Sustainability is becoming increasingly important in the modern world both environmentally and on the basis of market competition. The modern business organizations are in a mad race to survive in the market as every now and then new competitors are increasing which are destabilizing the strategies of the older businesses. On the other hand the rise in the global pollution level is a huge concern for the hotel and hospital industry (Eclathotels.com). Apart from the concern of the hotels the concern of the travelers is one of the most notable facts. Most of the travelers are now opting for an eco friendly tourism to make sure that they leave a positive impact on the environment. The advent of internet technologies has facilitated the travelers to search for greener hotels and resorts in the places they travel and also opt for environment friendly products and services that have a very least impact on the environment. China has been the frontrunner in the use of eco friendly technologies in every aspect of life. The country’s infrastructure, roads, vehicles and other necessities have all been based on green technologies which have helped it to be a frontrunner in Asia Pacific zone in the adoption of green technologies (Weaver et al. 2016).
Hotel Eclat, Beijing is one of the few such hotels that have a green presence across the country (Eclathotels.com). The hotel had a different story even a few years back when sustainability was a alien term to the hotel. An annual review check up by the government in the year 2008 found the hotel to be breaching the codes of conducts and was flouting environmental sustainability measures seriously. The government authorities threatened dire consequences on the above and gave a time period of 6 months to put all things in place. The change in the hotel’s policy in the coming years would be studied effectively in the following essay.
China is one of the fastest growing economies of the world and is one of the powerhouses of Asia (Horng et al. 2017). The tourism sector of China has a great prospect in the present as well as the future of the country. The reform and the open door policy of the Government of China have helped to usher in a new revolution in the country. The inbound, outbound and domestic tourism has been on a rise in the mentioned Asian country for the past decade. The international and also the local hotel chains are on a enlarging spree. All the large hotels in and around China are executing large scale development plans to expand its business to o0ther regions and provinces of China. Apart from tourism there has been a gradual increase in business travels in China. This arises the need for more and more hotel s and accommodation rooms. A report as of 2014 claims that around 3 million rooms are present in the country with a stable hotel numbers of around 12,000. The study has also estimated a huge jump in the inbound tourism of the country and by 2025 there would be at least 6.1 million hotel rooms which would out jump USA to be having the largest number of hotel rooms in the world.
Technology plays a vital role in the development of a sustainable strategy that helps to drive towards a secured future for the hotels. The contemporary hotels must integrate and implement the most advanced technological features in the Hotels to maintain a competitive advantage in the market. The hotels have integrated the Smart travel technology in their systems to manage the travel and stay of the tourists in their hotels. The following technology is based on the integration of the information and the communication technologies to meet the personal needs of the customers who resides in these hotels (Horng et al. 2017).
Hotel Eclat has integrated the Smart travel technology in their system to provide luxury hospitality services to their customers. Earlier the hotel used a traditional system which was not in lines with the modern technology. The management of the hotel decided to change the system to make it more attractive and customer friendly in nature. The cloud technology used by the particular system has been effective to provide a proper physical infrastructure, best services and other related services to the main system of the organization. 95% of the bookings of Hotel Eclat in Beijing are completed by mobile app bookings that are much faster than the traditional internet bookings involving the desktops. The mentioned hotel of Beijing also provides their customers with free internet services and Wi-Fi services in the room which acts as another luxury service. China has thus been able to restructure its traditional hotel industry to the most contemporary and advanced sector with a proper sustainable development plan (Moscardo 2017).
Sustainable Development was adapted as an integral part of the strategy of China. The development of a country is not limited to its growth and the development of the country’s sustainability is not stalled just after a few years (Robbins and Gaczorek 2015). The more is the growth of the development process the more is the increase in the sustainability. The government of China has set out some strict guidelines for developing the sustainability of the country (Legrand Sloan and Chen 2016). The government has ensured to attain sustainability in such a way that it can have an environmental protection law to save the environment. Such measures can be beneficial both for the growth of the Chinese economy as well as help to protect the environment of the country. Therefore it can be said that sustainable development can have a large number of benefits for the growth of the country. The technological innovations have been regarded as one of the important drivers for the business organizations to sustain competitive advantages in the existing businesses and also to explore new business opportunities (Chong and Ricaurte 2015). Each and every modern business organizations are pushing for the induction of new technology that helps it to attain an unique business advantage in the market. Considering the case of the hotel industry, an advanced database system will surely help the particular hotel to stand out tall above the rest hotels in the market.
