Factors Affecting The Market Of Automobile Industry

Problem Statement

Automobile industry has been an important industry for the transportation and vehicle production.  The automobile industry in Australia has been   accounting 5% of the citizens employed in the automobile industry.  Therefore, this industry has been providing most of the employment to the citizens in the country. As commented by Bloomfield (2017), 45,000 people are employed in the automobile industry in the parts manufacturing department, 11350 people are employed in the direct car manufacturing department. However, more than 50,000 people are employed in other vehicle manufacturing departments in the automobile industry (Drauz 2014). This research has been focusing in the intake and market of the Suzuki motors in the Australia.  The Suzuki Motors Company has been increasing its business in the country in last five years of span.  The CEO of the company has been making strategies for upgrading and expanding their business in the Australian market.  The main goal of the company has been targeting the citizens of the Australia for purchasing Suzuki vehicles in the market.

The current market if the Suzuki in Australia has been decreasing due to the competitive advantage. Other competitors including Hyundai, Ford and Mitsubishi Motors have been capitalizing the market.  In last five years, the sales of the Suzuki Motors has been decreasing constantly.  The liberalization of the market in the country has been inviting various automobile companies involving the Ford, Mitsubishi and Toyota (Chou et al. 2015).  Therefore, the competition in the market has been increased in last few years. The Suzuki Motors are not able to capitalize the market under such competitions.  Therefore, this has been creating a problems in the company rested to the sales of the motors in the Australian market.

This has been a major problem for the company as the market share of the company has been continuously decreasing in the market. Tariffs declined from nearly 60% in 1984 to 15% in 2000 to only 5% in 2009 (Kenworthy, Newman & Gao 2015). From dominating the domestic market in the 1990s, imports increased to around 85% of the domestic market in 2012. At the same time the domestic market became increasingly fragmented as a plethora of imported models swamped the market. These figures shows that the motivation of the company has been down in the market with the implementation of the organization in the market.  In 2012, the targets selling Motor company has been the Toyota Motors with a record sale of 40,000 units in the local market.  Therefore, the Suzuki Motors has not been able to maintain and capitalize the Australian market in last few years (Jacobi et al. 2017).

This research will focus on the current situation of the Suzuki Motors in the Australian market.  The gaps and limitations in the market of the company for not able to capitalize the market will be discussed. This research will throw light in the factors that have been affecting the market of the Suzuki Motors in the Australia.  This research will help in recommending strategies and changes in the management and strategic plans for the company in the market for improving their position in the market.

Aims, Objectives and Research Questions

Suzuki has been a renowned brand in the automobile industry in the market. The company is looking for the penetration in the Australian market.  The company has not been able to provide a proper business in the market.  The sales of the company has been decreasing in the market.  The use if the business strategy has been depleting in the market. As compared to other companies in the market.  Suzuki has been depleting in their number of sales. However, the company has been trying to increase its sales in the market. But there has been a major drawback in form of layer.  The management system of the company has not been able to maintaining the pressure of the competitors in the market. Therefore, the company has not been able to grow its business in the market. The sale of the Suzuki cars have not been increasing in the Australian market. This has been one of the major problem for the research.

The aim of the research to identify the factors that are affecting the marketed the Suzuki Motors in the Australia.

The objectives of the research are as follows:

• To analyses the current market of the Suzuki Motors in Australia
• To identify factors affecting Suzuki’s expansion in the Australian market
• To recommend strategies for minimizing these challenges in the expansion of the Suzuki in Australian market

The research questions have been mentioned below:

• What is the current market of the Suzuki Motors in Australia?
• What factors are affecting Suzuki’s expansion in the Australian market?
• How this challenges can be mitigated for expansion of the Suzuki in Australian market?

Suzuki Motor Corporation has been integrating with the designing, manufacturing and transporting cars, commercial vehicles, outboard motors and motorcycles. The company has been continuously growing in all the parts of the world in a high rate.  The business strategy of the company has been string ad simple.  This has been helping maintaining the speed of the growth of company in the market. Suzuki Motor Corporation was first established as Suzuki Loom Manufacturing Co. in March 1920 (Mahfooz 2015). The company has been capitalized the Japanese market with exceeding ¥1 trillion sales of motors and vehicles. This has been one of the largest sales by any company. Total overseas automobile production for fiscal 2012 increased to 1,834,000 units, 102.9% compared to the previous fiscal year. Worldwide production, including Japan, also increased to 2,878,000 units, 102.7% compared to the previous fiscal year (Stanford 2017).

