India Biscuits Industry is the largest among all the food industries and has a turnover of around Rs.3000 crores. India is known to be the second largest manufacturer of biscuits, the first being USA. It is classified under two sectors: organized and unorganized. Bread and biscuits are the major part of the bakery industry and covers around 80 percent of the total bakery products in India. Biscuits stand at a higher value and production level than bread. This belongs to the unorganized sector of the bakery Industry and covers over 70% of the total production.
Get Help With Your Essay
If you need assistance with writing your essay, our professional essay writing service is here to help!
Essay Writing Service
India Biscuits Industry came into limelight and started gaining a sound status in the bakery industry in the later part of 20th century when the urbanized society called for readymade food products at a tenable cost. Biscuits were assumed as sick-man’s diet in earlier days. Now, it has become one of the most loved fast food products for every age group. Biscuits are easy to carry, tasty to eat, cholesterol free and reasonable at cost. States that have the larger intake of biscuits are Maharashtra, West Bengal, Andhra Pradesh, Karnataka, and Uttar Pradesh. Maharashtra and West Bengal, the most industrially developed states, hold the maximum amount of consumption of biscuits. Even, the rural sector consumes around 55 percent of the biscuits in the bakery products.
Health biscuits are also gaining speed in market. It has become the part of the diet of many health conscious people. Many brands like Britannia, sunfeast and Parle are coming up with their variety of health biscuits which are beneficial during sickness or for diabetic people of health conscious people.
The following survey is on this section of biscuits. It is done on 200 consumers of health biscuits who are randomly selected.
OBJECTIVE OF THE SURVEY
The objective of the survey is to find the factor which influences the customers to buy health biscuits of a specific brand.
To know the expectations and requirements of all customers regarding health biscuits
To find out how the biscuits of different brands are rated by the cosumers..
Also to find out what improvements the consumer wants in this line of biscuits.
LIMITATION OF THE SURVEY
Some of the respondents were not responding to some of the questions.
Some of the respondents dine have so much information about the biscuit and the brand.
RESEARCH METHODOLOGY
The methodology followed for conducting the study includes the specification of Research design, sample design, questionnaire design, data collection and Statistical tools used for analyzing the collected data.
FINDINGS
Britannia creamcracker is the most preferred health biscuits as most of the respondents buy this biscuits.
Most of the respondents buying this biscuit are diabetic patients or they buy to keep themselves fit.
Price of the biscuit is also satisfactory and quality wise also its good.
Most of the respondents got aware of this biscuits by tv advertisements.
The customers want more varieties in this line of biscuits.
CONCLUSION
After conducting this research it was found that the demand for the health biscuits is increasing and there is a lot of scope in this line. The current situation is that Britannia has the highest sales and demand for it health biscuits and the most demanded biscuit is nutri choise creamcracker.
RECOMMENDATION AND SUGGESTIONS
There should be more variety of healthy biscuits available.
There packaging and advertisement should be taken care appropriately.
Taste of these products should also be improved.
They should also provide with more schemes and benefits
Learning
From this study I acquired the knowledge of different factors which affect the customer preference in biscuit market.
Also how the respondents rate the product on the given factors.
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download