Five Effective Ways Of Advertising: Tips To Promote A Business

Effective Headlines

Write about the Five Effective Ways of Advertising.

The effectiveness of advertisement illustrates how well advertisement of a company achieves the intended. With the help of effective advertising, the company is able to reach to its targeted customers and they also come to know how many individuals actually view their advertisement. The key objective of effective advertisement is to augment sales and profits of the organization and as a result, a profitable advertisement is an effectual one. Brand awareness is considered as another major metric of effective advertising. Brand awareness helps to illustrate the percentage of individuals who recognizes the brand of the company (Madera et al. 2016).  

The report provides an overview about five effective ways of advertising that is considered as a major element in order to run a successful business. In order to find the best advertising methods for an organization, it is imperative to make the use of some experimentation that may differ according to the products and services. The Philippines is a brand aware market where advertisement plays a key role in the promotion of most customer products (Díaz 2015). 

The five ways of effective advertising are as follows:

A headline in advertising grasps the attention that is quite similar to that of headline in the newspaper. Effective headline acts as the initial contact with the targeted audiences. It is decisive in capturing attention with a fascinating title. According to Lai and Farbrot (2014), effective headline is considered about 70 percent liable for the effectiveness of the advertisement. It is imperative for the headline to generate a poignant response that encourages probable customers to persist to the ad content. The effective headline that is provided by Nike in order to grab more customers includes when the shoes get lighter, the moves get tighter (Lai and Farbrot 2014). It can be stated that a great headline starts with a great imaginative brief. It is mostly believed by most of the creative directors that a great headline acts as the unique selling proposition (USP) for all the products (Shaw, Jain and Chatterjee 2015). Effective headlines are also considered as natural attention-getters. Customers always have the propensity to view the headline of the product that they desire to purchase. As a result, headlines act an important guide that provides clear signal to help customers whether they should purchase the product or not. According to an advertising expert, individuals go through the headline five times before go through the body copy of the advertisement (Shafitri and Himmawati 2014). It is also known to fuel interest among the customers as effective headlines are also known to prepare the customers for what is coming next. With the help of a good headline, the customers set up a feeling of expectation as the reader expects discovering more.

Cross Promotions

This is the ideal method of advertising, by which an organization can expand its targeted audience. Cross-promotion has the probability for big marketing payoff, as it will become easier for the partners to expand the customer base of each other (Breugelmans and Campo 2016). Cross-promotion is a type of marketing promotion where customers of a particular goods or services are mostly targeted with promotion of an associated product. A distinctive example of cross-media marketing is media marketing or brand marketing. It mostly includes operation of two or more companies in promoting a service or a product in a method that benefits both (Breugelmans and Campo 2016). The cost of cross-promotion is also negligible that leads to a win-win situation for both the parties. It is also considered as the easiest and one of the most successful marketing strategies that helps in effective promotion. Local advertisers in Philippines make the use of electronic billboards as well as web advertisement that helps to promote their commodities. The Business Service Provider is a listing of Philippine-based Company that provides trade facilitation services to the US companies (Walton et al. 2016). Cross-promotion strategies help an organization to stand out with the help of which a company will be able to provide free products and services to the targeted customers that helps to increase the sales. Cross marketing involves the usage of touch points with the help of individuals interacts with a brand at several level and at several times. Most of the fast food restaurants often indulge in combined advertising with beverages like Pepsi and Coca Cola (Vaidyanathan 2015). With the help of cross-marketing, brand equity is mostly increased that leads to user engagement.

In case of advertising a product in the market, humor and outrageous are the effective ways to achieve a customer and the brand name. This way is also effective to the consumers who are not appropriately shopping or purchase the product. According to Walton et al. (2014), it can be mentioned that television and the commercial captures the public willingness and leave a permanent impression of a corporate brand to the consumers. Therefore, the marketing managers aim to conduct a memorable ad campaigns, which are tend to be funny. Advertisers follow this strategy in order to attract the consumers for their products. Hence, it can be mentioned that the consumers used to be entertained. In this context, it can be mentioned that the consumers will like to pay more attention towards the humorous commercial advertisement compared to the factual advertisement. This type of advertisement is effective o those consumers, who are thinking least about the product. On the other hand, Ward, Hancock and Macrae (2014) opined that the products, which are comparatively cheaper and the consumers hardly consume, can be marketed without considering a lot of facts. For example, chocolates, foods, alcohol, toys such type of products have proven to get additional advantage through the humor advertisement approach.

Humor

On the other hand, it can be mentioned that humor advertisement strategy is helpful to differentiate a product among the entire competition. According to Shaw, Jain and Chatterjee (2015), it can be mentioned that advertising humor would be significant when it is used with the frequent purchase of the products. Therefore, an established organization has a stronger brand identity, which would be well known to the consumers. In addition, it can be stated that humor advertising would be able to increase the product recognition as well as reduce the skeptical behavior of the consumers. Freitas et al. (2013) cited that humor advertisement would be benefitted to get higher scores for recognition as well as product preferences.

Internet marketing or the online marketing implies the advertising and the marketing efforts, which use the web as well as emails to drive the direct sales through the electronic means of commerce. As opined by Papadopoulos et al. (2016), internet marketing is an effective approach for the organizations, which require a cost effective way to reach broader advertising markets. The effective business practices are the website reports, which would be helpful for the 70 per cent consumers who are used to make online shopping. In this context, it can be added that the organizations can take the help of social networking sites for marketing or promoting a new product in the market.

