Discuss about the Financial Planning for Big Red Cycle Company.
Big Red Cycle Company is currently working with the objective to increase its sales revenue, which in turn necessitates the importance of financial budgeting by a large extent. However, the prepared budget is likely to have certain flaws, with estimated sales of $4,000,000 in addition to a net profit of $1,000,000 in the next quarter. According to the budget produced, the sales team also re-negotiated the commission rate at 2.5% on the sales and 5% on the expenses. Correspondingly, this paper intends to examine the budget from a critical perspective to identify whether the budget gives achievable, accurate, understandable and fair objectives for the future performances of the organization, in order to meet estimated sales and net profit goals. It is therefore divided into three tasks, wherein Task 1 elaborates on the flaws and the rectifications required in making the budget more realistic, Task 2 provides a precise contingency plan based on the scenario and Task 3 denotes the training plan to guide Bill Goodale to take up the responsibilities of keeping a track of the expenses and petty cash transactions of the organization.
After the review of the budget, it was clearly observed that the accountant department of the company lacked focus on collecting the previous year data. The accountant department has provided with an unrealistic budget, which lacks accurate estimation of sales and expenses for the company, having no resemblance with its previous five year financial statements. For instance, the budget estimated to have equal sales in the first, third and the fourth quarters, which is unrealistic as the company sales depends on factors such as sales of bicycles according to the seasons. The sales may differ in each quarter. This is because the sales of bicycles may change with the ups and downs in the seasonal demand of customers. The sales of the bicycles may rise during the summer season, as compared to the rainy season, when the company may not be able to sale the estimated amount. Hence, the accountant department also miscalculated the sales.
The accountant department of the company also did not consider taking any data from the previous few years’ financial statement, which made the budget faulty and inappropriate to respond well to the seasonal or quarterly fluctuations of customer demand. However, after reviewing the budget it was observed that the objectives are not adequately achievable, as a result of which, preparation of a new budget will needed. An error could also be located in the budget presented by the accountant department that adds to its lack of reliability (Penner, 2001).
Accordingly, necessary steps should be performed in order to provide the correct estimation, so that objectives can be determined in an achievable and realistic manner, which would influence the overall net profit of the company. The new master budget should be prepared by studying the previous years’ financial statements of the company, which can then be used to review and adjust the funding to process and submit to the work flow. The new budget should be more accurate as compared to the previous budget prepared by the accountant department, wherein the negative variances should also be removed. All financial accounts should be taken into consideration to prepare the new budget, including sales, production, direct labor budget as well as cash budget.
AGENDA |
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Meeting Title |
Review of Financial Budget |
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Date |
DD.MM.YYYY |
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Attendees |
Accounting and Sales Department, Chairman, CFO |
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Agenda Items |
Details of Agenda Items |
Recommendations on the Course of Action |
Planning |
Proper planning is to be done to meet the requirements of the budget including materials needed, labor force requirement and seasonal fluctuations. |
All managers from the finance, sales, and production departments should communicate clearly regarding concerns and goals to be aligned with the budget to avoid any future miscommunication. |
Training |
Training of accountants will be important to discuss in the agenda, so that any misstatement of the figures can be prevented in future budgeting practices. |
Proper training should be given to the accountants on-the-job. The company, in this regard, can employ individuals who have past experiences in accounting to train the present team for better efficiency. |
Use of historical information |
It was identified that the budget prepared by the accountant department was faulty, which can hamper the synchronization between the strategic intents and practices of the company. |
To avoid such mistakes in future, the company should use the historical data of at least 2 to 5 years old, which would give the accountant department a more accurate presentation of its future growth prospects and budgets. |
It is expected that the company will be facing sales decrease by 20% below the targeted sales in the next fiscal year due to present economic climate of the country (Cambridge University Press, 2016). The risk of having low sales will have a negative effect on the company’s sales and profitability. The company can use risk minimizing strategies to avoid sales reduction and achieve the target. In this regard, the use of the historical data can help the managers to identify the current trends and changes occurring in the consumer market and take decisions accordingly. Use of active sales forecasting will help the company to estimate its sales, as it is highly measurable. Furthermore, managing risks on the basis of historical insights will help the company to be more flexible and accurate in its strategic measures. The active sales forecast will make the company able to keep a track and analyze changes that are taking place within the company. This will result in providing the managers with more accurate and dependable estimations regarding the company performances in the long run (Kuo, Wu & Wang, 2002). Contingency planning will also help the company to act quickly and respond to the changing economic climates, which will reduce the risk of losses (Little, 2009).
