The web application contains step-by-step procedure which enables the user irrespective of his knowledge in the domain of finance to generate his own business plan in a matter of an hour or two, if not in minutes irrespective of the knowledge levels he possess. To facilitate the same, the following features are enabled in the application.
The product is available in different variants which are customised for different levels of users. A brief description of each variant is as follows:
The access for the web application is given to the users in various ways depending upon the category to which the user belongs. The following are the types of access available –
The access to the portal in the case of membership is granted after the payment of one time enrolment fee and later the user can continue to utilise the services by paying annual subscription fee. As a compliment to the new member, the first year subscription fee is waived off and shall be granted a free access for first year.
All the one time users can also access the portal as a guest user and can generate their required report by paying a prescribed charge for generation of such report. The fee charged may differ from industry to industry, nature of report and the template used (User can choose from different templates that are designed with keeping in view the utility that can be generated from the report). Sample of such templates are as follows:
The templates are a combination of text and infographics which provide huge information in the form of simple understandable flow charts, pie diagrams and graphs which not only communicate the content effectively, but also include every minute detail that is relevant and value adding.
We never disclose the sensitive and personal information provided by the client to any third party and owe our utmost confidentiality about the information we receive from the user. We are committed to deliver the best and unbiased analysis with professionalism and due care without distortion of facts, whether intentionally or otherwise. Further, we are committed to provide the user of the portal with best information available and we cross check the information with professional competence.
Our prospective clientele can be from wide range of backgrounds which include but not limited to the following:
Australia is one of the countries which produce a lot of entrepreneurs. As many as 12.2 % of the total population of the country are entrepreneurs (Facts, 2019). Survey states 1,465 new start-ups emerged in a single financial year of 2018. 41.6% of the promoters of the start-ups in Australia are first time entrepreneurs. Further, all these promoters are from various academic backgrounds. The following table shows the percentage of entrepreneurs and their education background (Startupmuster.com, 2019):
|
Level |
Percentage |
|
High School |
12.5% |
|
Industry Accreditation |
0.3% |
|
Vocational Certification |
7.8% |
|
Graduate Diploma |
10.1% |
|
Bachelor |
25.4% |
|
Double Bachelor |
7.3% |
|
Masters |
22.6% |
|
Honours |
7.8% |
|
PhD |
6.1% |
From the above table we can clearly understand that a considerable portion of entrepreneurs are not academically highly qualified. Further, not all the entrepreneurs who completed graduation are from ‘finance’ background which is evident from the fact that out of all the entrepreneurs, people who claims to have strong understanding of finance are 20.5%. Also, as many as 52.6% of start-ups have outsourced their financial and accounting management to the experts. These facts can conclude the prospective potential of the product ‘Guide’ in the Australian market.
Reports from CPA Australia released recently suggests that there are 163,750 active CPAs till date. Among them 41,108 members are associates and 13,312 are fellow members (Cpaaustralia.com.au, n.d.). They year 2017 witnessed a fresh enrolment of 11,098 for association as CPA in Australia and it is expected that the membership grows at a rate of 11,000 members per annum.
The primary area of operation and the target market of for our revenue generation is Australia and since the product is one of its kind and a complete innovation, lack of competitors (whether established or new) will be our core competitive advantage. Further, we are associated with every highly rated finance expert one can name in Australia and have a binding agreement with them for coming 5 years where the experts owe their exclusivity to deal with our company and that protects the loss of revenue to new competitors who copy our idea.
We own a copyright for the application, templates and every crucial aspect of the web application. Further, we also hold the patent for the code generated by our IT team and hence it will be illegal to imitate our web application or use our back-end code. Further we have exclusivity agreement with all the API providers for coming 5 years. These steps will ensure protection of our market share from all the unethical threats that are posed by our potential competitors, if any.
The development and commencement of operations of the project will take 10 weeks of time from the date on which the project goes on board. All the necessary requirements to take the project live and other background activities before the project goes live were taken care of. The following diagram shows the various project milestones and the complete time line of the project. (Sharma, n.d.)
