Exploring Product Portfolio Management: Marketing Models And Industry Examples

Overview and Background

The Project for providing training presentation to the employees of Elite Operaton with the detailed presentation and training to the small to medium size enterprise through the commercial mechanism. The project will integrate the existing process followed in the organisation for providing training to its employees. The project for training presentation needs to be developed and presented within a short period of time. This allows the employed to enhance the management, team leadership and team development process within their work. Furthermore, the developed training program provides a certain amount of flexibility that allows in serving a broader customer base.  

The identified key objectives for the training presentation project are defined in the section below:

• To evaluate and identify the various training theories followed throughout the commercial areas;
• To identify the significant customers and clients of SME in Australia;
• To demonstrate the theories and applications of training that are followed and implemented;
• To prepare a presentation for providing training to the SMEs;
• To complete the presentation within one single program and module;
• To effectively develop and design the plan for training presentation;

The success criteria that needs to be achieved for the successful completion of the training presentation project includes:

• The planning and demonstration of the training presentation needs to be completed within single sessions and one month of time;
• The entire project will be completed within the provided budget of $20,000.00;
• The training presentation would provide competitive advantage to the SMEs;

The benefits that can be gained through the undertaken project are illustrated as follows:

• The developed training program would provide the employees with the information for learning the skills related to team management, team leadership and team development;
• The Elite Operaton would able to expand their training program commercially with various SMEs at Australia;
• The Elite Operaton would gain competitive advantage through the developed training presentation;

A detailed project management plan has been developed in this assignment for the planning, scheduling, and developing the budget for the training presentation for the employees. In addition to that, the project effectively identified the stakeholders and their responsibilities within the project. In addition to that, the risks are identified and their possible solutions are provide for reducing the negative impact over the project. The application of the effective and proper process and plan for project management allowed the project manager in successful completion of the raining presentation program within one months of time period and provided budget of $20,000.00.

The process and procedure of managing the project ensures the proper development and effective management of the project schedule, scope and budget of the project. The project manager follows a detailed plan for integrating the training presentation project. The various stages and process followed for the development of the training presentation project are illustrated in the section below:

Project Initiation Phase: In the initiation phase of the project, the project manager evaluated the required scope, objective and requirements of training presentation project. The stakeholders and their responsibilities are identified within this particular phase. Furthermore, for this project, the project charter has been developed and reviewed by the Elit Operaton

 Authorities for verification.

Project Planning Phase: In the project planning phase, the project manager uses brainstorming session for identifying the particular activities and work that needed to be achieved for the completion of the project. Based on the information gained in the Planning phase, the detailed project plan for proving training presentation have been developed and approved.

Project Execution Phase: The execution phase is a significant phase in project integration that ensures the final delivery of the presentation for training purpose. In this phase, the planning and the presentation are developed. In addition to that, the venue and accommodations are selected during this phase of the project.

Project Control Phase: The control phase of the project provides the project manager in controlling the quality and ensure the proper results obtained from the provide presentation. In this phase the feedback and review of the employees are taken for ensuring proper quality has been achieved during the project.

Key Objectives, Success Criteria and Benefits

Project Closure Phase: The project closure is the last phase of the project. In this project the outsource project team are signed off from the project. In addition to that, the detailed project report has been developed and submitted to Elit Operaton before final closing of the project.

The significant stakeholders associated with the project are:

Stakeholders	Benefits	Interest	Priority
Project Sponsors	The project sponsors provided the financial resources to the project. In addition to that, they reviews and approves the project reports and plan.	High	High
Project Manager	The project manager develops the plan manage and control the progress of the training presentation project.	High	High
Team Members	The team members associated with the project obtains information regarding the training theories.	Medium	Medium
Communities	The training presentation can be used for the SME communities.	Low	Low

	Interest
Priority		High	Medium	Low
High	Project Sponsors, Project Manager
Medium		Team Members
Low			Communities

Table 1: Stakeholder Priority matrix

(Source: Developed by author)

The team members associated with the development of the training presentation project includes:

Who	Responsibilities
Project Manager	The project manage associated with the project develops the initial plan for managing and controlling the project for training presentation. Furthermore, the project manager develops the detailed schedule and budget for developing the presentation.
Project Planner	The project planner in the project defined the required plan and idea for proving developing the presentation content and presentation slide for training purpose.
Speaker/Lecturer	The lecturer or speaker in the project provides developed and presents the developed training presentation to the employees.
Technician	The technician in the project identified the technical requirement of the presentation and provided the required arrangement for conducting the presentation.
Staffs	The staff members associated with the project allows proper arrangement and accommodation of the presentation venue. In addition to that, the staffs takes the feedback and review of the employees about the presentation.

