History of Daily Telegraph Newspaper Free Essay Example

The ‘Daily Telegraph’ was founded by Colonel Arthur Sleigh as a means of airing his views against the Duke of Cambridge who was destined to be the new Commander-in-Chief of the British Army. He then approached Joseph Moses Levy, the proprietor of the Sunday Times, who agreed to print it. The first edition was published on the 29th of June 1855. To break into the market, Sleigh was forced to sell his paper at a lower price than anyone else. Because of this, the papers slogan was; ‘the largest, best, and cheapest newspaper in the world.

‘ Since then it has grown to be one of the largest and best selling broadsheets in Britain. The Telegraph has always been aimed at ‘white collar workers’; these are people working at a professional level. I. e. lawyers, accountants and other inner city office workers. It combines both the political and financial news like other broadsheets, with sports and other items of interest making it an informative and interesting newspaper to read.

How does the front page of the Telegraph categorise it as a Broadsheet newspaper?

The front page of a broadsheet usually contains many different headlines, multiple stories and a strapline at both the top and bottom of the page. The advertising also differs; the front page of the Telegraph is advertising insurance for HIGH VALUE homes, the likes of which would belong to a professional worker who has a high income. The format of the Daily Telegraph front page follows the formula of broadsheet audience attraction as described above.

It has four different stories that include political and general interest.

The headlines are rather bland and are not designed to attract the attention of the average passer by, but more that of someone who has an interest in the subject. It doesn’t use rhymes, exclamations or assonance, which may attract or shock someone at first glance. The layout of the Telegraph is also characteristic of a broadsheet. It has a strapline at both the top and bottom of the page. There is one picture on the page, which the stories are all arranged around. (Bottom strap line) (Part of the top strap line)

How are the stories prioritised and how do they use pictures and headlines? The prioritisation of stories on the front page are arranged in order to attract the widest audience: A story about equal rights for woman is focused in the centre of the page underneath a large photo. This was placed to attract a female audience. The strapline also contains some headlines to attract them such as ‘London Fashion Week’, ‘Richard Eyre’s explosive diaries: The Queen and Mary Archers photographs are located underneath this headline in order to give people a taster of what the story is about.

The largest headline is a political story about Labours big expenses. A drop cap then contains information about the public and how there money is being wasted. This is very good for attracting all sorts of audiences as anyone can relate to it. This story leads directly on to another political one. This has not got such a large headline so the editor is relying on people’s interest in the above story to lead them straight onto this one. At the bottom of the page is a wob, this is in a totally different font from the rest of the paper and is in bold to attract attention to it.

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