It has been seen that the purchasing behaviors of consumers in India are often influenced by the quality of products and also the prices set for those. The buying behaviors of consumer change from time to time and thus it is necessary for ensuring that their needs and requirements are kept in mind while distributing the products and services in the different market segments for easy access by them along with focusing on influencing their purchasing intentions. Following the trade activities, it is important to ensure that the quality and price are needed to be kept consistent along with focus on environment friendly produce to influence their behaviors and make sure that they remain inclined with the cosmetics brand rather than purchasing from any other brand that are associated with the cosmetics industry. It has been seen that the consumer sin India have a likings for ethical fashion and organic produce, due to which, the cosmetics industry has a good status. The foreign direct investments have made it much easier for the cosmetics brand and organic produce brands to come to India and deliver products and services for meeting the needs and expectations of the customers all over India. The products and service are targeted at different market segments, especially the beauty products and treatment services have been targeted at female clients. The women who have high disposable income have spent most of their money on cosmetics and beauty products, which makes it ease and effective for managing the retail accommodation for the cosmetics brand in India. To influence the consumers’ buying behaviors, the cosmetics brands have mainly focused on specializing the areas of green practices, green consumerism and green buying behaviors and this has been an effective approach to create a positive mindset among their minds regarding the products and services delivered too. Based on various researches, it has also been found that the consumption behaviors are influenced by green apparel knowledge and thus it is relevant to identify the issues in green consumption and other environmental aspects of marketing for ensuring proper purchasing intentions for the environment friendly green products and services.
The strengths of the article relating to the question is that it has managed to effectively assess the purchasing intentions of Indian consumers for the organic apparel products. The planned behavioral model has focused on the model related to the Perceived behavioral control, subjective norms, attitudes and intentions that are essential for managing the TpB model for fostering the sustainable fashion and cosmetic products’’ consumption. The socio and demographics factors are also considered that represent the customers’’ tastes and preferences for the sustainable clothing items while the perceived behavioral control brought positive outcomes through influencing the consumers’ choices for the sustainable fashion products. The knowledge about the products have further lead the young consumers to form perceived awareness and transform the expected outcomes into something more effective related to the buying behaviors of clients all over India. The literature review section also shed light on the willingness or interest to pay some more money for the organic produce, which can be skin friendly and at the same time do not create any harmful effects after usage. The products are bought not just according to the prices set for those, but also by adopting greener approaches to represent sustainable production by the cosmetics brands and sustainable consumption by the clients too. The weaknesses related to the question are that only India has been focused and not any other nations where sustainable consumption of organic apparel is experienced. The usage and consumption should have been assessed along with the knowledge on environment friendly production of organic apparel. This would have helped the business organizations within the cosmetics and organic apparel brands to strategize the business model, furthermore evaluate the various dimensions related to the buying behaviors of consumers to progress towards a greener and sustainable economy.
Focus groups and various features of the research design
The focus groups are managed to make discussions about the article related to the thematic analysis for assessing the purchasing intentions or behaviors of the consumers in India for the organic apparel. The focus group discussions have allowed for obtaining the different responses of the focus group individuals, which have made it easy for conducting the research and at the same time, focus on one to one interview and to manage the ethnographic study effectively. The purposive sampling method has been used to manage the focus group discussions and create scopes for conducting the research and bring favorable results through coming together of the various participants. Due to this, the responses provided by them are different and this has favored the completion of task within the allocated time frame too. The research design, being descriptive, allowed to conduct the research in a detailed manner and covered all the important aspects of research through consideration of customers’ views and behaviors towards sustainable organically produced apparel items’ consumption. The four focus group discussions managed here consisted of the young individuals. i.e., the students who have work experience and knowledge on the cosmetics industry while the purposive sampling technique has further contributed to the management of homogeneity across the groups with ease and efficiency. From the research, it could be understood that most of the respondents were female and aged between 20 to 29 years of age and the researcher has put his best efforts to discuss both qualitative and quantitative data properly. The respondents’’ views and opinions are obtained through interviews and also by collecting their voice recordings with the use of a smart phone to demonstrate how the behavioral intentions are influenced by sustainable production of organic apparel items. Considering the focus group discussions and exploratory research stance, there should be analysis of qualitative data and thus a thematic analysis has been conducted as well for ensuring that the responses of participants are obtained through discussions made by the individuals present in the focus groups with ease. The grounded theory arises, which can determine the relationships between the views and opinions presented by the customers regarding the research topic. The strengths are that the different views and opinions have been obtained through the focus group discussions, while the varying responses sometimes can create confusion and lead to contradictory circumstances that might affect the way the research would be conducted.
