Wolfram is possible one of the most valued member of staff and if he left we could possibly see a decline in the quality of food produced leading to a decline in customers. If Wolfram was given the responsibility of training new chefs for the two new caf’s then his motivational level may improve, bringing back his desire to push the caf forward. If we look at Wolfram’s job from Frederick Herzberg’s Two Factor Theory of Motivation (1966, 1968), we can see that although the hygiene factors, such as pay, status and security are mostly fulfilled the motivator factors are not.
From this theory it is obvious that Simon and Karen need to consult Wolfram more when they are constructing new menus and allow him to be more creative in the kitchen.
Margaret Atkinson and Joan Right both seem to be very happy within their roles and also help lift morale of staff by sharing the funny stories they have. Through experience, they may also be able to recognise any tension between staff and report this to Simon or Karen.
The biggest problem I think the company will face is the lack of training and professionalism that Simon and Karen have, although they are very creative I don’t think this makes up for the missing parts.
This is shown by the fact that Simon had temporarily employed his sister but is yet to find a replacement, customer levels have slowly declined, the menus are created without any input from the chef, they are rarely at their primary place of work, they are over pilling their workload by planning two new caf�’s and neglecting the flagship caf�, they do not check their mail and sort out bills and paperwork and have let their stockroom get into a severe and unhygienic mess due to poor stock control.
Simon and Karen seem to have both achieved self-actualisation, according to Maslow, by being portrayed in the media, winning awards for there achievements, and by running a successful business, which may not continue if things are not corrected. If their problems are not corrected then the company will go no further and will collapse and all their efforts will be lost. Simon and Karen need to focus on maintaining the main caf�, and move slower when expanding. They need to take on a more compassionate role towards staff that feel unhappy and to try and sort all the problems out in a professional manner. This includes talking to the member of staff personally and not by e-mail, which can be a cold and impersonal method.
The way the company is at the moment I think only one caf should be opened at this time and Simon and Karen should be available to attend either when needed. This would then help sort out any problems and would allow more time for improvements to be made.
From this my new strategy to improve management and leadership at “The Edge” caf would consist of; Only opening one new caf at the current time so Simon and Karen are able to take a more active and senior role at the current caf. This would then mean they could focus more on efforts of improving things and getting back to where they were when they first opened. Finding a new senior waitress, therefore freeing Penny up to go travelling and start her ambitious lifestyle. Bringing Sangita into Penny’s senior waitress position so she will feel she has more responsibility and that she would be able to bring more of her experience to the role.
Treat Sharon as a senior waitress if that is her role, and to equally distribute all duties fairly between the two senior waitresses. Hire another part-time waitress so that Jayne can continue her university studies and not come to resent the caf for coming between her education. Consult Wolfram when creating new menus and allow him to introduce new dishes, have him train new staff for the new outlets. Consult Margaret and Joan about how they feel staff are working together and if they notice any problems.
Use phone calls or faxes to communicate with staff instead of using e-mails. And possibly employ a secretary to deal with all letters, bills and correspondences. If these points were implemented into “The Edge” caf I believe it would return to when the business was at its best, the members of staff were happy within their roles and the company could look forward to a bright and successful future.
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