History Of Media For Shape Singapore Magazine

Attracting Audience

Discuss about the History of Media for Shape Singapore Magazine.

One of the famous magazines of Singapore is the Shape Singapore magazine. This magazine is a monthly English magazine on fitness. This is one of the most famous and widely read magazine. The target market for this magazine is the women of Singapore. The magazine includes the workout routines for women, along with highlighting the challenges that the women might face, along with the potential solutions. The improvements of lifestyle tips are also included in this magazine (Chandra & Kaiser, 2014). The fitness regime that are presented in this magazine are followed by women of Singapore, as the fitness regimes are proposed and endorsed by famous models and celebrities. The magazine also includes beauty and fashion tips for the women. The unique features of the magazine includes the following:

1. Shape Singapore magazine is one of its kind and the only magazine for the body and mind guide of the women of Singapore.
2. The magazine covers the attest fitness regimes as well as the beauty and fashion for the women.  
3. The editors and contributors of the magazine work closely with the medical professionals and experienced nutritionists such that the fitness regime provide to the women, are accurate as well as trustworthy, with adequate research.
4. The magazine has an interactive digital edition, with relevant videos and pop-up workout videos. Thus, the inclusion of videos has a stronger impact on the readers and subscribers.
5. The magazine is famous and has been conferred various awards, for the information being shared by the magazine.

The marketing and sales department of Shape Singapore magazine handles the financing and circulation of the magazine efficiently. For the circulation of the magazine, the subscribers are sent monthly editions of the magazines. The other read are who are not regular readers might buy the magazine from the local bookshops and roadside book-selling vendors. Moreover, online digital version is also available for the people who prefer reading the digital version. The regular subscribers are often offered various discounts and free versions of the magazine. Thus, the financing and circulation is efficient such that the readers might get the magazine at a reasonable price, with the ease of availability.

It is important to attract audience towards the Shape Singapore magazine. This is because, Shape Singapore is one of its kind in Singapore and provides a lot of information and guidance to the women of Singapore. The number of the audiences of the print version is approximately 22,000 readers. Almost 30,000 readers and online subscribers read the digital version of the magazine. The website unique visitor is approximately 65,000 visitors. The Shape Singapore magazine is driven by the readers’ profile. The readers of the Shape Singapore magazine mostly include women having white-collar jobs. The rate card of Shape Singapore 2017 highlights the fact that 45% of the readers are PMEB. 23% of the readers are full time housewives. 18% of the readers of Shape Singapore is women doing white-collar jobs. The readers who are students consists of 5% of the total number of readers. In order to attract more audience, Shape Singapore has put in place in place an award winning IT portal. In addition, Shape Singapore as a leading women’s magazine attracts audience by offering the most empowering reads that touch on women’s issues in detail and style. It also honours outstanding players in the beauty industry. 

Maintaining a Pool of Loyal Readers

 Shape Singapore has been awarded various times and various events, for the contribution it has in the society. It has been awarded Singapore’s best magazine for women. The magazine has been successful in maintaining a pool of loyal readers by giving the accurate and effective information and tips regarding health, beauty and fashion. Moreover, the wellness programs such as yoga campaigns and marathons that have been arranged by the, magazine increased its pool of loyal readers (Webb et al., 2017). Hence, the magazine stands out to be one of the most trusted magazines on Singapore. It also gives its readers information concerning locals as well as international trends thereby keeping its readers up to date and well informed. It also reviews marvellous shopping ideas, designer labels, among others.  

The Shape Singapore was launched in 2004. Since the time of its launch, it has been providing an excellent and favourable environment for the advertisers. The magazine is strict on disallowing offensive contents in the magazine. Since the largest numbers of readers are the modern women of Singapore, hence the advertisers have found a suitable platform to connect to the women of Singapore, through this magazine.

 Shape Singapore magazines prices are the best in town. This magazine the most affordable rates for consumers of its content as well as the advertiser that use its platform. It’s rated are well documented and are affordable. It also offers discounts to individual consumers and advertisers. As a result, it attracts more clients given its affordability (Schatz, 2016).  It has different categories set for different fees.  Shape Singapore has also lowered its rates without compromising on quality.