The market growth of the Suzuki Motor Corporation has been average on the Australian market.  The company has been lacking in increasing the number of sales in the market.  The sales of the company has been decreasing due to bad management policy in the market. The company has not been able to increase its market in the Australia.  At the same time the domestic market became increasingly fragmented as a plethora of imported models swamped the market. These figures shows that the motivation of the company has been down in the market with the implementation of the organization in the market.  There has been decline by 4% in the sales of the Suzuki Motors in the Australia (Nishitateno 2015). The company has been trying to improve their business in the country.  The total market share of the company has been less than 1% in the Australian market.  This has been a serious condition for the company to survive in the market. Moreover, the company has been a failure in meeting its own company gals.  The company has not been able to adopt policies for enhancing efficiency in producing huge number of cars and motors according to the demand of the Australian market.  The research and development team of the company has not been capable of understanding the market trends of the Australia (Quek, K. B., & Wang 2017).  The company has not able to maintain the customers demand in the market.

Literature Review

There are various factors that has been affecting the market of the automobile industry in Australia.

Political

Political factors has been an important factor in the degradation of the automobile sector in the country.  The Australian government has not been focusing in the automobile industry in their budget.  Therefore, there has been a degradation in the industry in financial way. Funds and investment in the automobile industry have been decreasing in a daily basis.  Therefore, companies are not able to maintain research and development team in their workforce.  This has led to the degradation of the quality of motors in the country (Ha & Janda 2014). Taxation policy of the Australian government has been maximum affected the automobile industry.  There has been a huge change in the taxation policy of the Australian government.  Taxes over the expert and import of the cares and other vehicles have been high that have led to increase in the price of the cars and other vehicles. Therefore, bv the interest of the customers have been decreasing in the market for buying imported cars and other vehicles.  Therefore, they have been focusing in the local car brands in the market.

Technology

Technological development in the automobile has been degraded with the years.  The technology in the production of cars has not been advanced. Therefore, the car model and design has nit been upgraded to new designs.  The interest of the customers over the foreign companies has been degrading (Seth, Goyal & Kiran 2017).  The design and technology used in the cars of the Australian has been decreasing and nit upgraded.  Therefore, technology has been a major factor in the decrease in the market of the automobile industry in the Australia.

Safety

Safety features are not upgraded in the Automobile industry of Australia.  The use of the safety measures in the cars and other vehicles has been old fashioned.  The technical development o the safety measures inside vehicles has been degraded (Miyakawa 2017).  Therefore, road accidents have been increased in the country.  The research and development team of the companies are not able to maintain technical development of the body and structures of the cars.  This have been minimizing the interest of customers in the market.  

There are various strategies by which the automobile industry of the company:

Corporate Social Responsibility

The Corporate Social Responsibility deals with the investment of the companies in order to maintain and sustain in the market by helping in the development in the society around it.  The companies in the automobile industry has been maintaining their CSR policy to increase the brand image in the market. Companies are looking for the development of the society by planting trees in the society (Sharmelly & Ray 2016).  The automobile industry has been responsible for the air pollution in the country due t the smoke from their cars.  Therefore, companies are focusing in the implantation o the tress in the society.  These strategies might help in maintaining the CSR policy of the companies in the market.  

Factors affecting the market of automobile industry

Technology and Design

Companies are focusing on the technical development of their car and vehicles on the market.  The use of modern technology in the development of the design and structure of the cars and dither vehicles might help in maintaining the interest of the customers in the market (Hassan 2017).  The use of technical advances might help in adding some interesting looks and features to the cars and other vehicles.

This research has used both quantitative and qualitative methods. Research philosophy is a concept that helps in information gathering, utilizing and dissected. The collected information must be consider and research prudence covers two types of realism and epistemology (Taylor et al. 2015). Research philosophy is of three types, Positivism and interpretivism. Positivism hypothesis is depended over information in target viewpoint and positivism thinking gathers information insightfully. The research approach is methodology or plan that contains sets out to collect information with wide suppositions.

Furthermore, the approach of research is allocated into two courses of action, data amassing theory and information look into considering. There are two types of research approach, inductive approach and deductive approach. The research setup is the general structure to gather the information through arranging different parts of the research in a sensible and sound way (Palinks et al. 2015). Research outline in business examine impacts a system of estimation of information through trial or observational to break down. There are three types of research design, exploratory, explanatory and descriptive research design. Exploratory research is generally worried over the issue of the research that has not been thought about obviously. In any case, in distinct research plot, it helps as an observational research that finds the characteristics of the people and their outcomes for factors.

Data collection is the framework for social event and assessing information on parts of fervor for an research point. The data gathering method is the exact technique to connect with the researcher to amass information in light of research demand to organize the research. Information gathering outlines are in a general sense two, primary data collection and secondary data amassing. Primary data are unpleasant information that are aggregated from the respondents, while secondary information are second had information that are gathered from books, journals, goals, and magazines (Casalo et al. 2015). Primary data give the upsides of controlling the information conglomeration; choose the information are to be amassed; it is all the more extraordinary with collected information.

