We looked at various holiday brochures and noticed that the texts varied considerably depending on which age group they were aimed at. We looked closely at an extract from “Club 18-30” and one from “Forever Young” advertising holidays on the Spanish island of Majorca. The presentation and language used were different in each one and, therefore appealed to different audiences. The “Club 18-30” brochure extract appeals to young people for a number of reasons. The picture for “Club 18-30” contains young people having a great time.
One of the men in the picture is stripped down to his waist and the other man has his shirt undone. The woman who is also in the picture has a belly top on. These people are dressed like this because they are hot or don’t really care what they look like because they are “having a laugh”. They are smiling and showing a positive aspect to the clubbing holiday. The information given in the text is obviously aimed at young people.
It refers to the attractions mentioned in the text emphasise the amount of bars and clubs in the area.
It is all put there for enjoyment, such as go-karting, water parks and golden sandy beaches. A whole paragraph of the text is devoted to clubs and mentions some famous clubs such as “Pacha” and the “BCM”. All of the information is very basic because young people will be reading it and they don’t really care about sophisticated words. The style of writing is very informal, lots of slang is used in the advertisement Eg: nuff said, fast food joint, lots going down, in yer face and party animal.
The advertisement has a casual friendly tone which young people would find easier to read. The text has a lack of punctuation and grammar and capital letters are rarely used during the advertisement. The whole thing is arranged very simply on the page, the “Club 18-30” logo is in the top right hand side corner, with the heading in capital wavy lettering on the left. It is set out with sub-headings and short paragraphs with the writing being central going down the page.
Meanwhile, the “Forever Young” advert is different from the “Club 18-30” one in many of ways. To begin with, there are two pictures; the first one is of a quiet hotel with free sun beds scattered around the large pool with few people swimming in it. There seems to be lots of space and no crowds. The second picture is of the La Sue cathedral in Palma and it looks like it isn’t the place for young people, especially from the “Club 18-30”. The cathedral is a place for the more mature adult who is interested in historical places.
This brochure gives detailed information on the resort and what there is to see and do. The information is highly descriptive and full of facts, Eg- incredible, beauty and rugged mountains etc. There is a great emphasis on sight seeing and trekking instead of clubbing or go-karting. It also promotes good food restaurants not fast food “joints”. This holiday is all about relaxation. The layout of the “Forever Young” extract is more complex it is set out in 4 boxes which are balanced through out the page.
2 of the boxes are text and the other 2 boxes are pictures. The layout is more varied than the “Club 18-30” and the hotel information is in bullet points for easy reading. Overall, it is very noticeable how these two holiday adverts appeal to audiences of different ages. The “Club 18-30” appeals to a much younger audience compared to the sophisticated “Forever Young”. The “Club 18-30” is advertising a clubbing holiday in magaluf for young people who want to party not go sight seeing or bird watching which “Forever Young “is advertising.
Remember! This is just a sample.
You can get a custom paper by one of our expert writers.
Get your custom essay
Helping students since 2015
Essay Writing Service Features
Our Experience
No matter how complex your assignment is, we can find the right professional for your specific task. Contact Essay is an essay writing company that hires only the smartest minds to help you with your projects. Our expertise allows us to provide students with high-quality academic writing, editing & proofreading services.
Free Features
Free revision policy
$10Free bibliography & reference
$8Free title page
$8Free formatting
$8How Our Essay Writing Service Works
First, you will need to complete an order form. It's not difficult but, in case there is anything you find not to be clear, you may always call us so that we can guide you through it. On the order form, you will need to include some basic information concerning your order: subject, topic, number of pages, etc. We also encourage our clients to upload any relevant information or sources that will help.
Complete the order form
Once we have all the information and instructions that we need, we select the most suitable writer for your assignment. While everything seems to be clear, the writer, who has complete knowledge of the subject, may need clarification from you. It is at that point that you would receive a call or email from us.
Writer’s assignment
As soon as the writer has finished, it will be delivered both to the website and to your email address so that you will not miss it. If your deadline is close at hand, we will place a call to you to make sure that you receive the paper on time.
Completing the order and download