Discuss about the Location Recognition and Prediction Process.
Electronics made by Samsung Company for an extended duration have remained to be the best brands around the international marketplaces. The company produces different preferred devices that cause the company to be preferred manufacturers of mobile devices. Besides, products of Samsung Company have been featured on various platforms of media across the entire global community (Vignal & Barki, 2017). The achievements of the company had been remarkable since it majorly concentrated on the production of various appliances for home use as well as the creation of semiconductors. When the company decided to attempt its operations on mobile handset devices, specialists on organization turn out to be successful. Even though the management of the organization has preserved the drive of its success in operations, it has skilled many concerns that they require to address quickly for effective services in the global marketplaces. The need to address the crisis such as Samsung Note 7 Battery Crisis was necessary since the competition poses to the company by other companies that deals with the production of phones had intensified (A Brief History of Samsung’s Troubled Galaxy Note 7, 2018). The increased cases of competition made the Samsung Company focus on invest in different innovation approaches with the focus on introducing mobile devices that are high-end to rival those of its chief competitors. In the early days of 2016, Samsung Company faced different crisis that linked with its advanced device of handset of model of Note. Therefore, the primary target of this research paperwork is to examine Samsung Galaxy Note 7 battery crisis that Samsung Company faced in the past by looking at how the organization responded to this crisis and explaining how the crisis could have been solved differently by an individual.
The dangers faced by the company on production of the Note 7 battery can be the group into three different categories (Forbes Welcome, 2018). These three categories comprise of:
Samsung Company was unable to efficiently explain what went wrong with the batteries that it had produced and released to the global markets in innovative Galaxy Note 7 devices. The assessment of produce by the authority that deals with safety of consumer product on the issue highlighted that the batteries of Samsung Note 7 were faulty. The organization on their assessment claimed that Samsung Note 7 was too large to fit well into available space on the produced gadgets (History | Company | Samsung US, 2018). The commission also pointed out that the process of establishing produced cells into Galaxy handset would tuck the bends of the Note 7. The crimping of the phone could then result in the cases of the short circuit. The result of the short circuit remains to be dangerous to gadget users since it can lead to instances of overheating and eventually result in the explosion during usage. The assessment made the Samsung Company to replace the batteries of SDI as well as approaching the Amperex Technology Ltd based in China for replacements (How Did Samsung Botch the Galaxy Note 7 Crisis?, 2018). Besides, batteries produced from Amperex also had the same effect of manufacturing problems. Accordance to sediments by different investigators, the issue of the explosion of Note 7 batteries associated with the explosions that were far beyond the batteries produced.
Samsung Company on its operations also failed to give a concrete explanation of the Note 7 battery crisis to the targeted customers and the public at large. The parent organization of Amperex also was unable to comment adequately on the issue of the battery (Oddy & Rarr, 2018). The airlines that deal with the battery also lacked adequate data concerning the whole issue that affect the production of the battery. Therefore, carriers failed to have ideas of what they needed to share out with their esteemed as well as targeted customers.
Risk of charging fast of produced Samsung Note 7 battery became to be a major risk that associated with the process involved in charging Galaxy Note 7 devices. According to comments by Cho (2016), Samsung Galaxy Note 7 was established with the feature of fast charge n and this became a vital factor in causing explosion. The risk on Note 7 battery was because of pinch integral into processor of the handset to improve charging speed. The process of charging cells rapidly ended Samsung Galaxy handset of model of Note 7 to be volatile to its users. Besides, if the engine of the Samsung is pressed so tough, it is probable to detonate (Amanda, 2016). Thus, crisis affecting cells of Note 7, it is evident that one of the components had to be interfered with in the whole process. Therefore, the charging system of Note 7 remains to be dangers that associates with explosion of the phone.
Galaxy Note 7 remained to remain as the most sophisticated mobile device of the Samsung Company in its history of operations. In accordance to sediments by the Samsung Company experts, the phone of Galaxy Note 7 was obtainable to confront supremacy of other phones notably Apple around global marketplaces (Bulik, 2016). The advanced mobile device produced within marketplace consisted of scanner of iris, techniques of border display, together with useful methods of waterproofing. Besides, the Samsung Galaxy Note7 has the big battery in comparison to that of its predecessor. Features of the phone devices had the symmetrical curvature. The symmetric curvature feature of the invention remained to be the vital feature that Samsung Company stay to be proud of achieving (The History of Samsung, 2018). The symmetric function might have placed massive pressure on the packs of Galaxy Note 7 battery that resulted in short circuits leading to cases of dangerous fires. For instance, there had been an incident where the Korean protection body of consumers leaked the documentation that points to recording that batteries of SDI were more significant as compared to the compartments of battery phone. Moreover, plates of isolation that separated the battery cathode as well as the anode were firmly situated at the edges of the Note 7 battery (Vignal & Barki, 2017). Furthermore, it is probable that existent of outer force could impact nodes of isolation through procedure of manufacturing in Samsung Company. The external force could have resulted in huge pressure that leads to the explosion of fire on batteries during their usage.
