The mobile technology is one of the latest and most used modern technology that have taken the world. The mobile industry have expanded in the last decade and have reached each and every sector of the world. The revolution was primarily brought by the Google’s Android and the Apples IPhone. Since then there have been significant increase of the mobile software commonly known as the applications. In the present time each and every organization in the world is trying too launch a mobile application in the market (Sharma et al. 2017). These application have been designed in specific formats for the process of the working in an android or an IPhone. The OYO room’s application is one of the application that helps in the process of business incrsing with the usage of the applications. The Oyo rooms’ application helps in the process of management of list of the hotel chains and helping the business persons to earn money and increase the business while the customers in accommodation.
This paper explains the details about the OYO rooms’ application. The history of the application and how it works on the process of the business management (Devang et al. 2017). Further this paper explains the advantages or disadvantages of using the Oyo rooms’ application in terms of the business owners and in terms of customers.
The OYO or the on your Own rooms was designed in the year of the 2011 by Ritesh Agarwal of India launched the Oravel Stays for the customers to book an accommodations. This industry became one of the most rapid industry and soon many of the small hotels and hostels started registering for the Oravel Stays (Soni 2017). Later in the year of the 2013 the named got changed in Oyo or on your own rooms. This was the first B2B and B2C start-up that have helped in the process of the hotel industry to begin.
The Oyo rooms are often called as an aggregator and not a market place. This is because the customer of the OYO rooms books though the Oyo room application and not the partner of the Oyo rooms. That is in simple words the responsibility of the customers are to the Oyo rooms and the hotels are also responsibility if the Oyo but not the customers are the responsibility of the hotel. This helps in the process of the incrsing the B2b and the B2c interactions of the organisation (Kesharwani and Kumar 2016). The hotels are working in a partnership model that is the hotels are made to work under the name of the Oyo rooms. This helps the organisation in the development of a secure and strong customer relationship management model. Further this also helps in the process of better management of the business that are needed to be control. There are several advantages of working under the brand name of the Oyo for the hotels. Specially the small scale ones (Munjal and Bhushan 2017). This is because of the fact that customer knows the name of the Oyo rooms and when they sees a hotel with the brand name of the Oyo it comes in mind the It must be an good hotel that why it is partnered with the rooms. Thus partnership with the OYO gives a different name to the hotel other than the name it is having.
The Oyo rooms’ application in readily available in the market place of the software, the hotels administrators needs to download the same. Then the management have to fill up a form the Oyo room’s partnership program (Singh and Munjal 2017). Needs to provide every details that the application needs to know. Once the form is submitted, the experts from the Oyo services visits the hotels and checks for all the information that have been provided. The major things that are checked by the Oyo executives are:
Once all the information are cross checked the hotels are called as the partner of the Oyo rooms the hotel is listed in the Oyo rooms application from where the customers can get to know about the hotel.
While for the customers the same application is available for the customers, and they needs to download the application and fill up every details of the customers is needed to be filled (Dutta, Chauhan and Chauhan 2017). The customer needs to confirm the mobile number and email address using the one time password checking option. Once the details are checked the customer can search from thousands of the hotels present in the area and select the best suited option. Once the customer confirms the hotel, a request of the same is sent to the hotel. The hotel them confirms the customer and books a room for the requested.
The business hotels and the customers both gets the options of review and rating in the application that is developed. Both the parties can rate each other for better service. The rating of the hotels are visible to all the customers and the rating of the customer is visible to all the hotels. Then it becomes the subject of the user whether the customer selects the low rated hotels or the hotel accepts the low rated users (Agnihotri et al. 2016). This is to ensure by the Oyo that both the parties feel safe whiles staying at a specific place. One needs to ensure that the rating in the application is never rated low in the application as this can increase the chances of getting boy cotted form the application. Hence it has to be ensured that by parties that the best service and behaviours is produced while the stay in order to enhance the business. There are certain guidelines that are mentioned by the Oyo that has to be followed by everyone. The set of instructions are different for the customers and the partners. All the parties must ensure that these instructions are properly followed else the service might be terminated from the application. This helps the organisation in the development of a secure and strong customer relationship management.
The application of the Oyo rooms provides a number of options to both the customers and the partners. One of the major feature of the application is that the user can select from various filters and then select the hotel (Siamagka et al. 2015). The Oyo have everything for every customers, like cheap hotels. 5star hotels. Hotels near the airports or stations. These are some of the major feature related to the room booking of the hotel. Other than this the organisation also offer overall trip planer to the customers’ form where the customers can select the best hotels that are present and visit it different places. In all the options the Oyo rooms ensures that the quality of the rooms are marinated. Oyo also have some of the unique features like the Oyo premium and the Oyo WE. The Oyo premium helps the customers to visit the top chart 5strat hotels that are not available in the normal mode (Michaelidou, Siamagka and Christodoulides 2014). While the OYO we is exclusively for the women customer and travellers. In the customers gets the hotels that are most safe for them and are easily accessible.
