Question:
Write a business report on the topic “Strategy and globalisation”.
In the era of globalization, it has been found that the business organizations are facing tough competition while developing their business in the domestic marketplace (Bartlett and Ghosbal 2013). With time, the advertising trend has immensely changed in the market. Currently it has been found that the different large-scale organizations are trying to build up the business effectively in the international market. Beck (2015) commented that by expanding the business in the international market, the organizations are trying to improve awareness of the company in the market.
By using different strategies and techniques, the business organizations are expanding their business and services in the global market. Additionally, through global expansion the business organizations can easily increase its market share in the market (Bešić and Hirt 2016). On the other by increasing the production in the international marketplace, the big business organizations can simply grab the new opportunities for developing the business totally in the marketplace. Through this approach, the big business organization can easily attract both the existing as well as the new buyers in the marketplace.
Caganova et al. (2015) by mounting the big business in the global marketplace, the business organizations can easily improve their economic rate in the market. On the other hand, it has been found that by increasing the business in the international market the business organization also can use their natural resources in a better way. Chhokar et al. (2013) different business organization uses dissimilar kinds of strategies and techniques for develop the business strategically in the global market. Additionally it also helps to build up the image of the corporation among the large targeted regulars in the market. Doz (2016) for developing the business in the international market, the big business organization faces different kinds of challenges in the global market.
This particular report is based on TATA Group. In this it has been mainly discussed how and why Tata group has developed its business in the international market. Additionally, it has also discussed how Tata group has managed the borders for developing the business effectively in the international market.
Jamshedji Tata developed Tata group in the year 1868. The Tata group is considered as India’s one of the biggest Conglomerates. The head quarter of the company is in Maharashtra. As per the report of 2015, it has been found that the annual revenue of the company is around $108.78 billion (www.tata.com 2016). The company has got around 60,000 employees. (www.tata.com 2016). Presently the company is looking forward to effective expansion and development of the business in the international market.
The Tata group operates under many types of businesses namely the Tata Steel, Tata Motors, Tata Consultancy services, Tata Power, Tata Chemical, Tata Chemical and Tata Communications (www.tata.com 2016). Presently it has been found that the company mainly operates its business and services in more than 100 countries almost in six continents. Apart from this the main goal and objective of the business organization is to effectively develop the relationship with the stakeholders and enhance the value of the product through trust. As per the report of 2015, there are almost 29 enterprises, with capitalization amount of around $116.41billion (www.tata.com 2016).
Dunning (2014) stated that globalization is an effective process of doing international business. Through this approach, the business organizations mainly interchange product, trade, ideas as well as the different cultures. It has been found that globalization has hugely affected the businesses and its working environment. Through proper globalization the different business organizations mainly tries developing and operates its business in the other multiple countries. By developing the big business in the international marketplace, the business organizations essentially tries to enhance both its market as well as the production of the goods and services (Fong Boh et al. 2013). The competition level has been rapidly increased with the globalization and the advancement of technology. Business expansion has become one of the major mottos of the business organization.
Through effective market globalization process, the business organization can easily enhance its selling strategies in the market. In the last few decades, it has been found that the big business organizations are facing dissimilar kinds of barriers to build up the business in the marketplace. The advancement of technology has totally changed the procedure of doing businesses in the market (Gamble and Thompson 2014). The globalization has affected the business organization in a drastic way. Additionally huge change can be seen in the trading process and information exchange process.
Globalization has enhanced the competition level between different business organizations in the world. In order to meet the competition level, presently the business organizations has given much emphasis on product quality, delivery of goods and services and most importantly the customer satisfaction level (Hill et al. 2013). Globalization has made the country more technological advanced. By adopting the new technologies, the business organizations can easily develop the business in the accurate technique in the international marketplace.
Globalization has also improved the investment level for the business organizations in the market (Hitt et al. 2012). In an effective approach, the business organizations try to grab the different opportunity in the market. It has been found that the international markets are considered much more complex than the domestic market. For entering in the new market, the business organizations mainly faces problem to manage crossing borders.
Additionally, sometimes the cultural barrier also creates for the big business organization to extend the business in the marketplace. With the help of globalization the business organization, grow economically, socially and culturally. Hrebiniak (2013) commented that it has been found that most of the business organization mainly develop and operate their business and services through proper negotiation with the other parties in the international market. Additionally, through proper merger and acquisition, the business organization joined hand with the other big business organization to effectively widen the business in the global market. Before mounting the business in the international market, the business organization needs to assess the market and the nature of the customers. As per the analysis, the business organization tries to frame and adopt effectual business strategies and techniques of the business corporation for operating the business in the market.