The communication process that will be followed during the project are defined in the section below:

Who	Why	When	How
Project Manager	For the modification or change in the project plan, schedule and initial budget developed during the project planning phase.	Whenever Required	Meeting, telephone, verbal communication, email, conference call
Project Planner	Any change required or issue faced in the initial training presentation development plan for the project.	Once a Week	Meeting, telephone, verbal communication, email, conference call
Speaker/Lecturer	Foe any risks and changes required in the presentation plan ad presentation content within the project.	Twice a Week	Email, phone, conference call.
Technician	Any relevant issues or risks identified in the presentation venue.	Whenever Required	Email, verbal communication, meetings
Staffs	Problems identified with the accommodation and presentation plan for the training presentation.	Whenever Required	Email, verbal communication, meetings

The scope of this project plan is to develop the project for developing the presentation of training based on the concepts of project management. A proper presentation is to be used to form based on the concepts of project management. The scope is to do stakeholder analysis, project schedule as well as budget, sourcing of the resources, quality survey plan as well as final managing of the time. The purpose of this project plan is to create a presentation, which discusses to manage and develop the business. It helps the managers to provide instruction on the representatives and workers ideas based on the project management planning. There is a scope is to get 100 percent approval from both project manager and sponsor.

The resource requirements for the project are time, budget, professionals who are skilled in planning the project, materials required to complete the project plan.

WBS	Task Name	Duration	Start	Finish
0	Training Presentation Development Project	30 days	Wed 6/21/17	Tue 8/1/17
1	Start Project	0 days	Wed 6/21/17	Wed 6/21/17
2	Project Initiation Phase	7 days	Wed 6/21/17	Thu 6/29/17
2.1	Meetings with the client	1 day	Wed 6/21/17	Wed 6/21/17
2.2	Evaluating the training scope and requirements	1 day	Thu 6/22/17	Thu 6/22/17
2.3	Identification of project deliverables	1 day	Fri 6/23/17	Fri 6/23/17
2.4	Developing project charter	2 days	Mon 6/26/17	Tue 6/27/17
2.5	reviewing and approval of project charter	1 day	Wed 6/28/17	Wed 6/28/17
2.6	defining public insurance	1 day	Thu 6/29/17	Thu 6/29/17
3	Project Planning Phase	8 days	Fri 6/30/17	Tue 7/11/17
3.1	Brainstorming ideas	1 day	Wed 7/5/17	Wed 7/5/17
3.2	developing plan for training	3 days	Fri 6/30/17	Tue 7/4/17
3.3	outsourcing trainers	2 days	Thu 7/6/17	Fri 7/7/17
3.4	developing project budget	1 day	Mon 7/10/17	Mon 7/10/17
3.5	approval of project plan	1 day	Tue 7/11/17	Tue 7/11/17
4	Project Execution Phase	10 days	Wed 7/12/17	Tue 7/25/17
4.1	gather relevant information about the training program	2 days	Wed 7/12/17	Thu 7/13/17
4.2	analyzing information	4 days	Thu 7/13/17	Fri 7/21/17
4.3	develop the presentation contents	2 days	Fri 7/14/17	Mon 7/17/17
4.4	demonstrate the training approaches	1 day	Fri 7/21/17	Mon 7/24/17
4.5	designing the commercial training program	6 days	Tue 7/18/17	Tue 7/25/17
4.5.1	setting up the training venue	3 days	Tue 7/18/17	Thu 7/20/17
4.5.2	provide required accommodation	2 days	Fri 7/21/17	Mon 7/24/17
4.5.3	provide training presentation to the employees	1 day	Tue 7/25/17	Tue 7/25/17
5	Project Control Phase	2 days	Tue 7/25/17	Wed 7/26/17
5.1	asking queries to the employees	1 day	Tue 7/25/17	Tue 7/25/17
5.2	gaining feedback from the employees	1 day	Wed 7/26/17	Wed 7/26/17
6	Project Closure phase	4 days	Thu 7/27/17	Tue 8/1/17
6.1	Develop project reports	3 days	Thu 7/27/17	Mon 7/31/17
6.2	sign off of project team	1 day	Tue 8/1/17	Tue 8/1/17
7	close project	0 days	Tue 8/1/17	Tue 8/1/17