Contingency Plan Company Name: Big Red Bicycle Pty Ltd Person developing the plan: Name: Position: |
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Risk identified: 20% possible decrease in the estimated sales and 10% possible decrease in the estimated profits for the year 2015-16 |
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Details of strategies/activities to minimize risk of falling sales revenue |
By when |
By whom |
Intelligent Sales forecasting will help the company to forecast the sales on the basis of information generated by using historical data |
This strategy is used when the company’s sales is estimated to decrease by the end of a financial year |
The intelligent sales forecast will be performed by the managers to reduce the risk of falling sales |
Understanding competitive advantage |
The company should focus on the competitive advantages that it has against the competitors, which will maximize its sales by attracting greater revenues from the customers |
The departments related to the budget needs to have a complete list about the competitor’s pricing strategies that will influence the sales in the company |
Implementation of plan |
The company should implement the plan from the very beginning of the sales process |
The sales department will be responsible for managing the sales revenue of the company |
Bill Goodale can be appointed as the personnel responsible for tracking all the expenses and petty cash throughout the next financial year. A good financial management team would support him and the company in tracking the resources utilized, for the accountant department to make the best use of the funding. Bill and his team will look after all the finance related expense in the budget of the company. Bill’s role will be to prepare the budget, with due significance to the flaws identified within, as it will support the company to evaluate the overall plan regarding the costs to be incurred in a given financial year. The information provided by him will further draw implications for future planning, for more lucrative operations leading to high profits by reducing the risks of incurring losses (National Treasury Republic of South Africa, 2000).
Training Sheet
Concepts |
Relevant Information |
Record keeping requirements for ATO |
While keeping the records, Bill should note the information disclosed in the bills of transactions, including the name of the payer, supplier or the receiver of the payment, the licensed business number held by the other entity receiving or paying the bill, the cost of expense of purchase incurred, the classification of goods purchased and expenses incurred along with the date of transaction and its documentation. It will also be mandatory to ensure that the records are true and original in order to ensure adequate accuracy and legitimacy of the process (ATO, 2016). |
GST |
In the company, GST is charged along with the cost of the goods and therefore, Bill will need to segregate between the actual costs of the product from the GST charged. This estimation can help the company forecast if a return can be filed for GST, if the GST turnover is above or equal to $75,000. In such case, the company will need to register for the exemption, along with the details of taxable sales, tax invoices, make claims for GST credits, prepare a different accounting record for GST transactions and lodge for annual refunds based on the expenditure (ATO, 2015). |
Cash flow |
Cash flow includes inflow and the outflow of the cash in the company. Income includes revenue, GST collected, general inflow of cash from rebates, miscellaneous, income from previous year. The cash inflow also includes interest, loan repayments. Capital income includes assets disposal such as land, plant & machinery, transfers from other accounts and capital inflow. Personal income, such as tax deductible and non-tax deductible are included. Expenses includes general & administration expenses, accounting fees, legal fees, bank charges, office supplies, dues & subscription, telephone bills, postage & printing, repairs & maintenance, payroll tax, advertising, employment expenses, superannuation, self amenities, wages & salaries, occupancy costs, electricity bill, insurance, rates, rent, water bills, waste removal, input tax credits, unallocated casual labor, unallocated freight, fuel & lubricants, sundry, plant vehicles, structures and overheads. Financial expenditure includes tax-deductible fees, non-taxable deductible fees and principal. Capital expenditure s includes land, plant & equipments, transfer & capital outflow and personal expenditure. |
Profit and loss statement |
