Organic medicine refers to the medicines that are made and handled by use of organic means. Their ingredients do not only contain herbal products but also animal’s products. When producing organic medicines, chemicals are not used throughout the process. That means that the production, processing and preservation of these medicine use organic processes. Moreover, such things as fertilizers, pesticides, or preservatives are not used while growing the plants or rearing animals that produce these medicines (Patil, 2017). With the increased sedentary lifestyle among people in the world, most people are looking for a way to stay healthy. People are, therefore, looking for medicinal alternatives that are safer to use as compared to the current ones. They have found themselves going for the organic medicines due to their natural nature which most people believe to be safer than others. Therefore, the demand for organic medicinal products have been on the rise. Organic medicine industries are faced by a number of Strengths, Weaknesses, Opportunities and Threats. Below is the SWOT analysis of the organic medicine industries.
Strengths refers to the internal factors that enable an individual or an organization to do work effectively. In the United Sates, organic medicine industries have a number of strengths that favor the production of organic medicine. These includes wide variety of agro-climatic regions, diversification of crop species, and strong and requisite expertise and manpower.
To start with, the United States of America has a wide variety of agro-climatic regions that favor the production of organic medicinal plants as well as rearing of organic animals. Such includes the Great Plains and the Great Central Valley where farming flourishes best in the country. Secondly, the fact that there are diversified species of crops in the United States as well as in the other countries in the world makes the production of organic medicines easy (Lam, 2001). Diversified species of crops means increased sources of organic medicine. Moreover, the fact that the United States has a requisite expertise and manpower makes it easy and favorable for organic medicine industries to prosper in the country by producing quality organic medicines. For instance, the technology in the United States makes it easy for the different industries to produce high quantity and quality organic products as well as animals. This includes the use machinery such as a tractor and other advanced manpower to farming of these crops is easy. Furthermore, the technology in the US ensures that the organic medicinal plants or animals are not exposed to chemicals.
Weaknesses refers to the internal factors that act as a challenge to the production and marketing of organic medicine. In the United States, industries dealing with the growth of organic crops used in production of organic medicine have a number of weaknesses. This includes poor cultivation practices, unawareness of useful crop species to a number of people, poor marketing infrastructure, and lack of government support
To start with, poor cultivation practices is one of the weaknesses facing the organic medicine industries. To produce organic crop products and animals’ products required to make the organic medicine, no scientific or latest farming techniques are used. This, therefore, leads to low quality and quantity crops and animals yields. To add to, another weakness facing the organic medicine industries is the unawareness of useful crop species or animals to a number of people. Most useful crops are either found in the wild or in homesteads but people fail to know their worth or useful. This means that most useful crops go unnoticed or under-utilized which in turn leads to low yield of organic medicine. Additionally, the marketing of organic medicines is at times poor. Most people have no knowledge about the existence of organic medicines. This is due to it poor marketing practices which includes less or no advertisements of the products. Furthermore, governments of most countries fail to show their support for the production and marketing of organic medicinal products which leads to low sales.
Opportunities refers to the advantageous or favorable circumstances that arise as a result of a number of external factors. The organic medicine industries have a number of opportunities including support from experts and or NGOs to produce and market the product, generate employment among the local folk, potential increase in revenue generation and greater demand for exports of organic crops or animals.
To start with, most experts and or NGOs who know about the benefits of organic medicines are likely to support the respective industries in producing and marketing the medicinal products. This in turn provides the industries with the ability to produce the organic medicines in great quantities hence more profits. Secondly, increased demand in organic medicines means an increased demand for organic crops which creates an opportunity for organic farmers to make more revenues (Reganold & Wachter, 2016). Additionally, the establishment of organic medicine industries creates employment opportunities to the local communities. Moreover, with the increasing rate of demand for organic medicines, there is a likelihood that the revenues that are as a result of sales of organic medicines will rise. Furthermore, there will an increased demand for exports of organic crops and animals.
