Examining The Determinants Of Hotel Chain Expansion

Relevant policies and procedures

Discuss about the Examining The Determinants Of Hotel Chain Expansion.

The policies and the procedures that might be undertaken by the organization is dependent on the achievement of the goals of the business of expanding in the international markets. The policies that are formed by the organization are aimed at retaining the highly experienced staff and thereby the quality management of products and services of the organization. The quality measures will be helping the organization to expand in the international markets with a competitive edge. The policy of the management of the organization to involve the employees of the organization in the processes that are faced by the same will be helping the organization to implement the changes in the systems as per the marketing objectives of the business. On the other hand, the best customer service rendered by the organization has helped in maintaining the different levels of changes in the methods and the performance of the organization.

The marketing survey that was undertaken by the hotel has helped the business in identifying the needs and the preferences of the consumers in the different market structure. The identification of the preferences of the consumers has helped the business to identify the issues that might be faced by the business while undertaking the expansion of the business. The feedbacks of the consumers relating to the services rendered by the organization help the business in modifying the systems. On the other hand, the survey will be helping the organization to bring in changes in the quality of the products and the services that are offered by the business. As per this case, the major marketing objective of the organization is to expand in the international markets as the specialist in the boutique hotel business. It will be facilitated through the identification of the preferences of the customers in the Australian and the other international markets. The time that will be required by the organization to undertake the survey will be within 1- 2 weeks. The survey will be undertaken by the organization through the sampling of the different consumers in the market. The key elements of the change in the systems of the organization will be facilitated through the ident5ification of the preferences of the organi8zation in the market.

The growth of the organization in the international markets is dependent on the enhancement in the quality of the services. The identification of the needs of the customers through the sampling of the consumers will be helping the business to develop and innovate services that will be suiting the purpose of the consumers in the market. On the other hand, the identification of the segmentation and the manner in which the proper marketing of the services can be undertaken by the organization has helped in bringing forth innovation in the processes of the business (Bolman  and Deal  2017). Strategies of the organization are mainly framed based on the monitoring over the services to ensure the quality of the services that are delivered by the organization in the market. The innovation in the processes of the organization will be helping the same to bring in modifications in the product offerings of the business. The difference in the perception of the innovation that is undertaken by the business is dependent on the identification of the needs of the consumers and thereby bring in modifications for improvising the position of the same in the international markets (Kuipers et al. 2014). Modifications in the processes of the business will be helping the business to undertake its clear expansion in the international markets. The market research will be helping the organization to identify the preferences of the consumers and the recommendat5iosn in the form of feedbacks that will be helping the business to innovate continuously.

Market research plan

Negotiation with the chief stakeholders like the investors, the suppliers, employees and the consumers will be helping the organization to safely implement the changes in the system of the business. Negotiation with the stakeholders of the business will be helping the same to identify the pros and cons of the change that is planned by the business while operating in the international markets (Skovgaard  2013). The identification of the different risk factors that might be faced by the business while undertaking the change will be helping the same to stick on to the marketing objectives of the business. The delineation of the needs of the customer and the adherence to the quality and monitoring over the services that are provided by the organization will be helping the same to convince the stakeholders of the necessity for the change that is undertaken by the business (Goetsch  and Davis  2014).

The consultant that might be required by the organization is the assessor of the risk. the risk that might be faced by the organization while undertaking the change in the processes is required to be measured for the proper implementation of the processes. However, the assessment of the risks that are faced by the organization might be helpful in assessing the different situations that might be faced by the business (Raithatha  and JVIMS 2015). The consultancy functions that might be required by the organization is simply to ensure that the organization can avoid the situation of the risks and thereby undertake the fulfillment of the marketing objectives of the business while operating in the international markets.  The depiction of the functions that are undertaken by the business helps in maintaining a balance between the needs of the organization to sustain and the implementation of strategies to expand in the Australian and the international markets. Differences in the functions of the business are dependent on the active participation of the consultancy actions and the manner in which the actions can be judged for the clear implementation of the strategies. The most appropriate strategy that is undertaken by the business is dependent on the retention of the skilled workforce, which will be helping the business to achieve the criteria of success.

The following section of the paper discusses about the various aspects of the progress of the overall project of the Grand Hotel Group. The market research being developed in the Part 1 of this paper, will help to build the evaluation of the overall project indeed. The organization will look to spread its business operations across many countries and improve their financial position properly as well. The purpose of this section will be to discuss about the potential success of the market research plan for the betterment of the company’s future (Hoque 2013).

Review of the plan against Hotel Group’s marketing objectives

The proposed project plan is advancing in a good manner since research plan depicts that the potential target market of the company will be the middle- high income families. The company will look to implement its marketing strategies in a way (Huang and Sarigöllü 2014) The work activities have been done in a proper way so the best results can be gained by the Grand Hotel Company,. The marketing research plan has been given the most priority in the best ways so the organization can be able to welcome the guests from all the regions of the world (Torres and Kline 2013). The experts have told that the sales and marketing experts are trying their best to culturally tolerant. The training of the employees to respect the people of all the cultures and provide them with the best services regarding the comfort in the rooms and the offering the best cuisine has been practiced properly (Hoque 2013). 

Another process about the research plan is the proper feedbacks from the consultants. The consultants will be looking forward to submit their findings through the implementation of the total plan (Huang and Sarigöllü 2014) Some interviews have been taken with the consultants appointed to evaluate the success of the company. They have given their feedbacks as well. They have said that the marketing plan of the company is very well maintained indeed (Hoque 2013). The company is targeting to capture the Australasian market and increase their growth properly indeed. The experts have suggested in the interviews that they should always try to have a strong hold on their customer base and understand the needs and desires of the customers in a good way (Alon, Ni and Wang 2012). This will be very important for the organization to retain their brand reputation indeed. The consultants have also suggested that they should increase their budget for the quality service so that they could gain the attraction of the new potential customers indeed.

