Discuss about the E-Business or E-Commerce.
This study deals with expanding new products and selling Pet toys. Tall Drink of Water is a company that deals in retailing business for selling of pet foods. This particular company shows interest in expanding in providing new products like pet toys for revenue generation in the near future (Zeng 2012). Tall Drink of Water develops elevated pet feeder technology based upon digital communication and has strong supply chain management at the same time. Tall Drink of Water is a website for pet foods discovery with providing massive range of pet supplies on online basis. Main mission of Tall Drink of Water is spoiling dogs by making easy discovering new dog chews as well as toys and yummy treats. It provides food, accessories, and comfortable trendy dog beds at one place to other (Turban 2012). Tall Drink of Water designs as well as develops and markets innovative and elevated pet feeders and related pet toys in suing methods and materials. It should make ways in socially as well as environmentally responsible ways for future analysis purpose.
Figure: SOSTAC Planning System
(Source: Smith 2012)
Situation Analysis
Tall Drink of Water is a Singapore-based company dealing with online communication for serving its customer base. This particular company aims at achieving the topmost shop rated per forums as well as suppliers (Smith 2012). Tall Drink of Water designs unique pet foods for the customers and they are purchase it online. They show interest in expanding for providing new products line by offering pet toys for the customer.
Objectives
Strategy
Pet feeder products can be marketed in designing professional is pet care as well as government agencies and individual consumers in the most appropriate way. Tall Drink of Water highlights the fact that pet owners aims at receiving durable pet toys for their pet. Pet owner’s misses personal touch for future analysis purpose (Obaidat, Sevillano and Filipe 2013). Active Hound dog toys is the new product offered by Tall Drink of Water that can withstand serious chewing as well as rough play at the same time.
Tactics
Tall Drink of Water offers customer direct as well as on stop shop whereby all pet toys will be available for the pet owners. Tall Drink of Water listens to its potential pet owners and renders them guidelines that personal touch resulting in huge chunk in business especially from repeat customers. Tall Drink of Water can interact with interact with the help of social networking sites. Interaction can be with customers as well as prospective customers for rewarding advertised Facebook status in case of voucher codes and offering competitions for the same. Tall Drink of Water can easily ship internationally in asking sending stuff in and around the world. On critical analysis, it is noticed that Tall Drink of Water requires in believing the product offered for the pet owners and making it available internationally. For achieving success in future, Tall Drink of Water requires in heeding advices as well as employing skills from others and taking forward in next step as far as possible (Laudon and Traver 2011).
Actions
Tall Drink of Water opened Google Adwords account for attracting wide audience on quick basis. This particular business is skyrocketing in keeping the growth in the upcoming financial year. Tall Drink of Water introduces concept on Shopify. Shopify is the new concept that deals in building ecommerce stores as well as brilliant online stores in hours of operation (Nahari and Krutz 2011). It added product images, descriptions as well as prices with ease and continuous 24 hours of hard graft at the same time. Design was fresh as well as clear and attractive for the pet owners. This particular app named as Shopify aims at offering quick build on initial release in reviews sites for future analysis purpose.
Control
Facebook Integration involves in providing all sort of features like impressive catalogue view in viewing site with the help of iPad. It is important to consider the fact that hour of operation reveals live sales for bringing advertisement on Shopify concept in global marketplace in the most appropriate way. Tall Drink of Water uses Facebook page for going social and receiving likes on loyal following in an overall manner. It helps in allowing adding personal touch for every post for making the customer like the page (Lin and Huang 2011).
Tall Drink of Water current product is selling pet toys
Tall Drink of Water current customers are the customers who are passionate about pets and interested n buying and taking care at the same time.