The biggest push for modernization by the management of the different hotels is the want for new and green technologies that would be helpful for both the increase in the revenue of the hotels as well as to ensure the creation of a clean and green environment free from pollution. Green technology involved in the conservation of energy, protection of the environment, and other green energy and other fields are the modern forms of energy being adapted by the government to make China a green country (Kasim et al. 2014). Experts believe that green technology is a game changer in the modern world as because it holds the key to the sustainability of the organizations. The end of the fossil fuels will be triggering a mad rush by these organizations for adapting this technology to survive in the future and thus increasing the demand for this alternative source of energy (Hall et al. 2016).
The Chinese state council, an independent body under the Government of China has developed a sustainable development strategy for the business organizations to adapt in their organizational structure (Kasim et al. 2014). The hotels of China especially the luxury and semi luxury hotels of China have been extra cautious of the following policies and have ensured to comply with all the rules and policies of the government (Gardetti and Torres 2015). The policies has separate provisions that addresses different issues related to the hotels like consumer operations, environment protection, health security of the visitors, toilet and laundry services, room services and many more as such (Chong and Ricaurte 2015). The successful implementation of the Chinese green hotel standard has been one of the best in the business as because the following policies integrates the operations of the hotel with the practical and feasible options of the organization and strengthens the work of the environmental management in the hotels of the country (Ricaurte 2014). The formulation, establishment, implementation and maintenance of the green hotel standards by the different hotels and resorts in the mentioned Asian country can be believed to be a sustainable development process. Due to the development of the technology for the protection of the environment the continuous process of acknowledging the environmental protection act and the strengthening of the management of the hotels has helped to improve the environmental achievements of the country.
Hotel Eclat is housed in the business district of Beijing, Parkview Green and is a marvel in itself. The outside architecture is that of a glass pyramid which adds a marvelous view (Chong and Ricaurte 2015). A five star hotel having a great review from the customers. The hotel has a exquisite private collection of arts that have works by Salvador Dali, Zeng Fangzi and Andy Warhol. The hotel is famous for its high end luxury suites that have private terraces and pools for the ultimate pleasure of the customers (Hall et al. 2016). The hotel has an efficient smart technology to manage the daily activities and keep a database of both the customers and the employees of the organization (Dev Hamilton and Rust 2017). The exclusive view that the hotel offers is a huge strategic advantage for the hotel in maintain a sustainable future. The following hotel has an infrastructural tie up with one of the largest technology companies of China (Noordzy et al. 2016). The company provides technological back up to the organization that helps the hotel to maintain a perfect CSR system in the hotel. The check in and the check out systems of the organization are all managed automatically vi smart cards that are provided to the customers once they check in the hotel. All the different tasks of the hotel are mostly managed automatically (Legrand Sloan and Chen 2016).
Figure 1- Capturing the Attention of the VIP’s
Source- (Chen Huang and Bao 2016)
Figure 2- Welcoming VIP’s
Source- (Bruns-Smith et al. 2015)
As mentioned earlier Hotel Eclat in contrast to the traditional systems uses smart cards to provide all the different services to the people visiting their hotel. This helps the hotel to outclass the other hotels in the business and enjoys a competitive advantage in the market. When the VIP guests drives into the parking lots of the hotel the check in process gets activated. The guests receive soothing welcome messages when they arrive in the hotel (Cherapanukorn and Focken 2014). All the details regarding the person are shown to the person as the database is already prepared automatically by the system software of the organization. Earlier the employees of the hotels were too much reluctant or casual to do such specific jobs like greeting the people or making them feel comfortable. The employees of the hotels in contrast to the earlier times have also been modernized and trained to adapt with latest technologies. In sharp contrast to their earlier dull appearance and efficiency they are equipped with the latest devices and thus the arrival of the different customers as well as the VIP’s are informed to them via messages. The employees get to work just after they receive such messages (Chong and Ricaurte 2015). The mentioned hotel also uses radio technologies for effective communication with the employees of the organization to make sure that the work efficiency is maintained by the employees of the hotel. The employees are also provided with tablet PC’s that helps to effectively manage the check in and checkout systems and makes sure that all such works are done lest paper. The reviews provided by the customers have mentioned that this type of advanced system has been useful for them as it saves time and helps the business travelers to effectively manage their visits. There are often some problems with new customers who are new to the automated system as they find it hard to change to such drastic advancements in knowledge. One of the most prominent features of the hotel is the Intelligent Navigation System that guides the customers to their rooms. There are guiding lights at each floor and the lifts that helps the customer to easily find out their rooms. The following steps help to save the human resource of the hotel as the works are done automatically. The room lights, AC’s and other electric appliances are turned on automatically once the smart card is swipe, this is a huge advantage for the tired customers as they can go off to bed easily after they enter the room without manually turning on the lights and AC’s (Gardetti and Torres 2015).
