Digital marketing is becoming more necessary for most companies and organisation. Using the right web design helps in maintaining customers. Web hosting and clouding allow digital marketing by providing technology and services needed for the website to be viewed on the internet. This includes sites been hosted and stored on individual computers known as the server. The data that will be used will be saved and accesses over the internet without anyone using the computer hard drives that are mostly used in the world today. This means there is a need to have the domain so that the computer that stores the file assigns an address for your data to the domain name. (Barkas, 2011). It allows clients to find your website on the internet by typing your domain name. These connect the customer and the clients in a diverse way. By this, we mean that the client will be able to view different products and services that are offered by various businessmen.
Since technologies have developed, everyone wants to thrive in this competitive world, and therefore most people are technologically equipped. This is identified because most people have got phones or laptops which they can use to access the internet and consequently this makes these people potential customers. Organisation and institutions are also potential customers. Marketing can be done through web hosting whereby the institution advertises the different intakes offer (Kaser, 2013). For the organisation, announcing the new products that they are providing and different job vacancies that are available as times go on is part of digital marketing that is initially done through webhosting. These create jobs for many other people and improve the business of my clients. There is always a tendency of people saying that only people who are loaded in their pocket can do digital marketing which is not true. As long as one has a clear identity of data and process that will be passed to cloud you can equally access these facilities. Due to the fears that most people have on web hosting and clouding the customers himself should define his own requirement for technical and legal security. Risk is also another barrier and most clients tend to think that the risks are higher. Fortunately there is no business that is free from challenges. (Hugos, & Hulitzky, 2011). What matters is whether the owner can handle the risk and therefore an analysis should be done to identify the security measures essential for the company.
Many people tend to think that web hosting and clouding is not safe since the work is done online and the data saved via the internet, and therefore this ignites fear many people. But a contrary opinion that I offer is that the client is the only person who can disclose the password to his /her colleague. The only way to be at safe side avoiding shortcut and always make sure you are conversant with the entry point of the AWS dashboard which should still be using an HTTPS protocol (Vacca, 2013). There is always a password policy available which should be used, and this regulates the level one can access. For new users they have got their passwords and have varying level of access to products and services and therefore these users will not be able to obtain the account profile information and most importantly the billing and metering information.
The second assumption is that most people tend to think that when one machine clashes that all the information that had been stored there is lost (Riordan, 2016). Fortunately, this is not the case the clouding department primarily deals with storing information on the internet and therefore there is no loss of data. A good example of internet clouding partner is the Google where if you save your document there, even if your phone gets lost you can still access the information. The third assumption is that not everyone can operate the machines which the highest percentage and uses them in their day to day lives. Therefore they are conversant with them and can use them to be up -to -date the things that are happening (Ryan & Jones, 2012).
Most clients think that it’s impossible to come up with devices that can increase their level of technical intelligence. Using the loT devices, one doesn’t have to replace them so that they can be enabled and therefore in blogging the digital door locks enable one to remotely lock and unlock the loT devices as well as creating the virtual keys for guest. This can also be done in our Smartphone’s which most people can easily access them. Currently, people have a perception that devices connect the same way and this makes many of them undecided on what tools to use and what to forego. This is because the enabled devices can leverage any connections and this depends on their use case.
The estimation process allows one set assumption if some details are not still confirmed. For such cases the team has to provide some conjecture regarding the unknown information .been conversant with these assumptions allows smoother running of the entire projects (Blokland, Mengerink & Pol, 2013). With these, the members working on the systems will have a clear consensus of what has changed and the impacts that shall be caused by the change.
The use of an existing IAM solution for cloud services is something that most people assumpts it’s true, but in reality, there is always a need to explore identity as a service (Kaye, 2002). This is because enterprises expands they experience challenges with their extending their on-premises. Identity as-a-service solutions are designed to address cloud IAM requirements with built-in integrations that speed up rolling out securing access to cloud apps. Increasing operational efficiency and improving security and compliance requires a comprehensive IAM capability that includes governance and privileged identity management (Rass & Slamanig, 2013). The misconception that federal standards leverage managing identity is an assumption made by many. The reality is that most clouds services require their copies of user identities and entitlement that need to be equally managed and protected.
