The bicycle business began in 1906 and has grown to be a very successful business enterprise in various regions of the globe. Bicycles are used in transport, physical exercises and in sport resulting to increased demand in the market. This has in turn resulted to the growth of the bicycle industry with new companies venturing into the market day by day. The concept of international business is crucial in establishing a business enterprise in a new market. The assignment will consider the concepts and principles of international business to assist a Pounder Bicycle Company take a decision on whether it good to venture into the U.
S. market. The paper will provide information on the U. S. market and show how the market is suitable and beneficial to the company if it ventures into it. Introduction of Pounder Bicycles The Pounder Bicycle company manufactures peddle bikes but plans on manufacturing new brands (for example mountain bikes) to satisfy the customer needs. The company wishes to enter into the foreign market due to the bicycle’s popularity in the Western world where its used as an exercising tool, in sports and as mode of transportation.
The company plans to establish its market in one of the North American country. The development of this proposal will assist the company’s management to take a sound decision on which North American country most suitable to enter into, the type of bike is that should be marketed and how to enter the market. The proposal approach will determine the suitable, conducive and beneficial market to earn the company profits and create a better understanding of the entire economic world.
In addition, it will feature detailed knowledge on factors that affect trade and business between countries.
The factors affecting the business in a given market include; geographical, social, economic, legal, political, socio-economic and cultural factors. All these factors will be put into consideration before the company establishes its business in North America with the proposal promoting better understanding of the environment and needs of North American countries. The North American country that the company wishes to venture into is the United States of America. The proposal will determine the feasibility of venturing into the USA to establish market for the Pounder Bicycle Company products.
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