Additionally, primary data interprets the research effectively with competent spending of data. Actually side, primary enlightening accumulations aside opportunity to store up and the measure of information that are collected through primary data is more minor than secondary data (Mackey and Gass 2015). This research is joined with human people and it raises mind boggling and remarkable great and certified issues. Also, the researcher has taken after all the moral checks while organizing the research. The researcher would wreck the information once the research framework is done and the primary data have been gathered just for examine purposes. Taxes over the expert and import of the cares and other vehicles have been high that have led to increase in the price of the cars and other vehicles. Therefore, be the interest of the customers have been decreasing in the market for buying imported cars and other vehicles.  Therefore, they have been focusing in the local car brands in the market. The researcher gave the educated decision to the respondents to aggregate the data and this research would not hurt the secrecy and plan of the respondents. The researcher has given the full regard to the affirmation of the respondents.

In this research, both primary and secondary data has been utilized by the researcher that derives both primary and Secondary information have been utilized. In this manner, the researcher has amassed secondary information from online journals, books and reports. (Taylor, Bogdan and DeVault 2015). Regardless, secondary information has been utilized as a bit of the composed work think about regions where educational papers have been assessed. The researcher in this research has utilized both quantitative and subjective data research technique. Every single one of the procedures has its own particular structure to look at the information. Gatherings and perceptions fall into the request of subjective research, be that as it may; review and numerical talk fall into the class of the quantitative information investigate. The data has been analysed using the qualitative analysis method.  There will be five themes created for the thematic analysis depended on the objectives of the research.  The themes will be created depending in the objective of the research.

Task Name	Duration	Start	Finish	Predecessors
Factors inhibiting Suzuki’s market expansion in Australia	93 days	Mon 6/4/18	Wed 10/10/18
Study Initiation	11 days	Mon 6/4/18	Mon 6/18/18
Study Requirements Analysis	2 days	Mon 6/4/18	Tue 6/5/18
Approval of Research Topic from Supervisor	1 day	Wed 6/6/18	Wed 6/6/18	2
Development of Research Plan Charter / Document	2 days	Thu 6/7/18	Fri 6/8/18	3,2
Development of Research Framework	4 days	Mon 6/11/18	Thu 6/14/18	4,2
Prepare Draft Research Proposal	2 days	Fri 6/15/18	Mon 6/18/18	5,4
Research Planning	21 days	Tue 6/19/18	Tue 7/17/18
Formation of Research Team	2 days	Tue 6/19/18	Wed 6/20/18	6
Analysis of Research Requirement	1 day	Thu 6/21/18	Thu 6/21/18	6,8
Identification of Research Questions	4 days	Fri 6/22/18	Wed 6/27/18	8,9
Identify Scope of Research	4 days	Thu 6/28/18	Tue 7/3/18	10
Estimate Research Timeline	4 days	Wed 7/4/18	Mon 7/9/18	10,11
Allocation of Resources and Time for the Research	2 days	Tue 7/10/18	Wed 7/11/18	10,11,12
Initiation of Research	4 days	Thu 7/12/18	Tue 7/17/18	13
Research Development	26 days	Wed 7/18/18	Wed 8/22/18
Determination of Research Problems	4 days	Wed 7/18/18	Mon 7/23/18	13,14
Access to Necessary Media	1 day	Tue 7/24/18	Tue 7/24/18	13,16
Access to Online Library	1 day	Tue 7/24/18	Tue 7/24/18	13,16
Selection of Literary Sources	2 days	Wed 7/25/18	Thu 7/26/18	13,17,18
Literature Review	4 days	Fri 7/27/18	Wed 8/1/18	19
Collection of Necessary Data	10 days	Thu 8/2/18	Wed 8/15/18	19,20
Collection of Secondary Data	5 days	Thu 8/16/18	Wed 8/22/18	21
Data Analysis	8 days	Thu 8/23/18	Mon 9/3/18
Analysis of Primary Data	4 days	Thu 8/23/18	Tue 8/28/18	21,22
Analysis of Secondary Data	4 days	Wed 8/29/18	Mon 9/3/18	24
Research Evaluation	13 days	Tue 9/4/18	Thu 9/20/18
Evaluation of Data	6 days	Tue 9/4/18	Tue 9/11/18	21,22,23,24
Reflection on Research Undertaken	2 days	Wed 9/12/18	Thu 9/13/18	27
Documentation of Learning Outcomes	2 days	Wed 9/12/18	Thu 9/13/18	27
Issues Identification and Future Planning	5 days	Fri 9/14/18	Thu 9/20/18	29,28
Research Closure	14 days	Fri 9/21/18	Wed 10/10/18
Complete All Acitvities in Research	1 day	Fri 9/21/18	Fri 9/21/18	30
Documentation of Entire Research	10 days	Mon 9/24/18	Fri 10/5/18	32
Validation of the Research and Learning	2 days	Mon 10/8/18	Tue 10/9/18	33
Team Sign Off	1 day	Wed 10/10/18	Wed 10/10/18	34

Conclusion

It can be concluded that the research will help in finding the factors affecting the Suzuki’s market in the Australia.  The identification of the factors affecting the business of the Suzuki in Australia has been maintained in the research.  

References

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