|
Projected Initial Investment |
|
|
Year |
1 |
|
Development of the Software |
$28,000 |
|
Required Risk Capital (working capital) |
$14,000 |
|
Systems and Central Server |
$42,394 |
|
Advanced Deposit towards Rent |
$5,450 |
|
Security Deposits |
$5,500 |
|
Premium for Insurance |
$2,500 |
|
Office Furniture and other Fixtures |
$29,500 |
|
Cloud platform service cost |
$1,545 |
|
Unanticipated and miscellaneous expenses |
$1,111 |
|
Total Investment Costs |
$1,30,000 |
|
Source of Funds |
|
|
Owner’s Equity |
|
|
Promoter’s investment |
$65,000.00 |
|
Total Sources from Equity |
$65,000.00 |
|
Outside Financiers |
|
|
Term loan from Banks |
$65,000.00 |
|
Total funds from Finance |
$65,000.00 |
|
Total Accumulated Funds |
$1,30,000.00 |
|
Variants their Prices and Costs |
|||
|
Product Name |
Cost Per Item |
Profit Per Item |
Revenue Per Item |
|
Guide |
$26.00 |
$100.00 |
$126.00 |
|
Second Fiddle |
$16.00 |
$100.00 |
$116.00 |
|
Resource |
$18.00 |
$100.00 |
$118.00 |
|
Confidant |
$24.00 |
$100.00 |
$124.00 |
|
Employee Benefit Expenses |
|
|||
|
Roles |
Growth (%) |
1 |
2 |
3 |
|
Owner |
2.1% |
$1,00,000 |
$1,02,100 |
$1,04,244 |
|
Manager – Operations |
2.1% |
$1,17,256 |
$1,19,718 |
$1,22,232 |
|
IT Staff |
2.1% |
$81,491 |
$83,202 |
$84,950 |
|
Technicians – Network & Hardware |
2.1% |
$66,776 |
$68,178 |
$69,610 |
|
Front-end receptionist and others |
2.1% |
$39,500 |
$40,330 |
$41,176 |
|
Total |
2.1% |
$4,05,023 |
$4,13,528 |
$4,22,213 |
|
Forecasted expenses (yearly) |
|||
|
Year |
1 |
2 |
3 |
|
Administration and other |
$27,000 |
$28,080 |
$29,203 |
|
Advertising and Marketing |
$8,242 |
$9,478 |
$10,900 |
|
Maintenance Costs |
$2,250 |
$2,318 |
$2,387 |
|
Insurance Premium |
$2,500 |
$2,625 |
$2,756 |
|
Utility charges for cloud |
$1,545 |
$1,299 |
$1,299 |
|
Office Rent and other Utilities |
$21,800 |
$22,890 |
$24,035 |
|
Other Miscellaneous expenses |
$19,780 |
$22,747 |
$26,159 |
|
Totals |
$83,117 |
$89,437 |
$96,739 |
|
Other Assumptions |
|||
|
Year |
1 |
2 |
3 |
|
Interest Rate – Short Term |
12.0% |
12.0% |
12.0% |
|
Interest Rate – Long Term |
10.0% |
10.0% |
10.0% |
|
Income Tax Rate |
27.5% |
27.5% |
27.5% |
|
Annual Sales Forecast |
|||||
|
Year |
1 |
2 |
3 |
4 |
5 |
|
Growth (%) |
0.0% |
15.0% |
15.0% |
15.0% |
15.0% |
|
Guide |
$3,67,416 |
$4,22,528 |
$4,85,908 |
$5,58,794 |
$6,42,613 |
|
Second Fiddle |
$6,58,629 |
$7,57,423 |
$8,71,036 |
$10,01,692 |
$11,51,946 |
|
Resource |
$5,69,487 |
$6,54,910 |
$7,53,146 |
$8,66,118 |
$9,96,036 |
|
Confidant |
$52,824 |
$60,748 |
$69,860 |
$80,339 |
$92,390 |
|
0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Totals |
$16,48,355 |
$18,95,609 |
$21,79,950 |
$25,06,942 |
$28,82,984 |
|
Cost of Sales Forecast |
|||||
|
Year |
1 |
2 |
3 |
4 |
5 |
|
Growth (%) |
0.0% |
15.0% |
15.0% |
15.0% |
15.0% |
|
Guide |
$75,816 |
$87,188 |
$1,00,267 |
$1,15,307 |
$1,32,603 |
|
Second Fiddle |
$90,845 |
$1,04,472 |
$1,20,143 |
$1,38,164 |
$1,58,889 |
|
Resource |
$86,871 |
$99,901 |
$1,14,887 |
$1,32,120 |
$1,51,938 |
|
Confidant |
$10,224 |
$11,758 |
$13,521 |
$15,549 |
$17,882 |
|
0 |
$0 |
$0 |
$0 |
$0 |
$0 |
|
Totals |
$2,63,756 |
$3,03,320 |
$3,48,818 |
$4,01,140 |
$4,61,311 |
|
Gross Profit |
|||||
|
Year |
1 |
2 |
3 |
4 |
5 |
|
Total |
$13,84,599 |
$15,92,289 |
