Discuss about the Human Resource Management BUNI Travel.
BUNI Travel is an agent based travel agency in the North of England. It takes booking and establishes the travel plan for the customers for different destinations all across the globe. It assists the customers to develop travel plans according to their needs and preferences. Since the past, the organization relies on traditional methods to cater to the needs of the clients. However, with the increased competitiveness and lack of technology, the company is losing business to its competitors. Therefore, it is important that the business organization implements strategies which can boost the travel business. In this regard, this report conducts the macro-environment analysis of the tourism industry and the major factors which can impact on the business of the organization are identified. The report has also discussed the HR issues and made several recommendations to motivate the staff to increase the overall efficiency of the organization.
The growth of the company is dependent on several external and the internal factors. The macro environmental or the external factors refers to the factors which cannot be controlled by the organization. It is important that the organization adapt itself to these factors to increase the profitability of the business (Analoui and Karami, 2003). One of the foremost factors which can impact the business of the tourism industry is the exit of Britain from the European Union. It will influence the political and the economic relations of the UK with other countries. Several changes may occur in the visa and travel permit of the foreign countries. It will impact on the tourism and travel to the European Union. Furthermore, as the UK will exit from the EU, it will also impact on the trade relations of the UK with other countries (Trend, 2017).
The economic growth of the country also impacts on the profits of the business organizations. The economy of the UK is stable and growing at a steady pace (Focus Economics, 2017). The people have high purchasing power and they can invest in leisure activities like tourism. Moreover, the extent of the economic growth influences the tourist spending and the occupancy rates. The economic factors are directly associated with the hotel rooms booking, tourist expenditure and their inflow and outflow. Along with it, the economic growth indirectly influences the tourism industry as it results in the growth of the public infrastructure, communication system and the city planning. With a robust economy, the government can boost the tourism and take an active part in the development of the industry by organizing events, sports and outdoor recreational activities. The economic growth is crucial in increasing the confidence of the public investors and increasing the tourism potential of an area (Tse, 2001).
Another major factor identified in the PESTLE analysis of tourism industry is the increased concern of the tourists regarding the impact of the human activities on the environment. The industrialization of the tourism activities has degraded the environment of the natural destinations. The customers and the tourists are also aware regarding the impact of the tourism activities on the environment. The company can use this social trend to develop its tourism packages.
Along with it, the negative impact of the tourism industry on the environment has also increased the challenges for the government regarding construction facilities, energy management, and waste management, developing food supplies and protecting the heritage of the local communities. In this regard, the governing bodies and ministries are taking several initiatives to minimize the impact which in turn impacts on the tourism business (Mihali?, 2000). The tourism companies needs to adopt solutions which can minimize the impact on environment to become early adopters and attain the benefits of the sustainable tourism.
The human resources are an integral of a business organization. In the current knowledge era, the employees are integral in developing the competitive advantage of an organization. Therefore, it is important to retain and attract the best talent in the industry and develop it within the organization (Ramlall, 2004). However, with the current decline of the business of BUNI travel, the motivation of the employees has drastically reduced. It has also increased the employee turnover and loss of talented and experienced workforce. The company lags behind the use of technology in its operations and adapt to the current changes in the tourism industry. All these factors, in a combined manner impacted on the employee motivation in the company.
Employee motivation denoted the level of commitment and energy of the employees towards achieving the organization’s goals. It is the intrinsic enthusiasm of the employees to accomplish their goals and increases the productivity and the efficiency of the organization as a whole. BUNI travel should also implement strategies to increase the employee motivation at the workplace. In this regard, the company can build a motivated work environment. It can be developed by establishing job role which is intrinsically satisfying to the employees. The extrinsic motivation can be built by associating monetary rewards with the job performance (Nohria, Groysberg and Lee, 2008).
The most significant aspect in the employee motivation is to fulfill the needs and the expectations of the employees with the work which can increase the employee motivation.
Although a large number of employees know about the importance of the employee motivation they fail to provide a motivating work environment to the employees. The employee motivation is important for an organization in achieving the aims and objectives of the organization. There are several strategies that increase the employee motivation such as communication, recognition and involvement in the organization. Other than that, an organization can also use financial or monetary reward to increase the employee motivation (Leete, 2000).
The management of BUNI Travel should also implement strategies which can increase the employee motivation. There are two primary strategies which are commonly used in the employee motivation like minimizing rules and policies and increasing the employee involvement. Moreover, it should also increase transparency and establish regular communication with the employees to increase the employee motivation. All the employees and the staff members should be treated with respect and equality. Along with it, the company should also increase the involvement of the employees in the strategic decisions of the organization. The employees should also be provided with enough freedom regarding their work and job. The company should also implement strategies to increase employee flexibility and comfort in the job. The flexibility in the organization can be encouraged by reducing the number of rules and regulations in the workplace. It also demonstrates the trust of the organization on the employees which can positively impact on the performance of the employees.
Conclusion
BUNI Travels is a travel agency situated in England. It caters to the travel needs and design tourism packages for the destinations all across the globe. The organization is suffering in its profitability due to the advent of the technology and reduced employee motivation. In this regard, it is important for the organization to examine the external factors which can impact on the operations of the organization. The external environment of the tourism industry is examined through PESTLE analysis. It can be concluded that there are a number of external factor such as political factors, economic factors and the social factors which can impact on the business of the organization. It is important that BUNI Travels make changes in tis future strategies according to the external environment analysis. The employee motivation is also important in the productivity of the organization and the company can use several strategies such as reduction in the organization rules and establishing performance awards to encourage the employees to enhance their performance.
References
Analoui, F. and Karami, A. 2003. Strategic Management in Small and Medium Enterprises. Cengage Learning EMEA.
Focus Economics. 2017. UK Economic Forecast. [Online] Available at: https://www.focus-economics.com/countries/united-kingdom [Accessed on: 2 March 2017].
Lauby, S.J. 2005. Motivating Employees. American Society for Training and Development.
Leete, L., 2000. Wage equity and employee motivation in nonprofit and for-profit organizations. Journal of Economic Behavior & Organization, 43(4), pp.423-446.
Mihali?, T., 2000. Environmental management of a tourist destination: A factor of tourism competitiveness. Tourism management, 21(1), pp.65-78.
Nohria, N., Groysberg, B. and Lee, L.E., 2008. Employee motivation. harvard business review, 86(7/8), pp.78-84.
Ramlall, S., 2004. A review of employee motivation theories and their implications for employee retention within organizations. Journal of American Academy of Business, 5(1/2), pp.52-63.
Trend, N. 2017. 10 ways Brexit could hit UK travellers. Telegraph UK. [Online] Available at: https://www.telegraph.co.uk/travel/comment/what-would-brexit-mean-for-travellers/ [Accessed on: 2 March 2017].
Tse, R.Y.C. 2001. Estimating the impact of economic factors on tourism: evidence from Hong Kong. Tourism Economics 7(3), pp. 277–293.
Wilton, N. 2016. An Introduction to Human Resource Management. SAGE.
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