Tall Drink of Water current suppliers are wholesalers and manufacturers who deals in pet toys business
Tall Drink of Water aims for expansion in way of selling pet toys as well through online communication. They attract existing customers as they are pet lovers and will show interest in buying toys for their loved pets. It will also give rise in attracting new customers as well because wide variety will be available for final selection. Products
Figure: Pet toys offered by Tall Drink of Water online
(Source: Khachidze 2012)
Figure: Pet toys offered by Tall Drink of Water online
(Source: Jin and Lin 2012)
Tall Drink of Water decides in launching new product line for future expansion purpose as well as generating more revenue in the near future. New product line will attract new customer base as well as suppliers for attainment of future goals and objectives in desired way. Pet lovers will show interest in buying pet toys for their pets and it will increase the sale. This particular launching of pet toys will be a case of up selling and cross selling of goods as well as services at the same time. Free Home Delivery- Tall Drink of Water will provide free home delivery of pet toys that customers have seen online for their pets (Pride, Hughes and Kapoor 2012).
Customer Service- Tall Drink of Water will be provides 24*7 services to owner of pet dogs.
Secure Payment Gateway- Tall Drink of Water will provide 100% secured as well as dedicated payment gateway for the potential customers who owns pets. It supports all types of credit cards as well as debit cards and net banking in an effective way (Pakroo and Stewart 2012).
Inbound logistics refers as the transport, storage as well as delivery of goods coming in business. Outbound logistics refers as the goods that go out of business. It is the combination of inbound as well as outbound logistics. Manager seeks ways for maximization of reliability as well as efficiency of distribution networks in minimizing transport and storage costs (Boone and Kurtz 2011). It requires understanding of correlation between inbound as well as outbound logistics in insight development of comprehensive supply chain management.
Companies aim at working with supply chain partners in case of inbound as well as outbound logistics. Inbound side reveals concerns from ascertaining relationship between companies as well as suppliers in outbound side deals. It reveals ways for dealing companies for getting products from potential customers at the same time (Huemer and Lops 2012). It depends upon source and destination that works under companies that directly act from third-party distributors for future analysis purpose. Wholesaler aims at working with distributor in receiving products in and from international supplier in using fleet for delivering goods as well as domestic customers in the most appropriate way.
Vertical integration occurs mainly company acquisition in case of dealing with own suppliers as well as customers. It increases with high level of supply chain efficiency for producing competitive cost advantages as well as single source of strategic control for supply chain activities as far as possible. It is the fully integrated supply chain for synchronizing inbound as well as outbound logistics in case of automatic ordering for future analysis purpose (Altmann, Baumöl and Krämer 2012).
Buy-side e-commerce is the e-commerce transactions that take place between purchasing organizations as well as suppliers in and through intermediaries. On the contrary, sell-side e-commerce is the e-commerce transactions that take place between supplier’s organization as well as customers in and through intermediaries (Huemer and Lops 2012). Buy side refers organization where purchases from suppliers and sell side from customers in an overall manner.
Types of Sell-Side E-commerce
E-business is considered as the new label that possesses no distinction between roles of e-business as well as traditional information in case of system management in an effective way (Elmoslhey 2011). Based upon e-commerce transactions, it defines certain business as well as customer models for evaluation purpose as far as possible.
Tall Drink of Water offering is through online website. Customer need not visit dog pet store and waste time. Rather, they can evaluate with other website in compare prices and make the final purchase. They can avoid traffic for pup (Shaw, Zhang and Yue 2012). Tall Drink of Water discovers innovative products as well as purchase online and receive at best convenience as far as possible. Flexible payment system will either be available at cash or cash payment. Tall Drink of Water provides variety of offers each week as well as easy availability at the same time.
Tall Drink of Water aims at becoming the market leader in new product in pet toys with measurable share of potential market in second operational year based upon new design as well as development (Obaidat, Sevillano and Filipe 2012). It aims at creating innovative as well as functional and beautiful elevated pet feeders. It provides accessories as well as complementary new pet toys. Products offered should be environmentally as well as socially responsible at the same time. It aims at increasing sales by 10% in the first three years of operation. It believes in forecasting sales by more than $250000 by the end of third year operation in the most appropriate way.