$18,31,132 |
$21,05,802 |
$24,21,673 |
|
Employee Benefits Plan – Yearly |
|||
|
Year |
1 |
2 |
3 |
|
Owner |
$1,00,000 |
$1,02,100 |
$1,04,244 |
|
Manager – Operations |
$1,17,256 |
$1,19,718 |
$1,22,232 |
|
IT Staff |
$4,07,455 |
$4,16,012 |
$4,24,748 |
|
Technicians – Network & Hardware |
$66,776 |
$68,178 |
$69,610 |
|
Front-end receptionist and others |
$79,000 |
$80,659 |
$82,353 |
|
Total |
$7,70,487 |
$7,86,667 |
$8,03,187 |
|
Numbers of Employees |
|||
|
Year |
1 |
2 |
3 |
|
Owner |
1 |
1 |
1 |
|
Manager – Operations |
1 |
1 |
1 |
|
IT Staff |
5 |
5 |
5 |
|
Technicians – Network & Hardware |
1 |
1 |
1 |
|
Front-end receptionist and others |
2 |
2 |
2 |
|
Totals |
10 |
10 |
10 |
|
Pro-forma Profit and Loss (Yearly) |
|||
|
Year |
1 |
2 |
3 |
|
Revenue |
$16,48,355 |
$18,95,609 |
$21,79,950 |
|
Cost of Services |
$2,63,756 |
$3,03,320 |
$3,48,818 |
|
Gross Margin |
84.00% |
84.00% |
84.00% |
|
Gross Profit |
$13,84,599 |
$15,92,289 |
$18,31,132 |
|
Expenses |
|||
|
Employee Benefit Expenses |
$7,70,487 |
$7,86,667 |
$8,03,187 |
|
Administration and other |
$27,000 |
$28,080 |
$29,203 |
|
Advertising and Marketing |
$8,242 |
$9,478 |
$10,900 |
|
Maintenance Costs |
$2,250 |
$2,318 |
$2,387 |
|
Insurance Premium |
$2,500 |
$2,625 |
$2,756 |
|
Utility charges for cloud |
$1,545 |
$1,299 |
$1,299 |
|
Office Rent and other Utilities |
$21,800 |
$22,890 |
$24,035 |
|
Other Miscellaneous expenses |
$19,780 |
$22,747 |
$26,159 |
|
Payroll Taxes |
$0 |
$0 |
$0 |
|
Total Operating Costs |
$8,53,604 |
$8,76,104 |
$8,99,926 |
|
EBITDA |
$5,30,995 |
$7,16,185 |
$9,31,206 |
|
Income Tax |
$1,75,228 |
$1,95,307 |
$2,54,835 |
|
Interest Expense |
$7,257 |
$5,977 |
$4,534 |
|
Depreciation Expenses |
$7,135 |
$7,135 |
$7,135 |
|
Net Profit |
$3,41,375 |
$5,07,766 |
$6,64,702 |
|
Profit Margin |
20.71% |
26.79% |
30.49% |
|
Pro-forma Profit and Loss (Yearly) |
|||
|
Year |
1 |
2 |
3 |
|
Revenue |
$16,48,355 |
$18,95,609 |
$21,79,950 |
|
Cost of Operations |
$8,53,604 |
$8,76,104 |
$8,99,926 |
|
EBITDA |
$5,30,995 |
$7,16,185 |
$9,31,206 |
|
Less: Taxes, Interest, and Depreciation |
$1,89,620 |
$2,08,419 |
$2,66,504 |
|
Net Profit |
$3,41,375 |
$5,07,766 |
$6,64,702 |
|
Pro-forma Cash Flow Analysis – Yearly |
|||
|
Year |
1 |
2 |
3 |
|
Cash from Operating Activities |
$3,48,510 |
$5,14,901 |
$6,71,837 |
|
Cash from Debtors |
$0 |
$0 |
$0 |
|
Operating Cash Inflow |
$3,48,510 |
$5,14,901 |
$6,71,837 |
|
Other Cash Inflows |
|
||
|
Fresh Equity |
$65,000 |
$0 |
$0 |
|
Fresh Debt |
$65,000 |
$0 |
$0 |
|
Disposal of Business Assets |
$0 |
$0 |
$0 |
|
Creditors Increase |
$37,902 |
$43,587 |
$50,125 |
|
Total Other Cash Inflows |
$1,67,902 |
$43,587 |
$50,125 |
|
Total Cash Inflow |
$5,16,412 |
$5,58,488 |
$7,21,963 |
|
Cash Outflows |
|
||
|
Principal Repayment |
$10,094 |
$11,374 |
$12,817 |
|
Decrease in Creditors |
$24,897 |
$29,876 |
$35,852 |
|
Debtors Increase |
$0 |
$0 |
$0 |
|
Acquisition of Assets |
$99,894 |
$1,28,725 |
$1,67,959 |
|
Dividends Declared |
$24,000 |
$24,000 |
$24,000 |
|
Total Cash Outflows |
$1,58,885 |
$1,93,976 |
$2,40,627 |
|
Net Cash Flow |
$3,57,527 |
$3,64,513 |
$4,81,335 |
|
Cash Balance |
$3,57,527 |
$7,22,040 |
$12,03,375 |
|
Monthly Break Even Analysis |
|||
|
Year |
1 |
2 |
3 |
|
Monthly Revenue |
$84,684 |
