This report discusses about the background and history of ARCESE, Italy. Along with this, it also discusses the objectives and functions of the company and their effectiveness. Further, it provides the information about different location methods.
The ARCESE transport was founded in year 1966 and over the 50 years company established a transport business through involving in the advanced logistics operations and providing high quality services. The head quarter of the company is situated in Italy. Currently, ARCESE is involved in the real estate, transport, and logistics business, which indicates that it is a service provider company. Along with this, company also provides the tailor made solution to its customers from the sea, road, and air transport to warehousing through using the engineering process system. The company is offering different kind of services to its customers such as Road and Rail Transport, Sea and Air Freight and Logistics (ARCESE, 2013). Now this company is operating its business in more than 35 cities in Europe and has more than 2,500 employees. Along with this, ARCESE has more than 500 tractors, over 1,800 trailers, 750 trucks, and 350,000 square meters of warehouses, which make it greatest logistics operator in Europe and Italy.
The history of company began from 1966 year with a truck and in year 1977 a company was established with the name of Arcese Trasporti SpA. The company also introduced an intermodal transport in year 1981, as transport by rail and road with high quality features and environment friendly solutions. Along with this, for expansion of the business company acquired the Ventana Cargo that deals in the sea and air transport. This acquisition also builds the international position of the company and spread the transport network of company. In year 1994 the CERTIQUALITY also provided the quality certification UNI EN ISO 9001 to ARCESE for delivering the high quality services. After this in year 1997, the Eleuterio Arcese also gets the “Entrepreneur of the Year” Award from the Chamber of Commerce of Milan (ARCESE, 2013). Apart from this, in year 2000, the Arcese Logistics International born to offer the complete range of services for the customers including industrial logistics services.
Along with this, between the year 2002 and 2005 ARCESE started to expand their business in Europe for the expansion of business network. In this way, company opened their branches in Spain, United Kingdom, and Belgium. Further, during this time company also signed the trade agreements with various countries and opened the subsidiaries in Sweden, Turkey, and France. The company also made Ventana Serra SpA Company from the merger of Ventana Serra Cargo and Shipping and in year 2008 the company opened the new branches in the China, Turkey, and Mexico to make the global presence from Asia to South America. In year 2011 company offered the logistics solutions division services with e-commerce services and in 2012 company became the part Transported Asset Protection Association for the protection of Goods.
The marketing strategy of ARCESE is effective that help in influencing the customers beside its services. The marketing strategy of company includes the both Business to business and Business to consumer marketing. Along with this, company also adopts the relationship marketing, Word of mouth, and Internet marketing that support in providing the information about its services. At the same time, company also uses the different social media marketing tools such as Facebook, Linked in, Pinterest, Vimeo, and YouTube (ARCESE, 2013). These marketing tools help the ARCESE in achieving the competitive advantages through providing information about company offers and services to potential customers.
The finance is the life blood of the company that help firm in successful implementation of business strategies and operating their business activities. The effective financial performance supports the ARCESE in expansion of their business operations and maintaining the services and operations effectively (Christopher, 2013). Along with this, it also supports the company in focusing on the research and development activities to develop the innovative services and reducing the cost of business operations.
There are different operational functions ARCESE perform to achieve its business objectives. The company has the consolidated network of the specialized partners in different countries to maintain their business and provide their services worldwide. Along with this, ARCESE logistics has industrial warehouse and distribution hubs for the storage of material and has the road, sea and air transportation that helps the company in delivering the goods on the different locations. Along with this, company also changed their business model into integrated multimodal transport company and provides the innovative services to its customers to cover the entire world supply chain (ARCESE, 2013). Further, to satisfy the customer’s operational and technical needs, company provides the targeted solutions and has team of highly experienced professionals to deliver the superior quality services with high safety standards.
The company also offers the safe and fast shipment facility to its customers throughout Italy with an efficient collection and distribution service guarantee. Further, company also deals in different sectors to serve the customers such as Automotive, Textile and Fashion, Technology, Consumer and Consumer. Along with this, company also offers the Track and tracing service to its customers to get the information about their goods through My Arcese system. This tracking system fulfills the company objective to provide the tracking facility but many times this system fails to provide accurate information about goods and provides fake or inadequate information. At the same time, company also provides the FTL Arcese service that includes the high safety standards and managed by the fleet management and backed by advanced control system that helps company in transport planning through predefined time slots (ARCESE, 2013). ARCESE logistics reduces the transportation time through offering the rail service for the long distances and road transportation for the short distances and distribution. The intermodal transport of the company makes able the company to offer the high quality services at competitive prices in the Europe. But company is failed in reducing the cost of transportation as compared to its competitors due to change in the fuel prices and lack of the effective communication system within the company.
