Discuss about the Policy Characteristics and Organizational.
The business world is ever-changing and there are a lot of things which keeps on happening in it. Hence, to cope up with the changes every company has to make appropriate changes and modifications. The Australian market is ever growing with a stable economic background where there is a huge ground for competition for every business. In this case, research and analysis for the business and its operations are very necessary. In order to cope up with several changes, there has to be appropriate planning and implementation of these plans. This section of study includes a proper internal and external analysis of Grain Growers Ltd. so as to reach out to a conclusion for development and growth of a business. There are several aspects and functions upon which the research has taken place in order to have an appropriate result (Angell and Kraemer, 2017). Company and its overall study are done on the basis of several parameters such as 5C’s and a generic market research about taste and preferences. Also, a brief description of a company and its operations is given for better understanding of the plot of a company. Overall the justification provides proper measures about how a business can plan and proceed with its operations in a country like Australia where the competition is very high.
Food is life and it is regarded as a basic need for each and every individual on this planet. It is a secondary outcome of some primary resources such as grains, vegetables etc. Hence, agriculture is a valuable sector in every economy contributing its part to the growth and development. Grain Growers Ltd. is also one such primary sector firm which is inclined to develop and grow farmers and their business in Australia so that they have an access to more better income and prices for their grains (Calco and Veeck, 2015). The company is basically working on several decisions where it is aiming to enhance the farming activities as well as the supply of grains. Basically, the company takes up the projects for growing up the grains which are important and basically required in Australia. It is a non-profit organization which aims at supporting several businesses to have the proper supply of grains for their secondary businesses in adequate quantity. There are divisions of the organization through which the grains are tested, accordingly graded and supplied to further areas wherever there is a demand for it. It also provides several supports to organizations as it is working as an NGO in Australia.
The mission of the company is to promote healthy living and make sure that grains which are being supplied in the market of Australia are up to the standards. They have made sure to have proper tools for testing and examining the grains which are presented to them so as to reach out to a conclusion about the category of product. Improvisation in the standards of grin and its production is the aim of this organization (Cho, Bonn and Brymer, 2017). Basically, it is motivating the enhancement of technology and its use in agricultural activities so as to improve cropping. It is the objective of the company to provide a base for the training and real growth for the grain developers in Australia. It provides a platform for the grain growers to have a knowledge and share their ideas in order to improve this section of business for better cropping. The company is aiming to help the farmers to have an access to new ideas and new strategies which may turn their hard work into smart work and help them to have more utilization of resources for the betterment of their business and its revenues. It has several programs through which it reaches out to various sections of the society.
In the process of reaching out to a better conclusion following 5C’s analysis of the company is performed:
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Strengths
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Opportunities
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Weaknesses
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Threats
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The company is majorly serving the farmers and grain producers that is the agricultural section of the society which is in return providing a good response to its business. As it is an NGO so it gives knowledge for development and growth of knowledge for people who are in this same line of business (Dinnie, 2015). The response from people is also very good and they are taking the visits to events and programs which Grain Growers Ltd. as a company provides.
As the company aims to promote the agricultural resources of Australia so it basically provides its services directly through a set of individuals which is the team of Grain Growers Ltd. the educational services are basic and prominent so they don’t require any third party involvement in serving the clients it is having (Ernst and Dolnicar, 2018).
There are many competitors who are there for Grain Growers Ltd. some of which is Wesfarmers and Emerald Grain which are dealing in the same business of farming and cropping (Wieland, Hartmann and Vargo, 2017). Many new organizations with the same ideas are coming up which may also result as a threat for the organization.
The factors which affect the organization as an NGO are more political and legal as the company faces challenges when a government changes the policies (Fornell and Wernerfelt, 2013). Also, it has to maintain the decorum for its services which it is formed to give to the people.