The profit and loss statement of the company can prove highly beneficial to gain an insight of the current financial transactions and plan the budget accordingly. Divided into separate heads to maintain transparency and adequacy, the Sales & Marketing dimension of accounts include advertising, direct expenses and other expenses which gives the total sales and marketing expenses. The research and development head includes technology licenses, patents and other specified expenses. General and administrative expenses includes wages & salaries, outside services, meals & entertainment, rent, telephone, utilities, depreciation, insurance and other specified expenses, which gives the company a total general and administrative expenses. By calculating sales & marketing and general & administrative expenses total operating cost of the company can be calculated. It also includes income tax, payroll tax, real estate taxes and other taxes, which can be used to calculate the net profit of the company at the end of the financial year. |
Balance sheet |
The balance sheet of the company includes assets, liabilities and capital. The current assets include cash, accounts receivable, reserve for bad debt merchandise expenses and notes receivable. Fixed assets, similarly, include vehicles and equipments and other assets include goodwill. These three types of assets make the total assets that the company owns. Subsequently, its current liabilities include accounts payable, sales taxes payable, income tax payable, payroll taxes payable, accrued wages payable and unearned revenues. Long-term liabilities thus include long-term notes payable and mortgage payable. These current and long-term liabilities make the total liability the company owes to its stakeholders. In the balance sheet, capital of the company includes owner’s equity, investment. By calculating the total assets, liabilities and capital Bill would obtain its net worth. |
Budgeting process |
According to the policies implemented by ATO, Bill should also note the information disclosed in the bills of transactions, which should include the name of the payer, supplier or the receiver of the payment, the licensed business number held by the other entity receiving or paying the bill, the cost of expense of purchase incurred, the classification of goods purchased and expenses incurred along with the date of transaction and its documentation. It will also be mandatory to ensure that the records are true and original in order to ensure adequate accuracy and legitimacy of the process (ATO, 2016). |
Using spread sheet for accounting |
Bill Goodale can use excel sheet to record company transactions, offering an updated and accurate view of its financial positioning based on which, future budgetary planning can be performed. Using of excel will also help Bill Goodale to work simultaneously with the other users, allowing him to make proper utilization of time and information. This will allow Bill and other members of the accountant department to brainstorm with sufficient data to produce a realistic budget. |
Conclusion
It has been observed that the misstatement of the data in the budget was a result inaccuracy of the records maintained by the accountant department in Big Red Bicycle Company. It is therefore essential to develop and follow a more accurate and precise format of record keeping that would allow more accurate budget forecasts and projections for the future years. In doing so, it is also important to maintain alignment with the ATO regulations of record keeping so that the company can attain advantages from taxation policies and frameworks. It is thus that Bill Goodale is suggested as the most appropriate personnel to be bestowed with the job roles of record keeping for the company, at least for the next fiscal year. However, as he is a relatively less experienced professional in the field, he might require training assistance, which has been delivered through the cheat sheet produced in the paper.
References
ATO, 2015, How GST works, Australian Government, viewed 12 July 2016, <https://www.ato.gov.au/Business/GST/How-GST-works/>
ATO, 2015, Types of records you should keep, Australian Government, viewed 12 July 2016, <https://www.ato.gov.au/Business/GST/How-GST-works/>
Cambridge University Press, 2016, Economic climate, Business English Dictionary, viewed 12 July 2016, <https://dictionary.cambridge.org/dictionary/english/economic-climate>
Kuo, R J, Wu, P & Wang, C P, 2002, Intelligent sales forecasting system through integration of artificial neural networks and fuzzy neural networks with fuzzy weight elimination, Neural Networks, viewed 12 July 2016, <https://wwwmath.uni-muenster.de:16030/Professoren/Lippe/diplomarbeiten/html/eisenbach/Untersuchte%20Artikel/KuWW02.pdf>
Little, A D, 2009, Dealer risk assessment and contingency plan development, Contents, viewed 12 July 2016, <https://www.adlittle.com/downloads/tx_adlreports/ADL_Dealer_Risk_Assessment.pdf>
National Treasury Republic of South Africa, 2000, Public Finance Management Act, Guiding for Accounting Officers, viewed 11 July 2016, <https://www.treasury.gov.za/legislation/pfma/guidelines/Accounting%20Officers%20Guide%20to%20the%20PFMA.pdf>
Penner, R G, 2001, Error in budget forecasting, The Urban Institute, viewed 11 July 2016, <https://www.urban.org/sites/default/files/alfresco/publication-pdfs/310086-Errors-in-Budget-Forecasting.PDF>
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