Organization marketing reality is the possible business opportunity that provides products recognition and identifies the need of people. There are certain challenges over the product culture; for this reason, several market forces have been implemented to the organization. On the other hand, the market isolation and forced business approaches are also significant for business improvement and these are the marketing strategies that are used by the organization to get the market reality and management (Armstrong et al. 2015). There are three new market reality forces that are fixed on that occasion for making the new market analysis. These are Measurable marketing tactics, Business reality forces, and fixed permanent budgeting.
Measurable marketing tactics are basically used for the offline marketing activities. There are certain technical innovations and social engagement models that can be used for the better promotion of the product or services. In international business, even though online business has stepped forward, there are numerous people who want only offline business services even they use real-time dashboard to consolidate metrics management.
Permanent budgeting is mainly done for the new startup (Baker 2014). Not only in case of startup, but also in case of better innovation in the organization this process may be used. Through this process, the amount of money is returned that has been invested at the initial stage.
On the other hand, firms’ competitive advantage helps to earn excess return for their shareholders. Increase in product quality is the major aspect to determine the competitive advantage. In fact, Michael Porter has considered two ways to gain the competitive advantage in the market; the first one is the cost advantage and the second one is the differentiation advantage. According to him, these two features help any organization to sell their product at a price lower than their competitor and also help to generate larger marketing revenues. Therefore, competitive advantage is an important objective of any organization in order to survive in the marketing world. There are numerous same companies in one particular field, so organization has to take some innovative thinking and strategies to gain competitive advantage in this business.
In case of future understanding in business, the business experience and product deliverance process has introduced some innovations in business. There are certain modern technologies used in future and that signifies less manpower and more technological maintenance. The innovative nature of technological maintenance is used for the long-term businesses that are aware of the efficient work culture and establishes a huge accumulation of effective employees. In case of technologically advanced products, it is necessary to choose efficient person who can control the technical device and also able to deliver a good quality of products and maintain their organization reputation in market. For the skill development and situation handling process, a better training has been provided by the organization. Accumulation of employees and their improved business market is the major thinking over the future changes of marketing reality.
The growth of business market can be determined by the brand value and pricing of the product and the need of that product. Consumer demand is the most essential factor in this situation that signifies brand quality and organization behavior and can evaluate the brand positioning in market. All brands are currently looking for new innovations and this is a new trend in modern market. In case of mobile devices, small screen changed into the big ones with android quality with numerous features. Now mobile can be used for banking, money transferring, and online shopping (Perreault Jr, Cannon and McCarthy 2013). These innovative changes help to provide customer satisfaction through all possible means as every company has to maintain a transparent relationship with the customer.
Promotion of a product is one of the major aspects for the small brands. Therefore, they use television, radio, social media platforms to promote their products. Conventional marketing model used in different organizational structure to provide best infrastructure of the organization (Jung 2014). In the future market scenario, promotional video and advertisement both are the key processes from where the customer gets to know about the product and their quality. There is some probable strait that executed over the marketing segment and all the income has come by that progression in business. So these contemporary inclinations are significant for the marketing growth of the organization (Stark 2015).
In case of mobile devices, Samsung is considered to be the biggest Smartphone companies across the world. The innovation that they have brought into mobile devices is user friendly that helps them to earn better revenues than its competitors. In case of Samsung, they have segmented each group with a name like niche market segmentation, local marketing and individual marketing (Hollensen 2015). As the consumer behavior changes overtime, keypad phones has been changed to the touch screen, internet facility has been added, better camera and other facilities have been incorporated to satisfy the customer.
Varieties of mobile devices have been provided by Samsung in order to meet the required customer demand as well as to retain the existing customer. The product range is quite huge and not only they sell Smartphone devices but also sell the traditional mobile phones for the people who are not quite efficient to manage the modern technology. College students prefer Smartphone and Samsung provides some quality Smartphone in affordable rate that will give them a competitive advantage in business scenario (Kang and Suarez 2016). In case of their model S4, the company has targeting two sections of people, niche market and individual market. For these two sections, the price ranges are very much affordable with unique features. Air gesture facility, drams hot, dual shot, wide-angle camera, on-demand TV all these are the updated feature of S4. The phone primarily valued for AU$899 and in the competitive business market this is a reasonable price that Samsung has presented (Samsung.com/au 2017).
The updated version of Samsung play of the group play rages has some special facilities with 5-inch screen; 2 GB Ram, expandable storage and 2600 mAh battery and it has executed lots of mechanical characteristics in order to attract the youngsters (Jung 2014). A student admires the brand and trust that brand as the service quality is better compared to its competitor.
Apple is one of the biggest brands that have changed the dimension of the innovation. In the mobile industry, innovativeness is the key factor that enhances the selling rate of that device and revenue generation is higher by that process. For Apple, innovation is the major factor. The main target market of Apple is business persons and economically rich people (Ebert 2014). However with the growing time the situation has been changed. Apple has introduced some new smartphones that are quite affordable for students, office people and small business workers (Apple.com/au 2017). The technology is same however the price has fallen down; this is the kind of marketing strategy that Apple has introduced in the modern market to get a good hold on it. For instance, Apple iPhone7 Plus is quite unaffordable for students due to the price issue. In case of iPhone7 Plus the estimated price for that phone is AU$1569 and this amount of not possible to bare for a student or general worker (Song and Lee 2014). This may create a demographical contradiction between people and their class; however, Apple and their innovative team thinking all about the mass people and then create some products that can afford for mass people.
The incorporation of iOS system in near future is considered to be an effective way to encourage more people to buy their product. Their brand culture is unique enough that attracts people but the qualitative nature of change in device and their innovation makes a mark over the industry of mobile phones (Abraham 2014). There are several problems that may come in case of implementing innovation like the monetary problem, required manpower, device availability or change in the infrastructure of the organization. However, Apple has the power to initiate the process in an effective way and invent some new technologies for their sustainable business progression.
References
Abraham, M., 2014. Five Leadership skills that made Steve Jobs transform Apple.
Apple.com/au 2017 Say hello to the future Retrieved from https://www.apple.com/au/ [Accessed on 6th December 2017]
Armstrong, G., Kotler, P., Harker, M. and Brennan, R., 2015. Marketing: an introduction. Pearson Education.
Baker, M.J., 2014. Marketing strategy and management. Palgrave Macmillan.
Ebert, C., 2014. Software product management. IEEE Software, 31(3), pp.21-24.
Hollensen, S., 2015. Marketing management: A relationship approach. Pearson Education.
Jung, S.C., 2014. The analysis of strategic management of samsung electronics company through the generic value chain model. International Journal of Software Engineering and Its Applications, 8(12), pp.133-142.
Kang, H.Y. and Suarez, F., 2016, January. Moving ahead of Rivals: Gaining Product Market Advantage via Product Imitation in Apple App Store. In Academy of Management Proceedings (Vol. 2016, No. 1, p. 12109). Academy of Management.
Perreault Jr, W., Cannon, J. and McCarthy, E.J., 2013. Basic marketing. McGraw-Hill Higher Education.
Samsung.com/au 2017 what are you
waiting for? Retrieved from: https://www.samsung.com/au/ [Accessed on 6th December 2015]
Song, H.K. and Lee, G., 2014. The Choice that Samsung Electronics Made in the Monetary Crisis of 1997. In Management of Enterprise Crises in Japan (pp. 49-63).
Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (Volume 1) (pp. 1-29). Springer International Publishing.
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