Several ways are there to collect and gather information depending on the need for the research. There are techniques in which the segmentation is done and there are several variances upon which population is divided depending upon the operations of a business. Hence, Grain Growers Ltd. basically aims to promote the agricultural section of the Australian market for which various analyses such as market, choice of customers; potentiality in developing the business must have to be done (Friedman, 2018). Further in order to proceed with this company opted to use various resources available to gather information such as analysis of the market, studying it completely etc. There are two techniques of research which are quantitative as well as qualitative research both of them plays the important role to have quality and quantity of the customers which are there in a particular market which is aimed by a company. Hence, the target of the company is clear that is farmers so it targeted those people depending on the needs which they might have. But basically, it aimed at providing them a space for guidance and access to knowledge which is just like educating them on how they can d better. Simultaneously company analyzed the threat and presence of competitors in the market which is very certain and huge (Smyth, Gable and Pervan, 2016). Each and every strategy for the operations of a company is done on proper parameters.
Talking about the change in business which is inevitable and unstoppable the knowledge has to be upgraded to the tools and techniques which are used in farming. This is done so as to provide better cropping techniques for the farmers of Australia. The aim of the company is to promote agricultural section which requires various up gradation from time to time as a need for the market (Gattorna, 2017). There are various roles which employees play in the functioning of Grain Growers Ltd. which are to develop its business properly and in a manner such that it reaches out to each and every section wherever its services are required. Before targeting and settling up the NGO the proper analysis of how to reach to people who are in requirement of help and guidance for cropping is done after which the set up for same as events and programs have been done. Grain Grow Ltd. is a platform for farmers and grain growers to have made their cropping better byways which are up to date and visionary developing for utilization of resources properly in such a manner that it enhances sustainable growth. The generation after generation must have that legacy of doing business into cropping and farming so as to reach out to the secondary sector needs which are growing very vastly (Sarwar, Ramachandran and Hosseinian, 2017). Hence, the research of market and competition is properly done by the company and it is aiming to give proper services to its clients so as to make its goals reality of promoting the farming culture of Australia all over the globe by becoming experts in the same.
Marketing strategies are the tactics and the plans that are required to be established and developed by the business corporation for tackling and dealing with the various marketing trends and situations, the competitors and the preferences and behavior of consumer (Giurca and Späth, 2017). Simply, marketing strategy can be termed as the set of actions that are executed by the business corporation for promoting and selling the products and services. Market segmentation will be making easier for the marketers to personalize and customize and marketing campaigns. By masterminding their organization’s objective market into divided gatherings, as opposed to focusing on every potential client exclusively, advertisers can be more effective with their chance, cash, and different assets than if they were focusing on buyers on an individual level (Rust, Lemon and Zeithaml, 2014). Gathering comparative shoppers together enables advertisers to target particular groups of onlookers in a financially savvy way. Market segmentation additionally decreases the danger of an unsuccessful or incapable showcasing effort. At the point when advertisers partition a market in view of key attributes and customize their methodologies in light of that data, there is a considerably higher shot of progress than if they somehow managed to make a nonspecific battle and endeavor to execute it over all portions. Advertisers can likewise us division to organize their intended interest groups. In the event that division demonstrates that a few shoppers would probably purchase an item than others, advertisers can better assign their consideration and assets. Grain Growers Ltd. are also required to develop market segments for presenting, promoting and selling the products and services to the consumers (Gummerus, Koskull and Kowalkowski, 2017). The below mentioned are some of the marketing segments that can be developed by the business entity such as economies with high demand and other business corporations that are associated with the sector. These marketing segments will be aiding the business corporation in the number of aspects. As segmentation is an effective process or methodology that will be aiding the business entity in focusing on the developed market segments, there will be an increase in the competitiveness, expansion of the market and customer base will be developed.
Value proposition- It refers to the idea or approach which explains why any customer/buyer should buy the products generated by the company.in order to prove that statement legitimate, a company has to deliver an efficient product to stand by their statement. Value propositions are usually followed by the single line, statement or phrase stating the fact that why should any customers buy their product. Grain Growers Limited has several policies for the promoting and betterment of their products and giving customers the best (Hatheway, Kwan and Zheng, 2017). Grain Grower industry has launched several products by keeping in mind what customer desire. Their new inventions convince the customer to buy the products produced by the organization at first glance, assuring the buyer a better product. The company has connected to 18,500-grain growers in Australia with all the latest news from the industry. By connecting through many publications Growth Growers emphasizes on gaining broader industry and reaching out to more and more customers hence increasing their company growth and goals.