In this connection, Díaz (2015) mentioned that there are three types of internet marketing such as web marketing, email marketing and the social media marketing. Web marketing considers the e-commerce websites, informative or the promotional websites, affiliate-marketing websites for the effective means of advertisement. On the other hand, email marketing includes both the promotional and the advertising marketing efforts through mail messages for the present and the prospective consumers. Lastly, social media marketing includes both the advertising and the marketing efforts through social networking sites such as Facebook, Twitter or You Tube. In the points of Breugelmans and Campo (2016), it can be stated that internet banking can increase the visibility of the organizations. On the other hand, social media marketing is helpful to be connected with the potential and the returning consumers. It is helpful for the organizations to maintain the business competition against the small as well as larger online retailers. Therefore, it can be stated that online marketing team reflects to the lead generation to sales (Lai and Farbrot 2014).

Internet Marketing

In case of advertisement for a business, the premium approach describes the displaying organizational names, logos, brand or the other relevant information, which would be given for free. In this connection, the organizations would make a small investment in the organization such as they provides T-shirts, hats, pens, writing pads, mouse pads, coffee mugs are an attractive way to get the name of the organization out there. As per the statement of Madera et al. (2016), it can be mentioned that such products achieve longevity for the sake of the consumers. This would leave a subconscious effectiveness.

In this context, the organizations advertise in newspapers, magazines or the other print of publications before purchasing the advertising space. Purchasing premium space for the organizations’ print advertisement, which would expand the organizations’ strengthen and therefore, this would increase the effectiveness of the advertising approach. Moreover, right hand pages are helpful for the premium advertisement in larger magazines. Based on the target consumers, the organization want to run in a section, which might seem appropriate for the newspaper sales clerk (Shafitri and Himmawati 2014).

Conclusion

This study is helpful to identify the five effective ways of advertising, which are helpful to market or promote a new product in the market. Advertisement is helpful to increase the consumers’ attention towards the products and therefore, this would increase the sales of the organization. It can be concluded that humor and outrageous are considered as the fantastic method that helps to increase targeted audience as well as brand name. It can also be concluded that it is imperative for the headline to generate a poignant response that encourages probable customers to persist to the ad content. On the other hand, internet marketing is considered as the evolution of modern technology. Internet marketing is a form of promotional marketing that also includes media marketing as well as display marketing.  Advertising in Philippines helps a company to earn passive income with the help of online advertising proceeds. It can also be concluded that small businesses in Philippines will also be able to make more money by augmenting brand awareness on the Internet by advertising in online Yellow pages or through search engines such as Yahoo and Google. 

References

Breugelmans, E. and Campo, K., 2016. Cross-Channel Effects of Price Promotions: An Empirical Analysis of the Multi-Channel Grocery Retail Sector. Journal of Retailing, 92(3), pp.333-351.

Carter-Harris, L., Ellis, R.B., Warrick, A. and Rawl, S., 2016. Beyond traditional newspaper advertisement: leveraging Facebook-targeted advertisement to recruit long-term smokers for research. Journal of Medical Internet Research, 18(6).

Díaz, N.R., 2015. English Private Tutoring in France: The Race for a Better Job Starts in Advertisement Campaigns. Procedia-Social and Behavioral Sciences, 173, pp.176-180.

Freitas, N.X., Conneely, S., Meyer, W. and Oakes, J., Hewlett-Packard Development Company, LP, 2013. Flexible wireless advertisement integration in wireless software applications. U.S. Patent 8,458,286.

Lai, L. and Farbrot, A., 2014. What makes you click? The effect of question headlines on readership in computer-mediated communication. Social Influence, 9(4), pp.289-299.

Madera, Q., Castillo, O., Garcia, M. and Mancilla, A., 2016, December. Interactive evolutionary computation with adaptive mutation for increasing the effectiveness of advertisement texts. In Computational Intelligence (SSCI), 2016 IEEE Symposium Series on (pp. 1-6). IEEE

Papadopoulos, D., Demiris, C., Giotopoulos, K., Giannoukou, I. and Antonopoulou, H., 2016, June. Application of Neural Networks in Economy. The Influence of Advertisement in Business Turnover. In 4 th International Conference on Contemporary Marketing Issues ICCMI June 22-24, 2016 Heraklion, Greece (p. 241).

Shafitri, I.D. and Himmawati, D.R., 2014. Interrogative Sentence Of Cosmetic Advertisement Headlines In Cosmopolitan Magazine. Jurnal Mahasiswa Teknologi Pendidikan, 2(03).

Shaw, S., Jain, R. and Chatterjee, S., Google Inc., 2015. Delivering content to users based on advertisement interaction type. U.S. Patent 9,047,622.

Vaidyanathan, R., 2015. Building Brand Equity Through Bundling: the Effect of Cross-Brand Promotions on Perceptions. NA-Advances in Consumer Research Volume 43.

Walton, D., Retana, A., Chen, E. and Scudder, J., 2016. Advertisement of multiple paths in BGP (No. RFC 7911).

Ward III, T.E., Hancock, K. and Macrae, D.B., Gemstar Development Corporation, 2014. System and method for modifying advertisement responsive to EPG information. U.S. Patent 8,635,649.