Australia is considered as one of the major coffee consuming countries in the Oceania region. However, the coffee market value of Australia is high in the global world. On the other hand, the coffee culture of Australia is highlighted with stronger growth during the forecast period. In the recent years, the coffee shops in Australia have been growing rapidly and the Australian people focus more on the quality of the Coffee. Australian customers are curious to identify the coffee origin and taste (Bolman & Deal, 2017). This interest leads the coffee shops to develop strategic plan to enhance their business. This study deals with the business planning of A Passion for Caffeine, which is a startup coffee shop in Australia. The company “A Passion for Caffeine” will be a startup coffee shop and is going to establish in Sydney. In order to enhance their business, this organization needs to incorporate some strategic activities. There are basically four types of coffee shops are existed in the business market like licensed café, bring your own café, licensed and Bring your own café and the last one is Unlicensed café. “A Passion for Caffeine” is made up with licensing and following the trend of brings my own café style. This organization aims to launch some innovative product in their business to attract the local as well as the foreign customers.
Organizational structure is a crucial part of any startup as well as established business. However, the organizational structure influences the managerial decision of an organization (Ferraro & Briody, 2017). In the context of A Passion for Caffeine” they need to develop a proper organizational structure to establish their new business plan. This organization needs to understand that their proposed organizational structure should meet the organizational needs. Establishment of a flatter organizational structure will be helpful for A Passion for Caffeine” as a startup business it will be a simple business. In this structure, the chief executive or CEO is the top box, who rules the employees within an organization. This structure will help such organization to utilize the skills of the employees through their work. Communication is a great part of any business. Hence, for a startup business effective communication between the employees is required (Yinan, Tang & Zhang, 2014). However, the flatter organizational structure allows the A Passion for Caffeine” to foster greater interaction between the employees, which also enhance their efficiency. There is less bureaucracy in the flatter organizational structure. This will be beneficial for a startup organization.
“A Passion for Caffeine” will be able to take a quick decision in this flatter organizational structure. Such flatter organizational structure will allow this startup organization to take control over the business operation. On the other hand, for “A Passion for Caffeine” the functional structure is needed to be incorporated into the flatter organizational structure. A functional structure includes HR department, finance department, and a marketing department (Gollenia, 2016). The HR department is involved in policy-making while the finance department is associated with the financial operation. On the other hand, the marketing department is associated with the sales of the products.
External forces include political, economic, social and technological factors. Australia has the stable political environment, which offers a sophisticated market for the business (Hartmann et al., 2016). In the context of “A Passion for Caffeine” such political stability of Australia will be helpful for their business. On the other hand, Australia has growing the economy and high GDP. Due to the low-cost commercial property, the foreign companies are growing rapidly in Australia. This will be beneficial for “A Passion for Caffeine” to expand their market share in Sydney market. On the other hand, Australian people are highly addicted to the coffee. People prefer quality coffee in this country, which will lead “A Passion for Caffeine” to get significant growth in their business. On the other hand, Australia consists of high-class people, which brings opportunity for this organization to enhance their sale. However, Australia is a technology-oriented country. Hence, technology creates a new process and new products besides reducing the cost (Hatten, 2015). This will bring opportunity for “A Passion for Caffeine” to innovate new products and improve the business operation by utilizing the modern technology.
Value chain analysis focuses on the internal forces that influence the operation of a business. For the “A Passion for Caffeine” the restricting initiative in the inbound logistics will be helpful to make the supply chain management simple and it will develop a single global logistic system. For a business company-operated store is important. In the context of “A Passion for Caffeine” they will establish 15 company-operated stores and 10 licensed stores across Australia. On the other hand, the operating segments and share revenue will leave a great impact on this organization (Hyytinen, Pajarinen & Rouvinen, 2015). “A Passion for Caffeine” needs to locate their stores at high traffic and high visibility areas as it will enhance a number of customers. Marketing, sales, and service are categorized under the outbound logistics. Providing high quality of product and customer service at the low price will enhance the sales of “A Passion for Caffeine”. Therefore, social media integration will be helpful to maximize the service of this startup business. R HR
A startup business often faces various risks during their operation. One of the major risks is the selection of the financially unsustainable region (Kiznyte, Welker & Dechange, 2016). However, it is important for “A Passion for Caffeine” to choose the location where the sufficient number of target audiences are present. If this organization selects financially unstable location then their sales revenue generation can be affected. Development of the ineffective customer flow layout will affect the customer experience in a business. In the context of “A Passion for Caffeine” if they fail to follow the customer flow layout then it will hamper their service. Fear of failure is a common risk for the startup business (Nicholas & Steyn, 2017). For the “A Passion for Caffeine” it is important to make the proper business plan and budget to reduce the financial loss as financial loss is the major reason for the failure of the business. On the other hand, an injury may occur due to sleep and fall in the coffee store. This is a major risk for “A Passion for Caffeine” and they need to deal with this risk properly by arranging first-aid in the organization.
People engagement is essential for a business to enhance the performance of an organization (Widyasthana et al., 2017). In the context of A Passion for Caffeine”, maximizing the employee engagement will be helpful for their as it will enable them to build a strong strategy in their business and communicate this strategy with the employees. On the other hand, the establishment of the effective communication is crucial for a business to enhance the business operation. In the context of A Passion for Caffeine” development of the effective communication with the internal and external stakeholders will be beneficial to understand the needs of the customers and it also allows the organization to encourage their employees to take part in organizational decision-making. Implementation of training and development is another good practice that enhances the performance of an organization (Wilden et al., 2013). Providing proper training to the employees “A Passion for Caffeine” can improve the skills of their employees, which will enhance their efficiency as well as the performance of the organization.
Quality of the product is the best part of a coffee house as people focus more on the quality of the product (Zikmund et al., 2013). In the context of “A Passion for Caffeine” they need to give their concern on the product quality. However, innovation of the new product will attract the local and foreign customers towards this organization. They will focus on the development of new product, which will make their business unique in the competitive market. On the other hand, “A Passion for Caffeine” focuses on the cultural diversity in their organization. However, if a business gives their concentration on the cultural diversity within the organization it will enhance the customer loyalty (Hyytinen, Pajarinen & Rouvinen, 2015). Sydney is a place of visitors as many people come to Sydney to visit this place. On the other hand, it is enriched with the business industries that are another reason why people visit Sydney. Hence, “A Passion for Caffeine” will offer the seasonal and festive discount. This will attract the customers belong from different cultures. Hence, cultural diversity in the business will be helpful to enhance the business performance of this organization.
The entire piece of work reveals the business planning in the context of “A Passion for Caffeine”. It has been received that this organization is going to start a new business in Sydney. Hence, the flatter organizational structure will be helpful for this business as it will make the business operation easy during its opening. On the other hand, such organizational structure enhances the communication process between the employees. However, training is essential for this organization to maximize the performance of the employees. On the other hand, implementation of the cultural diversity will enhance the customer satisfaction in this business.
References
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