Positioning statement-it explains how a product, company or organization fulfills the desired need of the customers (Jaworski, 2018). A firm has to come up with a statement to clarify their motto to the customers.it is completely different from the company slogan or tagline it describes how the buyers will be profited by the specific product. While writing the positioning statement one has to keep few things in mind for example; 1)focusing on the required group of customers An easily memorable statement, defining all the prospects of the products Grain Growers Limited launched the statement “Keen to boost your farm productions? Put innovative tools to the test” explaining and stating the quality of their product and how it can be useful to customers (Jia, Wang and Xiong, 2017). The particular organization has made so many advancements to come up with the better ideas of producing better quality wheat grains, that is why it is the largest grain industry in Australia.
An organization uses several techniques and strategies to advertise its products and launch them in the market for sale, all those strategies and techniques come under the term Marketing Mix. The 4 Ps are the basic tools which marketing mix consists of. These P’s are-place, price, product, and promotion.
Product- to fulfill the needs of customers different industries produce the different type of items which are known as products (Kitchenham, Mendes and Travassos, 2007). The company has to ensure that their product matches the requirement of buyers and should be efficient.If the product fails to deliver what is promised it will lead to the declination of sales and even no other Marketing Mix tool will be able to fix the damage. A product is the outcome of all the work done throughout a year or more which aids in the growth of company so one has to careful in developing the correct product. Developing, delivering and a more efficient grain industry is the vision of Grain Growers Limited ensuring highly efficient and profitable products and services which includes:- FOOD BANK- Non-profitable and by promoting the grain donation to charities in around Australia. Production Wise-it’s an online tool used for the management of crops, Production Wise is Australia’s most powerful tool for growers, farm manager, and advisers which supports their decisions. This tool monitors, controls and manages all the activities which take place at the farm in a safe and secure manner. All the captured data helps in improving the farm output, promoting the efficiency and profitability (Liu, Liao, Huang and Liao, 2018).
Barley Testing- It gives the most legitimate barley DNA test and Grain Growers gives Australia’s most accurate “varietal purity test for malting barley”
Price- it determines the cost of the product. Pricing the product is one of the four crucial tools because it decides the profit and loss of the company. While setting the price strategy one has to keep so many things in mind, for example, market strategy, profit margin, setting the value of the product according to oppositions and last but not the least, an affordable budget (Mokwa, 2017). Grain Grower Limited aims to build proficient, productive and advantageous industries of grain for producers all over Australia.
Place-to sell more and more products each and every company focuses on different type of methods where they can reach out to more and more buyers and in order to do so any business organization has to place the product according to the convenience of the consumers/customers so that it would be easily available to them and by keeping this strategy in mind Grain Growers Limited is top leading and the largest grain industry with over 18,000 members (Nowak and Paton, 2018).
Promotions-Advertising the product in so many ways is known as promotions. To sell the production company has to adopt so many methods so that buyers/customers can easily reach out to the product, these methods may include; bringing it to the attention of media, advertising it on televisions, newspapers, magazines, and mails (Pride and Ferrell, 2015). Grain Growers Limited has an access over more than 18,500 producers of grains leading it to be the top leading and largest grain industry of Australia.
Conclusion
In the limelight of the above-executed analysis, it has been inferred that managing marketing activities is one of the crucial and empirical tasks for any of the business corporation and the same should be executed with greater efficiency and effectiveness. The report comprises of various approaches and analysis that can be adopted by the business corporation that is Grain Growers Ltd. for managing the various operations and functionalities within the business corporation. Grain Growers Ltd. is making execution of the above-mentioned approaches for developing and advancing the business operations and thus leading the entity towards success and growth. The above-mentioned marketing strategies will be aiding the business entity for establishing and developing a distinct image of the products and services in the market regions.
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