The Tata Group is a renowned in the Indian market. In , the company operates several types of business. In order to gain greater exposure, the business organization has decided to develop and operate there chain of businesses in the international market. In order to develop the business in the international marketplace, the corporation has mainly focused on its targeted customers in the market (Lasserre 2012). The company has mostly expanded its business in Africa, Asia, Australia, Europe, Middle East and North Africa, North America, and South America (www.tata.com,2016). By incorporating different strategies and techniques, the company has mainly tried to develop the business effectively in the international market. The culture and the marketing trend in the international market are totally unusual from the domestic marketplace.
Apart from this, it has been found that the business organization has mainly developed its business through proper collaboration and negotiation. Liu et al. (2012) put forward that by developing proper negotiation, it becomes much easier for the big business organization to develop its business in the international market. The international marketing trends are constantly changing with the advancement of technology.
Presently all the business organizations are much depending on the advance technology for expanding the business in the market. Through proper negotiation, the company develops its relationship with the other parties (Luo 2016). Additionally, proper negotiation helps the business organizations to get every kind support to develop and operate the business in the international market. Proper negotiation helps the business organization to decrease both the direct and the indirect cost.
Tata in Africa has an extensive presence in the African market. Tata Chemical Magadi is one of the largest soda manufacturing companies. Additionally, it has been found that the Tata consultancy services provide the best business solutions mainly to the business organizations and the governmental bodies in the South Africa.
Tata in Australia, it has been found that the company is operating in Australia and New Zealands in more than 30 years. The Tata consultancy services mainly provides to different banks, retail organizations, transport agency and telecommunication sector. On the other hand, it has been found that Tata Global Beverage has an effective presence in the Australian as well as in the New Zealand market. Through Acquisition, the company has developed a coffee business with Earth Rules Pty. By adopting several strategies, the company has established itself in the market. The Tata telecommunication group has developed a proper cable network system in different regions. Through partnership with NEXTDC the company has enhanced its services in the telecommunication sector.
Tata in Europe, it has been found that the Tata group almost operates 19 companies in an across Europe. Additionally, the company almost operates in more than 40 towns (www.tata.com 2016). The Tata consultancy service has substantial operation in France, and Netherland. On the other hand, the Tata chemical has got its plants in Cheshire. Additionally, it has been found that the Tata communication has got a huge presence in the European market. It also maintains its cable system in US and Africa.
In the Middle East and North Africa, Tata group has hugely expanded its business in the market. In Middle East and North Africa, the Tata consultancy service has mainly opened a women call centre only for the women in collaborating with the Saudi Aramco in Saudi Arabia. On the other hand, it has been found that in the present situation, the company has launched a new car in Algeria. By implementing various strategies, the company is mainly trying to expand and develop the business in different areas like in automobiles, Tata tea, and titian.
Tata in North America, over more than 60 years the company has got a huge presence in North America. In North America, the company mainly operates 11 companies. Additionally, the company has got almost 22,000 employees in the company (www.tata.com 2016). Tata consultancy services mainly deliver it services in many centers. On the other hand, in South America, the Tata group has mainly started its first business operation in Brazil. Tata motors mainly operate its business in Uruguay. Additionally the company has launched several passenger cars for the targeted customers of the company.
It has been found that negotiation is mainly done based on the factual information. In order to build up the business in the international market, the big business organization needs to consider and adopt the culture at first. In this case, it has been found that Tata group has mainly considered the culture of the different countries for developing the business in the right way in the market. Mellahi and Frynas (2015) commented that most of the organizational decisions are based on the cultural values of the country.
Presently, it has been found that the group is adopting more and more technologies to upgrade the service and the operational level in the business organization. Apart from this, the company is also spending large amount of money and time in order to identify the new market and its targeted customers in the market. By grabbing the opportunities in the international market, the Tata group is trying to acquire the market more (Pieterse 2015).
Furthermore, it has also helped the big business organization to use the accessible possessions in the right way for operating the activities. It has helped the company to increase its sales as well as the market share of the company in the marketplace. As per the report of 2015, it has been found that the Tata group has invested around $18 billion almost in 37 borders (www.tata.com 2016). The company has mainly developed the business through merger and acquisition in the international market.
For globalization, the company has faced both success and barrier in the market. It becomes tough for the business organization to manage the business across border. The transport cost and the tariff barrier mainly creates huge barrier for the business organization to develop the business in the market (Schuler and Jackson 2014). By signing free trade agreement, the company has mainly tried to overcome all sort of barriers to operate the business in the market.