Along with this, for the fast and reliable delivery of goods, company offers the Air Freight that helps the companies in the fastest transfer of goods from one destination to another destination. Therefore, the air transportation service of the AECESE includes the charter service, standard service, express service, oversize and special transport services. Furthermore, company has the partnership with Ventana Serra for the Sea freight that has experience in the maritime shipping industry that helps in the transportation of imported and exported goods all over the world (ARCESE, 2013). The Sea Freight service of the company includes the different categories container according to requirement such as full container load, over size cargo, less container load, and project cargo that affects the cost of transportation.
Along with this, company also performs the custom activities to perform the reliable services and to ensure the high professionalism operations. Therefore, the Partner Company in Sea Freight has the AEOF certification and customs clearance function helps the company in paying the custom duty to keep the goods in foreign and national state as per the customer or company needs (ARCESE, 2013). These different functions help the ARCESE logistics in achieving the organizational goals and objectives through serving the customers in terms of transportation of goods from one destination to another with innovative technologies.
The main objective of ARCESE is to provide the fastest logistics transport services within shorter time with the safest way. Along with this, company wants to maintain and provide the transportation service through a single point of contact. Further, company wants to increase the efficiency and sustainability in the Italy Logistics through reducing the cost of transportation. Another objective of ARCESE is improving the invoicing process with optimum utilization of resources and reducing the communication and fuel costs. Apart from this, company wants to provide the tracking facility to companies and individuals to track their goods and make their presence around the whole world (ARCESE, 2013). On the other hand, ARCESE wants to become the choice of all the companies in whole world. The company also wants to create an interconnected trusted network within their whole supply chain process.
The company is growing their business in real estate, transport, and logistics industry. The speeds of company’s transport services are effective in comparison of its competitors and other service providers (ARCESE, 2013). The speed of ARCESE services are effective in transportation and logistics because company offers the Road, Sea and Air freights facilities that reduce the time of its services.
ARCESE offers the high quality services to its customers that help in attracting the more customers through satisfying their needs and wants. Along with this, in the field of transportation and logistics company has around 50 years experience that support company in offering the high quality services. The quality of products packaging and transportation is very effective that reduces the possibility of losses and errors (ARCESE, 2013). Along with this, to provide the quality services ARCESE focus on building and maintaining the relationship with major Air and Sea Carriers around the world.
ARCESE provides the high quality services on low price that help company in achieving the competitive advantages. The prices of the ARCESE services are lesser in comparison of other service providers that influence the customers beside its offerings (ARCESE, 2013). In this way, company focuses on the advancement of technology and adopts the innovative logistics and warehouse management technology that reduces the cost of company.
ARCESE provides the work place flexibility to its employees to increase the company productivity and satisfaction of employees. In this way, company offers the time flexibility, job share and part-time work that help in reducing the employee turnover rate. The adoption of flexibility helps the ARCESE in attracting the more employees and reducing the overhead expenses. The practices of flexibility also support the ARCESE in increasing the revenue and profit from the business operations.
The services of ARCESE are depending on its employees and customers because employees help in delivering the services to its customers and customers provides the job to company and its employees. Along with this, quality of vehicles also determines the quality and effectiveness of services of ARCESE. At the same time, company also depends on the skills of its employees to deliver the effective services to its customers that influence the customers towards its services (ZongWei, 2013). The services of company also depend on the prices of fuel and other economic factor that determine the cost of its services.
The ARCESE was established in year 1966 as ARCESE Transport. The head quarter of company are situated at Via Aldo Moro 95 Arco, 38062 Italy (ARCESE, 2013). Along with this, the office of the company also situated in North and Central America, South America, Europe, Asia, Africa and Middle East.
Location methods play significant role in transportation and logistics service industry, as these methods provides the facility of tracking the goods and getting the live information about the goods. There are different kinds of location methods available for company to provide the efficient Track and tracing service to customers. These methods include the Barcode, QR Code, and Satellite tags with GPS, RFDC, RFID, and RTLS technologies. The barcode is a method that read the lines or spacing of parallel lines and represents the data and information about the products. This method is mostly used by the supermarket chains, postal services, and supply networks in the tracking of goods and getting information about the products (Shamsuzzoha et al, 2013). It is also need of manufacturing companies to track the supply chains and logistics to get information about their products. QR Code technology is also known as so-called matrix code that helps the supermarkets and supply chains in tracking of goods. Through the scanning of Code Company can collect information about their products and can access it via the mobile phones. QR Code method contains the information in horizontal and vertical directions.
