This section aims to outline promotional tactics for our brand of Stylish Footwear and highlight some of the ways thru which we can’t create a memorable brand experience for our customers that will ultimately engender brand loyalty and thus repeat purchase. At the heart of any promotional campaign is brand based communication: a communication style (and art) that immediately grasps audience’s attention and positions your brand in the newly captured space of their mind as a distinctive brand which has several new (and different) things to offer than your closest competitor.
As most branding gurus put it: positioning isn’t really what you do to your product; it’s what you do to your consumer’s (customer’s/ target audience’s) minds! Therefore, marketing communication and promotion strategy essentially need to be woven around a consistent message that communicates your brand’s positioning in a simple yet distinct way. As such, Stylish Footwear will create a smart mix of various promotional tools to promote the brand, create awareness and build equity.
Our promotional strategy will have the following objectives:
This could be achieved by more than one ways: Guerrilla Marketing
Guerilla marketing is a very effective BTL campaign that has gained fame recently and has been dubbed as an immensely effective mode of communication. It involves creatively using stimuli present in the environment and presenting it contextually to communicate your brand’s message in interesting and unique ways. One way of employing guerilla marketing to promote Stylish Footwear and its line of shoes in various categories by designing a giant sized, beautifully crafted shoe and placing it on conspicuous public places like traffic stops and other heavily crowded places where it’ll attract attention and becomes the talk of the town.
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download