The result of Galaxy Note 7 Battery crisis made the United Arabs Emirates authorities that deals with aviation to ban application of handsets of Samsung on the airline. Besides, some companies that deal with flights along with aviation system like authority administration of federal aircraft of US also warned different passengers that board their planes against charging on device of Note 7 within the planes (The Teardown, 2017). Other cases include the operations that involve authorities of Thailand banning importation of goods while Canadian government evoked it from different international marketplaces. The organization assured to engage in the process of incorporating update of software with aim of reducing dangers of explosion of fire or transmitting fire (Cho, 2016). Besides, the company recommends the maximum limitation fees to sixty percent.
Following Galaxy Note 7 battery crisis, Samsung Company discontinued the process of manufacturing along with the supply of devices of Galaxy Note 7. The company concentrated on such operations since there exist records of the replaced devices that catch fire and explodes when in the process (Bulik, 2016). As the result of scandals of Galaxy Note 7 handset, organization share charge commenced reducing. The stock charge decreased by seven percent in the marketplace. Therefore, analyst of finances predictable that company of Samsung may record loss of approximately five billion US dollars of total revenue following the recalls of its Galaxy Note 7 battery products. By September 14, 2016, Samsung Company had lost about ten billion of its value in the international marketplaces (Tech, 2018). Besides, Samsung Company experienced the delay in the launching of its new battery products and other products due to the loss of market value. The suspension was not only experienced in Indian markets but also in other substantial global markets.
According to Bulik (2016), there exist various modes of strategies in the management of crisis applicable in the management of Galaxy Note 7 battery crisis that company of Samsung can apply. Company of Samsung employed policy of apologizing to targeted customers and entire globe in response to the Note 7battery crisis. Therefore, Samsun Company and its management team took full responsibility as well as apologizing to their stakeholders for the arm that their products might have caused. For instance, President of Samsung Company went ahead and released a video that showed how the company accepted the mistake that leads to Note 7 battery crisis. The video released by Samsung President also emphasized the importance that the company considers to attain safety of customers (Samsung’s Success in Crisis Communications, 2018). Therefore, it was clear that there were various risks from the scenario that the company management need to set in place to help in designing an appropriate plan for control of the production of new products like Galaxy Note 7 battery. Therefore, the company had concentrated on ideal ways on how to rebuild the lost value of its brands and instill confidence in the esteemed and target clients that were essential for the company to retain its market position in the field of production of different Smartphone.
There were different forms of the model that management of Samsung Company used to manage the Galaxy Note 7 crisis. They concentrated on necessary steps to ensure that they maintain the crisis. The management identifies not only the nature of the crisis, but they also defined the scope of the problem that leads to Galaxy Note 7 crisis (Samsung Story – History, 2018). The other step that the management used to control the crisis remained to be the capacity of fixing the issues on battery crisis by making everything to be right with the affected customers and other stakeholders. Additionally, the additional step that management of Samsung Company had used to manage the Galaxy Note 7 crisis entailed the idea of taking actions targeted at ensuring that the issue will not occur once more (Samsung’s Success in Crisis Communications, 2018). These three basics steps continued to be the most straightforward process that the management of Samsung Company took to manage Galaxy Note 7 crisis. Besides, the successful operation of the management process entirely depends on the step of identification of the nature and scope of the crisis. The step allowed the management to identify the issue at an early stage by defining it accurately and quickly thus making it possible for the company to prevent its operations from being terrified into bureaucratic fear (Bulik, 2016). Conversely, company has existed the inherent political concern so as to interfere with the whole activities of the Samsung Company on the production of new devices.