Apart from this, Satellite tags with GPS allow the individuals to monitor their assets from any location in the world. This system also provides the ability to company for the tracking information about supply chains and logistics. Satellite navigation system also allows customers for the getting information about shipped goods through using the internet technology. The logistics companies can use the GPS location method in their logistics networks for the tracking of their shipments. GPS tracking system also provides the ability of tracking the information about the vehicle such as fuel status, emergency button status, engine temperature, and GPRS status (Myllynen et al, 2016). Further, this location method provides the actual information about the shipment and vehicle’s location that is beneficial for the Logistics Company and customers. At the same time, Radio frequency data capture is also an important method of location that helps in tracking the goods. This system is related to data capture and auto-id that allows to companies and customers in tracking the commercial goods such as distribution, manufacturing, warehousing, and logistics network management. RFDC system collects the information through using the radio frequency worldwide that provides the reliable and accurate information or solutions.
On the other hand, RFID system is also a location method that includes one data storage unit and one reading device to get the information about goods. This system is consists of a tag and reader that respond in the presence of electromagnetic field. The RFID system has the requirement of microchips that includes the user addressed data that can be read or track from the distance of up to 100 meters. The RTLS technology is also one another location method that identifies the location of goods or objects in real time. In the use of this technology badges or tags are attached with goods or objects and individual receives the signals from the tags to identify locations (Geier, 2015). In the transportation, logistics and distribution service business, RTLS system plays significant role in delivery of goods on their final destinations quickly with high security features. At the same time, RTLS system is also based on the wireless technology such as Bluetooth and Wi-Fi that helps in tracking the objects or goods easily.
Therefore, it can be recommended that ARCESE can use the RTLS system in the tracking of goods and can offer this system to customers to provide the facility of tracking the real time location of their products. It is because RTLS system can reduce the cost of company and can influence the more companies beside its services as it has needs to attach an inexpensive tag with the goods for the tracking of their goods, which provides the real time location of goods with low cost.
The company operates their business in different countries such as America, Europe, Africa, Asia, and pacific. In America Company established their business because America is advanced in technology and economy of country is developed that help company in providing their services effectively. The security system of America is also effective that allow to ARCESE to do their business. At the same time, the European economy is also growing rapidly that allow to company to provide their services and contribution in economy development. Further, the Africa is improving their infrastructure and has the emerging economy that provides the opportunity to ARCESE for their business development (Sheffi, 2013). Due to this, company provides their services in Africa and Middle East. On the other hand, ARCESE doesn’t operate their business in terrorist affected countries such as Syria, Iraq, and Pakistan. It is because the economies of these countries are developing and countries are mostly affected By Terrorism that can provide the huge loss to ARCESE. In addition to this, the security systems of these terrorism affected countries and political instability of these countries also can affect the operations of ARCESE negatively (Taylor et al, 2014). Further, change in the climate of countries also can affect the sea and air freights business of company as company offers the facility of sea, road, and air transportations.
Apart from this, there are different factors available that can affect the performance of ARCESE such as rules and regulations of the government, tariff rates, exchange rate, custom duty, and changes in the fuel prices. The governments of different countries have the different rules and regulations related to trade and transfer of goods and services from one region or country to another that affects the services and operations of the ARCESE as company operates their business in various countries. Along with this, changes in the exchange rate also affect the profit of company sometimes it reduces the profit that has impact on the financial performance of company (Christopher, 2016). At the same time, changes in the price of fuel also increase the cost of ARCESE services and decrease the profit that affects the competitive strategy of company. In addition to this, the competition in Logistics and Supply Chain industry also affects the growth of ARCESE.
From the analysis of ARCESE, Italy, it can be recommended that company can expand their business in untapped market through offering the high quality transportation and logistics services. Along with this, company needs to focus on the reducing the cost of their services through reducing the cost of business operations and creating the effective communication system. Furthermore, company needs to adopt the RTLS system for the tracing and tracking of goods that can reduce the cost of company and can build the effective communication system within the company.
Conclusion:
On the basis of above report, it can be concluded that ARCESE is a logistics operator that operates its business in different countries and offers the facility of rail, road, sea, and air freight. Along with this, functions of the company are linked with its objectives that help in achieving the organizational goals and objectives. At the same time, location method involves the different way to track the real-time location of transport goods and freights.
References:
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