. The factory provides various types of food products to the customers in the international market. The company employs approx 65 full time and 10-30 casual employees to explore and flourish the business globally. There are 8 supervisors in the company who guide the workers for making effective decisions within the organization. The paper discusses that various organizational issues such as internal culture, poor motivation and low staff morale issues are being handled by the company. On the other hand, it also explains unique suggestions that have been given to prevent and handle these issues and challenges. More detail of the task has been detailed below.
There are ample of issues are faced by the CEO in the organization. It has been noted that the organization is not providing basic facilities to the employees. Therefore, various challenges are being managed by the firm. Some of the behavioral and organizational issues have been detailed below.
Internal culture issue: It is one of the biggest and foremost issues that is encountered by the firm while initiating the business activities and operations in a large extent. Culture is an important part of the each and every organization that helps to provide satisfaction and motivation to the employees in the workplace (Cummings and Worley, 2014). The structure and system of the firm create hurdles and obstacles by dividing the people within the organization. Along with this, the factory does not include all the employees in the decision making process thus it could affect their efficiency and effectiveness of the workers in the workers. Besides this, authority is maintained by the top management and managers centrally therefore it reduces the effectiveness and efficiency of the front line staff (Bolman and Deal, 2017). If any problem and issue occur within the organization then it takes lot of to resolve and handle this issue. It has been noted that people are not involved in the purpose of the organization. Failure is greater focus than success. The unhealthy competition among the subordinates is spreading in the marketplace hence it is creating various obstacles and challenges at the workplace. Furthermore, the organization is unable to provide ample of benefits, incentives and bonus of the workers within the organization. It affects the success and profitability of the firm adversely. Lack of praise is another issue that may influence the organizational culture and values. Unfair system of ranking could also affect the sustainability of the firm. All these organizational cultural issues are being entertained by the company in the global market. The culture issues have direct impacted on the results of the firm (Thomas and Peterson, 2017).
Low staff morale issue: It has been found that Sunflower food firm is failed to provide motivation and support to the workers while performing tasks and duties in the workplace. Motivation and morale of the employees play a significant role to meet the long term requirements and needs of the firm. It is analyzed that employee morale is one of the most foremost and significant but most effective and difficult things to manage and control in a company. It is significant to attain and maintain a high level of morale to improve and control the retention, but it is quite complex to have an accurate idea on how the employees are feeling and what are the causes of their dissatisfaction in the workplace. It can be serious issue or concern for the factory as unhappy and discontented employees would lead to poor customer service, retention issue and lower productivity and outcomes (Mowday, Porter and Steers, 2013).
Poor management of the factory is one of the significant reasons behind low morale. The firm is failed to maintain an effective and unique management within the organization this, it could lead to dissatisfaction among the workers. Sunflower firm does not allow an open line of communication to the management then the firm is risking staff morale. The morale of the employees is affected by the poor and ineffective communication at the workplace. If employees do not feel comfortable at the workplace then it increases misunderstanding and issues within the organization (Shaw and Barry, 2015).
It has been analyzed that workload in the firm can go up and down which requires a member of company’s staff to keep up with unreasonable workload for long period of time can result to resentment and burnout. Confusion and tension bring down employee morale thus it affects the profitability of the firm (Burke, 2017). The employees would get frustrated if the set goals and objectives are constantly changing especially when this occur ever before the first objective is attained or when the new objective contradict the old, which makes obsolete their previous work and task. Lack of trust and misunderstandings also lead to low morale among the staff. If has been analyzed that Sunflower firm is experiencing high turnovers therefore it increases stress and tensions among the employees. Poor salary and wage structure is one of the causes of low morale of the staff. Low morale also leads to miscommunication and frustration at the workplace that have direct impact on the results and efficiency of the firm (Whitaker, Whitaker and Lumpa, 2013).