In order to acquire the position in the international marketplace, the company has mainly given much prominence on innovation. Presently, the company is trying to adopt different processes, approaches and strategies for increasing the business in the marketplace. It helps the business organization to gain additional improvement compared to the other existing companies in the international marketplace.
For research and development the company has spend almost more than 12,500 crore in the market. By adopting the start-stop technology, the big business organization has tried to develop the business effectively in the international marketplace (Scott 2013). For develop the market of Tata chemical, the company has invested large amount of money in the market. Additionally, the company also has redesigned the total work procedure of Tata chemicals.
On the other hand, it has been found that the company has incorporated several sustainable strategies in the company. By gaining the trust of the stakeholders and the customers, the business organizations is rapidly growing in the international marketplace. In order to adopt latest strategies in the market, the business organization has adopted new leaders in the business organizations. In order to overcome the legal issues and industrial disputes, the business organization has mainly decided to develop the business through negotiation. Effective negotiation has helped Tata Group to develop the business and overcome the barriers in the international market (Shyur and Shih 2015). On the other, through negotiation the business organization can easily enhance the value of the manufactured goods and services in the market.
The corporation has always focused on the core values of the business organization. By maintaining the unity, integrity, understanding and responsibility Tata group has mainly developed the business in different parts of the world. The company mainly conducts the business by maintaining high transparency level and honesty among the employees and the management of the business organization.
The main priority of the business organization is the targeted customers of the company. By performing daily activities and operation, the big business organizations are constantly trying to deliver their services to the targeted customers of the company. On the other hand, through proper coordination and unity, Tata Group mainly maintains relationship across borders. Through this effective approach, the business organization mainly develops strong relationship with the stakeholders of the company (Yang et al. 2014). Tata group’s main intention is to look up to improve the standard of living of the customers in the market.
As per the report of 2015, it has been found that the Tata group has drastically expanded their business in the international market. Additionally, the Tata group has helped to improve the revenue scale of the different countries. The revenue rate has been increased by 5.3%, it contributes around 8 billion pounds in United Kingdom’s GDP (www.tata.com 2016). For enhancing their service level, the business organization are providing proper raining and develop to the employees of the organization, so that the employees can deliver better and effective services to convince the wants and requirements of the customers in the market.
The revnuerate of the company also has increased from $103.27 billion to $108.78 billion. Stead and Stead (2013) has put forward that most of the revenue (68%) of the company is mainly generated from the international market (www.tata.com 2016). The company is mainly trying to expand the big business in the UK and the European market. The market capitalization of the company has been enlarged by 17% in the global marketplace (www.tata.com 2016). For widening the business in the international market, the company has developed its own business plan and also has framed effective suitable strategies as per the market situation.
In the current business market, the business organization is mainly more focusing on the green filed project and assignments. On the other hand, by developing joint venture with the other business organizations, Tata group has effectively developed its business through merger and acquisition in different locations (Zhang et al. 2014). Additionally, the company also has developed international strategies as the integral part of the business organizations. This has helped the company to grab several opportunities and new target customers in the market.
Several Acquisitions made by Tata group which are namely Corus by Tata Steel, Jaguar and Land Rover by Tata Motors and Brunner Mond by Tata chemical. On the other hand, it has been also found that in order to surmount the market situation, the corporation has launched several products and services in the market. In 2011, in order to gain the market situation in the global marketplace, the company has introduced Aria and Safari in the market. In the future, the company is planning to enhance is annual volume over around 70,000 units in the market (www.tata.com 2016). Additionally, for the future development the business organization is working on several projects in the international market. For achieving the new goals and objectives, the company is adopting several strategies and techniques within the business organization.
Conclusion:
Thus from this study, it can be concluded that the presently all business organizations are trying hard to build up their big business and services in the global marketplace. By expanding the business in the international market, the companies are mainly trying to grab the new opportunities and the new customers in the market. By growing the business in the global market, the company can effortlessly improve its brand awareness and the value of the product among the targeted customers in the market.
Here it has been found that by implementing the effective strategies and techniques the Tata Group is rapidly developing its business and services in the international market. Through proper collaboration and negotiation, the company has developed its business in several locations in all around the world. On the other hand, it has also been found that the company has incorporated several strategies for increasing the business in the global market. With the help of globalization, Tata Group has expanded its business in the international market. Most of the revenue of the company is generated from the international market.
Reference list:
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