1.Facebook Business Social Influencer program is a marketing strategy in which brands collaborate with Facebook influencers to reach out consumers. Through Facebook Business Social Influencer Program, CEO of Samsung can gain various benefits. By joining this program, the CEO can increase the exposure of the company. Given the fact that Facebook is the largest social platform in the world, the CEO can reach a wide audience and enhance brand awareness. The platform also has cross promotional capabilities which can give the CEO access to a diverse audiences (Qualman, 2010). By developing social media content on Facebook for influencer marketing campaigns, the CEO can maximize the impact of promoted brand content and encourage viewers to take action such as visiting the company’s website (Evans, 2010). However, the CEO faces a major challenge in developing a comprehensive Facebook influencer marketing campaign as the target audience may use different languages.
2.Porter’s Five Force Model
The entry barrier in the car rental industry is high due to the large capital investments required to start the business. However, since carnextdoor has increased awareness of the rental system, new entrants have much less risks.
The bargaining power of buyers is medium. Due to the increasing demand of the service, carnextdooor can influence the cost of the service. On the other hand, carnextdoor’s customers can control quality and price by sharing their experience of using the service.
Due the large number of suppliers available in the country, the bargaining power of suppliers is low.
Carnextdoor faces threast from several substitutes such as taxi, public transport, and personal cars. Taxi are as convenient as carnextdoor and do not charge membership fees. Public transport is cheaper than carnextdoor and personal car is cheaper, convenient, and quicker than the company’s services (Redman, 2013).
Industry rivalry: There are several competitors in the industry that offer a similar service. Rivals such as Zipcar operate under peer-to-peer business model and have online-based car rental services (Shaheen, 2013). Thus, Carnextdoor does not hold any competitive advantage.
3.An organizational strategy defines how a firm should change in order to provide a plan of making transformation. This requires an analysis of the business to compare current state to expected stage and identify gap and capabilities to implement the changes. Effective organizational strategy incorporates business strategy which is concerned with the competitiveness of the business in order to make a change that enables it to gain a competitive advantage and achieve high performance (Teece, 2010). Information systems provide competitive advantage as business success is largely determined by technology used. Thus, through strategic IT planning, technology can be properly aligned with business goals.
Business strategy focuses on how a firm competes in a market is concerned with the strategic decisions about product choice, gaining competitive edge, exploiting new opportunities, etc. The strategy not only outlines business goals but also is concerned with future (Zheng, 2010). Thus, if a company such as Facebook does not use business strategy as a driver of its organization strategy, the business may fail as it lacks preparedness in tackling challenges that may emerge in the future.
4.There are several sources of information systems security threats which include:
Malware is a malicious program such as a computer virus which infects a computer system. CIH is an example of a malware which overwrites PC chips interrupting computer systems.
Rogue security software is created to lure people into downloading malicious programs. For example, pop-up windows advertising security alert ask users to remove a ‘malicious software’ it has detected. Users end up downloading and installing the rogue software which infects their computers.
Trojan horse is a malicious software that is thought to be legitimate. Once installed, it can collect user details such as passwords or hijack webcam and record users’ movement.
Computer worm is a malicious program that copies itself to propagate to other computers. The Blaster worm is an example of a computer worm which exploited security loop holes in Microsoft’s website and launched a denial of service attack.
Outdated security software such as obsolete antimalware programs creates security loopholes which implies malicious programs can easily infect computer systems without being detected.
Third party applications connected to websites such as plugins can be compromised and used to target firms using stolen credentials.
5.Design thinking is a human-oriented approach to innovation that incorporates people’s needs, capabilities of technology, and business requirements.
I disagree with the statement as design thinking in web design companies involves aligning the design process with the needs of the people to deliver a specific product design that satisfied all stakeholders involved. However, the design process involves coordination with stakeholders to ensure a satisfactory deliverable is produced (Martin, 2009).
6.A strategic alliance is an agreement between companies to focus on specific objectives together but maintain the independence of the organizations.
Cisco stands to benefit from its strategic alliance with manufacturers, suppliers, and distributors. First, circuit boards can be delivered when order us made which reduces the inventory that the company has to maintain. Since the company is linked to component suppliers, its inventories for components can be maintained for several days. Distributors can also be informed when an order is processes which enhances delivery of products. The strategic alliance not only makes the whole supply chain process efficient but also reduces costs.