Threats refers to anything that is capable of causing damage or poses such danger to an organization, product or a venture. The organic medicine industries face a number of threats including unexpected climatic changes, fluctuating market prices, inadequate knowlwdge by farmers and the indiscriminate shifting from food crops to organic medicinal products. These are discussed below.
To start with, the climate of the United States varies with time which makes it hard to predict the best time to grow organic crops or rear organic animals or in which regions (Gergel, B., J. T., & Stumbaugh, 2017). With increased industrialization, the climatic change of the United States has really changed making it unpredictable on the best regions or times to grow organic crops or rear organic animals. Secondly, the organic medicine industries face the threat of fluctuating market prices. The prices for organic medicinal products will vary depending on demand from customers. For instance, if a product wins the trust of many people in the country or outside the country then, its demand will definitely go up leading to an increase in prices. Conversely, the opposite is true. Additionally, inadequate knowledge by the farmers who grow the organic crops poses a great threat to the organic medicine industry. Producing organic crops or rearing organic animals requires adequate knowledge from the responsible farmers. In case the farmers fail to rear the animals or grow the crops as required by the organic standards, then the final products are likely to be contaminated with chemicals (Pershina EV, 2016). Lastly, with the increased demand for organic crops and animals, most farmers are likely to switch from growing food crops to growing the crops whose demand is high. This, in turn, could lead to a decrease in production of food crops which poses a threat of reduced food supply in the country.
Porter’s Five Forces and PESTEL analysis refers to two sets that help an organization to analyze their situations and to improve their competitive advantage. The porters five analysis focuses on where the power lies in a competitive situation while PESTEL analysis focuses on how a number of macro environmental factors affect an organization as well as its competitive standing. These includes the environmental, economic, sociocultural, legal, technological and political factors.
To start with the Porters Five Forces analysis, the organic medicine industries focuses on the following factors in determining the balance of certain situations.
The PESTEL analysis, on the other hand, aims at determining how an organization is a number of factors. For the organic medicine industry, PESTEL analysis involve looking into the following factors (Oraman, 2014):
Conclusion
From the above analysis, it is clear that organic medicine companies are facing an increase in demand rate for organic medicine. In the United States, these industries have a number of strengths including requisite expertise and manpower and wide variety of agro-climatic zones. The industries have a number of weaknesses including poor marketing practices and lack of government support. Opportunities that come with the establishment of these industries includes employment chances and support from NGOs and or other experts. The threats include fluctuating market prices and the shifting from food crops to cash crops.
References
Gergel, D. R., B., A., J. T., L., & Stumbaugh, M. R. (2017). Effects of climate change on snowpack and fire potential in the western USA. climate change, 287-299.
Lam, T. (2001). Strengths and weaknesses of traditional Chinese medicine and Western medicine in the eyes of some Hong Kong Chinese. J Epidemiol Community Health, 762-765.
Oraman, Y. (2014). An Analytic Study of Organic Food Industry As Part of Healthy Eating Habit in Turkey. Market Growth, Challenges and Prospects.
Patil, K. (2017). Difference Between Organic Medicines and Herbal Medicines. Organic facts.
Pershina EV, V. J. (2016). Correction: Comparative Analysis of Prokaryotic Communities Associated with Organic and Conventional Farming Systems. PloS one.
Reganold, J., & Wachter, J. (2016). Organic agriculture in the twenty-first century. Nature plants 2, 15221.
Teamwork Skills: Being an Effective Group Member | Centre for Teaching Excellence. (2018). Retrieved from https://uwaterloo.ca/centre-for-teaching-excellence/teaching-resources/teaching-tips/tips-students/being-part-team/teamwork-skills-being-effective-group-member
Why Natural Medicine | Institute for Natural Medicine. (2018). Retrieved from https://naturemed.org/the-naturopathic-approach/why-natural-medicine/
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