Motivation issue: It is an effective and vital issue that affects the outcomes of the firm. Depression is one of the significant causes that may affect the progress of the firm. Along with this, people who have low self esteem tend to believe that they are not able to fulfill the needs and requirements of the company. This will lead to misdeadlines and misunderstandings at the workplace. Motivation is a tool to increase and enhance the revenue and outcomes of the company (Furnham, Trickey and Hyde, 2016). In the absence of the motivation, the employees are unable to perform roles and responsibilities within the organization. Motivation issues occur from a variety of reasons such as feeling overwhelmed, feeling anxious or fearing failure among the other in the workplace. Poor leadership structure is one of the vital causes of the low motivation (Estable and Meyer, 2013). The workers who are bored are typically unmotivated and frustrated. They are unable to take interest in tasks and the employees may perform poorly at the workplace. If the workers do not feel the firm is going anywhere or perceive the trade and business is mismanaged to point of the potential and effective job loss, this can lead to poor communication and motivation. All these issues are also faced by the company while conducting the business activities and operations at international level. Poor motivation leads to displeasure and unhappiness within the organization. These issues could also affect the sale process of the firm (Rajput and Kesharwani, 2013).
Hofstede cross cultural dimension model
The cross cultural dimension model is propounded by the company to reduce and eliminate the cross cultural differences of the people in the global market. The six dimensions have been detailed below.
Power distance index: This dimension indicates the high degree in which people accept less power therefore power is distributed unequally among the group members in the workplace. The main issue is here how a community manages and handles the inequalities among the members within the organization. A low power of distance index score shows that power is shared and dispersed and that the group members do not accept this situation because power is distributed unequally.
Individualism versus collectivism: These are the preferences of the people to belong to the society where importance is placed on the autonomy and self. On the other hand, collectivism focuses on the family members and neighbors. In individualistic society, the group members require freedom to perform roles and responsibilities independently and challenging work is significant rather than personal relationships. In collectivistic culture, unquestioned management structure is liable for protecting the rights of the employees.
Masculinity versus femininity: According to Hofstede, masculinity indicates cultures with distinguish gender roles when men identify and monitor on the competition, success and rewards while female focus on the tender value such as modesty and quality of life. On the other hand, femininity shows culture and values where gender roles are overlapped. Sometimes, masculinity versus femininity is related to the tough versus tender culture within the organization.
Uncertainty avoidance index: It is the dimension under which members of a culture feel uncertain or threatened in unfamiliar conditions. The high scoring countries ignore uncertain and unspecific situations through control. They find a collective truth to which they link expectations and requirements with a specific time period. Along with this, low scoring countries enjoy initiatives and new events in the marketplace. Apart from this, people maintain informal attributes and they easily adopt the risks and changes.
Long term orientation versus short term orientation: This dimension refers to the societies rules that are based on the traditions and old traditions as well. This can be applied for short term as well as long term. Education, training and values are the characteristics of the high scoring countries whereas low scoring countries encourage high individualism and creativity. In this dimension, people treat equally and they execute the innovative plans and ideas (Moran Abramson and Moran, 2014).
Indulgence versus restraint: Indulgence stands for a community that permits free gratification of basic and natural human drivers to having fun and enjoy life. On the other hand, restraint stands for a community that suppresses satisfaction of needs and rules it means society follows strict rules and norms.
Motivation theories
It has been analyzed that various motivational theories are used by the organization to inspire the workers for doing work effectively and efficiently. Some of the motivation theories that can be used Sunflower firm are discussed below.
Maslow’s need hierarchy theory: It is one of the effective and unique theories of motivation. This theory is based on the needs and requirements of the human. The five levels of the need of Maslow theory include self actualization; esteem needs, social needs, safety needs and physiological needs.
Physiological needs: These are the basic need of the human being. These needs include food, clothing, shelter, air and water. These needs are required to maintenance and survival of the human life.
Safety needs: After satisfying the physiological needs, the next needs felt are known as security and safety needs.
Social needs: Man is a social being there they are interested in companionship, social interaction and belongingness etc.
Esteem needs: This includes achievement, competence, knowledge, self confidence and independence.
Self actualization need: This include higher level of needs and requirements of the human beings.
Herzberg’s motivation hygiene theory: It is an important theory that can be initiated by the company to encourage people widely. Under this theory, there are two factors of motivation such as hygiene job satisfaction and motivator’s job satisfactions. The hygiene job satisfaction factor includes company policy, administration, and supervision, interpersonal relations, working conditions, status, security and salary. On the other hand, motivator’s job satisfaction includes recognition, work itself, responsibility, advancement and growth.
McGregor’s participation theory: This theory is developed by Douglas McGregor after considering the two theories such as theory X and theory Y.