As time is moving more apps to the cloud, have been developed, and the assumption is that we should retire on-premises IAM (Ortiz & Tran, 2015). The thing is it’s up to us to come up with more powerful apps if I may call them “hybrid apps” that are there to stay. By understanding them, most enterprises will be looking for tighter integration between the IDaaS and on-prem IAM to improve agility and the user experience.
Digital marketing can be successful especially when consultation is done from people who have done it and succeeded. For a start one need to focus on other business systems and at this point a coach can be of extreme help. Looking at the need to increase flexibility in the work places and collaboration efficiency web hosting and internet clouding stands a chance of business opportunity. This is because it will reduce the IT cost and access to automatic updates. Scalability allows you to install expensive upgrades rather than purchasing them and so it frees your time up so you can get on with running your business as by Chandrasekaran, (2015). Email marketing will also be of importance where on will need to a clear look at the purchasing habits on your customers and use that information to develop new strategies. While hosting there is also a need to have an opt-in email list that allows the customers to come to you and sign up to receive email campaigns and correspondence. This will enable you to connect with a new client and the more the clients you have the business expands.
With the increased internet access all over the world, it is correct to mention that the business idea generated above as evident from the finding is a very powerful and a possible business. The web hosting in particular has hit the market and many of businesses are in such of how to host their website. Due to this it can be generated the increased requirement to deal with their demand.
Conclusion
Web hosting and clouding will always be at the forefront when it comes to marketing strategies. It’s an excellent way to link up the customer to the different people offering different goods and services. The same way much traditional utility follows a utility model of computing where it is available as a service rather than a product, the client can, therefore, tap into services as much as they need (Marks & Lozano, 2010). This, however, depends on the websites’ demand but they are only allowed to pay for the resources they use.
Web hosting and clouding require an application that can sustain the pressure of the competitive world. The IAM should act as an opportunity to help in getting ahead fighting shadow IT which is here to stay. With the flexible IAM solution, one can quickly roll out the latest app, empower business owners and maintain overall visibility and control. Comprehensive IAM is needed since it contains a single sign-on that delivers tangible ROI by improving user experience and reduces the cost and risk of managing credentials. A website that is easy to read, clean and interesting will attract more clients to host their items on it. Having a robust SEO strategy and by this, I mean having your company website associated with keywords used to find your services will increase the chances of the company an individual chooses to work with.
References
Barkas, L. (2011). The paradox of skills: widening participation, academic literacy & students’ skills centres. Rotterdam Boston: Sense Publishers.
Blokland, K., Mengerink, J. & Pol, M. (2013). Testing cloud services: how to test SaaS, PaaS & IaaS. Santa Barbara, CA: Rocky Nook, Inc.
Chandrasekaran, K. (2015). Essentials of cloud computing. Boca Raton: CRC Press LLC.
Hugos, M. & Hulitzky, D. (2011). Business in the cloud: what every business needs to know about cloud computing. Hoboken, N.J: Wiley.
Kaser, K. (2013). Advertising & sales promotion. Mason, OH Singapore: South-Western Cengage Learning.
Kaye, D. (2002). Strategies for Web hosting and managed services. New York: John Wiley & Sons.
Marks, E. & Lozano, B. (2010). Executive’s guide to cloud computing. Hoboken, N.J: Wiley.
Ortiz, G. & Tran, C. (2015). Advances in service-oriented and cloud computing: workshops of ESOCC 2014, Manchester, UK, September 2-4, 2014, revised selected papers. Cham: Springer.
Rass, S. & Slamanig, D. (2013). Cryptography for Security and Privacy in Cloud Computing. Norwood: Artech House.
Riordan, J. (2016). The liability of internet intermediaries. Oxford, United Kingdom: Oxford University Press.
Ryan, D. & Jones, C. (2012). Understanding digital marketing: marketing strategies for engaging the digital generation. Philadelphia, PA: Kogan Page.
Vacca, J. (2013). Computer and information security handbook. Amsterdam: Morgan Kaufmann Publishers is an imprint of Elsevier.
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