1. The magazine as a branded event

Shape Singapore magazine conducts various wellness events as well as promotional events. These events are conducted with the motivation of attracting more customers and enhancing the loyalty of the readers. These events have helped in enhancing the sale of the magazine.

1. Conglomeration and convergence
2. Foundation history

The arrival of Walt Disney in California took place in 1923. It is one of the most famous diversified multimedia entertainment conglomerates. In October 1923, the Disney brothers launched the Disney studio. The original Disney studio was in the back half of a real estate office at Kingswell Avenue. Soon , the studio was able to finance and move to the next door, where it had rented the whole store. This was how the studio grew gradually. The year 1950 witnessed a big success for the Disney studio as the first complete action film was launched.

Creating a Conductive Environment for Advertisers

The horizontal cross-media refers to the concept where the production company expands into another industry. Disney has a strong influence on the cross media horizontal structure. On the release of the movie Toy story, various toys, games and merchandise shaped in the similar way as shown in the movie were found (Natale & Balbi, 2014). Moreover, the ideas of the movie were taken to design theme parks and rides. The sound tracks of various Disney Studio movies are used. Thus, the various movies of Disney Studio influence the lives of people (Manz et al.,2014).  The vertical structure includes handling of the same articles by different departments. The various departments include the animation department and the production department (Schaefer et al.,2015). The animation department works together in producing the movies, with the production department compiling and creating a complete animated movie.       

When the Star War movie was launched, various rides and theme parks were made featuring the concepts of Star War. This highlights the convergence of Disney with other industries. These movies has a strong impact on the people, as they can feel the movie in real lives with the toys, games, and rides having the themes same as that of the movies (Simpson, 2016). Various merchandise such as bags and t-shirts having the characters of the movie also has a strong impact on the fans of the movies.   

The Narrowing of Cultural Diversity in American Cinema

Hollywood movies do not represent the true cultural diversity in America. In their work (Horthy & Richardson, 2017) observes that in the event that the director is a black, then several blacks would be seen to be involved in the movie. There are hardly any changes. Hollywood movies still tend to show a homogenized world picture despite the changing demographics.

The stereotypical Hollywood representations of Arabs have seriously changed as a result of 9/11? This is because after 9/11, several terrorist attacks have also followed in quick succession and the perpetrators have always been persons of Arab origin. It thus governs how these cultural stereotypes are shown on screen. Other groups that are stereotyped in children’s cartoons include blacks (Wilson, 2017).

References

Chandra, A., & Kaiser, U. (2014). Targeted advertising in magazine markets and the advent of the internet. Management Science, 60(7), 1829-1843.

Horthy, L., & Richardson, I. (2017). Games of Being Mobile: The Unruly Rise of Mobile Gaming in Japan. In Mobile Gaming in Asia (pp. 21-33). Springer Netherlands.

Manz, D., Walling, R., Miller, N., LaRose, B., D’Aquila, R., & Daryanian, B. (2014). The grid of the future: Ten trends that will shape the grid over the next decade. IEEE Power and Energy Magazine, 12(3), 26-36.

Natale, S., & Balbi, G. (2014). Media and the imaginary in history: The role of the fantastic in different stages of media change. Media History, 20(2), 203-218.

Schaefer, K. E., Adams, J. K., Cook, J. G., Bardwell-Owens, A., & Hancock, P. A. (2015). The future of robotic design: Trends from the history of media representations. ergonomics in design, 23(1), 13-19.

Simpson, M. M. (2016). Analyzing the Generative Mechanisms that Provoked the Disney Animators’ Strike of 1941 and the Subsequent Formation of the UPA.

Webb, J. B., Vinoski, E. R., Warren-Findlow, J., Padro, M. P., Burris, E. N., & Suddreth, E. M. (2017). Is the “Yoga Bod” the new skinny?: A comparative content analysis of mainstream yoga lifestyle magazine covers. Body Image, 20, 87-98.

Wilson, J. (2017). Communicarion Arts 120 02 Introduction to Critical Media Studies.