These facilities provided by the hotel sums up to be huge competitive advantages for the hotel and ensure the longevity of the hotel in the high pressure market where survival is one of the biggest issues (Chong and Ricaurte 2015).
Conclusion
The main aim of the particular report was to show the different features of sustainability of the hotels in China. The report has been successful in using all the main topics that are related with the following and have been discussed through a critical analysis. The thorough analysis of the project will help the readers to figure out the exact need of the sustainability of the hotels and the process by which it is achieved. The readers can get the idea that the new Hotel Eclat is in sharp contrast with the earlier version of the hotel and is one of the most technologically sound hotels of China. The contrasting features of the hotel is a sharp but strong message to the regional as well as the international hotels for adapting a sustainable modernization that will help the hotel survive in the future.
References
“Hotel Éclat Beijing | 5 Star Boutique Hotel Beijing.” Eclathotels.com. N.p., 2017. Web. 29 Oct. 2017.
Bruns-Smith, A., Choy, V., Chong Ph D, H. and Verma Ph D, R., 2015. Environmental sustainability in the hospitality industry: Best practices, guest participation, and customer satisfaction.
Chen, G., Huang, S. and Bao, J., 2016. The multiple logics of tourism development in China. Journal of Sustainable Tourism, 24(12), pp.1655-1673.
Cherapanukorn, V. and Focken, K., 2014. Corporate social responsibility (CSR) and sustainability in Asian luxury hotels: Policies, practices and standards. Asian Social Science, 10(8), p.198.
Chong, H. and Ricaurte, E.E., 2015. Hotel Sustainability Benchmarking Tool 2015: Energy, Water, and Carbon.
Dev, C., Hamilton, R. and Rust, R., 2017. Hotel Brand Standards: How to Pick the Right Amenities for Your Property.
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Hall, C.M., Dayal, N., Majstorovi?, D., Mills, H., Paul-Andrews, L., Wallace, C. and Truong, V.D., 2016. Accommodation consumers and providers’ attitudes, behaviours and practices for sustainability: A systematic review. Sustainability, 8(7), p.625.
Horng, J.S., Liu, C.H., Chou, S.F., Tsai, C.Y. and Chung, Y.C., 2017. From innovation to sustainability: Sustainability innovations of eco-friendly hotels in Taiwan. International Journal of Hospitality Management, 63, pp.44-52.
Kasim, A., Gursoy, D., Okumus, F. and Wong, A., 2014. The importance of water management in hotels: a framework for sustainability through innovation. Journal of Sustainable Tourism, 22(7), pp.1090-1107.
Legrand, W., Sloan, P. and Chen, J.S., 2016. Sustainability in the hospitality industry: Principles of sustainable operations. Routledge.
Moscardo, G., 2017. Sustainable Luxury in Hotels and Resorts: Is It Possible?. In Sustainable Management of Luxury (pp. 163-189). Springer Singapore.
Noordzy, G., Ricaurte, E., James, G. and Wu, M., 2016. Environmental Implications of Hotel Growth in China: Integrating Sustainability with Hotel Development.
Ricaurte, E.E., 2014. Hotel Sustainability Benchmarking Study.
Robbins, D. and Gaczorek, J., 2015, June. Luxury and sustainability in tourism accommodation—an exploration of how to reconcile apparently incompatible objectives using a case study approach. In Conference proceedings of BEST EN Think Tank XV: the environment-people nexus in sustainable tourism: finding the balance, James Cook University, Townsville(pp. 166-186).
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