The Expression of Interest that is to be submitted by Kellogg Brown Root (KBR) to Tullow Oil for the purpose of considering the project that has been undertaken by the firm in Kenya should consist of the considerations that would make KBR represent itself as a viable contender of the business proposal. Based on the Goals, Issues, Features, Benefits and Proofs approach the considerations that should be included in the Expression of Interest are:
Thus these are the considerations that should be included in the Expression of Interest prepared by KBR (Abratt and Kleyn 2012).
KBR is a globally established firm that provides professional services and technologies revolving around the asset and program life cycle within the Hydrocarbon sectors and the Government services. The firm alone accounts for an employment of 34,000 people all over the world, with a range of customers hailing from more than 80 countries around the globe and conducting operations in more than 40 countries.
Thus the above information is enough evidence for proving the fact that Kellogg Brown Root is a globally reputed company. Moreover the company imparts government services by attending to government customers in crucial sectors of the economy such as research and development, maintenance in relation to fields such as defense, aviation and space. KBR therefore enjoys enough goodwill in the market and has a prospective chance of winning the bid.
More precisely the firm also works in the oil and gas exploration sector. KBR specializes in total project delivery solution and provides construction and maintenance, procurement and engineering services in offshore and onshore oil and gas industries.
The firm believes in certain principles that not only improve the working efficiency of the firm but also act as unique selling points that increase the chances of the firm in winning the bid offered by Tullow Oil.
The first principle is related to the project undertaken by the company. The principle focuses on world-class planning, assessment and the practices adopted in execution of the project. Thus delivering a quality service to the firm on behalf of which it is working.
The second principle is related to the employees of the company. The employees of KBR are trained in such a way that they support a customer-focused culture and most of the employees of the company come with U.S. government-issued security clearances.
The third principle revolves around the belief that KBR is built around a customer centered culture and puts the customer at the center of planning and delivery. Such a strong foundation in regards to customer policy has fetched KBR the chance to work with oil and gas organizations like British Petroleum, Shell Corporation and Chevron Corporation.
Fourthly the firm also pledges to provide technological solutions of highest standards when needed by a particular project undertaken by the company.
KBR also has a previous experience of working in Africa and has extracted as much as 3% of its total revenue from its business in the continent.
All these principles help KBR to present a perfect solution to large and complex projects and thus acquire a good global reputation. Similarly these principles also raise the rate of probability of KBR of winning the bid (S2.q4cdn.com, 2017).
The go/get ratio that KBR should bid in order to win the work should be a balanced ratio. A go/get ratio is essentially the probability to get the ownership of doing a certain number of jobs out of the total estimated number of jobs. In order to bid a go/get ratio that not only is a perfect bid for Tullow Oil but also reserves an estimated amount of profit for KBR, the true cost of the project to be undertaken and the geographical, political and economical settings of the country in which the project has to be executed should be considered. Therefore a perfect go/get ratio that would fetch KBR the job would be 8:1.
The ratio of 8:1 would not only be perfect for Tullow Oil but also for KBR. This is because KBR being a globally reputed firm would definitely be able to win the bid with such a ratio.
In this particular answer an overview of the Expression of Interest that is to be provided to Tullow Oil has been provided. The Expression of Interest has been created in the format as discussed in the answer to Question 1.
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General Overview and History of the firm |
Kellogg Brown Root (KBR) plays the role of a global provider of technologies and professional services that revolve around the asset and program life-cycle. The services that are provided by the company are engineering services that are highly specialized in nature, procurement, construction management, maintenance and other kinds of support services to diversified range of customers. The company is headquartered in Houston, TX, USA with offices in more than 40 countries all over the world and customers hailing from over 70 countries in the world. KBR has served companies like British Petroleum, Chevron Corporation and has earned much acclamation for its work (S2.q4cdn.com, 2017). |
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Statement of Qualifications |
KBR has been working in the oil and gas industrial sector and has been providing support services to international customers like Abu Dhabi National Oil Company, Jordan Petroleum Refinery Company (Kbr.com, 2017). It has also provided solutions in shifting the oil and gas industry. The prequalification criteria required by Tullow Oil that is met by KBR, like availability of specified certificates and documents, demonstration of the required capacity and other legal obligations should also be mentioned here. |
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Understanding the Assignment |
KBR being a firm that provides engineering and technological solutions will be the perfect solution for assisting Tullow Oil in its ventures in Kenya. The assignment or task for which this particular Expression of Interest has been created requires knowledge and understanding of an economically viable plan that has to be created and is essential to the development process of the project undertaken in Kenya. KBR will also be able to help in providing support in terms of technology. When listing issues, the major issue that is faced by an oil and gas exploration project is the requirement of installing proper infrastructure in order to support oil production. KBR having expertise in this particular area will be able to provide support and mitigate the technical issues faced by Tullow Oil. Tullow Oil also requires proper technology installation for the purpose of transporting the oil extracted to the desired location, KBR with its range of expert engineers will definitely be able to provide a solution to this problem. Not only technical solutions but KBR also has developed methods to evaluate assets, provide suggestions regarding brownfield asset modifications in order to enable the firm to make investment decisions that is rightly matching with the risk tolerance policy of the firm and its budget (Tullowoil.com, 2017). |
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International Experience |
Kellogg Brown Root has worked previously with many international players in the oil and gas industry like the British Petroleum, Chevron Corporation and Abu Dhabi National Oil Company, Jordan Petroleum Refinery Company. KBR has been working with Chevron for a long time and as a result has been awarded with master contract with Chevron. The master contract has been signed between the two entities as a signature of their long term relationship. KBR will be providing engineering and procurement services to Chevron as mentioned in the master contract (Batter 2014). |
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Financial Capability and Commitments |
KBR though has incurred loss in the financial year of 2016 due to the elimination of a multi million project but KBR has a highly skilled management that has enough expertise to manage the project undertaken by Tullow Oil in Kenya. The team that has been assigned with the task of handling and over viewing the project in Kenya consists of a range of highly skilled individuals who are well informed about the current issues and situation prevailing in Kenya and the present technological solutions needed by business at the moment (S2.q4cdn.com, 2017). |
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Conclusion |
KBR is interested in working with the leading oil and gas exploration production group in Africa. This is because, this will not only be a golden opportunity for KBR to work with Tullow Oil but also boost the goodwill of the company in terms of its engineering and construction sector. |
References
Abratt, R. and Kleyn, N., 2012. Corporate identity, corporate branding and corporate reputations: Reconciliation and integration. European Journal of Marketing, 46(7/8), pp.1048-1063.
Batter, N., 2014. Beans, Bullets, and Bribery: United States ex rel. Vavra v. Kellogg Brown & Root, Inc. and Expanded Prime Contractor Liability under the anti-Kickback Act. Pub. Cont. LJ, 44, p.693.
Kbr.com. (2017). KBR Offers Solutions in Shifting Oil and Gas Industry. [online] Available at: https://www.kbr.com/about/newsroom/articles/kbr-offers-solutions-in-shifting-oil-and-gas-industry [Accessed 2 Nov. 2017].
S2.q4cdn.com. (2017). Cite a Website – Cite This For Me. [online] Available at: https://s2.q4cdn.com/910306481/files/doc_financials/2016/KBR_2016_Annual-Report_Web.pdf [Accessed 2 Nov. 2017].
Tullowoil.com. (2017). Cite a Website – Cite This For Me. [online] Available at: https://www.tullowoil.com/Media/docs/default-source/operations/tullow-kenya-profile.pdf?sfvrsn=2 [Accessed 2 Nov. 2017].
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