$86,916 |
$89,280 |
|
Yearly Revenue |
$10,16,209 |
$10,42,996 |
$10,71,356 |
|
Key Financial Ratios – Yearly |
|||
|
Year |
1 |
2 |
3 |
|
Sales |
|
||
|
Rate of Revenue Growth |
0.0% |
15.0% |
15.0% |
|
GP Ratio |
84.0% |
84.0% |
84.0% |
|
Financials |
|
||
|
NP Ratio |
20.71% |
26.79% |
30.49% |
|
Assets-to-Liabilities |
6.79 |
13.03 |
21.29 |
|
Equity- to- Liabilities |
5.79 |
12.03 |
20.29 |
|
Assets-to- Equity |
1.17 |
1.08 |
1.05 |
|
Liquidity |
|
||
|
Quick Ratio |
5.26 |
10.28 |
16.45 |
|
Cash-to-Assets |
0.78 |
0.79 |
0.77 |
Payscale.com. (n.d.). Hardware Engineer Salary (Australia) | PayScale. [online] Available at: https://www.payscale.com/research/AU/Job=Hardware_Engineer/Salary [Accessed 1 Feb. 2019].
Payscale.com. (n.d.). Information Technology (IT) Consultant Salary (Australia) | PayScale. [online] Available at: https://www.payscale.com/research/AU/Job=Information_Technology_(IT)_Consultant/Salary [Accessed 1 Feb. 2019].
Payscale.com. (n.d.). General Manager Salary (Australia) | PayScale. [online] Available at: https://www.payscale.com/research/AU/Job=General_Manager/Salary [Accessed 1 Feb. 2019].
Au.indeed.com. (n.d.). Entrepreneur Salaries in Australia | Indeed.com. [online] Available at: https://au.indeed.com/salaries/Entrepreneur-Salaries [Accessed 1 Feb. 2019].
Sharma, L. (n.d.). WaterFall Model in Software Developement Life Cycle | SDLC. [online] Toolsqa.com. Available at: https://www.toolsqa.com/software-testing/waterfall-model/ [Accessed 1 Feb. 2019].
Cpaaustralia.com.au. (n.d.). [online] Available at: https://www.cpaaustralia.com.au/~/media/corporate/allfiles/document/about/membership-demographics-2018.pdf?la=en [Accessed 1 Feb. 2019].
Startupmuster.com. (2019). [online] Available at: https://www.startupmuster.com/reports/Startup-Muster-2018-Report.pdf?key=97351817082fb8ea90b8c05a417d44b73603486d7294787a82c28ab7a95b99bb [Accessed 1 Feb. 2019].
Facts, S. (2019). Topic: Startups in Australia. [online] www.statista.com. Available at: https://www.statista.com/topics/4729/start-ups-in-australia/ [Accessed 1 Feb. 2019].
Tradingeconomics.com. (2019). Australia Annual Change in Hourly Rates of Pay | 2019 | Data | Chart. [online] Available at: https://tradingeconomics.com/australia/wage-growth [Accessed 28 Jan. 2019].
Payscale.com. (n.d.). Entry Level Front Desk Receptionist Salary in Sydney, New South Wales (Australia) | PayScale. [online] Available at: https://www.payscale.com/research/AU/Job=Front_Desk_Receptionist/Salary/51510965/Entry-Level-Sydney [Accessed 28 Jan. 2019].
Liveplan.com. (n.d.). Business Plan App For Startups & Entrepreneurs | LivePlan. [online] Available at: https://www.liveplan.com/business-plan-app [Accessed 2 Feb. 2019].
Penguin Management. (2018). What To Know About Australia’s New Company Tax Rates (2018). [online] Available at: https://www.penguinaccounts.com.au/australia-company-tax-changes-2018/ [Accessed 28 Jan. 2019].
End User Data Loss Awareness. (n.d.). [image] Available at: https://www.google.com/url?sa=i&source=images&cd=&cad=rja&uact=8&ved=2ahUKEwik1ZiclZ_gAhVZeH0KHemmA2AQjRx6BAgBEAU&url=http%3A%2F%2Fgeek.stanito.com%2Fend_user_data_loss_awareness.php&psig=AOvVaw3p9h389dZICOThUcNjJkfq&ust=1549269612686788 [Accessed 3 Feb. 2019].
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