Yes the research design has been suitable for finding the answrs of the questions addressed in the research and thus the research objectives are accomplished with ease and effectiveness.
The research has been conducted with the help of focus group discussions to reflect the varying responses of the participants engaged in the research, This has been effective for structuring the discussions appropriately, furthermore allowed for purposive sampling method to select the participants and then conducting the focus group discussions by grouping the participants all together all throughout the research. From the research article, it could be seen that four focus group discussions are arranged, though most of the participants were students and the remaining participants were friends and colleagues. The clustering or grouping of the various participants are done with the use of purposive sampling method, which has assisted in maintaining homogeneity, furthermore maintain proper values and ethics to undermine or strengthen the research outcomes. The research has though been exempted from review by the Institutional Review Board, which has created lack of ethical review of the focus group discussions and this has been a major flaw that could affect the research negatively while conducting. The Institutional Review Board for the Protection of Human Subjects has not been allowed to review the research though the demographics of the multiple participants associated with the research and their details were provided thereafter. The Institutional review board is considered as an independent ethics committee that maintains the research values and ethics and then makes sure to review the various methods associated with the research along with consideration of designs of the research that are needed to be approved. The IURB is also responsible for conducting the risk benefit analysis, which can help in protecting the rights and welfare of the individuals who have taken part in the research. The main purpose of review by IRB is to safeguard or protect the ethical conduct of research with proper maintenance of ethical rules, regulations, international norms and codes of conduct too.
For the present research article, it can be understood that the research is solely conducted for educational purposes and thus it may be suitable for exemption from review by the Institutional Review Board. The research, being conducted in established and has accepted educational settings, so different educational practices have been arranged. Due to this, there has been focus on educational institutional strategies and class room management techniques as well, which proves that the research is conducted in a commonly accepted educational setting, which does not need review. The research neither is nor conducted with any intention of drawing commercial benefits and thus the research does not involve any risks associated with the educational practices. It is not a sensitive survey research like the other, which make it much more convenient for using various educational tests like diagnostic, cognitive, achievement and aptitude tests along with survey processes and interviews that have been managed with proper consideration of research values and ethics. According to the rules and regulations, the research involves analyzing the previous data and information that have been made available publicly while the research studies are also aimed at improving the performance to benefit the society, contribute to the public benefits and manage consumer acceptance too. Therefore, I agree with the fact that exemption from review by an Institutional Review Board during the research is acceptable.
From the article, it could be understood that focus had been on the thematic analysis for the assessment of purchasing behaviors of customers for the organic apparel items. This has been primarily focused on the fact that sustainable production and consumption could create positive mindsets among the clients regarding the organically produced apparel items, which should be effective for generating higher revenue in business along with gaining competitive advantage as well. The literature review stated about the likings of Indian consumers for the ethical fashion and environment friendly apparel goods that can keep them safe and at the same time, contribute to the ecological balance in nature as well. From the article’s literature review, it has also been understood that the greener approaches are considered as vital for influencing the buying behaviors of clients, furthermore contributing to the effectiveness of production and delivery of eco friendly apparel goods all over India to raise consumer awareness about environment friendly products’ consumption too. The business organizations have strategized the business model to create something unique that can be healthy and skin friendly, as it has been targeted at the female customers mostly. The research was conducted considering the purposive sampling strategy and focus group discussions where varying responses of the participants were considered, which helped in maintaining research homogeneity too. Though the research considered most of the participants who were students and the research has been done for educational purposes, still it was exempted from review by the Institutional Review Board. Later, I found that there were certain rules and regulations that could exempt an article from review and the same happened here. It was because the research firstly shed light on the topic, which could benefit the community while on the other hand; it was managed with the consideration of a n educational setting with no such intention of gaining any kinds of commercial benefits. The social and demographical factors were also considered that contributed to the influencing of consumers’ behaviors and purchasing intentions towards the organic apparel products. Therefore, it could be stated that the researcher had covered the most important aspects of the research through proper literature focus and assessment of research design and review for managing proper values and ethics and ensured that the research objectives were achieved properly.
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