Company supply chain aims at stretching ways from factory in production of products in hands of customers. Supply chain strategies helps in determining products used for fabrication in delivering of distribution centers as well as making it available for retail channel in an overall manner. In case of pull supply chain, actual customer demand drives away ways in push strategies in long-term projections in way of customer demand as far as possible. It is important for understanding supply chain management for future analysis purpose. Push and pull strategies properly work under supply chain. Typical supply chain involves steps that need to be followed as far as possible.
Push model supply chain reveals the projected demand as well as determination of pet retailers in the most appropriate way. Companies need to predict supply chains for actual arrival policies. It allows ways for planning production in meeting needs for preparing stock (Huemer and Lops 2012).
Pull strategy enables in just-in-time inventory management for stock minimization as well as focusing on second deliveries. Products mostly enter into supply chain when customer makes ways for demand justification for future analysis purpose. It is important to understand the fact that supply chain strategy considers as hybrid form like combining form of push and pull strategies.
Tall Drink of Water has strong customer response that has pet dogs and interested in keeping them healthy. Tall Drink of Water is a small business that creates websites in specializing beautiful as well as premium brand of pet toys. Business imports huge quantities in case of Active Hound dog Hound toys starting from durable rubber balls as well as super long-range ball launchers. It deals in flying objects in dazzling man as well as dog (Huemer and Lops 2012).. It is because of streaming business activities for breathtaking pet products at affordable prices for loyal customers. Tall Drink of Water aims at providing great as well as speedy services to potential customer base.
This means procuring innovative products like pet dogs and making it available online so that potential customer makes the final purchase.
Conclusion
At the end of the study, it is concluded from the above analysis that Tall Drink of Water deals in providing new products like pet toys through online website and usage of digital communication. Tall Drink of Water calls for business for offering people excellent products so that customer does not hesitate for paying price. It requires screaming ways in and from rooftops in telling world regarding the innovative products in buying the best products at affordable prices. Tall Drink of Water asks pet owners for bringing in local parks in one-grip dog owners in making it available to pet toys for the future activities.
Reference List
Altmann, J., Baumöl, U. and Krämer, B. (2012). Advances in collective intelligence 2011. Berlin: Springer.
Boone, L. and Kurtz, D. (2011). Contemporary business. United Kingdom: John Wiley & Sons.
Elmoslhey, M. (2011). Mobile commerce 2011. [Place of publication not identified]: Mind Commerce.
Huemer, C. and Lops, P. (2012). E-Commerce and web technologies. Berlin: Springer.
Jin, D. and Lin, S. (2012). Advances in electronic commerce, web application and communication. Berlin: Springer.
Khachidze, V. (2012). Contemporary research on E-business technology and strategy. Berlin: Springer.
Laudon, K. and Traver, C. (2011). E-Commerce 2012. Upper Saddle River, N.J.: Prentice Hall.
Lin, S. and Huang, X. (2011). Advances in computer science, environment, ecoinformatics, and education. Berlin: Springer.
Nahari, H. and Krutz, R. (2011). Web commerce security. Indianapolis: Wiley Pub.
Obaidat, M., Sevillano, J. and Filipe, J. (2012). E-business and telecommunications. Berlin: Springer.
Obaidat, M., Sevillano, J. and Filipe, J. (2013). E-business and telecommunications. Berlin: Springer.
Pakroo, P. and Stewart, M. (2012). The small business start-up kit. Berkeley, Calif.: Nolo.
Pride, W., Hughes, R. and Kapoor, J. (2012). Business. Mason, OH: South-Western Cengage Learning.
Shaw, M., Zhang, D. and Yue, W. (2012). E-Life: Web-enabled convergence of commerce, work, and social life. Berlin: Springer.
Smith, A. (2012). Information theoretic security. Berlin: Springer.
Turban, E. (2012). Electronic commerce 2012. Boston, Mass: Pearson.
Zeng, D. (2012). Advances in control and communication. Berlin: Springer.
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