Discuss about the Globalization and Digital Disruption Systems.
The progress of science in the present age has attached the tag of digital in the civilization. Except the remote areas, each corner of the Australian threshold is trapped under the digital vibes. Thanks to the attempts undertaken by the technological industry to gift innovative quality devices to the public domain (Bbc.com 2017). The outcome of these attempts is the escalation in the sales revenue of the companies, which has added a modern touch in the life of the public domain. This essay excavates the negative impacts of the globalized digitalization in the film industry, which broadens the scope and arena of this essay.
The points placed in the introduction bears resemblance with the functionality of digitalization. The adoption of technologically advanced machines has brought technological advancement for the companies and organizations. As a matter of specification, with the effective and judicious utilization of these machines, the concept of manual labor has almost become extinct. Overall, digitalization has brought a modern touch to the business transactions within almost all of the industries, including the film industry (Valacich, Schneider & Jessup 2012). The selection of film industry is an innovative concept, which fulfils the entertainment needs of the public domain. Attachment of the concept of disruption in this context deprives the public of quality entertainment, which is crucial after a hard day’s labor.
In the past ages, only black and white films were produced. This was due to the absence of technologically advanced machines. However, with the advancement of civilization and technology, colors were added to the films to produce quality films. These transformations can be correlated with the life cycle of the individuals. Countering this, colors generate an urge among the infants to explore many new things, which lacked in the films of the earlier time. In other words, films in earlier times lacked digitalization, which is present in the films of the present age (Belton 2012). The major drive behind this is the presence of skilled and efficient producers and directors, who aim to add innovation to the lives of the individuals.
Adoption of radio chromic films acts as a typical example of digitalization within the film industry. As a matter of specification, these radiochromic films have enabled the production staffs to develop films within spacious screens (Lewis et al., 2012). The radiations used for scanning the films are so advanced that they bring to the forefront the faults in a single examination. In order to make judicious utilization of the radiations, standards have been developed by the management staffs. Effective adherence to these standards enables the personnel to achieve the results within a short span of time. Bearing in mind the specifications of the electrical radiations adds to the management of the screening, which results in the production of quality films. Herein, lays the projection of the true essence of calibration. Non-compliance to the standards might compel the staffs to encounter hazardous instanced, which aggravates the health issues of the personnel (Lewis et al., 2012). Viewing it from other perspectives, this deprives the public domain of viewing films in high resolutions screens. This non-compliance might deprive the public of their visionary functionalities. In this respect, conjunction can be established with the word “disruption”, which aligns with the requirements of the essay.
Placement of focus on Australia contradicts the globalized effect of digitalization in the whole universe. The verb “globalized” paves a new way in the field of digitalization. According to the revelations of (Bbc.com 2017), the media industry of Australia achieves the tag of visual effects industry. This is due to the modernization of the approach towards the production of the films. Within this, the aspect of three dimensional can in included. The production of three dimensional films have provided a thrilling experience to the public in the theatres as well as their homes. Herein, lays the conjunction with the book, Digital 3D cinema: Digital cinema’s missing novelty phase. Projection of films in high resolution screens adds to the three dimensional effects, which serves the entertainment needs of the public (Belton 2012). Herein, lays the appropriateness of qualifying the reign of film industry as a “novelty phase”. Their wonder at the picture quality is equal to earning profit for the film industry as a whole. The major drive behind this is the possession of fine quality screens, which accumulates the pictures in perfect alignment. Maintenance of these screens is of utmost importance. Degrading quality of the screens adversely affects the production, which deprives the humans of their entertainment needs. This aspect correlates with the word “missing” in the name of the book (Belton 2012). Here missing implies the misutilization of the available technology, which bears correlation with the action of disruption. These linkages broaden the scope and arena of the essay requirements.
Piracy is considered as one of the other components of disruption. Delving deep into the concept of piracy, it destroys the individual talents of the producers. Countering this, pirated films sometimes act as a savior for the film industry in terms of increasing the sales revenue. The earlier sentence contradicts the true functions of copyright. Pirated films compel the personnel to encounter losses in terms of film downloads and online views (Scaria 2014). This is also a loss in terms of online marketing for the film industry. These outcomes highlight the negative outcomes for the film industry and opens up a different way for the fulfillment of the requirements of the essay. The cultural parameter of the book contradicts the usual conventions of the business. Within this, privacy acts as a deviation. Viewing it from another perspective, carrying out pirated activities degrades the personal status of the individuals as well as the industry as a whole. Countering this, adoption of copyright authenticates and validates the business transactions of the film industry.