WBS	Task Name	Cost
0	Training Presentation Development Project	$20,000.00
1	Start Project	$0.00
2	Project Initiation Phase	$4,480.00
2.1	Meetings with the client	$640.00
2.2	Evaluating the training scope and requirements	$640.00
2.3	Identification of project deliverables	$640.00
2.4	Developing project charter	$1,280.00
2.5	reviewing and approval of project charter	$640.00
2.6	defining public insurance	$640.00
3	Project Planning Phase	$2,560.00
3.1	Brainstorming ideas	$320.00
3.2	developing plan for training	$960.00
3.3	outsourcing trainers	$640.00
3.4	developing project budget	$320.00
3.5	approval of project plan	$320.00
4	Project Execution Phase	$8,960.00
4.1	gather relevant information about the training program	$1,280.00
4.2	analyzing information	$1,600.00
4.3	develop the presentation contents	$1,280.00
4.4	demonstrate the training approaches	$400.00
4.5	designing the commercial training program	$4,400.00
4.5.1	setting up the training venue	$2,400.00
4.5.2	provide required accommodation	$1,600.00
4.5.3	provide training presentation to the employees	$400.00
5	Project Control Phase	$480.00
5.1	asking queries to the employees	$240.00
5.2	gaining feedback from the employees	$240.00
6	Project Closure phase	$3,520.00
6.1	Develop project reports	$2,880.00
6.2	sign off of project team	$640.00
7	close project	$0.00

Resources	Planned delivery date	Company’s standard document require	Details
Students required	21/06/2017	Project Management Plan	70 students are required
outsource to external agencies	21/07/2017	Project Business Case Document
quality bespoke training packages	25/07/2017	Project Management Plan
Catering facilities	29/07/2017	Project Management Plan and Project Charter Document
Software used	4/08/2017	Project Management Plan
well-trained and prepared leaders and managers of teams	10/08/2017	Project Management Plan	Extra 3 people are required
Training requirements	12/08/2017	Project Charter Document

Risks	Description of the identified risks	Potential causes	Impact of the risk	Likelihood	Impact	Risk priority	Person responsible	Risk responses	Contingency action
Fail to support the project	The project group does not have the experts to meet with the project goals. The executive management team does not support the team members to achieve the goal.	Lack of support from the executive management	There is delay into the implementation of the project plan.  The plan is not delivered on the planned time.	Likely	Significant	1	Project Manager	There is requirement of involvement of top management at the time of implementation of project plan. The senior management should engage into the project lifecycle. The involvement ensures that there is a session of project update. They can take proper actions to address the identified issue by the project team. They provide leadership, which contribute to project success.	Preparation of list of support team work for the plan
Technical issues	There are issues in web based social advertisement, website establishment and operational issues.	Various issues of occasion finale	The project manager will not sign off the acceptance of the project plan.	Possible	Moderate	2	Project Manager	Maintenance of the website is required. It should require ensuring of providing technical documentation.	Preparation of phased project management plan and document to list the technical issues raised in the project

	Impact
	Negligible	Minor	Moderate	Significant	Severe
Likelihood	Very Likely
Likely				Fail to support the project
Possible			Technical issues
Unlikely
Very likely

Delivery	Requirements	Stakeholder involved	Quality Control	Control process	Planned outcome
Project report	Contains detailed project phases	Project Manager	Plan the project outline with the basic project requirements	Check for the project specifications	Meeting with 100 percent of project specifications
Document based on project justification	There is a requirement to satisfy the client	All the project stakeholders	Evaluation of internal sources	Weekly meetings	Meeting with 100 percent client needs
Work breakdown structure for the project plan	Level of project work details	All the project stakeholders	Plan the WBS as per the project requirements	Check the project specifications	Completion of 100 percent of project work
Review the final presentation	Review the content of the plan and presentation slides	Project Manager	Evaluation of the slides	Check the presentation slides	Meeting with 100 percent client needs
Project closure document	Review the project closure and lessons learned document	Project Manager and Project Sponsor	The project activities should complete with time and budget	Check the documents	Completion of 100 percent of project work

Developing a project quality plan: It should be required to control the quality of the documents. The project deliverables are to be properly delivered and on time. Each of the project deliverables are required to validate as well as verify before it is delivered to the client.

Requirement of change management plan: Change management is required to identify the possible changes into the project plan document. It helps the manager to prepare and support the project team members to adopt the changes in the business. Change control helps the manager to control the impacts of the changes within the business organization.

The “Elit Operaton” project received approval from the sponsor via email.

Name	Position	Signature	Date
Rajasheker Natarajan	Sponsor		20/06/2017
Jill Thesia	Project Manager	1100423	20/06/2017

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