The mobile application of the Oyo rooms is available in both the android and the IPhone market place. The organisation is also having a website for the same. The work of the application is to connect the businesses and the customers to the Oyo servers. All the information of the Oyo rooms (Xia et al. 2015). The current application of the android that is present in the market runs on android kit Kat to android Oreo. The application provides a number of features to the customer. All the activities are recorded in the application (Farres 2012). Everything can be controlled with the application and there is no any need of using other things as well. The application is also capable of handling the online transactions. Thus the users does not need to carry cash as well. The organisation also provides some of the best promotional offers to the customers and the partners. Using these offers discounts can be availed hence the processes are reduced. Currently the Oyo rooms are present in all over India, Australia and other countries as well.
The main and primary aim of the Oyo rooms is to ensure that the travellers and the visitors gets the best possible hotels and rooms for accommodation. IN terms of the business hotels and Oyo both gets the profit (Enck et al. 2013). The Oyo makes the hotels available to the customers with the help of the application whereas the hotels provides the services that are required and both the parties earns the profits. Both the parties ensures that best services are given to the customers in order to get the maximum profit form the customers (Xia 2016). The customers also gets the review and rating options for the specified hotel that have been visited. The customer rating is one of the other factor in the application. If a certain hotels number of low ratings the hotel is delisted from the Oyo services application. This is made due to the process of ensuring best customer results.
Conclusion:
Thus, concluding the topic it can be said that the Oyo rooms is one of the most advanced and most used application that have helped the travellers across the world a lot. The application developed is not only very much simple to be used but provides some of the best features in terms of the hotel booking. The application of the Oyo rooms provides a number of options to both the customers and the partners. One of the major feature of the application is that the user can select from various filters and then select the hotel. The Oyo rooms’ application helps in the process of management of list of the hotel chains and helping the business persons to earn money and increase the business while the customers in accommodation. Thus it helps in the process enhancing the experience of the customers in a certain place. This can be called one of the revolutionary application that have helped orgasaition in rating more name and the customer have better experience while travelling.
References
Agnihotri, R., Dingus, R., Hu, M.Y. and Krush, M.T., 2016. Social media: Influencing customer satisfaction in B2B sales. Industrial Marketing Management, 53, pp.172-180.
Devang, A., Kruse, C., Parker, A. and Siren, P., 2017. The Next Wave of Business Models in Asia. MIT Sloan Management Review, 58(2), p.35.
Dutta, S., Chauhan, R.K. and Chauhan, K., 2017. The impact of electronic service quality’s dimensions on customer trust for online travel agencies in India. Turizam, 21(3), pp.111-122.
Enck, W., Octeau, D., McDaniel, P.D. and Chaudhuri, S., 2013, August. A study of android application security. In USENIX security symposium (Vol. 2, p. 2).
Farres, R., 2012. Optimal pricing models in B2B organizations. Journal of Revenue and Pricing Management, 11(1), pp.35-39.
Kesharwani, S. and Kumar, V., 2016. On Your Own: An Oyo Story A Case Study. International Journal of Engineering and Management Research (IJEMR), 6(5), pp.325-331.
Michaelidou, N., Siamagka, N.T. and Christodoulides, G., 2014. Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands. Industrial marketing management, 40(7), pp.1153-1159.
Munjal, S. and Bhushan, S., 2017. Economics of the Indian Hotel Industry—An Overview: A Global Benchmarking Across Different Segments of Hotel Offerings and Mapping the Growth Trajectory of the Industry Sudhanshu Bhushan. In The Indian Hospitality Industry (pp. 23-38). Apple Academic Press.
Sharma, T.G., Jain, R., Kapoor, S., Gaur, V. and Roy, A., 2017. OYO Rooms: providing affordable hotel stays. Emerald Emerging Markets Case Studies, 7(3), pp.1-26.
Siamagka, N.T., Christodoulides, G., Michaelidou, N. and Valvi, A., 2015. Determinants of social media adoption by B2B organizations. Industrial Marketing Management, 51, pp.89-99.
Singh, A. and Munjal, S., 2017. The Growth Story of Hotels in India: Looking Beyond the Rhetoric. In The Indian Hospitality Industry (pp. 39-64). Apple Academic Press.
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