There are some important and efficient ways in which the organization can develop their  regular review projects. It is very important for the organization to go through regular and thorough reviews so they can understand in which areas they will need to improve (Jani and Han 2014). The main purpose of the project is to increase the number of customers for the organization and increase their brand value properly. If this objective has to be reached, they will need to implement some processes like-

• Find out the weaknesses within the organization.
• Search for the best leaders within Grand Hotel who could pave the way for the grand success of the organization.
• The budget has to be increased in the field of recruitment and training since these are two most valuable parts of the organization to be successful (McManus 2013).
• Use the social media to approach the high and middle income within the Australasian region.
• Make betterment in providing the customer service (Jani and Han 2014)
• Motivating the employees to perform better and achieve all the objectives of the organization.
• Trying to spread the business operations of the company into several new countries like Malaysia and Fiji

Negotiation with stakeholders

Some interviews had been conducted on the success of the project and how well the people carrying out the project. The consultants have found that the company has made a good progress in increasing their brand value (Jayawardena et al. 2013). This would be very much interesting to gain a better position in the competitive market for them. The experts have also found that the training of the employees is done properly so they can meet the objectives of the organization. The employees are culturally competent enough so they can welcome the guests from all the regions of the world. They have also done the proper homework of identifying the desires of the clients in a good manner indeed (McManus 2013). The decision of expanding into new regions all over Australasia can prove to be fruitful from both the terms of the economic benefits and increasing the value of the company indeed. The organizational structure is also very well distributed as well (Huang and Sarigöllü 2014).

The overall performance of the company has been quite interesting and motivating at the same time (McManus 2013). The people who have been entrusted with the training of the employees have revealed that the organization will thrive to make its name in the international sphere within sometime in the future (Huang and Sarigöllü 2014) This is why they will be looking to gain the maximum attention of the customers through their projects of proper marketing strategies (Jayawardena et al. 2013). The identification of the problems and the implementation of the plans will lead the company to get the desired success indeed. The plan of venturing into new hotel markets will surely increase their market share as well.

Conclusion

The section of the paper can be concluded by saying the different procedures for developing the procedures have been discussed in this section. It will really be important for Grand Hotel to be culturally well competent to attract the several visitors indeed. This will surely increase their brand reputation and let them attain their objectives. The usefulness of the findings from the experts has shown the overall improvement in their quest to become the market leaders in hotel industry indeed.

The purpose of the report was to analyze the policies, regulations and guidelines along with the guidelines for future projects (Brace 2018). The paper was also focused on analyzing the policies drafted along with developing a market research project plan. The purpose is also focused on developing a plan against marketing objectives of Grand Hotel Group along with ensuring consistency of experience all through the hotel chain. It also has the purpose of carrying out meetings with consultants along with providing them necessary feedback. The purpose of the report is also to recommend implementing revised policies and practices in compliance with company performance (Armstrong, Kotler, Harker and Brennan 2015).

Requirements for a consultant and list of selection criteria created

The report has scope of offering a detailed view on the policies and plans that can facilitate the company in adding value to its hotel experience through establishing expertise for events management (McQuarrie 2015). The report also has scope for implementing skills and knowledge in developing knowledge for preparing market research plans that can facilitate the hotel to implement certain policies and practices. This can further facilitate the Grand Hotel Group in growing its reputation in the market through offering quality service along with enhancing overall hotel experience for all its consumers. The report also has a scope of carrying out efficient market research is to analyze the ways in which Hotel Group has planned to add value to its hotel experience through maintaining expertise for events management.

The target audiences are observed to belong to middle to high income group those either travel for the business purposes. This target audience group is observed to require personalized as well as better attention from smaller hotels or couples those belong to the age group puff 35-50 years. Another target audience group is observed to be Hotel Group’s consumers those visit 1-2 times a year although there is a requirement to strengthen such relationships to develop a stronger consumer base. The younger target audience group is observed to go for longer stay in hotels as they decide their stay at the last minute. Mature consumers are another target audience group that considers visiting the hotel while they travel.

Certain effective research outcomes are gathered from this report. It was gathered that there are some important and efficient ways in which the organization can develop their regular review projects. It is very important for the organization to go through regular and thorough reviews so they can understand in which areas they will need to improve. Moreover, the experts have also found that the training of the employees is done properly so they can meet the objectives of the organization. The employees are culturally competent enough so they can welcome the guests from all the regions of the world. The decision of expanding into new regions all over Australasia can prove to be fruitful from both the terms of the economic benefits and increasing the value of the company indeed.

Based on the completion of the report, certain guidelines for carrying out future research have been considered. It is deemed that the future research will explain the heavier and opinion of each stakeholder group and carrying out meeting with all of them (Coffee Jr, Sale and Henderson 2015). Moreover, the future research will also focus on developing promotional strategies for Hotel Group based on the desires of its stakeholders as well as the upcoming trends followed by them. The interview that will be carried out with the consultants selected by this hotel will include questions on the hotel attaining competitive advantages, unique selling points and favorable upcoming trends. The future market research project will also consider analyzing the political, economic and social trends along with risks related with implementation of new plans related to offering advanced hotel services (Sarstedt and Mooi 2014). The future market research project will be focused on analyzing the efficiency of newly implemented marketing plan that can facilitate Hotel Group in updating its marketing strategies.

References

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