Film production is a vast concept, which includes various parameters such as picture screening, music launch, costumes and many more. The parameter of music gets highlighted in the online article entitled, Is streaming technology saving the music industry? The effect of the technological advancement is so widespread that its repercussions can be found within the music industry (Bbc.com 2017). The selection of the music industry might act as a deviation from the essay requirements; however, it broadens the perspectives that help in speculating the real outcomes of the modernized technology, rather globalized technology. The adjective “streaming” can be linked with the experiments with the radiations, which produce fine picture quality to be projected in the films. The question mark raises doubts over the future of the film industry with the utilization of the available technology. The action of “saving” might generate hope in terms of extending a helping hand towards these industries. Countering this, judicious utilization of the available technology, acts as an appropriate address towards the question proposed by the article.
Taking a cue from this article, exposure of negligence attitude towards the judicious utilization might make the position of the personnel vulnerable (Bbc.com 2017). Herein, correlation can be established with the article entitled, Will globalization take away your job? The questioning tone of this article aligns with the vulnerability of the designation of the film industry personnel. Critical review of both the article projects the uncertainty in terms of a bright and prospective future with the means of technological globalization. Counter arguing this critical reflection, incapability towards judicious utilization of the available technology aligns with the action of interplay based on employment grounds (Bbc.com 2017).
In view of the diversified effects of globalization, the questioning tone of the above articles is contradicted. Herein, lays the effectiveness of the ways adopted by the companies to bring innovation within the design of the products. Specific example in this direction is the declaration of smart cities through the provision of free Wi-Fi. Access of internet from every corner of Australia is itself an evidence of the globalised effect of digitalization.
Throughout the essay, it has been established that judicious utilization of the available technology projects the true essence of the terms “digitalization”. Effective adherence to the norms of the regulatory framework acts as a protective cover watch for the film industry in terms of maintaining the balance between the production activities. As a matter of specification, presence of carbon footprints in the screens or radiations relates with the word “dirt” in the book entitled, Dirt Research for Media Industries (Acland 2014). The “research” links to the experimentation with the qualities of the screens for producing refined quality films.
Mitigation of adopting wrong ways would itself reduce the dirt from the business activities of the film industry. Further, promoting fake information about the activities of the industry would enhance its popularity. Market research possesses enough flexibility to inform the personnel of the film industry about the technologically advanced machines. As a sequential step, creation and development of plans for knowing the operations of the machines would help the staffs to calculate the effectiveness of the device in terms of the business requirements of the industry (Valacich, Schneider & Jessup 2012). Most importantly, bearing in mind the specific needs and demands of the customer would act assistance in producing quality films. Furthermore, adoption of social media marketing would act as a direct alignment with the globalized effect of digitalization in the film industry of Australia.
The essay emerges successful in speculation of the proposed issue of globalization and digitalization. The major drive behind this is the return to the introductory issue at the end of the essay. Herein, lays the major drive behind this success.
References
Acland, C. R. (2014). Dirt Research for Media Industries. Media Industries, 1(1).
bbc.com (2017) Is Streaming technology saving the music industry?. Retrieved 30 March 2017, from https://www.bbc.com/news/business-28023116
Bbc.com (2017) The Rise of Australian visual effects industry. Retrieved 30 March 2017, from https://www.bbc.com/news/world-australia-31545807
Bbc.com (2017) Will globalization take away your job?. Retrieved 30 March 2017, from https://www.bbc.com/news/business-38600270
Belton, J. (2012). Digital 3D cinema: Digital cinema’s missing novelty phase. Film History: An International Journal, 24(2), 187-195.
Lewis, D., Micke, A., Yu, X., & Chan, M. F. (2012). An efficient protocol for radiochromic film dosimetry combining calibration and measurement in a single scan. Medical physics, 39(10), 6339-6350.
Scaria, A. G. (2014). Piracy in the Indian Film Industry: Copyright and Cultural Consonance. Cambridge University Press.
Valacich, J. S., Schneider, C., & Jessup, L. M. (2012). Information systems today: Managing in the digital world. Prentice Hall.
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