The actions were not sufficient since the management of the firm should have concentrated on ideas of adopting the adaptable along with suitable crisis as well as the management strategy for the risk of Galaxy Note 7. It was essential for the Samsung Company to have the comprehensive, sustainable, together with the plan that is adaptable for management of crisis affecting their operations in the production of the battery (Vignal & Barki, 2017). For instance, Samsung Company and its management should have concentrated on developing risk management plan that they used to respond to the crisis from the beginning along with sustaining the twists and turns brought about by the reputational issues on Galaxy Note 7 battery. Besides, Galaxy Note 7 batter crisis had the other turmoil on the battery’s quality, safety, together with health of the targeted and esteemed users. Amanda (2016) laments that the Samsung Company should have stayed prepared to handle the crisis by having the team along with the plan and scenario exercise set in place to help in the management of different critical issues. The management of Samsung Company considers the idea of creating as well as adopting a team to mitigate and manage the future occurrences of Galaxy Note 7 crisis.
Globalizing of the plan for managing crisis in Samsung Company: According to sediments by Bulik (2016), risks along with management of crisis of the globe together with the complex concern should stay local. Besides, the scope of management needs to be customized to aim at meeting different requirements of every locality that the Galaxy Note 7. Conversely, the range needs to be tailored to attain needs of each location presenting crisis of Galaxy Note 7 itself. In case of handling crisis like Samsung Galaxy Note 7, organization endangered its status in some of its massive along with the reliable segment of marketplace within the globe (Cho, 2016). Therefore, it would be vital and recommendable for the company managers to focus on the examination of all its modes of operations around the global marketplace.
Based on the development of Galaxy Note 7 battery crisis, there are several steps that the firm can consider to manage the battery crisis. These steps may be long-term along with short-term in handling cases of battery crisis.
The management of Samsung Company should have focused on reviewing its plan for managing risk to ensure it is comprehensive, updated, and robust in handling crisis locally and globally. Therefore, the company needs to have the intelligence of culture, surrounding of media, along with platforms of social channel for targeted clients to increase communication. The management of Samsung Company needs to have the best coordination of management of public relations, coordination of planning and its interaction with clients (Refurbished Samsung Galaxy Note 7 to be called Galaxy Note FE, 2018). The improvement in communication needs to comprise of use of social media training for every senior manager in the given region.
There is the need for the company to focus on identifying, analyzing expectations, as well as prioritizing the concern of stakeholders to improve on management of the different crisis. It is clear from the case of Samsung Galaxy Note 7 battery crisis that the stakeholders comprise of prospect clients, the clients, the media, regulators, along with third parties like vendors (Oddy & Rarr, 2018). The company needs to concentrate on conducting the exercise and expectations of its targeted customers so as they can understand reputation opportunity along with risk. Company and its management need to participate in the analysis of gap in operations, evaluation of risk management, along with reform. The mentioned ideas need to be coordinated with the team of executive, the team dealing with the management of battery crisis for Galaxy Note 7 together with the board in an actionable manner to manage the crisis in operations of the company (How Did Samsung Botch The Galaxy Note 7 Crisis?, 2018). The company of Samsung will then be capable of performing well it has the reputation risk along with the ideal plan for managing crisis for all operations.
In case of Samsung Company, management of its operations remained to be skeptical in the account of the client of the Galaxy Note 7 dangers, and they were having inadequate idea on how to react to such issues effectively. The reaction by the management could be credited to inadequate clarity of ideas that causes the problem (Forbes Welcome, 2018). The company lacked the management quality on the issue of Galaxy Note 7 battery crisis. Besides, the company lacked quality on how to deal management of condition on the subject. The administration of the company could have acknowledged the feedback of the client. The acknowledgment arises due to the input that remains to be essential for successful business operations (Oddy & Rarr, 2018). Moreover, feedbacks from different stakeholders along with targeted clients should undergo through the process of documentation, evaluation, and receive a practical solution with immediate effect. Therefore, it is vital for the management of the Samsung Company to posse’s different abilities. Some of these abilities consist of comprehensive plan together with the quality process. They should remain to operate while they possess principles that deal with customer-driven standards, procedure, and policies (Cho, 2016). They need to communicate with all stakeholders as well as create a team that deals with activities of solving rising problems in manufacturing, marketing, and distributions of new products in the global marketplaces.
Conclusion
The team that deals with technical concern need to concentrate on changing their techniques of testing of all new products that the company produced before they launch their sales in local along with international marketplaces. The idea of checking products remains to be essential as it helps in eliminating cases of prospect failures that will then be examined as ineptitude model. The excellence declaration of any company continues to be the critical factor that Samsung Company needs to deal with to ensure sufficient battery crisis together with management of such turmoil.
References
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