The theory is based on the following assumptions:
The theory Y includes the following assumptions:
All these theories are used by Sunflower firm to attain competitive benefits in the global market. Apart from this, these theories are also initiated by the factory to boost and improve the moral and confidence level of the workers within the organization.
According to Herzberg, Mausner and Snyderman (2011), Sunflower firm should maintain a favorable working environment and culture at the workplace to eliminate and reduce the culture shock within the organization. It will also help to boost and uplift the outcomes of the firm. Murray, Gao and Lamb (2011) argued that the firm should not only focus on motivation factors but also should identify the communication barriers at the workplace. It will also help to prevent and avert the culture issues within the organization. Heavey et al (2011), analyzed that team based structure shall be used by the Sunflower firm to improve and enhance the motivation and morale of the staff and ultimately it drive up productivity and efficiency of the firm. Swarna Nantha (2013), argued that company should focus on the internal culture, motivation theories and low staff morale to reduce the issues and obstacles of the employees. Wilson (2014) stated that the firm must focus on the training and development coaching and learning to improve and enhance the skills, experience and knowledge of the employees in the workplace. In this way, the organization has been able to reduce the various issues and hurdles related to the employees. Kraidy (2017) revealed that the factory should use cross cultural dimension model to identify and analyze the culture differences and issues within the organization. It has been argued by Greenberg and Colquitt (2013) that Sunflower firm must not only use the cross cultural dimension model but also should focus on the cross cultural management theories at the workplace. Along with this, effective and unique performance management system should be used by the firm to evaluate and analyze the performance and effectiveness of the workers. This will help the employees augment and increase the morale and level of satisfaction in the workplace. Besides this, incentives, bonus and other benefits shall be provided to the staff to enhance and improve the potential and capabilities of the workers. Tillott, Walsh and Moxham (2013) stated that the firm should provide time to creativity celebrate accomplishments within the organization. In addition, Sunflower firm should set the clear vision and mission for the employees to meet the long term requirements and expectations of the customers in the global market (Whitaker, Whitaker and Lumpa, 2013).
It has been found that Sunflower firm must focus on the encouragement and motivation of the workers to determine the employee engagement at the workplace. Effective seminars, sessions and programs shall be held by the firm to motivate and inspire the workers for performing roles and responsibilities effectively and efficiently (French, 2015). To eliminate and reduce the culture issues, low staff morale and motivation issues, the firm should initiate the effective and unique strategies, policies and plans within the organization. To motivate the workers, the company should provide reorganization and praise to the employees at the workplace. Along with this, Sunflower firm should promote and encourage the workers for exercising roles and responsibilities. The firm should survey the needs, requirements and expectations of the employees to manage their issues and challenges at the workplace. Open and strong communication shall be maintained by the company to prevent their grievances and complaints in the workplace. In this way, the firm has been able to maintain a dynamic image in the minds of the customers (Reiche et al, 2016).
To improve the moral, effective and solicit feedback related to the performance and efficiency of the workers shall be collected by the firm. These changes must be done positively to reduce the various organizational issues and challenges (Mok, Sparks and Kadampully, 2013). The firm should cooperate with employees while making unique and effective decisions within the organization. Besides this, dynamic and unique incentive program shall be created by the top management and leaders to make happy the employees while performing roles and tasks. It has been analyzed that firm should use social media to praise the workers. These are the effective measures that can be taken by the firm to reduce and handle various organizational issues and challenges. Diversity must be promoted by the top management and t leaders to promote culture and working environment within the organization. Team building and development are often an overlooked part of the each and every company. Building and boosting relationships among the workers is significant to keep everyone engaged in their work and performing roles effectively. In this way, the firm can make a strong financial position in the global market (Zhu and Bargiela-Chiappini,, 2013).
Conclusion
The above mentioned analysis shows that how Sunflower firm faces ample of organizational issues within the organization. Here is the discussion about the Sunflower foods firm that provides wide range of firm products to the customers across the world. The paper explains that how the company faces various environmental issues while initialing the business activities and operations. At the end, unique and effective recommendations have been given to handle these issues and challenges within the organization. It has been recommended that the firm should use effective and unique policies and strategies to overcome on these issues and challenges in the workplace.
References
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