A cloud platform can play a key role in maintaining the strategic alliance between Cisco and other stakeholders. With the cloud, the firms can collaborate and engage with each other in order to enhance the sufficiency of the supply chain. The cloud can enable Cisco to send orders to suppliers and manufacturers which is key in maintaining sufficient levels of the inventory. Collaboration with distributors over the cloud can enable Cisco to receive and process orders in real time resulting in increased speed of order delivery. As a result, the company will have capability to increase the speed of manufacturing and distribution as well as reducing supply chain costs (Marston, 2011).
1.Knowledge plays a critical role in making high-quality decisions. With knowledge, management and IS consulting firms can improve decision-making process based on the insight obtained. Knowledge gives the firms an opportunity to identify failures and successes which allow them to streamline their business processes and make them competitive. Organizational knowledge also is key in stimulating innovation in the firms. It helps managers to adopt change and encourage ideas which support innovation (Dalkir, 2011).
Knowledge management system can be crucial in enhancing the productivity and competitiveness of Acme. The system enables the firm to process large amounts of data to obtain key insight and information on the market and business operations. The capability of Acme to tap into the wisdom obtained from the system gives a competitive edge in the market as it can identify challenges that need to be resolved and opportunities that should be grabbed. Also, the system increases productivity of the staff as they have access to knowledge which is helpful at a time of need.
2.An intranet is a private network that can only be accessed within an organization. Intranet improves internal communication within an organization and provides a secure way of sending confidential information (Masrek, 2009).
The key problem with the intranet was crowding. Since the intranet portal supported several users, content build up made it hard to find relevant content. Without a way of accessing relevant content, consultants struggled to provide key insight that could help clients. Also, the intranet was not as usable as the consultant expected.
3.Competitive advantage is an edge that a business has over its rivals. This involves providing better value that makes customers consider the firm to be better than the rest. With a knowledge management strategy, Acme can be effective in leveraging wisdom from knowledge management systems to make informed decisions that enhance its competitiveness and streamline its operations.
4.The objectives of Acme’s knowledge management strategy are:
Transform knowledge to improve business processes and operations and provide a competitive advantage to the business.
Support knowledge sharing culture in the firm. The strategy aims ate improving collaboration and knowledge sharing among employees and external stakeholders as well share information on best practices that should be adopted to enhance efficiency of business operations.
Provide actionable information that accelerate innovation and development within the company. Acme obtains knowledge strategic to its operations which can be used to boost product innovation.
Facilitate organizational learning by providing knowledge that enhances the skills of employees and improves their productivity.
5.Several factors that Acme should be considered when deciding whether to outsource or insource the new knowledge management system. These factors include:
Cost: Acme should assess which option is cost effective. Outsourcing companies may provide cost reductions. On the other hand, insourcing the project may cost less.
Technology Level: If the knowledge management system incorporates the latest software technologies, outsourcing should not be considered. However, if it is a non-core software, it can be outsourced.
Intellectual property content: The firm should consider local outsourcing alternatives that are manageable with non-disclosure agreements in order to protect intellectual property.
Control of core competency: If the system is the company’s core competency, it should not be outsourced. If the system is not ancillary to the company’s mission, it can be outsourced.
References
Dalkir, K. and Liebowitz, J., 2011. Knowledge management in theory and practice. MIT press.
Evans, D., 2010. Social media marketing: the next generation of business engagement. John Wiley & Sons.
Marston, S., Li, Z., Bandyopadhyay, S., Zhang, J. and Ghalsasi, A., 2011. Cloud computing—The business perspective. Decision support systems, 51(1), pp.176-189.
Martin, R.L., 2009. The design of business: Why design thinking is the next competitive advantage. Harvard Business Press.
Masrek, M.N. and Jusoff, K., 2009. The effect of information technology infrastructure flexibility on intranet effectiveness. Computer and Information Science, 2(2), p.57.
Redman, L., Friman, M., Gärling, T. and Hartig, T., 2013. Quality attributes of public transport that attract car users: A research review. Transport Policy, 25, pp.119-127.
Shaheen, S.A. and Cohen, A.P., 2013. Carsharing and personal vehicle services: worldwide market developments and emerging trends. International Journal of Sustainable Transportation, 7(1), pp.5-34.
Teece, D.J., 2010. Business models, business strategy and innovation. Long range planning, 43(2), pp.172-194.
Qualman, E., 2010. Socialnomics: How social media transforms the way we live and do business. John Wiley & Sons.
Zheng, W., Yang, B. and McLean, G.N., 2010. Linking organizational culture, structure, strategy, and organizational effectiveness: Mediating role of knowledge management. Journal of Business research, 63(7), pp.763-771.
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